Richard L.
RL
Richard L.
Founding Growth Marketer
Small-Business (50 or fewer emp.)
"Great email automation tool!"
5/5
What do you like best about Unify?

Unify has alot of smart things I haven't seen in other email platforms. The ability for Unify to detect visitors, send automated plays, and auto prospect from target accounts is awesome. Review collected by and hosted on G2.com.

What do you dislike about Unify?

They are still new and lacking some features you'd expect in an email automation tool. For example A/B testing is not built in. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Small-Business (50 or fewer emp.)
"Great product!"
4/5
What do you like best about Unify?

I appreciate that Unify brings together all aspects of sales prospecting and outbound into a single platform. Rather than paying for multiple tools, I can rely on Unify to handle everything I need for my outbound strategy. Their data is also more accurate than other providers I've used, and it's incredibly easy to use with a much simpler implementation process than I've experienced elsewhere. Review collected by and hosted on G2.com.

What do you dislike about Unify?

The only major downside for me is the pricing. While it may be competitive with similar tools, as a small business owner, their pricing model doesn’t quite fit my budget. I would suggest offering a "small business tier" to make it more accessible for companies like mine. Review collected by and hosted on G2.com.

Hussain H.
HH
Hussain H.
Partner
Small-Business (50 or fewer emp.)
"Streamlined GTM Automation"
5/5
What do you like best about Unify?

Centralized data integration. Automated prospecting workflows. AI-driven personalization. Real-time intent signals. Seamless CRM synchronization. Enhanced sales efficiency. Improved engagement rates. Comprehensive analytics. User-friendly interface. Responsive customer support. Review collected by and hosted on G2.com.

What do you dislike about Unify?

Some features still in development. Occasional integration hiccups. Learning curve for new users. Limited customization options. Pricing may be high for small teams. However, regular updates and improvements. Active feedback incorporation. Continuous product enhancement. Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Verified User in Human Resources
Enterprise (> 1000 emp.)
"Paid itself back in the first month!"
5/5
What do you like best about Unify?

I love that it's basically enabled me to run warm outbound end-to-end without having to constantly corral members of my sales team, and I can do it from the comfort of my couch and execute a new playbook within an hour.

Prior to this, I would have to build something manual thru multiple systems and then beg the sales team to manually update sheets and reports which just caused friction and room for errors all over the place.

And in the first month, we secured half a dozen opportunities which paid for the tool... and the only thing the sales team needed to do was to respond to emails where prospects wanted to meet.

This tool allows them to focus on their work while it runs in the background generating leads, emails, and meetings... and I hop into the tool about once a week for a few minutes to make sure everything's running smoothly which allows me to focus on the other programs I manage.

The customer support has been great too. We have a shared Slack channel, the team is incredibly responsive, hand-holds me thru challenges, and will fix things for me if I don't have the bandwidth to do it myself. This isn't a platform where you submit a ticket thru some archaic system and it goes in a blackhole for a week with an automated response from a machine pointing you to an outdated help page from 2017. Review collected by and hosted on G2.com.

What do you dislike about Unify?

Unify is a newer product but they're iterating and shipping quickly so most of my challenges have been addressed or in-process, like a centralized dashboard where I can keep track of playbook status and performance at a quick glance.

Another one they've been improving on is better administration tools as I orient to not having the sales team log intomthe product as I want them to focus on their more impactful day-to-day activities while I run these playbooks in the background thru their emails. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Granularity you didn't know was possible"
5/5
What do you like best about Unify?

I love the ability to build as specific of audiences as I want, to give me the grannularity that is missing from so many other intent platforms. Has been incredibly helpful to even segment page views and action what is serious intent and what is fluff. Review collected by and hosted on G2.com.

What do you dislike about Unify?

There are some little things here and there but nothing worth writing about. Review collected by and hosted on G2.com.

Johanson G.
JG
Johanson G.
Director of Sales
Accounting
Small-Business (50 or fewer emp.)
"Unify is our 2025 Outbound Engine"
5/5
What do you like best about Unify?

I really like how granular you can get with Unify. Customizing plays for specific types,size, verticals of companies, Review collected by and hosted on G2.com.

What do you dislike about Unify?

Takes a bit to get onboarded correctly, but Josh and the team are experts at helping. Review collected by and hosted on G2.com.

Nick F.
NF
Nick F.
Co-Founder & CTO
Small-Business (50 or fewer emp.)
"Put warm lead engagement on autopilot"
5/5
What do you like best about Unify?

At an early stage startup where time is invaluable, automatic engagement with warm leads and other employees at target companies is one less thing that needs to be tackled. Warm engagement typically requires a huge time investment. Review collected by and hosted on G2.com.

What do you dislike about Unify?

Unify doesn't offer the individual de-anonymyzation of platforms like Retention. Integrations with Hubspot previously didn't exist but this looks like it will change shortly. Review collected by and hosted on G2.com.

Ben M.
BM
Ben M.
Member
Mid-Market (51-1000 emp.)
"Currently best in class to run a complete signal to email play"
4.5/5
What do you like best about Unify?

The team. Easily the best support and team I've ever worked with. The platform gets better every week. I don't know of another tool that can deanonymize website visitors, prospect for relevant contact, enrich those contacts, then run automated sequences using multi inbox rotation easily within a single place. Review collected by and hosted on G2.com.

What do you dislike about Unify?

The UI and search functions aren't best in class yet but they're young and are constantly improving. Review collected by and hosted on G2.com.

Eli W.
EW
Eli W.
Founder
Small-Business (50 or fewer emp.)
"Great Experience for warm outbound"
5/5
What do you like best about Unify?

Unify shows us who is on our website letting us reach out at the right time Review collected by and hosted on G2.com.

What do you dislike about Unify?

We still have other tools to integrate Linkedin sequences Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Going all-in on warm outbound"
5/5
What do you like best about Unify?

Ability to automate sequences based on user-action and persona. We started to see results in just a couple of weeks. Review collected by and hosted on G2.com.

What do you dislike about Unify?

We are early customers and there are bugs every now and then but the Unify team is quick to fix and easy to reach on Slack. Review collected by and hosted on G2.com.