Hi Ricardo,
Thanks for sharing this and bringing your experience to our attention. We’d like to clarify a few things to ensure there’s no confusion. Firstly, with the TrustScore. Our TrustScore calculation doesn’t lower scores arbitrarily. Here’s a bit more detail on how it works:
A TrustScore is calculated on a scale from 1 to 5. For businesses with less than 10,000 reviews, the overall TrustScore is recalculated immediately after a new review is posted. For businesses with more than 10,000 reviews, TrustScore recalculation happens once per day, since the TrustScore will not change as quickly once this threshold is reached.
The formula for calculation considers three factors: time span, frequency, and Bayesian average.
-Time span. A TrustScore gives more weight to newer reviews, and less to older ones. The most recent review holds the most weight, since newer reviews give more insight into current customer satisfaction.
-Frequency. Businesses should continuously collect reviews to maintain their TrustScore. Because the most recent review holds the most weight, a TrustScore will be more stable if reviews are coming in regularly.
-Bayesian average. We use a Bayesian average in the calculation, to make sure that a business with fewer reviews starts off with a balanced TrustScore. This means that we automatically include the value of 7 reviews worth 3.5 stars each in all TrustScore calculations. As a business collects more reviews, this becomes a smaller factor in the calculation.
When it comes to fake reviews - we have 0 tolerance towards them and do lots to protect our platform from them. If a review breaks the rules that our team or software hasn't caught, you can always flag this in your business dashboard and our team will investigate. If our team finds that the review seriously breaks the rules, action will be taken.
As for your personal review, we absolutely want you to be able to share your experiences — just within our guidelines. If you believe your review was wrongly removed, please reach out to our Content Integrity team. They’re here to help and can take another look.
It sounds like you've had a frustrating experience, and that's definitely not what we aim for. If you'd like to discuss this further or share more details, please don’t hesitate to contact us directly.
Thanks,
The Trustpilot Team