--- title: Uberflip a PathFactory Company Reviews meta\_title: 'Uberflip a PathFactory Company Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 341 reviews by the users' company size, role or industry to find out how Uberflip a PathFactory Company works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 341 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing ---

# Uberflip a PathFactory Company Reviews & Product Details

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Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone of every go-to-market motion. If you want to stand out and build meaningful relationships with your prospects and customers, you’ll need to deliver personalized experiences by serving the right content at the right time. Experience Management - Centralize & organize content from various sources to personalize destinations in minutes. Content centralization and management are key for personalization. Uberflip is a single platform to centralize and organize all of your content. Uberflip integrates with third-party content platforms so you can effortlessly import, manage, and tag your assets. From there, your marketing, sales, and customer success teams have easy access to approved content and can start building incredible destinations for every campaigns and Digital Sales Rooms with a no-code drag-and-drop experience.. The result? Less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects. Key features: - Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove) - Tag manager and smart filters - Uberflip Pages - Uberflip Sales Assist (Digital Sales Rooms) - SEO optimization Journey Acceleration - Create curated content destinations for every buyer – and engage them across all channels. Uberflip empowers you to drive content consumption with content recommendations that keep your visitors on-site. With robust marketing automation platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. Improve your conversion rates and speed up time to revenue by delivering personalized content that reduces friction in the buyer's journey. Key Features: - Uberflip AI and Personalization Apps - Site engager and recommendation panel - Sales Assist (Digital Sales Rooms) - MAP integrations - Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, Optmizely, and more) Audience Intelligence - Gain insights into content performance and audience engagement Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works and continuously drive better results. Key Features: - Uberflip Analytics - Google Analytics integration - MAP and CRM integrations - Performance dashboards

* * *

Seller
[PathFactory](https://www.g2.com/sellers/pathfactory)
Discussions
[Uberflip a PathFactory Company Community](https://www.g2.com/products/uberflip-a-pathfactory-company/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Joanna Zerga

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

20 months

[
View More Pricing Information
](https://www.g2.com/products/uberflip-a-pathfactory-company/pricing)

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## User Insights

Average based on 341 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

MS

Megan S.

Enterprise (\> 1000 emp.)

11/8/2023

"Uberflip is a game changer!"

4.5/5

What do you like best about Uberflip a PathFactory Company?

Uberflip has given us a solution to aggregate all of our content and assets in 1 place to make it easier for our customers to find and engage. It takes a few minutes to add assets to our hub compared to weeks waiting for the marketing automation team to create each unique landing page for every asset. We've also created solution streams where a visitor can "choose their own path" which has accelerated the buying journey. Uberflip has saved us so much time and I highly recommend this tool to any marketing team wanting to save time, change up their digital strategy and creating an easy way to digest content. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

The only downside we've faced is convincing our Japan web team that this isn't trying to replace our website. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Uberflip is helping our Marketing team do things quicker and easier. We had a significant reduction in workforce this year, but it didn't affect our marketing campaigns since we can easily add content to the platform. We can also set solution streams so people can find the area of interest and browse the content they are interested in. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Haydana M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Haydana M.")
HM

Haydana M.

Marketing Manager LATAM

Enterprise (\> 1000 emp.)

5/22/2024

"Good landing pages but with editing restrictions"

3.5/5

What do you like best about Uberflip a PathFactory Company?

Easy to insert information, looks good in the final version. Its possible to organize by many different folders. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

For more elaborate LP the templates need to be customized. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Besides have nicer landing pages, it allows that regional teams, like mine can build our own campaigns without mess with the main global website. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![E S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "E S.")
ES

E S.

Digital Marketer / Consultant

Mid-Market (51-1000 emp.)

6/3/2024

"Content creation tool"

4.5/5

What do you like best about Uberflip a PathFactory Company?

Being able to publish content in a user friendly platform and schedule posts in advance Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Mobile display could use some improvements. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Providing a better platform for publishing and sharing content Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/16/2023

"Great experience with UberFlip"

4/5

What do you like best about Uberflip a PathFactory Company?

I like how we are able to easily get content to prospects - it is a lot better than sending out multiple links or white papers and spamming prospects. Organizes it in a neat, easy to understand and navigate way Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Haven't figured out how to successfully use it for super cold outreach yet. Better for middle of funnel prospects

Tagging features need some work Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

It is solving the problem of personalizing content directly for prospects and doing it in a way that provides a unqiue and different experience for the prospects

Gives reps easy access to marketing content as well Review collected by and hosted on G2.com.

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3/5/2024
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Ayla W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayla W.")
AW

Ayla W.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

11/8/2023

"Great in Theory - Not as Great in Actuality"

1.5/5

What do you like best about Uberflip a PathFactory Company?

Integrates well with our ABM platform, our CSM is quick to respond to our questions and concerns. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

We had a poor implementation experience. We felt nickel and dimed for every little design request to get the Hub to look and feel like our company website. We had to spend thousands of On-Brand hours, and that cost and effort were not communicated during the sales cycle.

Uberflip seriously lacks basic features. You upload and hide a singular piece of content from search engines without putting that item in a stream and then hiding that stream. This is ineffective when you want a specific account to view product-related content but not a competitor.

We moved our blog to the HUB via RSS import, and basic formatting, like header tags and font styles, didn't pull through. So we had to manually go through dozens and dozens of blog articles and QA.

You're also limited to one feature image per item. You can't upload a feature image to display in the hub, and then a separate tile to link to from a social media platform, which impacts post CTR. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

We have a central location to store all of our content that integrates with our ABM platform for greater insights on customer and prospect behavior. Review collected by and hosted on G2.com.

Show More

Response from Joanna Zerga of Uberflip a PathFactory Company

[Editedit](https://www.g2.com/survey_responses/uberflip-a-pathfactory-company-review-8841193/official_response/edit)

Thank you for sharing your thoughts on Uberflip, and we appreciate your candid feedback. It’s great to hear that the integration with your ABM platform and the responsiveness of your CSM have been positive aspects of your experience.

We understand that the implementation process fell short of expectations, leading to challenges in achieving the desired look and feel for your Hub. We apologize for any frustration this may have caused. Clear communication during the sales cycle is something we acknowledge as an area for improvement.

The specific issues with content visibility and management resonate with us. We recognize the importance of refining features to allow for more nuanced control. Additionally, your feedback about limitations in basic features is duly noted.

We want you to know that we take your feedback seriously, and we're committed to addressing these concerns. Our goal is to enhance the platform based on user experiences, and your input is invaluable in guiding these improvements.

If there are any more specifics you'd like to share or if you have additional concerns, please feel free to let us know. We're here to listen and work towards making your experience with Uberflip more satisfying.

Validated ReviewerIncentivizedSource: Seller invite

TM

Tiffany M.

Enterprise (\> 1000 emp.)

8/17/2023

"Great, modular way to present resources"

4/5

What do you like best about Uberflip a PathFactory Company?

I love the style and the the way it reacts on hover. I like that we can post gifs as background images to give a little more aesthetic intrigue. It gave our site a much-needed facelift. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

I don't think we've quite mastered the streams yet. It can be struggle to figure out where to post articles, etc. that make the most sense. Also, not knowing if what "we" feel is right is what our customers would feel makes sense. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

We needed a better way to display our resources (articles, videos, FAQs, etc.) and Uberflip has been a great solution. Everything is organized (whether by customer segment, file type, solution) and the appearance is very appealing. (It looks great!) Instead of posting 10 text links or buttons on a page, we can send users from a landing page to our Resources stream and they can find all sorts of assets they might be interested in. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Hannah F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah F.")
HF

Hannah F.

Enterprise (\> 1000 emp.)

8/15/2023

"Easy learning curve and predictable performance, but restrictive and no modern bells and whistles"

3.5/5

What do you like best about Uberflip a PathFactory Company?

Uberflip is easy to learn to use and very simple. I haven't experience any bugs or unexpected performance. Support responds quickly to new tickets when I have questions. The blog feed formatting is clean. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

If you just want to publish simple, one-column articles, this is tool covers it (it's essentially a basic word editor interface). But if you want to format images nicely, add columns, or do anything other than a plain layout, it's not really possible.

I was also very excited for the pages feature they've been talking about for a while. They said it would start coming out in August. Was very disapointed (and foiled in plans) when I heard our account won't get it until January 2024.

As far as publishing process, you can't copy/paste from Google Docs without it carrying over formatting. So I have to put text through an html stripper before pasting, which is tedious. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Uberflip is our blog tool, allowing us to publish content to our 250,000+ subscribers. I can keep content organized and publish new articles with relative ease, as long as I cater to Uberflip's basic formatting options. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

MM

Mallory M.

Small-Business (50 or fewer emp.)

2/29/2024

"Streamlined service for supporting assets, landing pages and blogs."

4.5/5

What do you like best about Uberflip a PathFactory Company?

Flexibility of organization of a lot of different content, complex set-ups, and content. Customer support is excellent! Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Some limitations around design capabilities (like multiple CTA's within one box). Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Provides a proper resource center will multiple user experience options, ie: it's not a dead end on content. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Olivia W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivia W.")
OW

Olivia W.

Small-Business (50 or fewer emp.)

8/22/2023

"Good ideas, outdated execution"

1/5

What do you like best about Uberflip a PathFactory Company?

I think the basic idea of Uberflip is a great idea. Thinking about content pieces as tiles that can be moved around and placed on different pages/streams is smart and helpful for organization. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Nothing works as well as it should. Frankly, the whole experience feels like it was designed 15 years ago. The system for editing text and adding images is like an early version of Microsoft Word. There are weird, arbitrary rules about content uploads (literally no design team in 2023 designs PDFs in inches. How is that the metric for PDF uploads?). The analytics are always inaccurate, difficult to read, and overall just unhelpful. I really like the idea of Uberflip, but the execution is poor. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

We use Uberflip to host content for a specific customer segment. Review collected by and hosted on G2.com.

Show More

Response from Benjamin Hoehn of Uberflip a PathFactory Company

[Editedit](https://www.g2.com/survey_responses/uberflip-a-pathfactory-company-review-8511715/official_response/edit)

Thank you for sharing your thoughts on Uberflip, and I appreciate your feedback. You see potential in the concept behind Uberflip, which is organizing and managing content pieces effectively. I understand your worries about the platform and dissatisfaction with certain aspects of its functionality.

Your feedback regarding the outdated feel of Uberflip's user interface, text editing, and image management is valuable. We've evolved the platform since your last review and continue to do so to stay up-to-date with modern design and user experience standards.

Your point about the accuracy and user-friendliness of the analytics is well-taken. We're also planning on enhancing the analytics with our partner – Looker – who powers the dashboards in their current state.

The Uberflip team values your feedback and invests in updating and improving the platform to serve your and other users' needs.

If you have any additional feedback or anything else you'd like to share about your experience with Uberflip, please feel free to do so. Your insights can drive positive changes and improvements in the platform. Thank you for taking the time to provide your review, and I hope your future experiences with Uberflip are more satisfying and aligned with your expectations.

[See how Uberflip a PathFactory Company improved](https://hub.uberflip.com/product-updates)

Current UserValidated ReviewerIncentivizedSource: Seller invite

NC

nicole c.

Small-Business (50 or fewer emp.)

11/16/2023

"Content Game Changer"

5/5

What do you like best about Uberflip a PathFactory Company?

Uberlfip allows us to segment content based on all of our markets and product lines, amking it easy for audiences to find the appropriate content. My customer support rep is amazing and always has great suggestions. and understands our business objectives. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

I've had some issues with traffic metrics and etting someone from support who understands metrics to answer my questions. And when changes occur on the analytic side, there is usually no communication about it. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Making sure content is organized and available for the right audiences. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Uberflip a PathFactory Company? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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GU

Guest User

What is Uberflip used for?

0 Upvotes

0

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Join the conversation
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 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
G2

Verified User in Marketing and Advertising
•
Last activity over 6 years ago

How does SnapApp integrate with my marketing automations?

2 Upvotes

1

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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

20 months

### Average Discount

9%

[
View More Pricing Information
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##### 
##### Uberflip a PathFactory Company Features

Platform Basics

Website Personalization

Content Creation and Distribution

Platform Reporting

Measurement

Dashboards

Content Creation

Content Management

Optimization

ROI Reporting

[
View More Features
](https://www.g2.com/products/uberflip-a-pathfactory-company/features)

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