--- title: Twilio Segment Reviews meta\_title: 'Twilio Segment Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 567 reviews by the users' company size, role or industry to find out how Twilio Segment works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 567 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Twilio Segment Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [(3 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Twilio Segment ##### 1. Easy Integration Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 2. Easy Integrations Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 3. Ease of Use Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 4. Easy Setup Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 5. Integration Capabilities Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Its fine" What do you like about Twilio Segment? Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible. ### 5 Cons or Disadvantages of Twilio Segment ##### 1. Expensive Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. ##### 2. Pricing Issues Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [ See 3 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ##### 3. Learning Curve Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) See Related User Reviews ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 4. Poor Customer Support Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 5. Poor Interface Design Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ![Roman G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roman G.") RG Roman G. Mid-Market (51-1000 emp.) 5.0/5 "Deep opportunity to work with my customer's dates" What do you dislike about Twilio Segment? I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not che ## Top-Rated Alternatives [ ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ ![mParticle by Rokt](https://images.g2crowd.com/uploads/product/hd_favicon/edd3a98b8c8c726f1870b7a912b5293f/mparticle-by-rokt.svg "mParticle by Rokt") mParticle by Rokt 4.4/5(175) ](https://www.g2.com/products/mparticle-by-rokt/reviews) [ View All Alternatives ](https://www.g2.com/products/twilio-segment/competitors/alternatives) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 11/18/2022 "Customer data without headaches" 5/5 What do you like best about Twilio Segment? Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Seth E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth E.") SE Seth E. Product Manager Mid-Market (51-1000 emp.) 11/15/2022 "Segment has allowed us to level up our data game across every department" 5/5 What do you like best about Twilio Segment? As a product manager, Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? There is not much to dislike, segment has really made my job easier in terms of data needs. One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? The biggest problem segment solved for us was the ability to nail down events for specific actions within our product, and be certain e had the right data on usage at that moment, as well as over time. A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes. Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting. Review collected by and hosted on G2.com. Show More 11/17/2022 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 5/21/2023 "Great tool for marketing campaigns" 2.5/5 What do you like best about Twilio Segment? Easy Integration with other third-party applications in order to target user groups. Not complicated to modify. Gives us great insight into the user journey and allows us to analyze events easily. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Hypersegmentation is complicated and not necessarily possible. Difficult to pinpoint issues when integrating with other tools. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Targeting the right customers at the right time. Understanding user behaviour. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 11/15/2022 "Best CDP to have in your growth and marketing stack" 4.5/5 What do you like best about Twilio Segment? I've been using Segment at different companies for the last 6 years and every time I've introduced Segment to a org, it had an immediate impact across multiple teams - marketing, growth, product, cx. Some highlights: - Flexibility to plug in new tools and replay historical data - All user data in one place (360 visibility) - Ease of use and speed of deployment of new campaigns, personalization across multiple channels - Strong product roadmap and a great support team Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Segment isn't the cheapest CDP but the price is justified by a strong product roadmap that can lead to product consolidation. You need to have access to technical resources during the implementation phase which can be tricky for smaller teams. Sometimes the inability to use a custom id when sending data to certain destinations is limiting. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Before Segment, all user data was dispersed across multiple data sources - CRM, data warehouse, and product. Segment allowed us to unify data into one place and gave us the ability to instrument personalized campaigns, notifications, and product experiences in real time. Furthermore, with the addition of the Engage product, Segment gave us the ability to instrument user notification system from one place. Review collected by and hosted on G2.com. Show More 6/20/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite JM Joel M. Small-Business (50 or fewer emp.) 2/23/2023 "Makes it easy to build a single source of truth" 5/5 What do you like best about Twilio Segment? Segment makes building a stream of trustworthy, accessible events and identities for your analytics and marketing tools much easier to achieve and maintain. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Cost can become an issue for companies with significant volumes of anonymous (marketing) traffic. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment solves the problem of connecting disparate data sources and data destinations by making it much easier to build data infrastructure that delivers reliable, scalable data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alexis G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis G.") AG Alexis G. software developer Mid-Market (51-1000 emp.) 8/10/2021 "Segment is amazing!!" 5/5 What do you like best about Twilio Segment? - Segment was easy to set up and integrate with our website, mobile app, backend service, chatbots, etc., as the origin. - Some plugins facilitate integration with various frameworks and programming languages. For example, in NuGet for asp.net, download the segment package and voila, the same with the npm node js, for instance. - You can send data to multiple destinations simultaneously, for example, mix panel and google analytics, which is very good. - It has integration with practically any data analysis platform you can imagine. For us, it is a complete and excellent product. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? - It is pricy!! The monthly cost is absurdly high, especially in big projects, since the price is based on the number of single users tracked per month. - Debugging is not consistent and at higher traffic, it works worse and worse; sometimes it's hard to debug or know what's going on if something goes wrong. - Navigating through the interface is tedious when you have to switch multiple times between sources and destinations. Segment makes data easy, and because of the tool's quality, it comes at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over-enable and connect too much if you are not using it. Review collected by and hosted on G2.com. Recommendations to others considering Twilio Segment: The segment is the best tracking tool due to its ease of use, available integrations, and developer tools. If money is not an issue for you, do not hesitate to purchase this service. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Through the segment, we can integrate all our services (from different providers) in various programming languages and platforms in the same channel, monitor our users to improve our applications, and implement use cases related to the client's needs. Currently, without this tool we would not be able to improve our products and satisfy the customer. It also allows you to integrate this with different platforms such as Google Analytics and the Mix panel to observe graphs and funnels on user behavior. Review collected by and hosted on G2.com. Show More 8/27/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rahul C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul C.") RC Rahul C. Associate Product Manager Small-Business (50 or fewer emp.) 2/11/2023 "Segment is the go to for event tracking" 5/5 What do you like best about Twilio Segment? The debugger tool is super helpful with new apk releases to test new features events. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? It sometimes takes a little while for events to sync. Also the advanced search could be more user friendly to allow phone number search Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment is helping us to verify events and also to send client events to other platforms like moengage, mixpanel and metabase. Helps with better data analysis Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rahul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul S.") RS Rahul S. Senior Web Analytics Specialist Small-Business (50 or fewer emp.) 11/16/2022 "Segment is a Awesome CDP with easy and robust setup" 5/5 What do you like best about Twilio Segment? Segment Connectors provide us with an easy understanding of connecting source and destination. It is something like plug and pay which I find is an excellent feature. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? One of the downsides I notice while working with Segment is that even though they have so many connectors, there are still some well-known platforms that don't have connections as a source or destination—for example, Pipedrive. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Recently, in cases where they lack connections with any platform, they can provide support by creating great functions. Thou the services are on the expensive side. And also an easy and quick connection with Segment's Solution Archiet also is a great help. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mike F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike F.") MF Mike F. Mid-Market (51-1000 emp.) 2/28/2023 "A Fantastic CDP for companies of all stages" 5/5 What do you like best about Twilio Segment? Setting up new data sources and destinations is simple. Managing the flow of data is seamless. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? The initial setup of Segment takes a decent amount of dev resources to implement successfully. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment helps manage our data by acting as the source of truth and central hub for all customer data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 11/17/2022 "Just a breeze to get all your events sent everywhere" 5/5 What do you like best about Twilio Segment? Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need. Debugger tool is quite handy. I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? It's helping us collect all the data from all third party tools and send it everywhere we want, very easily. Basically you don't have to wonder if or how you'll connect 2 apis to pass some data from one tool to another. Saves a lot of time. Review collected by and hosted on G2.com. 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