--- title: Twilio Segment Reviews meta\_title: 'Twilio Segment Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 567 reviews by the users' company size, role or industry to find out how Twilio Segment works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 567 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Twilio Segment Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [(3 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Twilio Segment ##### 1. Easy Integration Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 2. Easy Integrations Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 3. Ease of Use Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 4. Easy Setup Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 5. Integration Capabilities Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Its fine" What do you like about Twilio Segment? Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible. ### 5 Cons or Disadvantages of Twilio Segment ##### 1. Expensive Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. ##### 2. Pricing Issues Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [ See 3 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ##### 3. Learning Curve Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) See Related User Reviews ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 4. Poor Customer Support Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 5. Poor Interface Design Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ![Roman G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roman G.") RG Roman G. Mid-Market (51-1000 emp.) 5.0/5 "Deep opportunity to work with my customer's dates" What do you dislike about Twilio Segment? I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not che ## Top-Rated Alternatives [ ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ ![mParticle by Rokt](https://images.g2crowd.com/uploads/product/hd_favicon/edd3a98b8c8c726f1870b7a912b5293f/mparticle-by-rokt.svg "mParticle by Rokt") mParticle by Rokt 4.4/5(175) ](https://www.g2.com/products/mparticle-by-rokt/reviews) [ View All Alternatives ](https://www.g2.com/products/twilio-segment/competitors/alternatives) JB Josh B. SOFTWARE DEVELOPER Telecommunications Enterprise (\> 1000 emp.) 1/4/2024 "STREAMLINED DATA MANAGEMENT POWERHOUSE" 4.5/5 What do you like best about Twilio Segment? Unified Customer View. Segment is excellent at offering a cohesive perspective of customer information. It aids in the creation of an extensive consumer profile by combining data from many sources.Segment also boasts extensive integrations which makes it easy to use. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? The only drawback with segement is on cost.The price of Segment may be prohibitive for startups or smaller companies, particularly if they don't need all of its features. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment has helped with the issue of efficiet data collection for our firm. It simplifies the process and saves time and resources that would otherwise be used to manage several integrations independently by providing a single platform for data collecting. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") UI Verified User in Information Services Mid-Market (51-1000 emp.) 3/14/2024 "Segment" 4/5 What do you like best about Twilio Segment? helping in debugging once event tracking is set up. There are integrations with many external apps for setup. UI is easy to use and understand. Collects and integrates a lot of customer data Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Even with the walkthroughs on setup, there could be difficulty in connecting your app if it is custom. Paid plans are not cheap Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? tracking customer action events, reverse ETL to send data to another application, schema checking with tracking plans Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Victor H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor H.") VH Victor H. Co-founder Base.vn Computer Software Mid-Market (51-1000 emp.) 7/25/2023 "A Powerful Data Collection Tool with Excellent Integration Capabilities" 5/5 What do you like best about Twilio Segment? Segment.com has proven to be an exceptional data collection platform, offering powerful capabilities for gathering data from multiple sources and seamless integration with various destinations. Its strengths lie in its user-friendly setup and efficient debugging process, making it an ideal choice for businesses seeking fast and reliable data transfers between applications like PostHog, Google Analytics, and Power BI. The experience when I switching data in Customer Success Platform from one to another is absolutely smooth. Another noteworthy aspect of Segment.com is its efficient debugging tools. Troubleshooting any potential issues during data transfer is quickly, thanks to the platform's comprehensive debugging features. The realtime debug can be seen when done your setup. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? The billing management process could be more user-friendly. Having to handle billing-related matters via emails every time can be somewhat cumbersome. A streamlined and intuitive billing interface would be a welcome enhancement. Lack in supporting some specific software like Pipedrive CRM. It can be help via functional feature but hope become native in the futher Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment solves the challenging problem of implementing tracking technology across multiple sites and platforms, including web, Android, and iOS. By offering a unified solution, Segment streamlines customer data collection and grouping processes. This benefit has been highly advantageous for our team, as it simplifies the way we manage and analyze data from various sources, providing us with a comprehensive view of our customers and their interactions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![ADITYA J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ADITYA J.") AJ ADITYA J. Business Development Manager Small-Business (50 or fewer emp.) 3/18/2024 "My experience with G2" 5/5 What do you like best about Twilio Segment? I think the best part is that it's so easy to use and understand and also easy to integrate and implement! Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? There's nothing to dislike as such but the UI can be more interactive Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? The segment is solving the problem of handling such a vast number of clients data and the segment made it so simple and easy to use that we can directly integtate it with any software! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gouthami K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gouthami K.") GK Gouthami K. Email Marketing Specialist Small-Business (50 or fewer emp.) 3/13/2024 "Streamlining Data Management: A Comprehensive Review of Segment" 4.5/5 What do you like best about Twilio Segment? The most important that I like is it's really cost effective comapre to other products in the market. It worth the money and it offers excellent features. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? It is a bit complex to learn for beginners as it has very advanced features. I think it will be easier as they regularly work with it. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? It really makes the process of "data collection" from multiple sources easier than ever before. Review collected by and hosted on G2.com. Show More 2/18/2025 Validated ReviewerIncentivizedSource: G2 invite ![Shobhit G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shobhit G.") SG Shobhit G. Digital Marketing Strategist & Automation Specialist Marketing and Advertising Small-Business (50 or fewer emp.) 3/15/2024 "Great software for better customer retention & real time customers insight" 4/5 What do you like best about Twilio Segment? The best thing about segments is it help you prospect your data and personalized as the only customer you have Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? There should be a tutorial to maximize the use of segment and how anyone can get leverage with it Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? It help me know my customers better and let me connect them with a kind of personal level which increases the customers LTV and retention Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rakesh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rakesh P.") RP Rakesh P. Data Analyst Small-Business (50 or fewer emp.) 3/20/2024 "Amazing platform for grow business." 4.5/5 What do you like best about Twilio Segment? very helpfull and easy to analyse data and use also extraordinary tools and api.Most service store data is an aggreegate and schematized format. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? pricing are high . most of peaple may be not affortable. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? segment solved problem releted to customer data management and utilization. i use also segment for real time data for correct decision make for grow business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![nityam shah S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "nityam shah S.") NS nityam shah S. Senior Talent Acquisition Specialist Mid-Market (51-1000 emp.) 3/6/2024 "Saas Goodies" 4/5 What do you like best about Twilio Segment? The Services which you provide is very accurate as well as good customer support as well as it has Easy UI to use smoothly Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? please increase the delievery f your service Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? as i mentioned the UI is very easy to use and that is very important to have easy UI as well as it has good after sales service which is again important. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Asit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asit S.") AS Asit S. Senior Graphic Designer Small-Business (50 or fewer emp.) 3/13/2024 "Best AI Customer data platform" 4.5/5 What do you like best about Twilio Segment? Ease of use and integrations helps business to unify customer data from various sources into a single, coherent database. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Sometimes poor data quality leads to inaccurate insights and decisions. Also, costs can be modified so that it is easily accessible for small enterprises. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Insights generated by Segment supports more decision making marketing strategies, customer experience improvements and product development. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Phani K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phani K.") PK Phani K. CFO / Finance VP Small-Business (50 or fewer emp.) 3/26/2024 "This is good experience for me in cdp" 4.5/5 What do you like best about Twilio Segment? Easy way of learning and gaining knowledge and upgrade the skills Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Nothing specific but need some specific description Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? It is benifiting for tracjing the data of a user interaction in way more simpler terms which is useful to categorise the user by the type of activity done by him/her Review collected by and hosted on G2.com. 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