Twitter Analytics is super easy to use and provides information that is easy to understand. The platform also provides analytics we need in a way that is easy to pull for reporting.

Since it is built into Twitter, this platform is also super easy to access. I really like that aspect of it. Twitter Analytics is definitely a convenient and useful tool for gathering insights.

This is a user-friendly platform. It takes little-to-no training to learn how to use Twitter Analytics. One can simply go into the platform and easily pull the needed information.

It is extremely helpful for gathering and pulling key metrics needed to report back to the client on Twitter posts and engagement. Review collected by and hosted on G2.com.

While I really do like this platform, it is unfortunate that it does not offer separate engagement analytics for organic versus paid tweets. It would be nice to separate those out when pulling reports.

It would also be nice if this platform could show side-by-side comparisons for months in different years or one month to the next or one year to another. This would make Twitter reporting just a little bit easier.

I suppose another downside would be that it only works for Twitter. It would be nice to have a platform that pulls useful analytics for all the major social media platforms in one place. Review collected by and hosted on G2.com.

It's easy to set up and has really useful tips and instructions to help you monitor your ads. You can view them on desktop and on mobile so keeping an eye on your ads is easy on the go from anywhere - not just the office. It's also helpful just to look into your followers interests (without running any ads) to see what your target audience is and what other things they are interested in Review collected by and hosted on G2.com.

It's pretty simple and doesn't have really defined metrics like for example Facebook ads. This is because the as targeting isn't as precise and detailed. Review collected by and hosted on G2.com.

- Displays the month-wise breakdown of Tweets Summary

- Shows analytics breakdown for individual tweet activity, top tweets, promoted tweets, a video activity which let us know what type of tweet is performing the best.

- Gives 28-day performance summary with change over the previous period Review collected by and hosted on G2.com.

- Twitter has not promoted its analytics tool much. Users need more awareness of this tool.

- Doesn't have good advanced visual reporting formats like charts, pie-graphs etc Review collected by and hosted on G2.com.

The super simplified layout makes it easy to find basic analytical stats very quickly. Great per post breakdown of views and engagement. This really allows you to see how effective certain posts are in comparison to others. Review collected by and hosted on G2.com.

Not enough options to review advanced analytical advertising stats. Facebook and Google have many more options and go way deeper into giving you more insights about your marketing efforts. Plus, Twitter's targeting options are lacking as well. Review collected by and hosted on G2.com.

I found the interests data to be especially exciting, as it can definitely give you some deeper insight about your audience and could even generate ideas for creating relevant content that your followers would be likely to enjoy. Review collected by and hosted on G2.com.

Could use more follower data! The follower data in the new Twitter analytics is great, but while we’re at it, why not add even more info about followers? What hashtags are my followers using? Which of my followers are the most active? Review collected by and hosted on G2.com.

I like that Twitter Analytics helps you see how your posts are engaged with, giving greater insight to how you can maximize Twitter's potential for your business. Review collected by and hosted on G2.com.

Obviously, this is just used for Twitter. I find it more useful to use a comprehensive platform to show relationships between your social channels. Review collected by and hosted on G2.com.

Twitter has a lot of built-in tools that help social media experts monitor and track various levels of engagement for their posts. In-depth reporting helps to create and tweak strategies. Review collected by and hosted on G2.com.

I haven't found any issues with the tools, and they update/maintain them regularly. Review collected by and hosted on G2.com.

Has most of the basic analytic features of other social media platforms like LinkedIn and Facebook. It's nice to be able to see the segmented audiences specific to Twitter. Review collected by and hosted on G2.com.

Doesn't really provide much value aside from the basic information you would get from other social platforms or even Google Analytics. Really looking for more in-depth analysis of audiences and more segmentation features. Review collected by and hosted on G2.com.

We use Twitter Studio and access analytics via Studio. I love the fact that Twitter's analytics are natively integrated into the platform, have extensive details about top tweets per month, top influencers, and detailed statistics about who is talking about you. You get, at your finger-tips, some of the powerful details you'll get in commercial applications. Review collected by and hosted on G2.com.

The biggest downer with Analytics is searching and drilling down into details. You "get what you get." For those organizations that require slicing and dicing the data a certain way, Analytics won't do the trick and you'll need to supplement it. I also wish that we could do comprehensive analytics for a 365 day period. I also wish that we could get details on positive/negative engagements on posts. That's the major downside of the tool Review collected by and hosted on G2.com.

I like that I can get a quick "snapshot" of my twitter analytics and insights. Review collected by and hosted on G2.com.

One small thing, that the first insights you see are hard set on the last 28 days (impressions, engagements, etc.) and that they don't correlate with the last month. I wish you could edit those dates to get the correct numbers right away. Review collected by and hosted on G2.com.