--- title: TruVoice from Corporate Visions Reviews meta\_title: 'TruVoice from Corporate Visions Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how TruVoice from Corporate Visions works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 114 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # TruVoice from Corporate Visions Reviews & Provider Details Visit Website With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to capture tomorrow’s revenue. When your buyer feedback is automatically collected, compiled, and analyzed with TruVoice, you’ll get comprehensive insights and recommendations around: - Why you’re winning or losing—overall, by segment, or by rep - How you compare to competitors - Which deals were winnable and the specific tipping points - Your sellers’ performance in the skills that influence win rates - Your price position and value perception Inform your go-to-market strategy, sales execution, product development, and customer experience with real-time, unbiased feedback from your buyers. * * * Provider Website TruVoice from Corporate Visions Seller [Corporate Visions](https://www.g2.com/sellers/corporate-visions-fc51c5a4-1030-40fa-b3fa-3ce7fa70b6df) Discussions [TruVoice from Corporate Visions Community](https://www.g2.com/products/truvoice-from-corporate-visions/discuss) Languages Supported English Services Offered Win-Loss Analysis, Competitive Analysis , CX Analysis, Churn Analysis, Customer Interviews Overview by Jonquille Anderson Show More ![Scott G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott G.") SG Scott G. Account Executive Mid-Market (51-1000 emp.) 5/11/2023 "Primary Intelligence Review" 5/5 What do you like best about TruVoice from Corporate Visions? It helps me get honest feedback from my clients about my sales skills Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? Clients don't like taking surveys and sometimes it doesn't make them think it is easy Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Use only on deals you think it would be worthy for Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Getting the most out of your customers by finding out how you can improve your sales process! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jay L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay L.") JL Jay L. Manager, Product Marketing Mid-Market (51-1000 emp.) 8/3/2022 "Impressive analysis and insight" 4/5 What do you like best about TruVoice from Corporate Visions? These guys take data seriously. They understand that their job is not over when the report is delivered -- they work with me to tease out the most critical insights and turn them into action plans. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? Doing this kind of thing properly takes time to do right, and I don't always have the resources I need to give our win/loss program the attention it deserves. That's not Primary Intelligence's fault, except insofar as their reports are so rich in actionable insight worthy of attention. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Like any consultant, Primary Intelligence cannot do your job for you. Make sure you understand what's required on your part to make a win/loss program successful. The folks at Primary Intelligence try hard not to deliver reports that just sit on the shelf, but ultimately it's up to you what happens with them. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Primary Intelligence helps us identify the most important opportunities for improvement in our sales tactics and marketing messaging. It helps take much of the guesswork out of matching our capabilities to the market's needs and communicating that match effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Cara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cara P.") CP Cara P. Sr. Manager, Communications Mid-Market (51-1000 emp.) 7/12/2022 "Competitive and market intelligence tool that helps us better understand our buyers and markets" 4.5/5 What do you like best about TruVoice from Corporate Visions? The win loss program through Primary Intelligence has been very insightful because it allows us to better understand the different buyers and personas that we target, including buyer pain points and benefits they are seeking from a relationship intelligence solution. Having buyer feedback through verbatim transcripts allows our teams to understand in detail what buyers are looking for and how we can address their needs. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? While I like reading the profiles, I haven’t spent much time in Primary Intelligence’s more advanced analytics in their online portal. I’m hoping to do this in the near future to better understand buyer needs within specific, targeted segments. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: This is a great tool for the entire organization, including not just Sales, but Marketing, Product Management, Customer Success, Pricing, Support, Services, and Engineering. I would highly recommend that teams fully utilize the insights to promote actions that will benefit buyers over the short and long term. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Primary Intelligence has helped us better understand buyer needs and pain points that we can address through targeted Marketing campaigns. The tool also helps us perfect our messaging and positioning in the various content channels we target. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Weiwei S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Weiwei S.") WS Weiwei S. Senior Analytics Engineer Enterprise (\> 1000 emp.) 7/12/2022 "Examine and adjust your Win-Loss strategy." 4.5/5 What do you like best about TruVoice from Corporate Visions? The Primary Intelligence team has been highly active during the software implementation. They have been beneficial in responding to our inquiries and addressing our concerns. Also noteworthy are the platform's user-friendly dashboard and extensive analytic features. Win-loss analytics can assist departments throughout an organization in making better decisions and providing more proactive service. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? A more developed framework would have made the rollout more effective. Before our repeated reminders, the Primary Intelligence implementation team appeared to have forgotten our configuration options. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: We were curious as to why particular clients, partners, and investors chose us for a particular project. The research included support and sales departments, among others. The analysis revealed how effectively we seized an opportunity relative to our competitors. If your expectations are similar, I recommend PI. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Primarily, we examine our win-loss records and make adjustments based on the information uncovered. The linchpin of their methodology is an in-depth survey sent to clients/partners after the sales opportunity has been deemed closed. The platform's automation capabilities relieve our sales staff of the responsibility of survey solicitation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Yeshwanth C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yeshwanth C.") YC Yeshwanth C. Consultant Enterprise (\> 1000 emp.) 7/21/2020 "Primary Intelligence is the best partner to achieve competitive edge and gain ground level insights" 5/5 Describe the project or task TruVoice from Corporate Visions helped with: 1. Primary Intelligence (PI) helped us with Win-Loss analysis . 2. They conducted interviews with our customers (both won and lost) and gave us a detailed analysis on our strength, weakness, why we won, why we lost, product feature comparison with competitor and buyer perspective about the participating software vendors. 3. PI also conducts discovery sessions for us, where they conduct interviews and discussions with in-house sales team to uncover critical facts. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? 1. Helped in uncovering true insights 2. Feedback from customers helped in betterment of product 3. Product comparison versus competitors 4. Buyer perspective about software vendors 5. Product scores, churn analysis 6. Discovery sessions with sales folks 7. Actionable competitor insights 8. Battle cards 9. Sales profiles 10. Charts and data visualization 11. Professionalism of sales team 12. Regular weekly followup meetings Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? 1. Primary intelligence uses a common theme to conduct interview, which could be customized to get more specific results. 2. Some of PI's tools are still in Beta stage and it would be great if those becomes live. 3. User interface would be made better 4. Discovery sessions are still as not effective as customer interviews Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: I would highly recommend to consider PI if you are looking to uncover true insights,increase revenue and retention through our expertise on win loss analysis and customer experience analysis. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We haven't faced any problems till now. Talking about benefits, PI has helped to uncover a lot of hidden insights about products. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-4310735/official_response/edit) Thank you Yeshwanth for the detailed feedback and thorough lists. We are pleased you are receiving so much value and insights from the interviews and from TruVoice. It's a honor to partner with you and your team. 6/29/2022 Validated ReviewerIncentivizedSource: Seller invite SK Sara K. Director of Product Marketing Enterprise (\> 1000 emp.) 2/18/2022 "Get incredible information to strengthen your company" 4/5 Describe the project or task TruVoice from Corporate Visions helped with: We wanted to automate win/loss feedback instead of pockets of our company gathering this information. A siloed workflow doesn't work to find trends. Our goal was to aggregate win/loss feedback to learn how the company could improve our product, sales process, marketing messaging, and onboarding process. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? I appreciate that Primary intelligence's product first tries to gain win/loss feedback via an email survey sent on behalf of the salesperson the prospect worked with. Then, you can choose to dive deeper with a phone interview the company conducts if the person opts-in via the email survey. The dashboards and feedback are providing our company's leadership valuable information for competitive intel, customer experience, and where we can improve. Also, the SalesForce integration was a must for us. The win/loss surveys are sent automatically once a deal goes closed lost or closed won. The sales team nor I have to do much to get the information. That's a big-time saving. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? I think the dashboards of the win/loss data could be improved. The overview dashboard works but it doesn't look as polished or as modern as it could. Also, having more training on using the filters with videos would be helpful. The product works though and that's what I care the most about at the end of the day. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: For my company, gaining the automation of win/loss data had a stronger ROI. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? My company now has a single view of win/loss data. Our CEO even loves it. It's easy to see the strengths and weaknesses of our company versus competitors. We can even pull quotes from the survey or interview and use that information in competitive marketing campaigns and update our battlecards. Review collected by and hosted on G2.com. Show More 7/7/2022 Validated ReviewerIncentivizedSource: Seller invite ![Vinayaka A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinayaka A.") VA Vinayaka A. Associate CI Consultant Enterprise (\> 1000 emp.) 6/23/2022 "The best Competitive Intelligence tool of All" 5/5 What do you like best about TruVoice from Corporate Visions? I like their Truvoice tool the most. It has every piece of information stored. It acts like a archive for all the interviews done with amazing UI/UX The amount of data available in the TruVoice tool is groundbreaking. Truvoice just doesn't help the sales teams to better understand the products and markets but also helps Research analysts, and competitive intelligence consultants like us understand the product better and create a strategy around our products. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? There is not much to dislike here. Only thing what i might suggest is the tool might take some time to get used to. Just a little training to better undseratnd the tool would be sufficient Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: If you are a product company and would like to better understand why you win and why you lose your deals. Then don't think. Get Primary Intelligence right away! Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Primary intelligence is helping us analyze our sales deals by interviewing our clients on our behalf. This helps us understand the reasons we lost certain deals and also the reasons for our win. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Chris V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris V.") CV Chris V. Sr. Director Product Marketing Enterprise (\> 1000 emp.) 6/22/2022 "A deeper understanding for both sales and product teams" 4.5/5 What do you like best about TruVoice from Corporate Visions? I really value the summary survey data to help us understand the macro picture (primary themes) of why we win and why we lose. But this is also supplemented by the interviews which add the kind of color you simply won't get from other channels - especially for the losses. Prospects are surprisingly willing to share feedback - you just have to ask! And it helps to funnel that feedback through an impartial 3rd party. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? There is some rigidity to the platform that has posed challenges in some of the unique ways we wanted to gather input. However, it's worth noting that their team of engineers has always been very responsive to our requests to help find ways to make things work. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Don't underestimate the value of getting this input from your prospects and customers. It's a set of data you might not even have known you were missing, but it adds a whole new dimension to your understanding of how you show up in the marketplace. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Primary Intelligence helps us better understand prospect and customer motivations and sentiment for our wins, but more importantly, for our losses. We get input on the perceived value of product functionality, pricing, competition and our sales performance that helps us continually improve our offerings to the market. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite YC Yeshwanth C. Consultant- Competitive and Market Intelligence Enterprise (\> 1000 emp.) 6/23/2022 "Best Win-Loss Analysis Tool in the Market" 5/5 What do you like best about TruVoice from Corporate Visions? 1. TruVoice Platform - Helps to slice and dice the quantitative survey data and get great visuals that can directly sit in the business presentations 2. Winnables- PI provides an analysis called 'Winnables' which provides insights on how we could have won the lost deals by doing something different. This is a great piece of analysis to uncover blind spots. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? There is nothing I can think about. However, it would be great if the deals nomination process is automated. Also, the introduction of a mobile application would make things handier. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: A must-have tool for all Sales Enablement and CMI teams. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Primary Intelligence, through its 'TruVoice' platform, has helped us to uncover deeper insights reality behind deal outcomes. This has helped the Competitive and Market Intelligence Team to build robust competitive analysis, battle cards, and sales enablement artifacts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Holly J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly J.") HJ Holly J. Director, Competitive Intelligence Enterprise (\> 1000 emp.) 5/20/2022 "Primary Intelligence is the only tool effectively automating Win/Loss and Buyer Feedback programs" 5/5 Describe the project or task TruVoice from Corporate Visions helped with: Win/Loss Program Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? TruVoice fully automates what is otherwise a tedious and time coming process. Our Competitive Intelligence team conducts a quarterly Win/Loss Analysis and Buyer Evaluation Survey where we analyze hundreds to thousands of deals each quarter, and manually invite hundreds of buyers to participate in our survey after a win or a loss. TruVoice, and the TruSales middleware, completely automates this process while still providing deep insights into our sales processes, products, and GTM strategy. The TruVoice dashboards are intuitive and easy to use and provide great visibility for our CI team, Sellers, Sales leaders, and other stakeholders. We have the ability to cut the data using advanced filtering that maps back to our CRM fields, which significantly reduces the time to analysis. The PI team is incredibly helpful and service-minded. We've had a VERY long evaluation cycle due to internal processes. Despite that, PI's teams have been patient, responsive, helpful, and always mindful of our team's goals and objectives. They proactively identify new or better ways of doing things. We really appreciate that PI shares other companies' best practices. We consider them to be a partner, not just another software vendor. I have used Primary Intelligence at two companies now. It is a game-changer if you're looking for a better way to do Win/Loss Analysis and get real-time feedback directly from your customers themselves. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? Not really a 'dislike,' more of a necessary challenge: You probably need to work with your Salesforce Administrator to setup and deploy TruSales for the first time (which is to be expected). After that, you can customize the dashboards and settings yourself. As for the product itself: haven't found any dislikes. It's literally my job to identify weaknesses in software products, but TruVoice is the best there is at automating win/loss reporting and Voice of the Buyer programs. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Needed to automate win/loss analysis and transform buyer evaluation projects into a formal 'Voice of the Buyer' program. TruVoice will significantly reduce the analysis time and provide real-time insights vs. waiting until after quarter close. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about TruVoice from Corporate Visions? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TruVoice from Corporate Visions ](https://www.g2.com/products/truvoice-from-corporate-visions/discussions/new) GU Guest User How has TruVoice supported your sales enablement efforts, and what features do you find most valuable? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-truvoice-supported-your-sales-enablement-efforts-and-what-features-do-you-find-most-valuable) ![Abhishek K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek K.") AK Abhishek Kumar • Last activity almost 5 years ago What’s best way to get battle card 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-best-way-to-get-battle-card) [ View all Discussions ](https://www.g2.com/products/truvoice-from-corporate-visions/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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