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Umami Reviews & Product Details

Umami is an open-source, self-hosted web analytics platform designed to provide comprehensive insights into website traffic while prioritizing user privacy. Unlike traditional analytics tools, Umami operates without using cookies, ensuring full compliance with privacy regulations such as GDPR. Its lightweight tracking script, under 2KB, minimizes impact on website performance and delivers real-time data on visitor behavior. Umami's intuitive dashboard offers essential metrics, including page views, unique visitors, referrer sources, and geographical data, enabling website owners to make informed decisions without compromising user privacy. Key Features: - Privacy-Focused Analytics: Operates without cookies, ensuring GDPR compliance and safeguarding user privacy. - Lightweight Tracking Script: The tracking script is under 2KB, minimizing impact on website performance. - Real-Time Data: Provides immediate insights into visitor behavior, including page views, unique visitors, and referrer sources. - Custom Event Tracking: Allows monitoring of specific user interactions, such as button clicks and form submissions. - Multi-Site Management: Supports tracking multiple websites from a single installation. - Self-Hosting Capability: Offers the option to self-host, granting complete control over data and infrastructure. Primary Value and User Solutions: Umami addresses the growing need for privacy-conscious web analytics by providing a robust alternative to mainstream tools that often rely on cookies and third-party data sharing. By focusing on user privacy and data ownership, Umami empowers website owners to gain valuable insights into their audience's behavior without compromising trust or compliance with privacy laws. Its lightweight and efficient design ensures that websites maintain optimal performance while benefiting from comprehensive analytics. Additionally, the open-source nature of Umami allows for customization and community-driven enhancements, making it a versatile solution for developers and businesses seeking transparency and control over their analytics infrastructure.

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Brian Cao

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Filippo T.

CTO & Co-Founder

Small-Business (50 or fewer emp.)

2/17/2026

"Umami’s Simple, Privacy-Focused Analytics Done Right"

4.5/5

What do you like best about Umami?

What I like most about Umami is its simplicity and privacy-focused approach to analytics. The interface is clean and intuitive, making it easy to quickly understand key metrics without unnecessary complexity. Review collected by and hosted on G2.com.

What do you dislike about Umami?

While Umami is simple and easy to use, it can feel limited in advanced analytics features. For example, it lacks some of the in-depth segmentation, funnel analysis, or custom reporting options available in larger platforms. Review collected by and hosted on G2.com.

SB

Sarya B.

Program Manager

Information Services

Mid-Market (51-1000 emp.)

8/21/2024

"Providing me website analytics"

4.5/5

What do you like best about Umami?

Umami is a nice improvement over the heavy-handedness of Google Analytics. This privacy consideration is also a big plus for me, I get to monitor website usage and don’t feel that I am invading the visitors rights. Review collected by and hosted on G2.com.

What do you dislike about Umami?

In terms of e-commerce tracking capabilities, Umami is quite lacking with its feature set. Those more sophisticated capabilities are missing; for instance, product behavior or user journey through the checkout process. Review collected by and hosted on G2.com.

JC

Jorge C.

CEO

Small-Business (50 or fewer emp.)

7/26/2024

"Analytics that matter in the most simple way"

5/5

What do you like best about Umami?

It's simple, fast, straightforward on the metrics, and easy to use.

It was effortless to set up under WordPress. I use it every day, and it's shared across the team.

I never tried Customer Support, but I also never needed it. I didn't miss any feature because I sought a simpler yet complete alternative to Google Analytics. Review collected by and hosted on G2.com.

What do you dislike about Umami?

So far i don´t have a negative point to give to this software. Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/26/2024

"Simple yet powerful and private analytics"

4.5/5

What do you like best about Umami?

I like its simplicity to setup. Customer support is okay. Integration and implementation are also easy. Review collected by and hosted on G2.com.

What do you dislike about Umami?

That there is yet no way to increase the API rate limit. Review collected by and hosted on G2.com.

UL

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

10/10/2022

"Very easy to use and provides superb value for free"

3.5/5

What do you like best about Umami?

It provides great insights about your website and is very easy to set up. You can track views, visitors and utm parameters. Review collected by and hosted on G2.com.

What do you dislike about Umami?

It's a bit limited in regards to "ordering" or "filtering" options. Review collected by and hosted on G2.com.