The segment is easily the best application available in the marketplace right now to analyse the website data. The easy-to-use UI is super helpful in connecting all our tracking applications to the website. Review collected by and hosted on G2.com.

The segment is a bit expensive compared to its competitors. It is hard for a small startup to allocate that much money for data analytic tools while Google Analytics and MS Clarity do it for free. Review collected by and hosted on G2.com.

Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA. Review collected by and hosted on G2.com.

Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them. Review collected by and hosted on G2.com.

Seems like it make sense as a first data collection point and router. I like the dashboard. Review collected by and hosted on G2.com.

I believe it will get extremely expensive as I grow. Review collected by and hosted on G2.com.

As a product manager, it's a dream come true when you can seamlessly intergrate new platforms without having to take your engineers' time. Works just the way it is needed. Review collected by and hosted on G2.com.

Maybe a few points about how other teams are using this platform. We need to pay extra to filter the data we send to each platform. It would've been great if we didn't have to pay for this. It helps us reduce costs on other platforms. Review collected by and hosted on G2.com.

Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc. Review collected by and hosted on G2.com.

It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration. Review collected by and hosted on G2.com.

As a developer, I use the debugger the most. When I am implementing new events I can add them to the code on my local machine and see them come straight through into Segment while I am testing. I have confidence that this data is reliable once pushed to production.

Their customer service was fantastic, they proactively offered me a customer success implementation call to do a health check on our implementation. This was followed by a more technical call with Segment to run over one more complicated issue, which we worked together to resolve. Their team were knowledgable, flexible and easy to work with. Review collected by and hosted on G2.com.

It is not so much a dislike and I would suppose that this issue is really out of the hands of Segment, but we had a little issue with the Google Analytics 4 destination not being fully functional for our implementation with server side events. Like I say, this was a limitation to GA4 being in beta, but the Segment GA4 server side destination isn't so I was expecting full functionality there. Review collected by and hosted on G2.com.

I love that marketers can have control over where data is going and where data is coming from and create their own Picasso of customer data to enrich decisions. Review collected by and hosted on G2.com.

I think there could be more templates for tracking specs made available to lower-tier customers. I also think they should provide more examples of snippets for very common tools. E.g. I work on analytics with no dedicated devs support, so being able to have more of an idea of what needs to be done would speed it up. Review collected by and hosted on G2.com.

How simple it is to integrate Segment with other products & platforms. You can add a new destination in a few minutes, and a new source of events in a few hours of development.

Besides, their support team is really capable and has good knowledge of the platform to help you with any issues. Review collected by and hosted on G2.com.

I would like to be able to see historical values, and as well a report of how many events were received from each source, and sent to each destination. This would allow me to measure how accurate is each of them. Review collected by and hosted on G2.com.

Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning. Review collected by and hosted on G2.com.

Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive). Review collected by and hosted on G2.com.

Event routing capabilities which help our teams route events to different destinations with the minimum amount of code. Review collected by and hosted on G2.com.

Segment should provide session id functionality which can help us in deriving important metrics.

Batching of events while loading to Data Warehouses Review collected by and hosted on G2.com.