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UGC Agent

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UGC Agent is AI-assisted UGC creator sourcing software for performance marketers, creator marketing teams, ecommerce brands, agencies, and founders. It helps teams find and qualify Instagram and TikTok creators without manually searching profiles, copying data into spreadsheets, or reviewing every candidate one by one. Users describe the creators they need in plain English, including campaign goals, audience, niche, location, content style, or other fit criteria. UGC Agent discovers relevant public creator profiles, enriches available profile and contact data, and scores each candidate against the brief. The results explain why a creator may be a fit, helping marketers review shortlists with more context and consistency. Teams can organize creators into saved lists, remove duplicates, track sourcing work, and export outreach-ready data. Public contact emails are included where available. Seed-list workflows also help teams expand from creators they already know, while creator, content, and list analysis tools support deeper qualification before outreach. UGC Agent is designed for workflows such as UGC creator discovery, influencer sourcing, creator research, campaign prospecting, and building targeted outreach lists. It is especially useful for teams running paid social, creator partnerships, ecommerce campaigns, or recurring client work that need a repeatable way to move from a campaign brief to a qualified creator shortlist. The platform is available through a web application, an API, and an MCP endpoint for compatible AI assistants. This lets marketers use UGC Agent directly or connect creator sourcing to supported tools and automated workflows. A library of free tools also helps with campaign briefs, outreach messages, content hooks, creator rates, ROI planning, and list cleanup. Unlike creator marketplaces limited to opted-in talent, UGC Agent searches public Instagram and TikTok profiles. This gives teams a broader sourcing workflow while keeping final creator review and outreach decisions in their hands.

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