David B.
DB
David B.
Sales & Marketing
Small-Business (50 or fewer emp.)
"Great Company! Love the email Dashboard!"
5/5
What do you like best about Unifyr?

Easy to use powerful reports and campaign analytics! Easy to integrate with Outlook! Easy implementation for my company! Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

There are no downsides! I have a high frequency of use and the customer support is outstanding, Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy to Use and Implement"
4.5/5
What do you like best about Unifyr?

In my experience, I can highlight the scalability of the product, ease of implementation, and the built-in capabilities that come with the product. Another significant aspect is its ability to adapt to various maturity levels of the organization wishing to implement a PRM platform. Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

We encountered limitations when attempting more advanced customizations, changes to processes or notifications, and exploring deeper configurations. Unfortunately, the solution offered through professional services is too slow for an agile organization. Review collected by and hosted on G2.com.

Josiah R.
JR
Josiah R.
Head of Sales Operations
Mid-Market (51-1000 emp.)
"Good product, but not the best"
2.5/5
What do you like best about Unifyr?

Inexpensive and is customizable. We didn't follow the fully recommended path, but we were still able to create what we needed to. Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

Implementation team is lack luster. They don't come with a lot of insight. As we ask questions, they don't seem to know how to do it and they are missing some basic functions. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A solid PRM platform"
3.5/5
What do you like best about Unifyr?

ZiftOne is a solid choice for partner relationship management (PRM) and channel marketing. It’s packed with features that cover everything from content management to lead distribution and analytics, giving teams a lot of tools to work with. The platform is pretty easy to use, though there's a bit of a learning curve if you want to dive deep into all the features.

Customer support is definitely a plus—responsive and knowledgeable, helping users get the most out of the platform. Overall, ZiftOne’s user-friendly interface, wide range of features, and helpful support team make it a strong option, Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

While ZiftOne offers a lot of useful features, one downside is the limited flexibility in customization. For a platform that's meant to support diverse partner programs, it can feel somewhat rigid in adapting to specific workflows. Customizing fields or layouts often requires workarounds, which can be frustrating if you’re aiming for a setup that’s fully tailored to your needs. Review collected by and hosted on G2.com.

Bryan G.
BG
Bryan G.
CTO
Mid-Market (51-1000 emp.)
"Seamless implementation"
5/5
What do you like best about Unifyr?

The onboarding process impressed me the most, it was well thought out, well structured and provided a quick launch ahead of schedule. Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

It requires a decent amount of customization. Review collected by and hosted on G2.com.

Larissa S.
LS
Larissa S.
Market Access
Enterprise (> 1000 emp.)
"Could be more intuitive"
3.5/5
What do you like best about Unifyr?

I like that we can have a frindly frontend with partners Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

The backend could be more intuitive to create mailing Review collected by and hosted on G2.com.

Response from Tim Porterfield of Unifyr

Larissa,

My name is Tim, and I lead the product team here at Zift. Thank you for this feedback. Enabling you to provide an easy-to-use and customizable frontend experience to your partners is a key aspect of the platform we strive to add to and improve with each release. You will also be happy to know we are currently developing an entirely new way to create mailings within ZiftONE Admin. I have asked the product manager who is leading the team doing the revamp to our mailings to reach out to you and show you what we are doing. Not only so you can see it but so that we can include your feedback as part of the development process.

My team and I would love to hear more about your feedback on the platform. You can email this kind of feedback directly to my team at product@ziftsolutions.com.

Raghu P.
RP
Raghu P.
Senior Developer
Enterprise (> 1000 emp.)
"ZiftOne Review"
4/5
What do you like best about Unifyr?

I like the recipe creation and the ability Ziftone has to support fields from salesforce Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

Ziftone doesn't support some of the things like bundle creation and multiple currencies Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Verified User in Computer & Network Security
Small-Business (50 or fewer emp.)
"Helpful Staff and Great Tools"
5/5
What do you like best about Unifyr?

Whenever I need more email credits or help the ZiftONE staff gets in touch with me within an hour, so my workflow is never stopped! Plus the email campaign tools are easy to use and make our company look great to customers. Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

Sometimes the loading and saving take a while, but it is a small downside with the ease of the rest of the product. Review collected by and hosted on G2.com.

Emmee T.
ET
Emmee T.
Sr. Manager, Global Partner Marketing
Enterprise (> 1000 emp.)
"Rigid, confusing, limitations"
2/5
What do you like best about Unifyr?

Good concept, they promote a good solution. We have a nice Client Services Manager assigned to us. They have gotten better about client support. Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

Zift has several significant shortcomings that make it a less-than-ideal Partner Marketing platform. While they make big promises about various capabilities, the execution falls short in several critical areas, causing frustration and inefficiencies for users and administrators alike.

The user experience on Zift One is notoriously poor. The interface is clunky and unintuitive, leading to frequent user complaints and a high dependency on our assistance. This lack of a self-service approach consumes significant time and resources as administrators must constantly walk users through the platform’s complexities. Despite the feedback, the user experience remains static and unchangeable, causing ongoing frustration.

One of the major drawbacks of Zift One is its lack of robust customization and translation features. Compared to its competitors, Zift One lags significantly behind in allowing users to tailor the platform to their specific needs. The platform’s rigid structure forces users to adapt their business processes to fit within its constraints, rather than offering the flexibility to mold the platform to fit their unique requirements.

Social media capabilities are also underwhelming. The tools provided for managing and integrating social media campaigns are outdated and lack the sophistication needed to effectively engage audiences across various platforms. This shortfall places users at a disadvantage in leveraging social media as a powerful marketing channel.

Perhaps the most concerning issue is the unreliability of Zift One’s tracking and analytics. The campaign metrics provided are often misleading, designed in a way that overstates the effectiveness of marketing efforts. This misleading data not only confuses our partners but also damages our credibility as a supplier endorsing this platform. The inaccurate reporting makes it challenging to derive true insights and make informed decisions, ultimately impacting the overall marketing strategy. Review collected by and hosted on G2.com.

Response from Tim Porterfield of Unifyr

Emmee,

Thank you for your unfiltered feedback on areas of the platform you and your team/partners have been struggling with. We strive here at Zift to hear and respond as best we can to all the feedback we get from our customers.

I am also sorry to hear about your frustration regarding not being listened to. My team and I want you to feel that your feedback is important to us and that we are listening. To this end, I have assigned a senior member of my team to meet with you regularly to ensure we can keep you up to date on where we are taking the platform and to listen to your feedback.

We also have a new way for you to submit feedback directly to my team using the same platform you use to communicate with our support team. You can send an email to product@ziftsolutions.com, which will generate a ticket for my team. We will review the ticket, ask questions, and associate it with the appropriate area of the platform in our planning tool. We can then update you on when that part of the platform will be worked on and what parts of your input are included.

Daniella E.
DE
Daniella E.
Junior Account Manager
Enterprise (> 1000 emp.)
"Love it!"
4/5
What do you like best about Unifyr?

I love the easy integration & LMS aspect Review collected by and hosted on G2.com.

What do you dislike about Unifyr?

I feel it can be a bit clunky at times might just be me Review collected by and hosted on G2.com.