Recommendations to others considering TUNE:
Do lots of testing before launching. It's easy to get the implementation wrong and then not have your attribution properly covered, which will burn your publishing partners. Review collected by and hosted on G2.com.
What problems is TUNE solving and how is that benefiting you?
First and foremost, we use it to track our ad campaign performance and attribute that back to partners. We use their data as well as additional information we collect as a way to combat fraud. These two factors have enabled us a better position while negotiating with different ad platforms. Finally, we've seen some ability in determining which campaigns and platforms not only get us the best acquisition, but longer term user engagement. Review collected by and hosted on G2.com.