Anjelica R.
AR
Anjelica R.
Digital Marketing Copywriter and Strategist
Small-Business (50 or fewer emp.)
"Seamless Email Creation and Effortless Editing Tracking"
4/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

It was seamless to create the emails and when I had to go back and edit them (I had 86) it was easy to keep track, log changes and find emails that still needed edits. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

I did not have any notable issues during this project process, as of now I would use it again. Review collected by and hosted on G2.com.

Trevor G.
TG
Trevor G.
"Powerful APIs, Great for Small Businesses"
4.5/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

I really like the powerful APIs and the feature-rich, broad functionality of Twilio SendGrid Email Marketing Campaigns. It offers a wide range of services, like messaging and voice, which could make it a one-stop communication solution for businesses needing more than just SMS. The security is a big plus, as all API requests are authenticated using credentials, which is very important to us. The support team was also helpful during the onboarding process, walking us through the issues over a few days, and once we understood what we were working with, it was easy. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

The cost can escalate over time. We are a small business, so we are always trying to find ways we can save, and we noticed that Twilio SendGrid Email Marketing Campaigns can get a little pricey. The onboarding did take some time, but the support was able to walk us through the issues over a few days. Once we understood what we were working with, it was easy. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Drag-and-Drop Editor with Powerful Code Block Support"
4/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

I really like the ability to add code blocks in the drag and drop editor. This makes it easier to achieve certain objectives. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

There is no approval functionality built in. Also, the data available in the dashboards is not in a very user-friendly format and doesn't retain the data for very long. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Flexible Email Templates and Reusable Sender Lists"
5/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

1. We can reuse the sender list that we used for other campaigns.

2. I can design an email template according to our required design.

3. I can create different conditions to analyse the campaign.

4. Performance is good.

5. I integrated with Excel via app script, working fine. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

1. The interface (UI/UX) is not good. It should be more attractive and user-friendly.

2. While designing the email, it is very confusing to create the design because of the interface. Review collected by and hosted on G2.com.

Ricardo A.
RA
Ricardo A.
Mid-Market (51-1000 emp.)
"Easy to Use and Delivers Every Time"
5/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

With excellent usability and above-average email delivery. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

Difficult to contact developers and there is no support team. Review collected by and hosted on G2.com.

Olayinka A.
OA
Olayinka A.
Mid-Market (51-1000 emp.)
"Powerful Automation with Easy Setup"
4/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

I like the automations and the simple drag-and-drop design in Twilio SendGrid Email Marketing Campaigns, which are particularly helpful. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

none Review collected by and hosted on G2.com.

Angela R.
AR
Angela R.
Senior Manager
Small-Business (50 or fewer emp.)
"Twilio SMS + Email Integration: Seamless Experience"
3/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

I love Twilio for SMS and the email platform integrates very seamlessly with that experience. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

Very slow and confusing UI - I don't think its operating at its best right now Review collected by and hosted on G2.com.

IG
Idrees G.
CMO
Small-Business (50 or fewer emp.)
"Reliable, Scalable, and Intuitive Email Marketing Solution"
4.5/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

What I appreciate most is its clean and intuitive interface, which makes it easy to build and managed email campaigns even for non-technical users. The drag-and-drop editor is smooth and flexible, and I like how the platform handles contact segmentation—it is simple yet powerful.

Additionally, deliverability rates are excellent, and detailed performance analytics (open rates, click-throughs, bounces) provide the insights needed to optimize campaigns effectively. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

The HTML code editor can be a bit hit or miss. At times, the platform does not render custom code as expected, and making precise design adjustments through HTML can be inconsistent. It would be great if SendGrid offered more reliable support for advanced HTML editing or better preview/debugging tools. Review collected by and hosted on G2.com.

Beybin E.
BE
Beybin E.
Managing Partner & Director of Operations
Small-Business (50 or fewer emp.)
"Switched from Mailchimp."
5/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

The UI is very clean, the themes are much more better. Mailchimp drove me crazy. I'm using it to view and approve product emails. We drew the whole onboarding - trial funnel with email marketing along with regular product mailings. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

Nothing yet and I've been using it over 7-8 months. Review collected by and hosted on G2.com.

Massimiliano B.
MB
Massimiliano B.
Gestore Appalti Pubblici Sintel e Regione Lombardia
Small-Business (50 or fewer emp.)
"Powerful deliverability, but not the most marketer-friendly tool"
4/5
What do you like best about Twilio SendGrid Email Marketing Campaigns?

What I like best about Twilio SendGrid Email Marketing Campaigns is their excellent deliverability and scalability. Here are the key highlights:

High Deliverability: SendGrid is known for its ability to consistently land emails in inboxes rather than spam folders. This is critical for marketers who rely on results.

Technical Scalability: Whether you're sending 100 or 1 million emails, the platform performs reliably without slowdowns or issues.

Advanced Segmentation & Automation: SendGrid allows you to target your audience precisely and trigger emails based on user behavior, timing, or attributes.

User-Friendly Drag-and-Drop Editor: Their email builder is intuitive, letting you create beautiful, responsive emails even without HTML knowledge.

Powerful API Integration: Developers love how easily SendGrid integrates with custom apps, CRMs, and other platforms — it's ideal for both transactional and marketing emails.

Detailed Analytics: Comprehensive reports on opens, clicks, bounces, unsubscribes, and spam complaints help optimize performance over time.

In short, SendGrid strikes the right balance between power and ease of use, making it a reliable choice for marketers who want full control over their email campaigns. Review collected by and hosted on G2.com.

What do you dislike about Twilio SendGrid Email Marketing Campaigns?

What I dislike about Twilio SendGrid Email Marketing Campaigns is the steeper learning curve compared to more beginner-friendly platforms. Here are a few key pain points:

Complex UI for New Users: The interface can feel technical and less intuitive for marketers who are not familiar with APIs or more advanced segmentation logic.

Limited Design Flexibility: While the drag-and-drop editor is useful, it lacks some of the advanced design customization options found in competitors like Mailchimp or Brevo.

Basic Marketing Automation: Automation features are more limited than those offered by platforms focused entirely on marketing automation. Complex workflows or customer journeys can be harder to build.

Support Can Be Slow: Some users report slow response times from customer support, especially on lower-tier plans.

A La Carte Pricing: You may need to pay extra for features that are included by default in other platforms, such as dedicated IPs, advanced analytics, or A/B testing Review collected by and hosted on G2.com.