Udaan is India's largest B2B e-commerce platform, established in 2016, designed to empower small and medium-sized businesses by streamlining the traditional supply chain through technology. The platform connects manufacturers, wholesalers, traders, and retailers across various sectors, including electronics, apparel, home essentials, and fast-moving consumer goods . By offering a comprehensive digital marketplace, Udaan facilitates efficient trade, enabling businesses to discover products, negotiate deals, and manage logistics seamlessly. With a user base exceeding 3 million, Udaan is revolutionizing the way SMBs operate in India. Key Features and Functionality: - Extensive Product Range: Udaan offers over 1.5 million products across diverse categories, including electronics, apparel, groceries, and fresh produce, catering to the varied needs of SMBs. - Secure Communication: The platform features a chat function that allows users to communicate securely and negotiate trade terms in real-time, enhancing transparency and trust. - Efficient Logistics: Udaan's logistics network covers over 900 cities and 12,000 pin codes, ensuring timely delivery of goods through its dedicated service, udaanExpress. - Financial Services: Through udaanCapital, the platform provides financial products and trade credit services, offering working capital loans and credit facilities to SMBs to manage their cash flow and expand operations. - User-Friendly Mobile App: The Udaan app enables businesses to discover customers, suppliers, and products, place orders, and manage transactions conveniently from their mobile devices. Primary Value and Solutions: Udaan addresses the core trade challenges faced by SMBs in India by providing a unified platform that simplifies procurement, enhances supply chain efficiency, and offers financial support. By connecting businesses directly with suppliers and manufacturers, Udaan reduces the reliance on multiple intermediaries, leading to cost savings and improved profit margins. The platform's robust logistics and financial services further empower SMBs to scale their operations, manage inventory effectively, and access new markets, thereby fostering growth and competitiveness in the digital economy.