GF
gigi f.
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Twitter Analytics saving you time"
5/5
What do you like best about Twitter Analytics?

I like that i can check how a tweet is performing thanks to this awesome tool, and i don't have to go to another platform for it Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

That it just let me see one tweet , each tweet i have to check and i'd like to see how all of them are performing at once Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Reasonably easy to use and very useful"
4/5
What do you like best about Twitter Analytics?

I appreciate the usability and ease of access of the software. I also think that you get a good range of data that is helpful when planning online marketing strategies. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Some of the metrics have different names to that of similar marketing tools, so can be confusing at first. The support could be better also. Review collected by and hosted on G2.com.

Hendrico V.
HV
Hendrico V.
Marketer
Small-Business (50 or fewer emp.)
"My take on Twitter analytics"
4.5/5
What do you like best about Twitter Analytics?

Well, i manage a few business pages and data is always a great way to understand your audience and Twitter analytics provides me with an overview of how my content, pages are performing as well as what y target audience enjoy and how they interact with my pages. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

For starters, the dashboard or way they display the information could be packaged a bit better and also their integration with third party software such as Hootsuite for example could be a bit better as well. Review collected by and hosted on G2.com.

HA
Happy A.
Small-Business (50 or fewer emp.)
"The Twitter analytic allows to access a detailed report on my followers and individual tweets"
4/5
What do you like best about Twitter Analytics?

Its gives me to better understand to measure the traffic of my audience and how my post is performing and that I love this feature because it is for free Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Maybe it should not have the turn off feature, it should be always active Review collected by and hosted on G2.com.

JC
James C.
Director of Communications and Marketing
Small-Business (50 or fewer emp.)
"Second to Facebook, but displays valuable information"
4/5
What do you like best about Twitter Analytics?

The best thing about this service is it's "highlights" page where you can see your growth in followers, likes, impressions, etc. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

It becomes clear nearly immediately that once you attempt to view more detailed demographic data that Twitter does not have as much control over who specifically views your content in the same way that Facebook does. Random impressions outside of the targeted demographic are common and often near 10%. Review collected by and hosted on G2.com.

Janet W.
JW
Janet W.
Digital Marketing & Operations Manager | B2B & B2C Technology & Coding (Education)
Small-Business (50 or fewer emp.)
"Good first party analytics when you download it - lacking in follower/audience data"
4/5
What do you like best about Twitter Analytics?

There is a lot of rich data when you download it to excel/CSV. The ability to trend data and see it visually on their graphics is helpful. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Demographic and audience data is lacking, as well as overall follower #'s. At one point they weren't even showing my new follower numbers for about 2 months, until it got fixed. Review collected by and hosted on G2.com.

Maddy E.
ME
Maddy E.
Digital Marketing Coordinator
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Good Overview For the Month But Fewer Details Than Other Similar Social Platforms"
3/5
What do you like best about Twitter Analytics?

I like that Twitter Analytics allows you to see some big picture analytics at a glance - it makes it easy to look and see what has resonated with your followers each month and over time. It's easy to see what has been successful so that you can duplicate that or present it to management who are looking for success stories. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

I dislike that it's much more difficult with Twitter Analytics to dive in deeply to review the numbers. It's nowhere near as robust of a platform as Facebook Analytics is. There isn't a quick and easy way to import the numbers into a spreadsheet to do comparisons. Whereas I don't feel the need to use third party tools to analyze Facebook analytics, I do think that using a third party tool to accompany Twitter Analytics is necessary. Review collected by and hosted on G2.com.

Ashley G.
AG
Ashley G.
Head of Digital
Small-Business (50 or fewer emp.)
"Great tool for Twitter tracking and to boost engagements"
4.5/5
What do you like best about Twitter Analytics?

The simple interface. It is very easy to understand what has gone well on Twitter, but also allows you to dive into the insights of individual tweets across a certain period. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Nothing! It is pretty much the perfect tool to track on Twitter Review collected by and hosted on G2.com.

Sarah B.
SB
Sarah B.
Marketing Programs Manager
Enterprise (> 1000 emp.)
"Twitter Analytics - A Free Tool with Great Functionality"
4.5/5
What do you like best about Twitter Analytics?

I love that it's built in to Twitter and is FREE. It also has a much nicer UI than other social media analytics platforms Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

I wish that it was easier to export data and also have more specified time fields (ie two months ago, three months ago, etc.) Review collected by and hosted on G2.com.

Omer U.
OU
Omer U.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Twitter Analytics Review"
5/5
What do you like best about Twitter Analytics?

Detailed analytical data given on each tweet. Ability to see top tweets. Review collected by and hosted on G2.com.

What do you dislike about Twitter Analytics?

Would like to see more relevant data based on geography. Review collected by and hosted on G2.com.