I use Twilio SendGrid Email Marketing Campaigns for all our business emails and marketing efforts. I love its rock-solid email deliverability, which ensures our company's newsletters, updates, and transactional emails don't end up in spam, thanks to its handling of domain authentication and sender reputation. Its all-in-one, organized platform lets me build custom templates, manage subscribers, segment audiences, and launch campaigns from a single dashboard without needing multiple tools. The campaign analytics are clear and easy to understand, giving me the data I need to improve future email engagement. I'm not a tech expert, but I find the editor and scheduling features user-friendly and efficient for setting up custom layouts and automated sequences, which greatly reduce our workload. Review collected by and hosted on G2.com.

The pricing model becomes noticeably expensive as our email volume and subscriber list grow. The entry-level plan works perfectly for low sending limits, but once we scale up our newsletters and regular campaign sends, the cost jumps quite sharply. There aren’t many gradual, mid-tier pricing options tailored for small businesses, so we end up either limiting our campaign frequency or paying significantly more just to maintain our normal email activity. Another pain point is the email campaign builder. It’s functional for basic templates, but it lacks the intuitive visual flexibility we see in other dedicated email marketing tools. Customizing layout structures, fine-tuning mobile responsiveness, or adjusting small design details often requires extra workarounds. The pre-built template library is also fairly basic; there aren’t enough polished, industry-ready layouts for seasonal promotions, company newsletters, or client outreach, so I end up spending extra time designing templates from scratch instead of using ready-made ones. Review collected by and hosted on G2.com.

I use Sendgrid for most of my campaigns, as well as for all billing notifications. The UI is great and very intuitive; it’s easy to use and offers the flexibility to create dynamic templates. Performance is also great, both when running campaigns and during the design process for building those dynamic templates. Reporting is strong too, and it gives us the insights we need for each campaign. Review collected by and hosted on G2.com.

I don’t really dislike anything; this is more of a suggestion. It would be nice to have an integrated agent that can help create dynamic email templates. Review collected by and hosted on G2.com.

I use Twilio SendGrid Email Marketing Campaigns as an email outreach tool for campaigns to drive awareness about events, content, webinars, and other resources. It's easy to use and quick to duplicate campaigns, which is really helpful because we do a lot of regional targeting with different lists. I also think the reporting is good. The speed at which I can build and replicate campaigns stands out as a major positive for me. Additionally, the data upload feature is user-friendly. As we are in a rapid growth stage and are a very small team, having tools that enable me to deliver targeted communications with speed increases my productivity and contributes to our business growth. Review collected by and hosted on G2.com.

I have not explored / seen many AI features in the tool - this would be useful to increase efficiency further. Review collected by and hosted on G2.com.

I like that you can run both one-time and automated drip campaigns on one platform with Twilio SendGrid Email Marketing Campaigns. It's also great that once everything is set up, there's not much maintenance required. Review collected by and hosted on G2.com.

A lot of things. Setting up campaigns is very confusing, you're limited in what changes you can make after setting the campaign live (no way to change timing between emails, for example), there is no preview of 'this is how many emails will be sent in this campaign'. Contact / list management is bad - the and/or statements to include/exclude certain customers do not work the way you expect them to work - be ready to have to recreate the same list multiple times. Overall, you are required to spend hours to understand how the platform works to not make mistakes. The documentation is borderline useless. Overall, it is a very outdated platform that did not improve a lot. Review collected by and hosted on G2.com.

I like Twilio SendGrid Email Marketing Campaigns for its intuitive and easy-to-use dashboard that really makes the process simple. The variety of ways to create email campaigns and assign segments help speed up the process significantly. The analytics are superb, providing me with data from every send, which is incredibly valuable for measuring results and making necessary adjustments to improve open rates and avoid issues like bounces or spam. It's also very easy to master in a short period of time due to the user-friendly dashboard and CMS. Review collected by and hosted on G2.com.

I'd suggest that the email builder itself goes through some updating, the mobile viewer for emails is not great, there is no accurate view or preview of what emails will appear like in a player's inbox, Twilio SendGrid seems to put desktop email sends first over mobile email design. Review collected by and hosted on G2.com.

What I like most about Twilio SendGrid Email Marketing Campaigns is how reliable and easy it is to use. It makes it simple to build and send campaigns, scales well as you grow, and gives you the key insights you need without overcomplicating things. Review collected by and hosted on G2.com.

What I dislike about Twilio SendGrid Email Marketing Campaigns is that some of the more advanced marketing features feel limited compared to other platforms. Building complex automation or segmentation isn’t as flexible as it could be, and the analytics could be a bit more detailed. Pricing can also get confusing as you scale or combine services, and customer support can be slow at times. Review collected by and hosted on G2.com.

I like Twilio SendGrid Email Marketing Campaigns for its unbeatable combination of reliable deliverability, straightforward usability, and strong GDPR compliance. The deliverability is exceptional, ensuring our emails land in primary inboxes rather than spam or promotions folders, which is vital for B2B communication in Germany. The intuitive email builder, easy-to-use templates, and seamless segmentation mean we can operate efficiently without needing a designer or developer. I also appreciate the built-in GDPR and German data compliance, which removes legal stress and aligns with our standards for data privacy in the DACH region. The real-time analytics provide clear insights into open rates, clicks, and more, helping us refine our campaigns effectively. Plus, the smooth integration with our CRM and other tools makes managing our email workflows less manual. All these features make SendGrid incredibly valuable for our communication strategy. Review collected by and hosted on G2.com.

One frequent frustration is the email template builder. It’s functional for basic campaigns, but it can feel rigid and less intuitive compared to modern drag-and-drop tools. Customizing layouts for German B2B audiences—like adding legal text, compliant footer sections, or region-specific branding—often requires extra manual adjustments or even small HTML tweaks. For users without technical knowledge, this can slow down campaign creation. Another point is the segmentation and automation workflow for complex DACH lists. While basic segmentation works well, more advanced rules—like combining multiple lead scores, engagement history, and regional German filters—can get clunky. Setting up multi-step nurture automations sometimes feels less visual and more manual than competing tools, which adds time when scaling campaigns. Review collected by and hosted on G2.com.

I love how easy it was to start with Twilio SendGrid Email Marketing Campaigns. I was able to get everything up and running and send emails within one day. Setting up our email domain and client list was very quick and straightforward. It's a very affordable way to send mass email campaigns to our prospective clients. Review collected by and hosted on G2.com.

I'm not sure the stats it gives are correct; some stats seem to be off. I would like to know that the open rates and link clicks are accurate, and I'm not sure they are. Review collected by and hosted on G2.com.

What I like the most about Twilio SendGrid Email Marketing Campaigns is how easy it is to design and send professional emails without needing a separate complex marketing tool. As a developer, I appreciate that the interface is straightforward for non‑technical users, while at the same time the API and SMTP options let me integrate campaigns and transactional emails directly with my web applications. The templates, scheduling options and basic automation save me a lot of time, and the deliverability and reporting give me enough insight to understand opens, clicks and performance of each campaign. Review collected by and hosted on G2.com.

What I dislike is that some advanced features feel limited compared to dedicated marketing automation platforms, especially when building more complex flows or detailed segmentations. The analytics are useful but could be more granular, for example with deeper insights per segment or more flexible dashboards. Pricing can also become a bit confusing when combining marketing campaigns with other Twilio email or messaging services, so it is necessary to keep a close eye on usage and plan limits. Review collected by and hosted on G2.com.

These campaigns let you create and manage them from any computer that has a web browser available. It allows teams to collaborate when setting up a campaign, and view the results in real time. The pricing is fair and transparent, so there are no surprises. Review collected by and hosted on G2.com.

I wish that the pricing model was more in line with the transactional email pricing. Review collected by and hosted on G2.com.