AT

Anurag T.

Digital Marketing Consultant

Mid-Market (51-1000 emp.)

7/25/2020

"Programmatic becomes easy with Tubemogul"

4.5/5

What do you like best about TubeMogul?

The third party media quality integrations with MOAT/IAS really make Tubemoghul one of the best DSPs out there,

It has multiple integrations with Adobe adcloud which makes it really powerful tool when it comes to remarketing on your first party audiences. The native integration with analytics also makes it far easy to track the complete journey of your customer once he or she lands up on the website after clicking on an ad from Tubemoghul campaigns. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

Scalability is an issue, If you really want to scale up your campaigns within a few hours then tubemoghul is unlikely to help you out. Also, You cannot use Youtube inventory with this platform which makes an otherwise perfect platform into little less perfect! Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

Go for It! its one of the better DSPs out there and with deep integration with Adobe marketing cloud it is bound to get you better results for your campaigns. It can support awareness, branding and performance campaigns with ease. It can also handle almost all kinds of PG deals and PMP if you prefer to go in that direction. Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

Large scale programmatic campaign launches are really easy with tubemoghul. You can run multilayered branding and awareness campaigns with it. In addition to that, you can run many publisher programmatic guarenteed deals on the plat form which enables you to tap into private inventory which is not available openly on other ad platforms such as google and facebook display networks. Review collected by and hosted on G2.com.

PG

Pablo G.

Senior Programmatic Trader

Internet

Mid-Market (51-1000 emp.)

12/29/2015

"Easy and friendly"

3.5/5

What do you like best about TubeMogul?

An easy and effective option to run a campaign . Specially for video.

The whitelist optimization it's user friendly and the main dashboard which includes the volume of won impressions it's reliable and it's updated in real time.

The platform also allows you to build your own video creatives (including interactive creatives) using a basic interface. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

As other video DSPs, TubeMogul neither has got all the setting a trader wants.

The reporting capabilities are limited. For example: it's not possible to create a basic device report within the platform anymore, if you need that kind of report it's necessary to raise a ticket with support team so they can do it for you within one week. Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

It's a good option if you are planning to run video and it also gives you the possibility to sun some social activity. Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

Since they were acquired by Adobe the platform fails more than we would like.

However, we expect to see an improvement of the capabilities within the next months due to that integration. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/17/2018

"Great platform for both Display and Video advertising."

5/5

What do you like best about TubeMogul?

The platform is very easy to navigate and isn't difficult for new users. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

Delivery in some locations is very minimal. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/18/2017

"Great DSP for video"

4/5

What do you like best about TubeMogul?

We have using TubeMogul for a year and I consider by far the best option when it comes to video campaigns. The VTRs are above other DSPs and have a great scale. Also the reporting is very complete incluiding a lot of metrics that helps to improve the campaigns easily. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

I don´t like very much the structure of the platform because sometimes is a little confussing if you are not dealling everyday with it. Also out of the video campaigns is not so powerful. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/3/2017

"Video DSP for your indendepent trading desk needs"

2.5/5

What do you like best about TubeMogul?

Easy to understand setup, straightforward optimization, ability to build direct-pipelines with publishers.

Has been a strong tool in our trading desk arsenal - great customer support. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

The UI and the way to navigate placements/campaigns/ads.

Also, viewability levels were kinda low on campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

I heard that they do all channels of advertising - I do see them primarily as video player. Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

Running video campaigns with Completion Rate as the main goal or CTR.

Pre-roll campaigns have been the majority of campaigns that I ran on Tube. Review collected by and hosted on G2.com.

CP

Chau P.

Programmatic executive

Marketing and Advertising

Small-Business (50 or fewer emp.)

8/1/2016

"Great vendor partner for VDO programmatic"

3.5/5

What do you like best about TubeMogul?

Wide range of inventory capabilities, which provide us tons of data after every video campaigns. They also have cross screen tracking even before Google released their cross screen tracking. With Tube Mogul assisted tracking, we have a deep understanding of customer journey and time lag between every transaction, which device should we focus and how to tailor our customer. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

Need to improve their platform for ease of use, more visualize and enhance their capability for display advertising. Maybe they are one of the best for video ad, but not really for display. Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

If you are heading for programmatic advertising, in the era of digital when all traditional now moving to online, especially TV; Tube Mogul is a great partner with their technology and support team to let you reach your goals. Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

- Video scale, wide range of video target options

- Enormous data

- Meet our KPI even for high volume campaigns.

- Good support when every we need Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

7/4/2016

"Programmatic Video ad serving "

3.5/5

What do you like best about TubeMogul?

Great scale and targeting capabilities. Tube mogul provides great customer services and is great partner to reach the audience you are looking for. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

Although Tube Mogul is heading in the right direction, their adoption to some of the industry ad tech has been adopted slowly (eg. verification pre bid solutions). Trouble shooting in the past has been a bit cumbersome but this is getting better. Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

Tube Mogul's video capabilities are great and can deliver the scale and reach to meet your campaign needs. I would say to keep viewability and non human traffic in mind when looking at the campaign performance. The video side of the business performs stronger and I would not recommend using Tube Mogul's display capability as your only source of display traffic. Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

Video scale and audience targeting using various of audience pools. Tube Mogul is a great business partner and is able to adapt to the multiple changes in KPi's and goals. I would consider Tube Mogul a great partner who is able to adjust to the multiple changes from our advertisers. Review collected by and hosted on G2.com.

AF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

10/19/2016

"Effective For Video"

1.5/5

What do you like best about TubeMogul?

TubeMogul has a strong presence in the marketplace & is becoming synonymous with programmatic video, so they have strong reach & improving tools Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

Integrating on specific deals (i.e. PMP's, display) has proved to be a challenge. As has transparency into pricing & inventory sources Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

If you're interested in video, TubeMogul is worth a test vs the other leading solutions Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

For video ad distribution with TubeMogul is an easy & relatively efficient platform. The managed service components make it easier to scale than some of the video competitors Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/4/2016

"Excellent Cross-Screen Targeting"

4/5

What do you like best about TubeMogul?

I love the cross-screen targeting capabilities this platform offers. It really helps bridge the gap between devices and gives us a clearer picture of where our audience is and where our ad dollars are most effective. I like seeing that our ads are reaching exactly who we want to target through the data and metrics provided. It also helps us determine which ads are the most effective with our audience. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

I find their optimization platform to be a bit complicated. There are too many things I have to weed through to get to what I want to do. I always get confused on exactly what I need to select in order to get to the data I need. From there it's almost too easy to select the wrong option and mess something up. A cleaner optimization platform would be helpful, but I can live with this one. Review collected by and hosted on G2.com.

Recommendations to others considering TubeMogul:

Know your customer. Make sure you have a very specific target in mind and know how you want to measure the effectiveness of you campaign. Review collected by and hosted on G2.com.

What problems is TubeMogul solving and how is that benefiting you?

We are trying to reach customers across all devices during a specific time in their consumer journey. The client I work with is a hospital, so we need to be on all devices. We want to reach them before they need a hospital (awareness) up to the exact moment they're in need of a hospital. TubeMogul has helped us bridge the gap between screens and target these customers more pin-pointedly. Review collected by and hosted on G2.com.

UB

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

6/9/2016

"TubeMogul"

3/5

What do you like best about TubeMogul?

Their UI is nice and clean and very easy to go through and easy to find what you're looking for. It is easy to create new campaigns. Review collected by and hosted on G2.com.

What do you dislike about TubeMogul?

Their reporting could use some help, make it a bit more transparent. Review collected by and hosted on G2.com.