Recommendations to others considering Twitter Analytics:
If you need pretty basic numbers, Twitter Analytics is going to be enough for you. If you really need to track numbers and dig into them over time, I recommend using a third party tool. Review collected by and hosted on G2.com.
What problems is Twitter Analytics solving and how is that benefiting you?
In my current role and at my current employer, Twitter is less important so I have used Twitter Analytics for all of my statistical monitoring purposes. In other positions where I was working in news, Twitter was a much more important element of the strategy so I needed third party tools in order to successfully analyze the statistics coming from the platform. I have been able to use Twitter Analytics alone to tell success stories, monitor how campaigns are performing, and report on how our tweets are resonating with our audience. Twitter Analytics has a good high level view of the basic information you need in order to report out. Review collected by and hosted on G2.com.