--- title: Twilio Segment Reviews meta\_title: 'Twilio Segment Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 567 reviews by the users' company size, role or industry to find out how Twilio Segment works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 567 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Twilio Segment Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [(3 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Twilio Segment ##### 1. Easy Integration Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 2. Easy Integrations Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 3. Ease of Use Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 4. Easy Setup Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 5. Integration Capabilities Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Its fine" What do you like about Twilio Segment? Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible. ### 5 Cons or Disadvantages of Twilio Segment ##### 1. Expensive Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. ##### 2. Pricing Issues Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [ See 3 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ##### 3. Learning Curve Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) See Related User Reviews ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 4. Poor Customer Support Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 5. Poor Interface Design Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ![Roman G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roman G.") RG Roman G. Mid-Market (51-1000 emp.) 5.0/5 "Deep opportunity to work with my customer's dates" What do you dislike about Twilio Segment? I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not che ## Top-Rated Alternatives [ ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ ![mParticle by Rokt](https://images.g2crowd.com/uploads/product/hd_favicon/edd3a98b8c8c726f1870b7a912b5293f/mparticle-by-rokt.svg "mParticle by Rokt") mParticle by Rokt 4.4/5(175) ](https://www.g2.com/products/mparticle-by-rokt/reviews) [ View All Alternatives ](https://www.g2.com/products/twilio-segment/competitors/alternatives) ![Julio T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julio T.") JT Julio T. Small-Business (50 or fewer emp.) 2/28/2023 "Game changer" 5/5 What do you like best about Twilio Segment? - It has improved our data tracking plan - It has improved the accuracy of our data: sending the same data to all tools, something that was previously impossible with 1-to-1 integrations - It has sped up our third party integrations as we no longer need to rely on the development team to do them - Onboarding experience has been the best I've experienced in enterprise software Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? My only complain is that there's a few minor bugs here and there. Nothing major that hasn't been solved with their tech support. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? - Tracking high quality data (with the right naming conventions, and properly coded) and making sure it stays that way. - Then routing this data to other third party tools without relying on our development team Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kent O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kent O.") KO Kent O. Mid-Market (51-1000 emp.) 6/27/2023 "Straightforward event tracking for web apps" 4/5 What do you like best about Twilio Segment? Easily add new events to your app in order to better track user behavior. Simple, straight to the point. No fancy unneeded features. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? UX regarding list of events is not the best. Mass editing would be a plus. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? It allows to create a new event that we'd like to track and streamline it across different platforms we have for data analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Amiya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amiya S.") AS Amiya S. Digital Marketing Consultant Small-Business (50 or fewer emp.) 8/17/2023 "Better than most other tools" 5/5 What do you like best about Twilio Segment? Easy to use snippets and wide range of integration support without costing additional spending. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? The documentaion is a bit confusing and requires additional research to implement. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Data pipeline from app to other destinations Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite RP Reena P. Mid-Market (51-1000 emp.) 2/23/2023 "Great CDP to execute on Marketing Campaigns" 3.5/5 What do you like best about Twilio Segment? Having all our data flow through a centralized source helps us better target customers and understand when they convert. We do have some overlap in functionality with our marketing automation platform "Braze" but it allows us to be more agile. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? It's really hard to create exclusion audiences. I've been building an audience and pushing it to Braze and saying that the attribute is false or not set to exclude certain events or attributes. The audience builder could be more intuitive for non-technical folks (marketers). Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? I am able to collect data from different sources and be able to better target customers & understand when they convert quicker. We are also doing a better job of managing consents across different sources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Omri S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omri S.") OS Omri S. Software Engineering Manager Mid-Market (51-1000 emp.) 2/25/2023 "High-end, time saving & delightful to work with!" 5/5 What do you like best about Twilio Segment? High-end expierence, interdace is very friendly and you can do so much customizations. Almost every connection I need is there, and many are being added. This saves me and the other developers so many time! Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? I mostly LOVE using Segment; The singal thing that would improve this is more "cloud-mode" integrations over device mode ones - to save some bloat & loading time on the app. This will also offer even more flexabiliity (to the already great flexability Segment currently provide) Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Consulidating all of our integrations in one place; Allow non-technical people to chage logic over different 3rd parties; Save some bloat size of the app; Save time for our developers Review collected by and hosted on G2.com. Show More 7/23/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Hugo R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hugo R.") HR Hugo R. Small-Business (50 or fewer emp.) 2/22/2023 "Fantastic developer-centric Customer Data Platform" 5/5 What do you like best about Twilio Segment? The primary feature that drew us in was the developer-centric experience. We originally started using Segment many years ago as a client-side analytics aggregator, but when we started investigating the server-side capabilities it really took off for us. We now have better (cleaner) customer data than we've ever had, and by switching to server-side analytics we have a complete picture (no more Cookie acceptance issues). When we switched to server-side it was trivial to build a proof-of-concept to get wider team buy-in. Their API docs replaced two different teams of external "integration partners", and we had a working PoC running in a day. Within a week we had completely switched our integration strategy. Of course the range of destinations is the other killer feature - specifically large enterprise systems like Salesforce, HubSpot which typically require specialists. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? In common with a lot of large integration products there is a lot going on within Segment, and you can get lost, but honestly it's nothing compared to bigger, older systems - this is not a reason to not use Segment. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Getting a single view of our customer data, and propagating that data into the external sales and marketing systems that rely on accurate, timely, data. With Segment as the data broker we have a single, simple, server-side integration point that the developers love, and a set of integration tools (mappings) that non-technical users can use to integrate with their tools. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![himanshu j.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "himanshu j.") HJ himanshu j. Lead - Analytics Mid-Market (51-1000 emp.) 7/3/2023 "Segment: The one stop solution for product/app analytics" 5/5 What do you like best about Twilio Segment? The segment is the state-of-the-art tool for real-time data collection basis the audience and environment from live applications/SDKs with support for integrations and data analytics Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? The segment is costly compared to other product analytics tools and has some synchronization challenges. Also, maintenance and monitoring require effort to keep the authentic and clean data Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment helped us in collecting and analyzing the real-time data with good quality and consistent insights to manage the product strategy, campaigns and deliverables basis the trends observed Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/31/2023 "Integrate once, push everywhere." 3.5/5 What do you like best about Twilio Segment? I like the way that segment is quite easy for developers to integrate with and is easy to configure where to send that data. It's easy to add any new destinations . Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Segment gets very expensive over time and becomes just as hard to pull out. So it essentially causes the same problem that it solves but unsure if that is every going to be solved. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Having to integrate several product data SDK's and then having control about where they go without investing engineering time. It provides future proofing and giving control over your data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jude M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jude M.") JM Jude M. Mid-Market (51-1000 emp.) 2/21/2023 "Most cross functional CDP" 5/5 What do you like best about Twilio Segment? All the documentation, whether it be about events or destinations. In addition, the support (both solutions architect and contact support) is very responsive. Lastly, Segment provides end-to-end functionality and ease of use (integration with destinations, personas tool, and tracking protocols). Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Sometimes, the documentation regarding code snippets does not account for more complex coding development and rather only a standard approach to development. Thus, additional technical caveat support would be nice. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Event tracking, destination integration, and engage tool all help us improve the data quality of our core data lake as well as the data we use to make analysis and push marketing campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/30/2023 "Solid for Audience Building and Data Ingestion" 3.5/5 What do you like best about Twilio Segment? Segment has proven a great out of the box option for ingesting site data and building audiences off this data. It is an easy to use UI, though with limited options for customization. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? We have since moved to an in-house solution for data ingestion and audiencing due to the cost and lack of options with Segment. Because it is a good out-of-the-box and easy-to-use option, it doesn't offer us all of the solutions we would love to have and can build in-house. However, for smaller companies without dedicated resources for data ingestion, Segment is a perfect solution! Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment is helping us build data ingestion pipelines and create audiences off this data, giving us a way to track users throughout the funnel and sending this data to our redshift warehouse. Review collected by and hosted on G2.com. 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