--- title: TruVoice from Corporate Visions Reviews meta\_title: 'TruVoice from Corporate Visions Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how TruVoice from Corporate Visions works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 114 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # TruVoice from Corporate Visions Reviews & Provider Details Visit Website With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to capture tomorrow’s revenue. When your buyer feedback is automatically collected, compiled, and analyzed with TruVoice, you’ll get comprehensive insights and recommendations around: - Why you’re winning or losing—overall, by segment, or by rep - How you compare to competitors - Which deals were winnable and the specific tipping points - Your sellers’ performance in the skills that influence win rates - Your price position and value perception Inform your go-to-market strategy, sales execution, product development, and customer experience with real-time, unbiased feedback from your buyers. * * * Provider Website TruVoice from Corporate Visions Seller [Corporate Visions](https://www.g2.com/sellers/corporate-visions-fc51c5a4-1030-40fa-b3fa-3ce7fa70b6df) Discussions [TruVoice from Corporate Visions Community](https://www.g2.com/products/truvoice-from-corporate-visions/discuss) Languages Supported English Services Offered Win-Loss Analysis, Competitive Analysis , CX Analysis, Churn Analysis, Customer Interviews Overview by Jonquille Anderson Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") MI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 7/28/2020 "Collaborative and knowledgeable resources" 4.5/5 Describe the project or task TruVoice from Corporate Visions helped with: Win Loss analysis and insights Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? Very customer oriented and collaborative organization Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? Could introduce better tools that automate some processes Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Make sure you clearly lay out the objectives of your initiative. The process is long and detailed and works best when capturing requirements as early as possible Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Analyzing reasons for wins and losses. This has provided some insights into the effectiveness of our product and sales strategy Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-4319872/official_response/edit) Thank you for the feedback! It looks like you are interested in more automation. We recently launched a new solution which automates the process - making it simple to administer and producing a much higher volume of insights. Please connect with your Primary Intelligence rep to learn more, or send me a note at nick.siddoway@primary-intel.com. It would be simple to add to your current program. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Douglas G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Douglas G.") DG Douglas G. Vice President of Sales, Manufacturing Enterprise (\> 1000 emp.) 11/21/2019 "Epicor Software and Primary Intelligence" 5/5 Describe the project or task TruVoice from Corporate Visions helped with: Primary Intelligence conducted win loss analysis for Epicor Software over the course of 18 months. the survey were conducted pre and post training from ForceManagement Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? The depth of the analysis and the ability to drill on on the top five reasons for why we win or why we lose. We awer able to share this with sales leadership and with sellers pre and post training which had a significant impact Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? It was a bit of a wrangle to get the sales executives / territroy managers to make the introductions to the client accounts. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: I would certainly recommend working with Primary Intelligence for win loss analysis Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? specifically we saw a double digit improvement in booked business measured in the same fiscal quarter year over year. We were able to pin point the specific outcomes delivered by the sales training as having an impact on our win rates. We were also able to set targets for improvement based on the comparison of feedback. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-3722694/official_response/edit) Thank you Douglas for sharing your experience! We appreciate the endorsement, your partnership and opportunity to work with you. Validated ReviewerIncentivizedSource: Seller invite MS Marc S. Sr Director of Product Marketing Enterprise (\> 1000 emp.) 11/19/2019 "Sr Director of Product Marketing" 4.5/5 Describe the project or task TruVoice from Corporate Visions helped with: Primary Intelligence provides us with both Win Loss and Customer Experience interviews as well as in depth analysis on the interviews that have been completed. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? Primary Intelligence will do what it takes to deliver valuable insight. If they don't have something that we need, they will roll up the sleeves and work closely with us to develop and meaningful solution. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? Primary Intelligence has shared with us some great best practices, but getting our team (sales and client services) to leverage can be a challenge. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Make sure and clearly establish your goals, understand their best practices, and craft a solution that will address your specific business needs. Also, view Primary Intelligence as an expert in Win Loss and Customer Experience and leverage this expertise in crafting approaches for future success. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We are able to drive significant insight across all sales and customer experience interviews while still achieving actionable insights at the individual opportunity level. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-3705879/official_response/edit) Marc, thank you for your feedback and for your ongoing partnership! We strive to be the best in our craft and appreciate your mention of our "expertise". That only comes from our years of collaborating with people like you. Validated ReviewerIncentivizedSource: Seller invite KD Kristine D. Director, Market Intelligence & Analyst Relations Mid-Market (51-1000 emp.) 11/19/2019 "Great partnership for Win/Loss and CX " 5/5 Describe the project or task TruVoice from Corporate Visions helped with: We originally engaged PI for assistance in running our win/loss program and then added services for our customer experience program. We were looking for a partner that could help us run best in class programs for collect buyer and customer feedback. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? They are a great partner - they feel like they are an extension of our team. They care about our success and keen to recommend ways to tune and improve our program through regular engagement with us. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? I don't really dislike anything currently. This is not to say there have been no challenges in our relationship but when they have come about during the past five years, the team at PI has been "all in" to correct them. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: The partnership, technology, and services provided to my organization by Primary Intelligence really have been exceptional. They are a team that has always been willing to grow along with us and they keep bringing new things to the table allowing us to continue to evolve our program and do more for our business. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? The primary thing we are getting from our relationship with PI is feedback from our buyers - both quantitate and qualitative. This data is extremely valuable to us and used by a number of teams within our business from our executives and board of directors to our sales, product, and marketing teams. In addition to feedback on our company, products, and services we are also able to glean intelligence on our primary competitors. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-3700628/official_response/edit) Thank you Kristine! We really appreciate the glowing endorsement and have equal feelings about working with you and your teams. Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") MC Verified User in Computer Software Enterprise (\> 1000 emp.) 10/11/2019 "Great Insights, Great People" 4.5/5 Describe the project or task TruVoice from Corporate Visions helped with: We use Primary Intelligence for competitive intelligence based on win/loss reporting to give us better insights in where we preform well against our competitors and where we need to improve. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? The ability to get insights straight from the voice of the customer, as well as, using their dashboards to configure reports that would otherwise take a very long time. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? It is a double edged sword, Primary Intelligence measure many different variables and aspects of many different variables. More data is always better but determining insights at a glance can sometimes be difficult. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We have used Primary Intelligence for many years and they have delivered countless insights into where we preform our best. The direct quotes from customers are priceless in determining where we stand against competitors. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-3395578/official_response/edit) Thank you for sharing your feedback and for the partnership! Glad the TruVoice reporting dashboards have been successful in saving you time. 3/10/2020 Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") MC Verified User in Computer Software Enterprise (\> 1000 emp.) 1/20/2020 "Customer Voice" 5/5 Describe the project or task TruVoice from Corporate Visions helped with: We've used Primary Intelligence for Win/Loss as well as Customer Experience interviews/surveys. Our environment is Business to Business (B2B), with deeper customer relationships than a transaction-centered environment, so we were looking for an insights method that delved deeper as well. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? The interview method has been very effective, giving us both quantitative and qualitative data. The latter enables us to be much more surgical in how we work to improve the customer experience, both at an individual customer relationship as well as in aggregate. The Primary Intelligence team does a great job representing our company in the interviews and creating an open environment for customers to be transparent. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? We've made refinements to the program over time (analytics, process tweaks, areas PI digs into during the interview), but there's nothing I can say I dislike currently because we've partnered to fix issues or address opportunities as they come up. They are very responsive. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We've seen an increase in customer satisfaction ratings over the 3 years we've run that program. The specifics that come out of an interview really help with that, as the customers are very direct about what's working and what's not. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-4041928/official_response/edit) Thank you for the feedback and for the long partnership. Happy to hear that the quality of the insights, and the overall process, has helped you increase your customer satisfaction ratings! Validated ReviewerSource: Organic ![Scott H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott H.") SH Scott H. Product Marketing | Product Management | VP | Sr. Director | Customer-Centric Product Leader Computer Software Enterprise (\> 1000 emp.) 10/24/2019 "Tools + Talent + Methodology = Results" 5/5 Describe the project or task TruVoice from Corporate Visions helped with: We used Primary Intelligence to gain insights into the decision-making of our buyers (both wins and losses) for multiple solutions across multiple continents. Our goal was to find ways to improve our win rates either by modifying our products or changing the way we presented our solutions to buyers. We also wanted to gather comparative competitive intelligence. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? The people at Primary Intelligence are excellent on all fronts. They are very easy to work with and they really know how to gather and report meaningful insights. Their methodology made it very easy for us; we just had to provide a list of opportunities and contacts and they did the rest. Their reporting tools are outstanding! We were able to access and analyze qualitative and carefully-categorized quantitative data on a rich web portal (TruVoice). We could easily filter by solution or region to find patterns. And we could drill down to verbatim detail and call recordings with just a click. We could even listen to a pertinent snippet of a buyer interview without wading through the whole recording. There is nothing as valuable as the actual "voice of the buyer." The same portal was also available from within Salesforce, which made it easy for Sales personnel to get to it. On the process side, the TruVoice portal also provided updated stats on the number of buyers contacted and response rates so that we knew the progress of the project at all times. We also learned that having our sellers do an introduction of Primary Intelligence to our buyers significantly increased response rates. I attended the Primary Intelligence customer conference and got A LOT out of it. Numerous Primary Intelligence employees were there from admins to analysts up to the CEO and they were extremely engaged in helpful. In addition, the networking and idea sharing with other users was invaluable. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? Really nothing. I had hoped to use the TruSales tool for win/loss analysis (it seamlessly integrated with Salesforce), but we had an issue with foreign currency exchange calculations because of how we handled it in our data. Primary Intelligence agreed to an enhancement request to deal with our unique situation. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Make this a joint effort between product marketing and sales. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We learned a great deal about our products and buyer perceptions of our features relative to our competitors. From our first wave of interviews, we doubled-down on specific aspects of our sales enablement training that were identified as effective. Those actions showed very positive results in our second wave of interviews (6 months later). Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-3491130/official_response/edit) Scott, thank you for sharing your experience with mention of our people, tech and process! We love working with you and appreciate the ongoing partnership. Validated ReviewerSource: Organic ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") GP Verified User in Pharmaceuticals Enterprise (\> 1000 emp.) 6/9/2020 "New User Satisfied and Impressed" 4.5/5 Describe the project or task TruVoice from Corporate Visions helped with: Win/loss surveys. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? I like the ability to do a good amount of analysis online easily while also being able to export a few different formats for offline analysis. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? The online interface can be difficult to navigate, a trade-off to having many predesigned cuts of the data. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: I would recommend Primary Intelligence as a vendor for win/loss analysis. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We are collecting market intelligence around win/loss: decision makers/process, competitors, reasons for win/loss, and opportunities for improvement. Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-4256586/official_response/edit) Thank you for the feedback and for your recommendation to others to use Primary Intelligence! We appreciate your partnership and look forward to further enabling your success. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") MH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 7/23/2020 "Excellent win/loss research program, with great support and communication from PI - a true partner." 4.5/5 Describe the project or task TruVoice from Corporate Visions helped with: Win/loss research Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? The PI team are great communicators and a true partner Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? The platform can be busy and hard to navigate Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: Make sure your sales team is bought in, this enables better success Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? Better inform our sales group on why we're winning or losing and improve sales materials Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-4313081/official_response/edit) Thank YOU for the opportunity to partner with you and your company. Let me know when you are available for additional best practices on leveraging the platform and getting the sales teams bought in - we are seeing sales become more excited about this work here in 2020 and happy to share more insight on that. nick.siddoway@primary-intel.com Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AH Amber H. Solution Marketing Analyst Enterprise (\> 1000 emp.) 10/4/2019 "Exceptional " 5/5 Describe the project or task TruVoice from Corporate Visions helped with: Primary Intelligence has helped our organization obtain visibility on why we win deals, and where we can improve on certain products and services. The detailed conversations they have with clients is professional and very insightful. Review collected by and hosted on G2.com. What do you like best about TruVoice from Corporate Visions? It is pure voice of customer. The feedback is real-time, and clients are speaking to an unbiased third party who have both companies best interest in mind. Review collected by and hosted on G2.com. What do you dislike about TruVoice from Corporate Visions? I cannot think of a downside of using Primary Intelligence. Review collected by and hosted on G2.com. Recommendations to others considering TruVoice from Corporate Visions: I would tell any one to give them a try. Get a few interviews back and see what your clients are saying and you will want more. They are very in-depth interviews that provide lots of intel into your the buying process, competitors etc. Review collected by and hosted on G2.com. What problems is TruVoice from Corporate Visions solving and how is that benefiting you? We use the Win Loss data to bring to product management and our commercial team to discuss trends we are seeing in the market and how we can better our approach, products and services ie. pricing, demos, product features Review collected by and hosted on G2.com. Show More Response from Nick Siddoway of TruVoice from Corporate... [Editedit](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-3357536/official_response/edit) Thank you Amber! We value your partnership and appreciate the endorsement. Glad you continue to get the trend insights needed to make the right adjustments across the org. Validated ReviewerSource: Organic ## Questions about TruVoice from Corporate Visions? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TruVoice from Corporate Visions ](https://www.g2.com/products/truvoice-from-corporate-visions/discussions/new) GU Guest User How has TruVoice supported your sales enablement efforts, and what features do you find most valuable? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-truvoice-supported-your-sales-enablement-efforts-and-what-features-do-you-find-most-valuable) ![Abhishek K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek K.") AK Abhishek Kumar • Last activity almost 5 years ago What’s best way to get battle card 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-s-best-way-to-get-battle-card) [ View all Discussions ](https://www.g2.com/products/truvoice-from-corporate-visions/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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