--- title: Twilio Segment Reviews meta\_title: 'Twilio Segment Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 567 reviews by the users' company size, role or industry to find out how Twilio Segment works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 567 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Twilio Segment Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [(5 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [(4 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [(3 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [(2 mentions)](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Twilio Segment ##### 1. Easy Integration Users love the **easy integration** with multiple platforms, enabling seamless data transfer without engineering effort. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896927&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 2. Easy Integrations Users appreciate the **easy integrations** with various platforms, simplifying data sharing without needing engineering skills. [ See 5 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898957&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ##### 3. Ease of Use Users appreciate the **ease of use** of Twilio Segment, with straightforward setup and seamless integration of data sources. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897907&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 4. Easy Setup Users appreciate the **easy setup** of Twilio Segment, making integration with multiple data sources straightforward and efficient. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1898368&qs=pros-and-cons#reviews) See Related User Reviews ![Jaime S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime S.") JS Jaime S. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Data Integration with Room for API Improvement" What do you like about Twilio Segment? I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also ![Molly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly Z.") MZ Molly Z. Mid-Market (51-1000 emp.) 4.5/5 "Effortless Setup and Clear Event Streams" What do you like about Twilio Segment? Setting it up was straightforward, and it's an effective tool for tagging website activity. ##### 5. Integration Capabilities Users value the **seamless integration capabilities** of Twilio Segment, simplifying data connectivity across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897815&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you like about Twilio Segment? Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Its fine" What do you like about Twilio Segment? Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible. ### 5 Cons or Disadvantages of Twilio Segment ##### 1. Expensive Users feel that Twilio Segment is **expensive** , particularly regarding implementation and ongoing costs, making it hard to recommend. [ See 4 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896271&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. ##### 2. Pricing Issues Users find the **pricing issues** of Twilio Segment a significant barrier, especially with the high costs involved. [ See 3 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897702&qs=pros-and-cons#reviews) See Related User Reviews ![Lars B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lars B.") LB Lars B. Mid-Market (51-1000 emp.) 4.0/5 "Great platform to cenralize all your customer data" What do you dislike about Twilio Segment? Pricing could be a bit more affordable, especially if you want to use ETL processes ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ##### 3. Learning Curve Users face a **high learning curve** with Twilio Segment, complicating implementation and causing long-term challenges. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896992&qs=pros-and-cons#reviews) See Related User Reviews ![Lorenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenzo B.") LB Lorenzo B. Mid-Market (51-1000 emp.) 4.5/5 "Great tool to leverage you user base data" What do you dislike about Twilio Segment? Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term. GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 4. Poor Customer Support Users express frustration over **poor customer support** and a steep learning curve, hindering their overall experience with Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1897581&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w GR Giovany R. Mid-Market (51-1000 emp.) 4.0/5 "Very complete for integrate most of our other tools with the work done with Segment" What do you dislike about Twilio Segment? High learning curve for our development team for the implementation. I'm not sure why, but our development team have had a lot of issue with the track ##### 5. Poor Interface Design Users face challenges due to **poor interface design** , impacting reporting, audience creation, and overall usability of Segment. [ See 2 mentions ](https://www.g2.com/products/twilio-segment/reviews?filters%5Bsentiment_snippet%5D=1896171&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 0.0/5 "Don't Waste Your Company's Time" What do you dislike about Twilio Segment? From implementation woes to awful support, Segment has failed us at every bend. The $400k price tag doesn't help. I can't recommend this product and w ![Roman G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roman G.") RG Roman G. Mid-Market (51-1000 emp.) 5.0/5 "Deep opportunity to work with my customer's dates" What do you dislike about Twilio Segment? I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not che ## Top-Rated Alternatives [ ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ ![mParticle by Rokt](https://images.g2crowd.com/uploads/product/hd_favicon/edd3a98b8c8c726f1870b7a912b5293f/mparticle-by-rokt.svg "mParticle by Rokt") mParticle by Rokt 4.4/5(175) ](https://www.g2.com/products/mparticle-by-rokt/reviews) [ View All Alternatives ](https://www.g2.com/products/twilio-segment/competitors/alternatives) AA Anish A. Frontend Developer Small-Business (50 or fewer emp.) 9/27/2022 "Best Website Event Analysing tool" 4/5 What do you like best about Twilio Segment? The segment is easily the best application available in the marketplace right now to analyse the website data. The easy-to-use UI is super helpful in connecting all our tracking applications to the website. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? The segment is a bit expensive compared to its competitors. It is hard for a small startup to allocate that much money for data analytic tools while Google Analytics and MS Clarity do it for free. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? We use Segment to track all the events on our website from User signup until the time they log out of the panel. It helps us to understand user behaviour in a meaningful way and the experience more smooth for them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Puneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Puneet S.") PS Puneet S. Product Mid-Market (51-1000 emp.) 11/14/2022 "Very sorted and saves a lot of bandwidth and resources" 5/5 What do you like best about Twilio Segment? Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Unified analytics for my platform. Help create a data lake for my events (in addition to sending them to other destinations). Help maintain an events library. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 4/4/2023 "Pretty clear" 3.5/5 What do you like best about Twilio Segment? Seems like it make sense as a first data collection point and router. I like the dashboard. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? I believe it will get extremely expensive as I grow. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Taking data from my react native app and moving event data to other tools Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 2/10/2022 "Helps us scale easily" 4.5/5 What do you like best about Twilio Segment? As a product manager, it's a dream come true when you can seamlessly intergrate new platforms without having to take your engineers' time. Works just the way it is needed. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Maybe a few points about how other teams are using this platform. We need to pay extra to filter the data we send to each platform. It would've been great if we didn't have to pay for this. It helps us reduce costs on other platforms. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Integrations are easy. Sending data to multiple platforms is seamless, and the platform already covers all the commonly used tools, so it helps us integrate new tools faster. Review collected by and hosted on G2.com. Show More 11/17/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jordan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan H.") JH Jordan H. CTO Small-Business (50 or fewer emp.) 5/26/2022 "Finally a way to connect everything." 4.5/5 What do you like best about Twilio Segment? Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Segment connects sources of data (analytics, engagement events, record collections for reporting, etc) with the places that data is used for reporting and further engagement (everything from Slack to Mixpanel to BI tools). We benefit from segment because our operations and executive team can easily see the results of product and sales efforts due to reporting made possible by Segment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ian J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian J.") IJ Ian J. Senior Front End Engineer Small-Business (50 or fewer emp.) 5/25/2022 "Would certainly recommend Segment" 5/5 What do you like best about Twilio Segment? As a developer, I use the debugger the most. When I am implementing new events I can add them to the code on my local machine and see them come straight through into Segment while I am testing. I have confidence that this data is reliable once pushed to production. Their customer service was fantastic, they proactively offered me a customer success implementation call to do a health check on our implementation. This was followed by a more technical call with Segment to run over one more complicated issue, which we worked together to resolve. Their team were knowledgable, flexible and easy to work with. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? It is not so much a dislike and I would suppose that this issue is really out of the hands of Segment, but we had a little issue with the Google Analytics 4 destination not being fully functional for our implementation with server side events. Like I say, this was a limitation to GA4 being in beta, but the Segment GA4 server side destination isn't so I was expecting full functionality there. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? We now have a single source for all events coming through from our website. We have managed to shift our teams mentality from "everything is in Google Tag Manager" to understanding that Segment is the single source of truth for all events. With Segment, adding new destinations is easier than before, especially with the easy to use debugger. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Reuben O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reuben O.") RO Reuben O. Growth Marketing Lead Small-Business (50 or fewer emp.) 5/24/2022 "Changes the way marketing teams work" 4.5/5 What do you like best about Twilio Segment? I love that marketers can have control over where data is going and where data is coming from and create their own Picasso of customer data to enrich decisions. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? I think there could be more templates for tracking specs made available to lower-tier customers. I also think they should provide more examples of snippets for very common tools. E.g. I work on analytics with no dedicated devs support, so being able to have more of an idea of what needs to be done would speed it up. Review collected by and hosted on G2.com. Recommendations to others considering Twilio Segment: 1. Be clear what you want to track and don't track everything 2. Allow time for devs/eng to read documentation before even implementing 3. Understand what destinations/sources you will use and if they are ready to use out of box Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? 1. missing data. benefit = better decisions 2. revenue information = I can measure incrementally better and understand which channels are driving goals that affecting key revenues metrics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Román Josué d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Román Josué d.") RD Román Josué d. Data Scientist Mid-Market (51-1000 emp.) 5/23/2022 "Tracking your events with ease and accuracy using Segment" 4.5/5 What do you like best about Twilio Segment? How simple it is to integrate Segment with other products & platforms. You can add a new destination in a few minutes, and a new source of events in a few hours of development. Besides, their support team is really capable and has good knowledge of the platform to help you with any issues. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? I would like to be able to see historical values, and as well a report of how many events were received from each source, and sent to each destination. This would allow me to measure how accurate is each of them. Review collected by and hosted on G2.com. Recommendations to others considering Twilio Segment: Enabling identity merge is important if you would like to reduce the number of MTUs and make sure that events belonging to the same users are tracked under the same profile. Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Tracking important events & screens, integrations with other platforms for product & mobile analytics, and sending raw events to our data warehouse directly for further analysis.... Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gilles B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gilles B.") GB Gilles B. CEO Small-Business (50 or fewer emp.) 9/4/2022 "The tracking foundation for any SaaS" 5/5 What do you like best about Twilio Segment? Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive). Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? It solves tracking management and makes dev work much easier when you have multiple tools to send data to. In essence, it makes everyone much more productive, tech and marketers alike. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Anuj V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anuj V.") AV Anuj V. Data Architect Small-Business (50 or fewer emp.) 11/15/2022 "Segment - The routing service that solved our needs" 5/5 What do you like best about Twilio Segment? Event routing capabilities which help our teams route events to different destinations with the minimum amount of code. Review collected by and hosted on G2.com. What do you dislike about Twilio Segment? Segment should provide session id functionality which can help us in deriving important metrics. Batching of events while loading to Data Warehouses Review collected by and hosted on G2.com. What problems is Twilio Segment solving and how is that benefiting you? Less code and more UI driven functionality Real Time event based analytics Creation of Data Lake with less resources Review collected by and hosted on G2.com. 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