--- title: Tubular Reviews meta\_title: 'Tubular Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 22 reviews by the users' company size, role or industry to find out how Tubular works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 22 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Tubular Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Tubular but has limited features. Are you part of the Tubular team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. Tubular Labs, the social video intelligence company, is the only solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, Twitch, and more. With the largest social video database covering over 15+ billion videos and 45+ million creators, Tubular helps the largest media companies, hundreds of household name brands, and leading agencies grow their business by anticipating content trends and changing behaviors in order to make smart decisions. For more information, visit www.tubularlabs.com. * * * Seller [Chartbeat](https://www.g2.com/sellers/chartbeat) Discussions [Tubular Community](https://www.g2.com/products/tubular/discuss) Languages Supported English Overview by Micaela Wanzer Show More ## Top-Rated Alternatives [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,870) ](https://www.g2.com/products/sprout-social/reviews) [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Sprinklr Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprinklr Social") Sprinklr Social 4.1/5(1,217) ](https://www.g2.com/products/sprinklr-social/reviews) [ View All Alternatives ](https://www.g2.com/products/tubular/competitors/alternatives) ## User Insights Average based on 22 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 2/28/2024 "Why I've been using Tubular for 7 Years and Counting!" 5/5 What do you like best about Tubular? We rely on Tubular for social media strategy. The platform has continuously improved over the past 7 years I have used it. It's hands down the most comprehensive Video Analytics tool on the market. - Monitoring Platform competitors. - Keeping up with Social Media Platform Trends - Informing strategic decisions (audience, content and commercial) - Sourcing creators for Collaborations - Understanding our audiences ++ Love the Audience Also Watches report. It's added allot of value to a number of strategic areas. ++ Big fan of the new AI tagging taxonomy that has improved the categorisation of topics, making the platform much more accurate adding another layer of granularity. ++ Support is Excellent. Galina, our account manager, has been an exceptional support, ensuring we get the most from the platform. Listening to our challenges and feedback and coming up with creative solutions. The product team are always willing to take on feedback and work collaberatively with their clients. Review collected by and hosted on G2.com. What do you dislike about Tubular? Analytics are limited to Video only. As a publisher of other formats we have to look elsewhere for full social coverage. However, I understand the broader coverage would likely come at a cost and video is the main focus for platforms. Most limitations we have faced are down to social platform API limitations rather than Tubular it's self. Alerts would be handy for significant content, creators and platform changes, allowing us to be more proactive. Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Tubular is a one-stop shop for all of our video analytics needs. - Comprehensive Competitor Analysis - Comprehensive platform monitoring allowing us to pivot quickly to platform shifts. Review collected by and hosted on G2.com. Show More 3/10/2024 Current UserValidated ReviewerSource: Organic ![Evelyn N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evelyn N.") EN Evelyn N. Mid-Market (51-1000 emp.) 1/19/2024 "Continuously impressed with all the data available, there isn't enough time to go through everything" 5/5 What do you like best about Tubular? Using Tubular has gotten us through challenging partner requests. We've used different Tubular features to answer different questions. It takes some time to build a view that will make pulling insights easier, but once it's done, it's definitely worth the effort. That's another great thing about Tubular, you can create different custom builds to pull the data in whatever way suits your needs! Review collected by and hosted on G2.com. What do you dislike about Tubular? For someone who is just getting into the Insights space, Tubular might be initially overwhelming. But dedicate enough time to learning the platform, and the process becomes much easier. Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Sometimes we will get random requests to pull competitor analysis or to gain audience insights, Tubular has helped make this process much less manual. It really has saved us time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GR Gia R. Small-Business (50 or fewer emp.) 3/21/2024 "Working with Tubular" 4.5/5 What do you like best about Tubular? Data and insight gathering for our clients and the people we work with in Tubular are great. Easy conversations and coordination for monthly reports. Review collected by and hosted on G2.com. What do you dislike about Tubular? Nothing really, I do not personally use the dashboard. I mostly coordinate reports sent to clients. Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Gives us additional information about the brands we service, via data gathering and analysis of their materials aganst competitors - on YT and FB. Clients appreciate the insight. Helps them plan out campaigns better and more efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Muhamed A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhamed A.") MA Muhamed A. Mid-Market (51-1000 emp.) 6/21/2023 "Tubular provides a seamless and user-friendly experience" 5/5 What do you like best about Tubular? User-Friendly Interface: Tubular has a very intuitive and easy-to-navigate interface. It has helped me effortlessly access the features I need, which has significantly improved my experience. Excellent Performance: I'm impressed with Tubular's performance. The smooth playback, fast loading times, and reliable streaming services have all contributed to its high score. It's apparent that a lot of effort has gone into optimising these areas. Customer Success: Tubular’s customer service is exemplary. Their dedication to ensuring customer satisfaction has not gone unnoticed and has significantly contributed to my positive experience. Review collected by and hosted on G2.com. What do you dislike about Tubular? Sometimes there is a Limited features depending on specific needs Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? By providing comprehensive analytics on video performance and audience engagement, Tubular empower us to make informed decisions, enabling us to optimize our content strategy based on what resonates with their audience. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/18/2022 "Incredible breath, depth and organization of social video landscape. Nothing else like it" 5/5 What do you like best about Tubular? 1) Coverage: Tubular has every single YouTube channel above 10,000 subscribers and millions of IG, TT, FB, Twitter accounts plus daily view trends for billions of videos 2) Unique metrics can't get from platforms: demographic data for all channels, channels and videos the audience also watches, topics, categories, property roll ups 3) Additional insights like what each creator's audience buys on amazon 4) Endorsed by YouTube and Meta Review collected by and hosted on G2.com. What do you dislike about Tubular? Oddly they haven't rolled up their video-level categories and topics at the creator level So much data is avialable in so many different ways, takes awhile to master. Can feel like a $10,000 electric keyboard with so many bells and whistles Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Who are the largest YouTube creators in X genre; demographics of creators; language of creators; what % of their views come from shorts Show reach and value of our ad inventory to advertisers Build proprietary models using Tubular API data Review collected by and hosted on G2.com. Show More 2/18/2024 Current UserValidated ReviewerSource: Organic ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") AM Verified User in Music Small-Business (50 or fewer emp.) 8/17/2022 "One of the best if not the best for video performance measurement" 5/5 What do you like best about Tubular? It helps me to find what is relevant in digital/social video by tracking performances, interests and channel behaviour/benchmarks. Review collected by and hosted on G2.com. What do you dislike about Tubular? At times some of the features can be a bit limiting, e.g. only able to see watch time performance in some territories, and working on a global team I would need to explore a broken down view at times. the spilt of the services and its features has increased, in the years I've used it, I think it would be better if they simplified the lineup and change the pricing than introduce new features under new services with different prices. Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? It helps us to find out whether competitors and our industry is being affected by changes to the platform we use, but also how they are reacting. This helps us make an informed change where needed and how we can keep in tow or learn from and improve upon. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MM Melissa M. Senior Program & Live Ops Manager Enterprise (\> 1000 emp.) 8/22/2022 "Great Resource for Creator Research" 4/5 What do you like best about Tubular? Tubular provides in-depth information about creator channels and shows overlap between two creators within the same space, which is helpful for research. Review collected by and hosted on G2.com. What do you dislike about Tubular? There still isn't accurate Instagram information and TikTok took quite a lot longer to appear on the platform when TikTok has taken off significantly and doubles in market share YoY. The feature is still incredibly limited on this platform compared to competitors. Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Tubular has a nice UI and the I&S services team is fantastic. I think being able to purchase I&S without the self-service dashboard for teams that do not have the bandwidth to do all the research themselves would be essential. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 8/26/2022 "I've had a great experience using Tubular Labs and would recommend it to others" 5/5 What do you like best about Tubular? The insight we've used from Tubular has helped guide our digital content strategy, identify key genres for ROI and identify whitespace opportunities. Review collected by and hosted on G2.com. What do you dislike about Tubular? I dislike not being able to see Watch Time data in Video Intelligence. It would be very useful if Tubular could inform me when new Creators are set up within a Property, so it's easier to track when our competitors are launching new YouTube channels or Facebook pages. It would also be great if there was a larger selection of Content Genres available to choose from in Tubular, for example 'History' does not appear in the pre-defined list Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Tubular helps me to research and identify categories of content that we should explore that will deliver the best ROI Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Freddy V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Freddy V.") FV Freddy V. Analyste de recherche, analyse des médias Mid-Market (51-1000 emp.) 8/22/2022 "I would like to learn more about the tool" 2/5 What do you like best about Tubular? I like the interest that Tubular can show about the different titles Review collected by and hosted on G2.com. What do you dislike about Tubular? I'm not sure about the added value of Tubular data and where they come from. I would be curious to know the vision that Tubular can offer for the future Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Tubular informs on trends without focusing on audiences on TV. It is complementary to other tools Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") AM Verified User in Market Research Enterprise (\> 1000 emp.) 8/23/2022 "Solid video insights tool for major social video platforms" 4/5 What do you like best about Tubular? Two most valuable functions I utilize heavily are: (1) Boolean search for specific topics of video content , (2) Filters on creator & audience segmentation on videos Review collected by and hosted on G2.com. What do you dislike about Tubular? Under the 'creator' and 'video' tabs, the interface of looking at data is not as optimised to scroll and select metrics to look at. I have to rely on data exports. Review collected by and hosted on G2.com. What problems is Tubular solving and how is that benefiting you? Short Form video data is valuable, especially TikTok data to see trends. Would like to see more segmentation available for SFV as it is the growing space in the coming years. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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