MS
Megan S.
Enterprise (> 1000 emp.)
"Uberflip is a game changer!"
4.5/5
What do you like best about Uberflip a PathFactory Company?

Uberflip has given us a solution to aggregate all of our content and assets in 1 place to make it easier for our customers to find and engage. It takes a few minutes to add assets to our hub compared to weeks waiting for the marketing automation team to create each unique landing page for every asset. We've also created solution streams where a visitor can "choose their own path" which has accelerated the buying journey. Uberflip has saved us so much time and I highly recommend this tool to any marketing team wanting to save time, change up their digital strategy and creating an easy way to digest content. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

The only downside we've faced is convincing our Japan web team that this isn't trying to replace our website. Review collected by and hosted on G2.com.

Haydana M.
HM
Haydana M.
Marketing Manager LATAM
Enterprise (> 1000 emp.)
"Good landing pages but with editing restrictions"
3.5/5
What do you like best about Uberflip a PathFactory Company?

Easy to insert information, looks good in the final version. Its possible to organize by many different folders. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

For more elaborate LP the templates need to be customized. Review collected by and hosted on G2.com.

E S.
ES
E S.
Digital Marketer / Consultant
Mid-Market (51-1000 emp.)
"Content creation tool"
4.5/5
What do you like best about Uberflip a PathFactory Company?

Being able to publish content in a user friendly platform and schedule posts in advance Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Mobile display could use some improvements. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Great experience with UberFlip"
4/5
What do you like best about Uberflip a PathFactory Company?

I like how we are able to easily get content to prospects - it is a lot better than sending out multiple links or white papers and spamming prospects. Organizes it in a neat, easy to understand and navigate way Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Haven't figured out how to successfully use it for super cold outreach yet. Better for middle of funnel prospects

Tagging features need some work Review collected by and hosted on G2.com.

Ayla W.
AW
Ayla W.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Great in Theory - Not as Great in Actuality"
1.5/5
What do you like best about Uberflip a PathFactory Company?

Integrates well with our ABM platform, our CSM is quick to respond to our questions and concerns. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

We had a poor implementation experience. We felt nickel and dimed for every little design request to get the Hub to look and feel like our company website. We had to spend thousands of On-Brand hours, and that cost and effort were not communicated during the sales cycle.

Uberflip seriously lacks basic features. You upload and hide a singular piece of content from search engines without putting that item in a stream and then hiding that stream. This is ineffective when you want a specific account to view product-related content but not a competitor.

We moved our blog to the HUB via RSS import, and basic formatting, like header tags and font styles, didn't pull through. So we had to manually go through dozens and dozens of blog articles and QA.

You're also limited to one feature image per item. You can't upload a feature image to display in the hub, and then a separate tile to link to from a social media platform, which impacts post CTR. Review collected by and hosted on G2.com.

Response from Joanna Zerga of Uberflip a PathFactory Company

Thank you for sharing your thoughts on Uberflip, and we appreciate your candid feedback. It’s great to hear that the integration with your ABM platform and the responsiveness of your CSM have been positive aspects of your experience.

We understand that the implementation process fell short of expectations, leading to challenges in achieving the desired look and feel for your Hub. We apologize for any frustration this may have caused. Clear communication during the sales cycle is something we acknowledge as an area for improvement.

The specific issues with content visibility and management resonate with us. We recognize the importance of refining features to allow for more nuanced control. Additionally, your feedback about limitations in basic features is duly noted.

We want you to know that we take your feedback seriously, and we're committed to addressing these concerns. Our goal is to enhance the platform based on user experiences, and your input is invaluable in guiding these improvements.

If there are any more specifics you'd like to share or if you have additional concerns, please feel free to let us know. We're here to listen and work towards making your experience with Uberflip more satisfying.

TM
Tiffany M.
Enterprise (> 1000 emp.)
"Great, modular way to present resources"
4/5
What do you like best about Uberflip a PathFactory Company?

I love the style and the the way it reacts on hover. I like that we can post gifs as background images to give a little more aesthetic intrigue. It gave our site a much-needed facelift. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

I don't think we've quite mastered the streams yet. It can be struggle to figure out where to post articles, etc. that make the most sense. Also, not knowing if what "we" feel is right is what our customers would feel makes sense. Review collected by and hosted on G2.com.

Hannah F.
HF
Hannah F.
Enterprise (> 1000 emp.)
"Easy learning curve and predictable performance, but restrictive and no modern bells and whistles"
3.5/5
What do you like best about Uberflip a PathFactory Company?

Uberflip is easy to learn to use and very simple. I haven't experience any bugs or unexpected performance. Support responds quickly to new tickets when I have questions. The blog feed formatting is clean. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

If you just want to publish simple, one-column articles, this is tool covers it (it's essentially a basic word editor interface). But if you want to format images nicely, add columns, or do anything other than a plain layout, it's not really possible.

I was also very excited for the pages feature they've been talking about for a while. They said it would start coming out in August. Was very disapointed (and foiled in plans) when I heard our account won't get it until January 2024.

As far as publishing process, you can't copy/paste from Google Docs without it carrying over formatting. So I have to put text through an html stripper before pasting, which is tedious. Review collected by and hosted on G2.com.

MM
Mallory M.
Small-Business (50 or fewer emp.)
"Streamlined service for supporting assets, landing pages and blogs."
4.5/5
What do you like best about Uberflip a PathFactory Company?

Flexibility of organization of a lot of different content, complex set-ups, and content. Customer support is excellent! Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Some limitations around design capabilities (like multiple CTA's within one box). Review collected by and hosted on G2.com.

Olivia W.
OW
Olivia W.
Small-Business (50 or fewer emp.)
"Good ideas, outdated execution"
1/5
What do you like best about Uberflip a PathFactory Company?

I think the basic idea of Uberflip is a great idea. Thinking about content pieces as tiles that can be moved around and placed on different pages/streams is smart and helpful for organization. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Nothing works as well as it should. Frankly, the whole experience feels like it was designed 15 years ago. The system for editing text and adding images is like an early version of Microsoft Word. There are weird, arbitrary rules about content uploads (literally no design team in 2023 designs PDFs in inches. How is that the metric for PDF uploads?). The analytics are always inaccurate, difficult to read, and overall just unhelpful. I really like the idea of Uberflip, but the execution is poor. Review collected by and hosted on G2.com.

Response from Benjamin Hoehn of Uberflip a PathFactory Company

Thank you for sharing your thoughts on Uberflip, and I appreciate your feedback. You see potential in the concept behind Uberflip, which is organizing and managing content pieces effectively. I understand your worries about the platform and dissatisfaction with certain aspects of its functionality.

Your feedback regarding the outdated feel of Uberflip's user interface, text editing, and image management is valuable. We've evolved the platform since your last review and continue to do so to stay up-to-date with modern design and user experience standards.

Your point about the accuracy and user-friendliness of the analytics is well-taken. We're also planning on enhancing the analytics with our partner – Looker – who powers the dashboards in their current state.

The Uberflip team values your feedback and invests in updating and improving the platform to serve your and other users' needs.

If you have any additional feedback or anything else you'd like to share about your experience with Uberflip, please feel free to do so. Your insights can drive positive changes and improvements in the platform. Thank you for taking the time to provide your review, and I hope your future experiences with Uberflip are more satisfying and aligned with your expectations.

See how Uberflip a PathFactory Company improved
NC
nicole c.
Small-Business (50 or fewer emp.)
"Content Game Changer"
5/5
What do you like best about Uberflip a PathFactory Company?

Uberlfip allows us to segment content based on all of our markets and product lines, amking it easy for audiences to find the appropriate content. My customer support rep is amazing and always has great suggestions. and understands our business objectives. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

I've had some issues with traffic metrics and etting someone from support who understands metrics to answer my questions. And when changes occur on the analytic side, there is usually no communication about it. Review collected by and hosted on G2.com.