--- title: Trustpilot Reviews meta_title: 'Trustpilot Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 260 reviews by the users' company size, role or industry to find out how Trustpilot works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 260 scale: '5' date_modified: '2026-07-17' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Trustpilot Reviews **Vendor:** Trustpilot **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 3.4/5.0 **Total Reviews:** 260 ## About Trustpilot Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars, and more, to help stand out where it matters most - in search. Our powerful reporting and analytics also allows brands to boost LTV, conversion rates, and ROI. Sign up for a free account today to experience the power of reviews! ## Trustpilot Pros & Cons **What users like:** - Users find Trustpilot's platform to be **easy to navigate** , facilitating quick access to vital reviews and information. (10 reviews) - Users value Trustpilot for its **efficient reputation management tools** , streamlining feedback integration and enhancing decision-making. (4 reviews) - Users praise Trustpilot for its **easy setup** , allowing swift initiation and effective management of feedback processes. (3 reviews) - Users appreciate the **quick responses** on Trustpilot, valuing its ease of use for learning about products. (3 reviews) - Users value Trustpilot's **efficient review management tools** , streamlining feedback integration and automating time-consuming processes. (3 reviews) - Setup Ease (3 reviews) - Simple (3 reviews) - Users appreciate the **user-friendly interface** of Trustpilot, making review management and decision-making process effortless and efficient. (3 reviews) - Users appreciate the **great dashboard analytics** of Trustpilot, highlighting its ease of use and implementation. (2 reviews) - Centralized Reviews (2 reviews) **What users dislike:** - Users experience **poor customer support** with Trustpilot, facing unclear processes and inadequate assistance during disputes. (10 reviews) - Users experience **stressful review moderation** with aggressive policies and vague communication, complicating interactions and business reputation. (10 reviews) - Users feel that **review manipulation** on Trustpilot leads to lost reviews and an overly stressful moderation process. (6 reviews) - Users find Trustpilot's pricing to be **excessively high** , especially for basic features and limited review invites. (5 reviews) - Users face **billing issues** with Trustpilot due to unexpected price hikes and rigid contract renewals, causing financial strain. (2 reviews) - Delays (2 reviews) - Users warn about Trustpilot's **drastic price increases** , feeling trapped by automatic renewals and poor communication. (2 reviews) - Review Management (2 reviews) - Small Business Limitations (2 reviews) - Users experience significant **spam management issues** on Trustpilot, leading to negative consequences for genuine reviews. (2 reviews) ## Trustpilot Reviews ### 1. Solid reviews platform with good metrics, intuitive interface, and robust features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Trustpilot?** Easy to use interface with a simple navigation. I can find everything I need without any hiccups. The API integrations are pretty good as well. **What do you dislike about Trustpilot?** The cost for this tool is probably a bit high for the value. **What problems is Trustpilot solving and how is that benefiting you?** We learn more about our customer base and what they really think about the product. We're able to use positive reviews for marketing purposes. **Official Response from Brittany Bono:** > Hello, Thanks for your feedback! It's always great to hear our customers are finding our platform to be easy to use with helpful integrations. We know what we do comes at a cost, but will definitely take your feedback into consideration to improve in the future. We hope you continue to up your company's game with Trustpilot! ### 2. Excellent Resource **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Trustpilot?** I've just started working at my company and I love the ability that I am able to sift through the different types of reviews. This allows me to follow-up with customers and continue the conversation. **What do you dislike about Trustpilot?** I do not dislike anything about Trustpilot. **What problems is Trustpilot solving and how is that benefiting you?** Currently, Trustpilot is assisting me and my team with a customer engagement campaign. We can't wait until it's finalized. **Official Response from Brittany Bono:** > Hi there, Thanks for taking the time to leave us a review. It's great to hear you're enjoying collecting and reading reviews with Trustpilot to power your business forward. We hope you enjoyed the customer engagement campaign you ran with us! ### 3. Designed to Never Let You Cancel **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2017 **What do you like best about Trustpilot?** The promise of TrustPilot was what led me to recommend it to a Client. They were a smaller law firm but thought there could be some value for them in the review services TrustPilot provided. **What do you dislike about Trustpilot?** When the Client tried the service and found that his response rate was far too low to justify $10,000 per year, TrustPilot put him through an organized process to keep him from canceling and getting any of his money back. The firm still hasn't gotten a refund even though they moved to cancel after less than a week of being signed up. **Recommendations to others considering Trustpilot:** Be sure that TrustPilot is going to provide value to your company at it's $10,000 per year price point. There is no cancelling if you decide it's not for you. The entire process seems to be geared toward keeping the money regardless of value provided. **What problems is Trustpilot solving and how is that benefiting you?** None for the Client. They simply didn't have the volume of clients to generate enough reviews to be relevant. **Official Response from Trustpilot Team:** > Hi there, So sorry to hear about your negative experience! Please know that it's definitely not our intention to never let you cancel. While the vast majority of our customers have a great experience and stay with us for the long haul, the few that do cancel can do so relatively easily. If there's anything we can do to help, please shoot an email to our support team. We'd love to try and make things right! ### 4. A Resonably Priced Review Vendor **Rating:** 3.5/5.0 stars **Reviewed by:** Christian M. | Senior Manager, Parts and eCommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Trustpilot?** TrustPilot seems to be very honest and straight-forward in their dealings. No constant, unexpected price increases. They're an easy company with which to onboard and deliver reasonable results. Further, they continue to innovate and add features to their offering. **What do you dislike about Trustpilot?** While it's no doubt a better practice, sending an email with a review request like TrustPilot does drives far fewer reviews than a popup on the order confirmation page. **Recommendations to others considering Trustpilot:** While there were a few key vendors in this space five years ago, there are a lot of vendors in this space now. All of them are slightly different, so be sure to carefully compare them all. **What problems is Trustpilot solving and how is that benefiting you?** It makes good sense to manage your business's reputation online. Using at least one third-party review site like TrustPilot helps to manage what users see when searching for things like "[brand] + reviews". Additionally, reviews get ported to Google so they show in ad extensions within Google AdWords. **Official Response from Trustpilot Team:** > Hey Christian, Thanks for the review! Heads up - our email templates are actually optimized to get the best return on your review invites. We've found that keeping those emails simple works best. That said, perfectly understandable why you'd want a pop-up on your site during post-transaction. We'll relay the feedback over to our tech and product teams for consideration. Thanks again! ### 5. Phenomenal Review Generation; Disappointing Adwords Benefit **Rating:** 3.5/5.0 stars **Reviewed by:** Will L. | Freelancer in Chief, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2016 **What do you like best about Trustpilot?** We tried Trustpilot Pro for 60 days and generated 94 reviews after sending out about 1,500 email invitations from our customer database. **What do you dislike about Trustpilot?** We initially researched Trustpilot (and their competitors) for the sole purpose of improving click-through rate within Adwords. Google often references a higher performance for ads that feature "seller ratings" and unfortunately we experienced the exact opposite. After a substantial amount of impressions (thousands), our ads *with* seller ratings were clicked less often and costed more. To be fair, that isn't an aspect that is under Trustpilot's control. But for us, it was the sole purpose of considering their service. We still have a basic membership and intend to use it in the future to generate more reviews. **Recommendations to others considering Trustpilot:** If you need to generate reviews and have a healthy list of customer emails to submit, it is very likely you will be pleased with the quantity of reviews. **What problems is Trustpilot solving and how is that benefiting you?** As a growing company, we needed a central hub to request and display service reviews. **Official Response from Trustpilot Team:** > Hi William, Thanks for the feedback! Sorry to hear you didn't see the conversions improvement you were looking for. While it's true that ads with Google Seller Ratings receive, on average, about a 10 percent increase in CTR vs. the same ads without those ratings (https://support.trustpilot.com/hc/en-us/articles/202216898-Google-and-Trustpilot-FAQ), results cannot be guaranteed. That said, we'd love to give it another shot. If you'd like, please feel free to reach out to your customer success manager. Often times minor tweaks and/or letting your ads run for a longer amount of time lead to the results you're after. In the mean time, we appreciate the feedback. Don't hesitate to reach out if there's anything we can do. ### 6. Trying to shoehorn an ecommerce solution into B2B **Rating:** 3.0/5.0 stars **Reviewed by:** Derek B. | Senior Manager, Customer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Trustpilot?** Intuitive interface, attentive account managers + support reps, easy to solicit reviews and display rating widgets, Trustpilot easily plugs into Adwords. **What do you dislike about Trustpilot?** Solution is very, very much geared towards ecommerce. Seemed like a bit of a mismatch trying to implement for a B2B software company. **What problems is Trustpilot solving and how is that benefiting you?** Attempting to leverage social proof + customer reviews on website, Despite paying for the solution for a year, the organization failed to implement. **Official Response from Trustpilot Team:** > Hi Derek, Thanks for your insights and feedback. Much appreciated. While it's true that Trustpilot has hundreds of thousands of B2C e-commerce customers, we do also serve many B2B companies. In fact, many B2B brands - especially in the software space - look to Trustpilot for validation and credibility of their overall brand. Some also choose to supplement with B2B-specific services, like G2 Crowd! In any case, we'd love to help out however we can. Please don't hesitate to reach out to our support or customer success team. We're constantly releasing new functionality and features, so things may have changed since you last used Trustpilot. And because we offer a free tier of service, you can feel free to test us out again without any risk. Let us know if there's anything we can do to help! ### 7. Not sure yet if TrustPilot is effective... **Rating:** 3.5/5.0 stars **Reviewed by:** Meredith Y. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about Trustpilot?** From my understanding, TrustPilot is a highly reputable review site and that's why we chose them. I appreciate that they validate every submission and that no one (including the company reviewed) can alter the review. That is what makes is a true unbiased reference tool. It was relatively easy to set up and launch--it took far more time for us to put our list together than it did to set up our template and review page! **What do you dislike about Trustpilot?** You can't edit your template in the settings--you have to edit it once you start the invitation process, which is really inefficient if you simply want to edit the template prior to your emails going out. In addition, we had a number of undeliverable emails and you can't export that list by type. Meaning, you could filter the list of undeliverables by reason, but there are so many reasons that it would be senseless to go through and filter by each one. There should be a global filter and export function so you can see why someone didn't receive the invitation. **Recommendations to others considering Trustpilot:** I think this service is excellent, and has merit. There are a couple of tweaks they could make to be more user-friendly (as mentioned above) but overall I believe in the service and we will continue trying to solicit reviews through TrustPilot. **What problems is Trustpilot solving and how is that benefiting you?** We are trying to build our awareness and credibility in the marketplace with positive reviews. So far we have had very little response, but I certainly can't say it's TrustPilot's fault--it could very well be our list. **Official Response from Brittany Bono:** > Hi Meredith, Thanks for the review! We're so happy you were able to get Trustpilot setup and launched easily. We know we're not perfect and apologize for any trouble you've had with invite settings and undelivered emails. We've passed along your feedback to our Product team to look into on our end. If you're ever having trouble in the future, please don't hesitate to contact your Customer Success Manager or our Support team - we want to make your Trustpilot experience as seamless as possible! ### 8. Effortless Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Trustpilot?** It allows our company to focus less on the administrative side of managing and posting. Keeps good content front of mind. **What do you dislike about Trustpilot?** More transparency and ownership of review process. **What problems is Trustpilot solving and how is that benefiting you?** Solving product and company evangelism. Benefits of automation and effortlessness. **Official Response from Brittany Bono:** > Hi there, Thanks for taking the time to share your feedback with us. We're thrilled to hear you're enjoying using our platform for content and to resolve any issues that may come up from your customers. We recently had a new round of funding which will help us to create greater transparency and openness. We know we're not perfect, but will definitely take your feedback into consideration to further improve. We hope you'll continue enjoying creating better experiences for everyone with Trustpilot reviews! ### 9. Happy Trustpilot client for 3 years **Rating:** 3.5/5.0 stars **Reviewed by:** Mark C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2016 **What do you like best about Trustpilot?** Easy to implement, integrations with multiple platforms, ratings are indexed by Google. **What do you dislike about Trustpilot?** Pricing is super expensive and doesn't make sense for business with high repeat purchase rate. **What problems is Trustpilot solving and how is that benefiting you?** We wanted to have a third-party review site collect unbiased reviews on our behalf so that we could get a) good customer feedback and b) have a higher rating on our Google Ads. **Official Response from Brittany Bono:** > Hi Mark, Thanks for taking the time to leave us a review. It's great to hear that you've found Trustpilot reviews easy to collect and implement. We know what we do comes at a cost so that's why we have plans that range from Free to Enterprise to try and suit different company needs. But, we'll definitely take your feedback into consideration for any future improvements to our plans and pricing. If you have any concerns with the plan you're on, please feel free to contact your Customer Success Manager. We hope you continue enjoying using Trustpilot for the next 3 years (and hopefully more)! ### 10. Great **Rating:** 4.5/5.0 stars **Reviewed by:** Neil D. | Business Development Manager, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2015 **What do you like best about Trustpilot?** The ease of use of the platform to gather reviews and publish them. **What do you dislike about Trustpilot?** Some reviews from people who are not genuine customers come through however this is unavoidable on such as large platform. **Recommendations to others considering Trustpilot:** It's an easy to use platform which can be managed and implemented on a variety of different mediums **What problems is Trustpilot solving and how is that benefiting you?** We can see that our brand recognition and reputation has increased **Official Response from Brittany Bono:** > Hi Neil, Thanks for the feedback. It's great to hear you're finding our platform to be easy to use and that Trustpilot reviews have helped your company to grow brand recognition and reputation - that's what we like to hear! We apologize for any trouble with those reviewers that haven't posted a review for the right company. Please know, you're always free to report any reviews you find go against our guidelines. If you're ever having trouble with this, give your Customer Success Manager or our Compliance Team a shout. We hope you continue to power your business forward with Trustpilot! ## Trustpilot Discussions - [Divergences between evaluations -- TrustPilot & Shopper Approved](https://www.g2.com/discussions/30388-divergences-between-evaluations-trustpilot-shopper-approved) - 1 comment, 2 upvotes - [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) - 1 comment, 1 upvote - [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) - 1 comment, 1 upvote - [Anyone else found fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) - 1 comment, 1 upvote - [What is the best way to work with Trustpilot in order to help with Businesses grow?](https://www.g2.com/discussions/34480-what-is-the-best-way-to-work-with-trustpilot-in-order-to-help-with-businesses-grow) - 1 comment, 2 upvotes - [View Trustpilot pricing details and edition comparison](https://www.g2.com/products/trustpilot/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+20%3A16%3A52+-0500&secure%5Bsession_id%5D=a8d401b4-16d4-4560-8cc8-3c8a87388808&secure%5Btoken%5D=5eae7cfc926956e1586606aa998f98d758817ac43f535f55e996e71023271d20&format=llm_user) ## Trustpilot Integrations - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yext](https://www.g2.com/products/yext/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Trustpilot Features **Collection** - Authentication - Review Forms - Personalization - Engagement **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management **Use Cases** - E-commerce - Retail - Customer Service **Administration** - Syndication - Insights - Content **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Trustpilot Alternatives - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,062 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (645 reviews)