--- title: Twitter Analytics Reviews meta_title: 'Twitter Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 226 reviews by the users' company size, role or industry to find out how Twitter Analytics works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 226 scale: '5' date_modified: '2026-08-09' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Twitter Analytics Reviews **Vendor:** Twitter **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 226 ## About Twitter Analytics Measure and boost your impact on Twitter. ## Twitter Analytics Pros & Cons **What users like:** - Users enjoy the **industry-leading tools** of Twitter Analytics, providing valuable insights into interactions and performance. (1 reviews) - Users appreciate the **ease of use** of Twitter Analytics, enjoying its clear insights and user-friendly interface. (1 reviews) - Users appreciate the **top-tier analytics tools** of Twitter Analytics, enhancing their understanding of interactions and performance. (1 reviews) **What users dislike:** - Users are frustrated with **limited analytics** access due to paywall restrictions, hindering their ability to track performance effectively. (1 reviews) - Users are frustrated by the **limited audience reach** of Twitter Analytics, feeling their insights are now nearly useless. (1 reviews) ## Twitter Analytics Reviews ### 1. It's an amazing tool to keep track of your posts traction **Rating:** 4.5/5.0 stars **Reviewed by:** Hith A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2019 **What do you like best about Twitter Analytics?** The detailed reach report. We run our page on Twitter so, after every post, we get to know that in how much time our post is performing and what should we do next. It's definitely not so easy to keep track of every single post so the cumulative report helps me to create a new strategy. Graphical representation is something I love the most. **What do you dislike about Twitter Analytics?** The engagement report helps the most. On the other hand, I am not able to append the reports with other platforms so it is a downside. Maybe I need to learn more about it but definitely it is not so handy to do so. I still don't like their UI, the need to improve the UI with more faster and compact UI which is the need. Mobile view should be more adgestable. **Recommendations to others considering Twitter Analytics:** Use it daily and keep a record of the reports. Analysis by Twitter is much accurate when it comes to engagements and interest. **What problems is Twitter Analytics solving and how is that benefiting you?** I am seeing the inbound leads are performing well because I am able to target my audience using hashtags. So I realized that Twitter is good for quality business. ### 2. Keep track of your followers interaction with Twitter Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Oscar C. | Consultor Tecnologico , Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2019 **What do you like best about Twitter Analytics?** With twitter analytics, you can know the impact that your tweets cause. They also give you tips and suggestions on how to increase results. It is also integrated with Twitter ads. What is perfect to measure the performance of your ad unit. With twitter analytic you get this key tweet metrics: impressions engagement rates link clicks retweets favorites replies **What do you dislike about Twitter Analytics?** The only thing to highlight it's the needed of More Follower Data There really are no more cons to highlight. The tool does what it should. **Recommendations to others considering Twitter Analytics:** Twitter Analytics in highly recommended. It is easy to use and you can have monitored the company's publications. It is perfect. **What problems is Twitter Analytics solving and how is that benefiting you?** Before the tweets of the company's account were published and it was not known if they were seen, or what their reach was. With this tool, we can know what are the impressions that a tweet has. The interactions of the users and many important data to be able to plan the marketing campaign of the company ### 3. Twitter Analytics Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2020 **What do you like best about Twitter Analytics?** I think the best thing is that is displays results quickly and in a very easy to understand manner. It is easy to explain results and to show the tangible results to other staff members. **What do you dislike about Twitter Analytics?** The only dislike is that it can sometimes be narrow in its approach. It can be quite hard to segment multiple customer types in one analysis and report. **Recommendations to others considering Twitter Analytics:** I would say just get stuck in with the programme. The best way to learn how to use the tool is to start experimenting and there is then a wealth of knowledge you can ascertain. **What problems is Twitter Analytics solving and how is that benefiting you?** The benefits solved is reporting on targeted groups and most importantly, target customers. ### 4. Very clear statistics but could show more **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Twitter Analytics?** The statistics are very clear and obvious, and the segmentation of data makes sense. The layout is well-designed and good for user interaction. Top follower, top tweet and top interaction are also very helpful on the homepage as they give key data right away. It is helpful that likes, retweets and link clicks are divided out to give a clear overview of where your interaction comes from. **What do you dislike about Twitter Analytics?** The data is not easily filtered to show distinct date periods on the page - it would make analytics easier to see if an obvious date filter could be applied. The demographics are not particularly helpful as they only give very basic information. It would be more helpful to see location and age as well as gender. The type of mobile carrier that they have does not seem to be very applicable. **Recommendations to others considering Twitter Analytics:** Twitter Analytics is very useful for baseline data. If you would like an intensive insight into your audience and demographics, this programme is not particularly strong. However, it does give a comprehensive overview of your current and past activity. **What problems is Twitter Analytics solving and how is that benefiting you?** We are solving the problem of what type of content our viewers respond best to. It is clear to see where we garner the most impressions and clicks which helps to solve this problem. The demographics could be more layered to see which groups respond to whic type of content. ### 5. My new experience in using twitter analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin D. | Digital Marketing Assistant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twitter Analytics?** I think I like it about it is how simple it was displayed on the dashboard and can export data if I need it. **What do you dislike about Twitter Analytics?** I dislike about the arrangement on the right-side panel where you can see the engagements. clicks and etc. **Recommendations to others considering Twitter Analytics:** This will be a good opportunity for those who are starting with Twitter Analytics that it is easy to use and navigating the page. **What problems is Twitter Analytics solving and how is that benefiting you?** I think using this will help you analyze data where how good is your content to make the users engage aside from the graphics and promotions. A lot of tweets weren't engaging or just lack how to attract users to check your activity. ### 6. Use Twitter Analytics to grow your business via in depth analysis. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Twitter Analytics?** Twitter analytics is a free tool which helps any business to analyse the tastes and patterns of use of all your followers. This tool is in depth in terms of it's analysis, plus the fact that it is free makes it something of a no-brainer. **What do you dislike about Twitter Analytics?** It can be easy to focus on "followers" who in essence are only noises, they are not customers generating revenue for you. **Recommendations to others considering Twitter Analytics:** It is excellent at crunching your Tweets and associated data, and with this in view and added to the fact that it is free, I would recommend this product without any qualms. **What problems is Twitter Analytics solving and how is that benefiting you?** I have used this tool to help generate statistics on the numbers of times a Tweet has been retweeted. By analysing this I can work out what common traits are elements of one of my more successful Tweets. ### 7. Twitter New, advert, marketing application **Rating:** 4.5/5.0 stars **Reviewed by:** promise c. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2019 **What do you like best about Twitter Analytics?** I love the application, it keeps me updated about the latest news on sport, politics and business update. Twitter give accurate news, It don't post fake news, the application always pops up notification of updates. It educating and inspiring. The feature are OK and chart space for easy communication, it very easy to access via phone and laptop l. **What do you dislike about Twitter Analytics?** It data consuming, it don't give room for status update and upload. The application require update every 2week, some user are like ghost using the app, the following are tagged on your timeline **Recommendations to others considering Twitter Analytics:** I aprove it to all readers and search exploras and people who love reading news and educated elite in the society today . **What problems is Twitter Analytics solving and how is that benefiting you?** I have use it to get insight about the latest happen around the world. It has removed ignorance from me. It has engligthed me political understanding and sports. ### 8. Great Twitter Addon for Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2019 **What do you like best about Twitter Analytics?** Quite easy to use, offers all the valuable information wanted alongside twitter account. Can really breakdown targets. **What do you dislike about Twitter Analytics?** Can feel slightly overwhelming when first presented information. Doesn’t take long to figure out. **Recommendations to others considering Twitter Analytics:** Highly recommended **What problems is Twitter Analytics solving and how is that benefiting you?** Make great use of seeing who, where my content is being used. Also how much traffic per day etc ### 9. Twitter Me This & Twitter Me That **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime "Jim" S. | CEO, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2019 **What do you like best about Twitter Analytics?** It's a good way to keep a measure of one's Twitter activity in many areas. I do like the percentage statistics as they relate to one's month to month activity. However, it would be nice to see something with a week to week over just a month to month graph. If there is I am not aware of that feature. **What do you dislike about Twitter Analytics?** I am not sure what I don't like about the Analytics tool however, the week to week would be a good feature as well as perhaps a better representation of the "Geo-footprint" of my total following without having to access a third party source or having to pay for data that is so readily available. I do see or receive emails from a third party vendor that gives me some additional stats however, I do not ever think I will ever pay for any of the services they offer as it just doesn't have or offer the kind of value out of my reach if I were to have a critical need for for that data. **Recommendations to others considering Twitter Analytics:** Strive to understand the data that is before a user and how that will or can apply to one's needs be it personal or business **What problems is Twitter Analytics solving and how is that benefiting you?** For me having access to the data does not present me with any benefits beyond that of my curiosity and wonder. I would like to see or perhaps I have seen data that gives me an idea of who has and or has not posted from their accounts in the past 30, 60 and 90 days as a means to pair down followers who are either dormant or just not active. ### 10. Twitter Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Karem L. | Karem Lozada, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Twitter Analytics?** Twitter Analytics is a tool that gives us our own social network by which we can know data about our tweets, followers and the post or page of our website. Twitter statistics help you understand how the content you share on Twitter makes your company grow. **What do you dislike about Twitter Analytics?** I am satisfied with the tool, so far I have no complaints regarding the use or statistical results. **What problems is Twitter Analytics solving and how is that benefiting you?** They indicate the evolution of followers through a graph, and several statistics about interests, location by countries and main cities, gender, and relevant accounts to which our followers are following. Here we can see very important statistics to optimize our post, since all the information that they give us, is about the tweets that contain some link of our web, and this way we can know which content moves better and which takes more traffic to our website . Your Tweet activity panel is where you will find indicators of each of your Tweets. You will know exactly how many times Twitter users have seen, retweeted, indicated that they like and responded to each Tweet. ### 11. Twitter Analytics are Very Helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Irene R. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Twitter Analytics?** snapshots month to month of how I am doing, everything on one screen easy to read and report to execs. **What do you dislike about Twitter Analytics?** I would love to be able to customize the dashboard on timelines, and more customization options.. **Recommendations to others considering Twitter Analytics:** If you have a Twitter account its free, so be sure to use it to see how your Tweets are doing. **What problems is Twitter Analytics solving and how is that benefiting you?** Checking on the audience engagement with each Tweet. I have been able to see what Tweets are successful, and their number of views. ### 12. Gathering Intel **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Twitter Analytics?** Most of the things I see in Twitter Analytics are also found in the Campaign Dashboard so I seldom use this tool. It is useful only for brands who dont know their Twitter audience yet and is running Twitter ads for the first time. **What do you dislike about Twitter Analytics?** I dont dislike its features, there is just a more accessible tool for me to use as a Campaign Manager. **Recommendations to others considering Twitter Analytics:** I was using a client’s account when accessing Twitter Analytics so I have no idea of their setup. **What problems is Twitter Analytics solving and how is that benefiting you?** I’ve used it once, it was my first time to work with a client and I used their existing analytics data to get intel on their most engaged persona ### 13. Easy to understand and use. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twitter Analytics?** I like being able to tell easily what it is that my audiences engage with. It's great from a business standpoint as it helps us create more of the type of content that our followers engage with most. It's very clear and easy to get to grips with. **What do you dislike about Twitter Analytics?** I have no major concerns or issues with Twitter Analytics except to say that sometimes updates of the metrics are slow and so speeding them up would be better. **What problems is Twitter Analytics solving and how is that benefiting you?** We're able to learn what our followers like and dislike by looking at the content they engage with most so we can continue putting out similar content. ### 14. You can improve your impact on Twitter! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesús A. | Podcaster, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2019 **What do you like best about Twitter Analytics?** Through graphics, the tool provides me with a summary of each month with the most important information in which 5 values are measured: 1) Main Tweet 2) Main Mention 3) Main follower, this aspect is interesting for marketing strategies. 4) Tweet with main multimedia content and 5) Tweet with main card. It also offers statistics every 28 days that make it easy to understand: Interaction Rate, Clicks of links, Retweets, Like and Answers. Along with a very detailed description about the type of audience with which it interacts, interesting statistics for marketing strategies. It also provides extra functions such as "managing applications". **What do you dislike about Twitter Analytics?** Directly it is not possible to check if a follower is real or is false, so maybe the statistics can not be so sincere and this can have a significant impact on the monetary investment that can be made in a specific marketing strategy, impacting positive or negative way in the company's finances. The bots can negatively impact the metric obtained if the account receives a high number of interactions of these elements existing in this social network. **Recommendations to others considering Twitter Analytics:** Social networks like Twitter have become one of the main marketing strategies for companies. With the power of information, we know our followers better, it is not difficult to know their tastes, where they are, what they do and even what they are eating, with this we will direct our marketing actions to satisfy the needs of our customers (if we are administrators of a company) or if we are users. **What problems is Twitter Analytics solving and how is that benefiting you?** Knowing the demographic data of the followers, allows you to understand if the target market of the account is aimed at the public focus of the company's product, together with the "mobile footprint" of the follower, allows us to have a cost-benefit parameter in our sales strategies. Personalized answers can help the customer in a quicker way in case of doubt about a product sold by us and avoid the tedious that can be communicated to a "Call Center" to manage any type of requirement. ### 15. Twitter analytics - useful and basic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2019 **What do you like best about Twitter Analytics?** Simple on platform tool to understand basic metrics for Twitter **What do you dislike about Twitter Analytics?** Lots of bugs on platform that affect reliability of analytics **Recommendations to others considering Twitter Analytics:** Combined with other useful digital tools for fuller insights **What problems is Twitter Analytics solving and how is that benefiting you?** Easy way to record data and demonstrate organic and paid social media activity ### 16. Track the impressions of our team. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twitter Analytics?** Ease of comparison between previous time periods. **What do you dislike about Twitter Analytics?** I wish it would update a little faster so you can actively track. **What problems is Twitter Analytics solving and how is that benefiting you?** Quantifying analytics to show the importance of social media content. ### 17. Helps me understand my audience **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany W. | Beauty, Fashion, and Lifestyle Vlogger/Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2018 **What do you like best about Twitter Analytics?** I like that with Twitter Analytics, I can easily view my audience and understand how they are responding to my content. I like that everything is displayed in a way that is simple and easy to comprehend. From the colors representing gains and losses, to the arrows and graphs literally showing you what is happening with your content. I like that with Twitter Analytics, I am able to pinpoint my best content and determine what I need to work on as a creator. **What do you dislike about Twitter Analytics?** I cannot say that there is anything that I really dislike about Twitter Analytics. As both Twitter Analytics and Twitter Ads are both from Twitter, I do think that they should improve in the way that the softwares work together. I think that finding a way to bring the two together easier would be an improvement that they could work on. Other than that, Twitter Analytics is a solid program. **Recommendations to others considering Twitter Analytics:** Twitter Analytics is something that I absolutely recommend because it is a program that works. By understanding your audience and how they interact with your content, you are given the tools necessary to improve and grow that audience. **What problems is Twitter Analytics solving and how is that benefiting you?** I am using Twitter Analytics to better understand my audience. I also use the software to determine how I can improve my content, by looking into what specific posts do better and which need to improve. I have found that one of the main benefits is that these results are coming directly from the source, so the end result is often positive when looking into the analytics. ### 18. Good but could be much better **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Twitter Analytics?** I like the overall look of Twitter analytics **What do you dislike about Twitter Analytics?** I hate that I can't filter as much as I would like to make comparisons or find something specific. **Recommendations to others considering Twitter Analytics:** I would recommend looking at this information in conjunction with others and not on its own. **What problems is Twitter Analytics solving and how is that benefiting you?** Getting to know who our community is and whether this coinsides with our actual customers. ### 19. useful tool, but not always up to date **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twitter Analytics?** it provides useful analytical information **What do you dislike about Twitter Analytics?** the displayed information are less accurate **What problems is Twitter Analytics solving and how is that benefiting you?** i want to learn how should i can attract more audience ### 20. It is an excellent option to share business experience **Rating:** 4.5/5.0 stars **Reviewed by:** Alex G. | Team Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2019 **What do you like best about Twitter Analytics?** I like twitter as a means to share the experiences of our company and also advertise our business offers, it is a great advantage to have this tool because it adds effectiveness and successful performance to our marketing strategies. **What do you dislike about Twitter Analytics?** There's nothing wrong with referring about Twitter, it's a great tool you can count on. **Recommendations to others considering Twitter Analytics:** I highly recommend it in all its aspects, fully complies with all its functions effectively and with a high performance that is at the height of any company today. **What problems is Twitter Analytics solving and how is that benefiting you?** As I mentioned before, it is a great tool for marketing strategies, sharing work strategies and advertising our business offers, a total advantage today for everything there is to do. ### 21. Why go anywhere else when you can get analytics right from the source! **Rating:** 4.5/5.0 stars **Reviewed by:** Jose (Joe) G. | Social Media Analyst/Graphic Design , Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Twitter Analytics?** I love how you get everything from Tweet impressions, To Mentions, To Profile visits and even Mentions all in one spot! You get informative graphs and charts that are easy to read and easy to send out for reports. You get a breakdown from month to month and even see daily numbers. I like how easy it is to navigate and also the fact that it's free to use. Many places want to charge you ridicules amounts for information that Twitter provides for just using twitter! **What do you dislike about Twitter Analytics?** Honestly there isn't much I dislike only things I would like to see. I would love if the analytics would go back in years to see long-term growth. I would like to see them integrate maybe some tips on how to get more attention to videos and gifs. I would even like to see a place where I can see how my competitors are doing. **Recommendations to others considering Twitter Analytics:** If you want to save some money and get the best Analytics for twitter go no further and just try Twitter Analytics. You will be impressed with everything they offer and you get to access it all just for having a Twitter handle! **What problems is Twitter Analytics solving and how is that benefiting you?** Who and where are marketing is reaching. I think it's a great tool that most people overlook and I love how easy it is to ready and share information. It's also saving us on a lot of money because there are many accounts my company holds and just being able to get this info saves us $$$. We can see the analytics of how are pictures are doing and also how well our pictures are doing. Helps us create better marketing techniques and help our followers get the info they want! ### 22. Easy to see reach of posts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twitter Analytics?** I like seeing how many interactions there have been **What do you dislike about Twitter Analytics?** I would like to see who is viewing my posts although I realise that probably breaches GDPR **What problems is Twitter Analytics solving and how is that benefiting you?** Able to see which posts are performing higher and so replicate ### 23. Simple & basic analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Twitter Analytics?** Twitter analytics is very user friendly. It’s straightforward and gives you basic data such as demographics and how well certain tweets preform. **What do you dislike about Twitter Analytics?** I wish Twitter analytics offered more data **What problems is Twitter Analytics solving and how is that benefiting you?** It’s a simple way to track effectiveness of tweets ### 24. There are better options **Rating:** 2.5/5.0 stars **Reviewed by:** Tomas A. | Tom A., Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2019 **What do you like best about Twitter Analytics?** You can still keep track of how many tweets you post a day, the most liked/seen tweets, etc. **What do you dislike about Twitter Analytics?** There were some changes about 6 months ago. Now, the RT's and FAV's data is normally wrong. Besides, you can't search for specific data, such as the most seen tweet of all month. These things you have to search manually. **What problems is Twitter Analytics solving and how is that benefiting you?** We used it to keep track of the growth in our twitter account. This analytics allows us to see which were areas of improvement. ### 25. Useful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2019 **What do you like best about Twitter Analytics?** Up to the minute break down of performance **What do you dislike about Twitter Analytics?** Not as much insight as Facebook and other social media **Recommendations to others considering Twitter Analytics:** More analytics and breakdown of individual tweets **What problems is Twitter Analytics solving and how is that benefiting you?** Outreach of content ### 26. The most complete analysis for twitter. **Rating:** 5.0/5.0 stars **Reviewed by:** Ykauryz J. | Analista de sistema, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2018 **What do you like best about Twitter Analytics?** Many are unaware of the power that Twitter Analytics has, some for lack of knowledge of the functions it has, others because they always like to pay other applications to deliver the same results shown here for free and more reliable... **What do you dislike about Twitter Analytics?** What I do not like is that many times the metrics are a bit slow to update, and that makes it difficult to get the results quickly. **Recommendations to others considering Twitter Analytics:** You may initially confuse it with all the information it shows you, but it details and studies each of the functions little by little and you will see how quickly you will learn to read all the metrics that are displayed there and get the most out of them.... **What problems is Twitter Analytics solving and how is that benefiting you?** Knowing less my interactions, interests of my public and other metrics that this application shows me allows me to know in which direction I should go in my next publications, that really has helped me a lot. ### 27. Powerful and free analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2019 **What do you like best about Twitter Analytics?** Ability to view key analytics data in a dashboard format and use the data to optimize selection of tweet contents to improve overall engagement rates. **What do you dislike about Twitter Analytics?** A potential downside is the lack of independence of this tool as it is part of the bundled Twitter services. **What problems is Twitter Analytics solving and how is that benefiting you?** Ability to view analytics data to quickly gauge the overall tweet impressions and impact trends. ### 28. The Data Insights are Limited **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Twitter Analytics?** I like that it records that people are interacting with your brand and mentioning your brand handle. **What do you dislike about Twitter Analytics?** There is really no data on how many impressions there were or what posts are more effective than others. The analytics are elementary at best. You must do all the interpretation yourself. **Recommendations to others considering Twitter Analytics:** Use it, but get more data from your other social platforms before making any solid changes. **What problems is Twitter Analytics solving and how is that benefiting you?** It does help with SEO aspects. Having an active Twitter profile helps you be more credible across all platforms. ### 29. Good **Rating:** 4.5/5.0 stars **Reviewed by:** Yamila G. | Copywriting y Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Twitter Analytics?** This tool is essential to keep track of the conversion of your twitter posts. It is easy to use, and complete. It shows us "Mentions, Accounts that have followed you, Accounts that stopped following us". It is interactive and we can see the hot spots of days where we have had more visits or action in our publications. We can see the reach, clicks, Rt, favorites and responses of each tweet. We can also see the evolution of our followers, and very useful statistics such as location, cities, gender and relevant accounts among our followers. **What do you dislike about Twitter Analytics?** There is nothing that disgusts me about this tool, it is useful for what is needed **What problems is Twitter Analytics solving and how is that benefiting you?** Have a better control of my space on twitter. ### 30. Twitter Analytics is friendly for those who are starting out to use Twitter **Rating:** 3.5/5.0 stars **Reviewed by:** Ron Elius S. | User Experience Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2018 **What do you like best about Twitter Analytics?** Every month Twitter Analytics will show you the most relevant information at the First Page so that you can quickly monitor what Metrics you should be improving and leveraging. **What do you dislike about Twitter Analytics?** The User Experience and User Interface for Twitter Analytics is a bit clunky in my opinion. **Recommendations to others considering Twitter Analytics:** What I recommed for other Users to quickly analyze the Twitter Analytic Page are: 1. Make sure you always review your Current Month and Past Months Activities because this shows how your Twitter Content Marketing or Posts get the traction. 2. After seeing your Current Month and Past Months make sure to compare if your Current Month is way ahead or not way ahead of your Past Month. 3. One important Metric you must check in Twitter Analytics Page is Tweets because Twitter's Algorithm changes so much. 4. Always use Retweet Feature for the Tweets that are most relevant and relatable to you and they should resonate with your Twitter Followers so that your Feed will look more Engaging. 5. Never underestimate the Power of User Generated Content. This is for me Twitter's great feature because Tweets should always be shared with other users because this populates how much your Tweets Influence Twitter's Algorithm. **What problems is Twitter Analytics solving and how is that benefiting you?** I'm trying to solve if my Twitter Account Activity gets the traction that I want. ### 31. Twitter Analytics are amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Katrina W. | Content Creator & Features Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2019 **What do you like best about Twitter Analytics?** Twitter Analytics has a clean and simple interface that is easy to use and understand. **What do you dislike about Twitter Analytics?** It doesn't dis play total followers count. **What problems is Twitter Analytics solving and how is that benefiting you?** Tracking our audience and what they like. ### 32. Great to improve your twitter profile **Rating:** 4.5/5.0 stars **Reviewed by:** Hubert W. | CEO, Airlines/Aviation, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Twitter Analytics?** I like the huge range of information that gives you this site. Here I can look if the last month i lost followers, or if my impact on the social networks is decreasing, All this information is available in seconds, letting you saving a lot of time **What do you dislike about Twitter Analytics?** It will be great to get more information, sometimes you can't get all the information that you want, but it is a relly good site **Recommendations to others considering Twitter Analytics:** If you want to know more information about your twitter account, use this site **What problems is Twitter Analytics solving and how is that benefiting you?** I use it personally to communicate with my family or friends, but in our business we use it to announce our services in the social networks ### 33. Twitter Analytics Works Well Enough **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Twitter Analytics?** I like that it shows you relevant statistics related to your twitter account, for example: top tweets, new followers, post reach, post engagement, and etc. I like how it helps me to see what works and what doesn't. It is very helpful for gauging the effectiveness of my social media strategy. **What do you dislike about Twitter Analytics?** I don't like how the statistics aren't very specific. While it shows me more than enough, there is still more that I would like to see. Being able to see my stats on a daily basis is a place where I would start. **Recommendations to others considering Twitter Analytics:** It's pretty good for the amount that you pay for it. **What problems is Twitter Analytics solving and how is that benefiting you?** I have been able to see who exactly happens to be paying attention to my tweets. That helps me know who my audience is and what they might like to see from my account. ### 34. Twitter analytics is an indispensable tool for the analysis of the social network **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2018 **What do you like best about Twitter Analytics?** What I like the most is that I can see the figures in detail of each of my tweets individually. I can observe each statistic as the totality of impressions and interactions. Besides that I can calculate the interaction rate **What do you dislike about Twitter Analytics?** What I do not like is that it will depend on the configuration of the interface because in some cases it tells me that an account does not qualify since the origin is not the United States, the United Kingdom, Canada and Ireland, in this case I must make some changes to be able establish the connection **Recommendations to others considering Twitter Analytics:** Do not stop using Twitter analytics, it really generates great advantages for the optimization of the social network and the statistics that are handled with it, it presents in a very graphic way the interaction that our content has had and we can segment it according to the periods we want **What problems is Twitter Analytics solving and how is that benefiting you?** Since using Twitter analytics I have been able to optimize the post since the information I manage contains some link from our website, in this way I can see better how the content moves and which has more traffic ### 35. extremely ease of use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Twitter Analytics?** i like that it gives you everything you need right there on the screen and the graphs are very easy to read **What do you dislike about Twitter Analytics?** it's not too advanced, unlike other analytic apps I use but it does the job well! **Recommendations to others considering Twitter Analytics:** i would recommend just because it is so easy to use! **What problems is Twitter Analytics solving and how is that benefiting you?** i do not really have any problem with the analytics, I use it to give weekly reports and whatnot. ### 36. Analyzes Like No Other **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Twitter Analytics?** Twitter Analytics helps you to understand which tweets are getting good feedback and which ones are not getting a lot of traffic. **What do you dislike about Twitter Analytics?** I don’t dislike anything about the Twitter Analytics. It’s all super easy to use! **What problems is Twitter Analytics solving and how is that benefiting you?** Understanding what your user base wants to see on a twitter account is definitely helpful so that you can post more relatable content. ### 37. Really helped **Rating:** 3.5/5.0 stars **Reviewed by:** Sergio L. | Agent Real State, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2018 **What do you like best about Twitter Analytics?** In the world that we live now making business, it's really useful to paying attention at the my twitter's performance. Totally easy to work with. **What do you dislike about Twitter Analytics?** I couldn't say nothing but nice words abouth this app. **Recommendations to others considering Twitter Analytics:** Get your business at the next level! **What problems is Twitter Analytics solving and how is that benefiting you?** Take control to my profile. ### 38. Quick statistics overview **Rating:** 4.5/5.0 stars **Reviewed by:** Tomáš S. | Managing Director & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Twitter Analytics?** Simple display of all important informations. **What do you dislike about Twitter Analytics?** I cant filter my local country so I cant work with twitter advertising. **What problems is Twitter Analytics solving and how is that benefiting you?** Communication with prospective customers. ### 39. Analytics You Might Not Know You Have **Rating:** 5.0/5.0 stars **Reviewed by:** Heather R. | Revenue Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Twitter Analytics?** Twitter Analytics are probably one of my favorite analysis by a social media platform. I really like how they break it down. It might not be as extensive as Facebook, but it tells me what I need to know and quickly. I really like how it has a month breakdown and then you can drill down to the tweets. I really like the graphs they show. They make it easy to pull reports for my meeting. **What do you dislike about Twitter Analytics?** I really don't dislike anything considering it is free analytics. It might not be as obvious as Facebook to get to the insights so I don't know how newer users discover it. It would be nice to have a more prominent way to point someone new in the direction. Once you get into it, there is a ton data to explore. **Recommendations to others considering Twitter Analytics:** My recommendation is to make sure to use it if you aren't already. It can provide great insights. It is free so there is no excuse not to use it. If you use Twitter, the analytics are key to understanding how you're doing. I would highly recommend this especially for smaller businesses who may not have the resources of a larger company who could afford to pay for an analytics service. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics helps us understand how our tweets perform and who engages with us. It has helped us benefit from understanding our followers and make sure we are sharing relevant content. Twitter is our best platform so the analytics are key to saying on track. ### 40. Just One Click away Twitter Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Mary S. | Business Development Manager, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2018 **What do you like best about Twitter Analytics?** It is a go to analytics for Twitter. Twitter Analytics is great for viewing how certain tweets perform and how audiences grow over time. I like that it gives me a 28 day summary with screenshots of our top tweets, followers, and mentions. **What do you dislike about Twitter Analytics?** Showing the last 28 days only doesnt help someone like me who is trying to see an overall picture from quarter to quarter and year to year. lso, it would be nice if analytics could show you a graph of your follower count and how it fluctuates each week. **Recommendations to others considering Twitter Analytics:** lso, it would be nice if analytics could show you a graph of your follower count and how it fluctuates each week. **What problems is Twitter Analytics solving and how is that benefiting you?** I am using this native analytics with my twitter account to see my twitter growth report. I like the ease of use for beginners. I am just starting to dive into the world of tracking analytics for our company, ### 41. Twitter Analytics could do better. **Rating:** 3.0/5.0 stars **Reviewed by:** Sonamnishi B. | Operations Analyst (Digital), Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2018 **What do you like best about Twitter Analytics?** The fact that I can compare user segments for the analytics. See what my followers are engaging and liking versus other members on the twitter. Easy to see individual tweet activity and understand what resonates with your audience **What do you dislike about Twitter Analytics?** I dislike the fact that it is very difficult to export a tweet analytics report with desired KPIs. **Recommendations to others considering Twitter Analytics:** I think it is better to use another social media analytics tool like Octopost to gain better insight. **What problems is Twitter Analytics solving and how is that benefiting you?** Trying to understand, how organic tweets are performing and engaging. ### 42. Very Reliable to find Accrued Data **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel V. | Self Employed, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Twitter Analytics?** I find the graphs interesting into how many people are following, rate people are viewing tweets, rate people are liking and retweeting. It allows me to see my most recent activity, and who is the person following me with the biggest amount of followers. This should allow me to look towards him/her and bounce ideas off of. **What do you dislike about Twitter Analytics?** I dislike the fact that accessibility takes time in order to get acquainted with the product. The graphs can be hard to ascertain at first. **Recommendations to others considering Twitter Analytics:** Learn what you need to understand who, what, and how followers are paying attention to your Twitter account. Make sure you understand how to use this before going forward, because it can be tricky to understand Analytics such as these going forward. **What problems is Twitter Analytics solving and how is that benefiting you?** To know how many followers and/or readers of my tweets are going out and how I can reform and reshape what I need to project. I should learn to follow those who follow me (that have followers in thousands and ask for advice from them). ### 43. Twitter does the work for you. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Twitter Analytics?** Twitter literally does much of the work for you when it comes to data analytics. You are given valuable information with which you can use to move forward with Twitter campaigns to better reach your target audiences. **What do you dislike about Twitter Analytics?** It's free. What I dislike is you're unable to fine tune data to a degree. **What problems is Twitter Analytics solving and how is that benefiting you?** We are able to see our current audiences on the platform now and it gives us data compiled over time for us to analyze then how we might move forward. ### 44. Fine for a Snapshot, But Don't Try to Dig Deeper **Rating:** 1.0/5.0 stars **Reviewed by:** Rainee T. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Twitter Analytics?** If I'm looking for a quick snapshot of how my brand's Twitter is performing, Twitter Analytics is somewhat useful. The UX design is simple and clean, and it's nice to see what our top performing posts have been over a given month. **What do you dislike about Twitter Analytics?** Twitter Analytics is not at all robust (and worse, not easily exportable). If you want to get into the details of what's going on on your Twitter account, you'll have to get your analytics from a paid service. Twitter Analytics isn't half of what Facebook Insights was even 5 years ago. **Recommendations to others considering Twitter Analytics:** It's a free feature of Twitter, so if you don't need much, it's a great tool! But if you're trying to do any sort of deeper dive into what's working on your brand page, you'll have to look elsewhere. **What problems is Twitter Analytics solving and how is that benefiting you?** Honestly, Twitter Analytics is a bit of a bust. I can't say it alone is solving any real business problems for us as we have to have a separate analytics tool. It's something I check in on every now and then to see the "greatest hits" on our page. ### 45. Solid tool - hope for it to do more **Rating:** 3.5/5.0 stars **Reviewed by:** Philipp N. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Twitter Analytics?** It is a good way of checking the performance of my twitter accounts. The segment information is helpful. **What do you dislike about Twitter Analytics?** I cannot look into basic things, such as how many followers I had 1 year ago. Also sometimes I doubt the realness of some of the displayed metrics or how these have been calculated (follower development over a specific period of time for instance) **Recommendations to others considering Twitter Analytics:** If you want a great product with in-depth insights you should buy a twitter analytics service on top of the analytics. **What problems is Twitter Analytics solving and how is that benefiting you?** I get visibility into the performance of my (paid) tweets and which audiences I reach. Also I see engagement for different types of media that I post. ### 46. Twitter Analytics Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2018 **What do you like best about Twitter Analytics?** One of the best parts about twitter analytics is that it's free and built directly into the platform. Unlike so many social media sites twitter makes it so easy to use the analytics tool that you would be a fool not to use it. **What do you dislike about Twitter Analytics?** I think the biggest negative when it comes to twitter analytics is that theres only a finite amount of data you can see. You know that twitter collects more information and that they have more analytics they could show but they don't allow you to see that making it seem limited. **Recommendations to others considering Twitter Analytics:** Its free and built into the platform, you might as well use it. **What problems is Twitter Analytics solving and how is that benefiting you?** It helps really determine your current audience. The companies I use twitter for all have this idea of their current demographics and using twitter analytics its an easy way to prove or disprove those thoughts. ### 47. To-go analytics for Twitter **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Enforcement | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2018 **What do you like best about Twitter Analytics?** I was pleasantly surprised to learn about Twitter analytics since it let me know about analytics for my company's profile that I didn't I had. It is very intuitive and easy to use and I find it useful to measure both the impact our Twitter activity has and insights about how we use Twitter, such as how many posts we make per month, so that we can improve them. **What do you dislike about Twitter Analytics?** The analytics are not as realiable as those you get from a paid service. It is even stated that the data they provide may not be 100% accurate, so it really is just a to-go analytics service and, depending on what data you need to get, it may or may not be enough. **Recommendations to others considering Twitter Analytics:** Take these analytics with a pinch of salt since they are not 100% accurate, more like an overview of what's going on with your social media. **What problems is Twitter Analytics solving and how is that benefiting you?** Thanks to this service I have realised what needs improvement in our social media strategy and what is working. ### 48. Essential Twitter Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin J. | Marketing Manager, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Twitter Analytics?** I like that Twitter Analytics will pull all the essential data for you for all of your tweets and give you a month over month analysis of how your twitter activity is going. I also like that it will tell you who your top followers are so that you can try to reach out and develop relationships with them and develop your audience and their engagement. It has a very user friendly interface that makes it easy to see your analytics at a glance and understand what they're saying. It's the best source for evaluating your twitter account since it is coming right from the source. **What do you dislike about Twitter Analytics?** I'd almost like for it to let you dig deeper and line up data against other data like Google Analytics will. It would be nice to customize the analytics you want to see. So if I only want to focus on impressions then let me select to only see those. **Recommendations to others considering Twitter Analytics:** Twitter Analytics is the best source for your getting your Twitter KPIs. Other sources are more like the icing but TA is the cake. TA is essential! **What problems is Twitter Analytics solving and how is that benefiting you?** It allows you to track your KPIs for Twitter to figure out exactly how your followers are reacting to your tweets and whether you are actually reaching the proper audience or if you need to adapt for that. ### 49. Visually great native Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** David Y. | Information Technology Specialist, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Twitter Analytics?** Twitter Analytics is helpful when it comes to analyzing how social posts are performing. It offers the clearest and most concise analytic analysis of Twitter activity and tweet performance for my clients. **What do you dislike about Twitter Analytics?** I wish that it was possible to change date ranges with Twitter Analytics. It doesn't offer much in terms of in depth, deep dives into who is following you, who interacts with you most, and what tweets are getting the most engagement. **Recommendations to others considering Twitter Analytics:** It is free of cost. Understand that social continues to gain traction and love the data stats Twitter Analytics provides. **What problems is Twitter Analytics solving and how is that benefiting you?** I like how the dashboard makes it super simple to understand. It's simple and easy to use for anyone who wants more data on their posts. ### 50. Great tool for tracking tweet interaction and performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2018 **What do you like best about Twitter Analytics?** I love how Twitter makes all the information easy to read and accessible. I also really enjoy the various metrics they include: location, language, interests, etc. **What do you dislike about Twitter Analytics?** There isn't much I don't like about it, especially since the tools are free. **Recommendations to others considering Twitter Analytics:** Use this tool in combination with analytics you get from something like Hootsuite or Buffer. You really get a great overview when using multiple tools in concert. **What problems is Twitter Analytics solving and how is that benefiting you?** I wanted to gauge the effectiveness of our tweets and Twitter Analytics helped me do that by understanding who is looking at our twits, how many impressions they get and what type of interaction we're getting. ## Twitter Analytics Discussions - [Can I export this data to Google Data Studio (for free potentially)?](https://www.g2.com/discussions/32086-can-i-export-this-data-to-google-data-studio-for-free-potentially) - 1 comment, 2 upvotes - [View Twitter Analytics pricing details and edition comparison](https://www.g2.com/products/twitter-analytics/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+04%3A12%3A45+-0500&secure%5Bsession_id%5D=652322b6-4ab9-4759-bef1-799b6015ec7c&secure%5Btoken%5D=b754c7c47cdc5d57c16015a40411b7337c32beff5038860e9a26a5d68b7d52cb&format=llm_user) ## Twitter Analytics Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API ## Top Twitter Analytics Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,368 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,806 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) - 4.0/5.0 (959 reviews)