--- title: Trustpilot Reviews meta\_title: 'Trustpilot Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 262 reviews by the users' company size, role or industry to find out how Trustpilot works for a business like yours. aggregate\_rating: rating\_value: 3.4 review\_count: 262 scale: '5' date\_modified: '2026-08-10' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Trustpilot Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Trustpilot's platform to be **easy to navigate** , facilitating quick access to vital reviews and information. [(10 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247329&qs=pros-and-cons#reviews) Users value Trustpilot for its **efficient reputation management tools** , streamlining feedback integration and enhancing decision-making. [(4 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559649&qs=pros-and-cons#reviews) Users praise Trustpilot for its **easy setup** , allowing swift initiation and effective management of feedback processes. [(3 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247367&qs=pros-and-cons#reviews) Users appreciate the **quick responses** on Trustpilot, valuing its ease of use for learning about products. [(3 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1560035&qs=pros-and-cons#reviews) Users value Trustpilot's **efficient review management tools** , streamlining feedback integration and automating time-consuming processes. [(3 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559556&qs=pros-and-cons#reviews) Users experience **poor customer support** with Trustpilot, facing unclear processes and inadequate assistance during disputes. [(10 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559722&qs=pros-and-cons#reviews) Users experience **stressful review moderation** with aggressive policies and vague communication, complicating interactions and business reputation. [(10 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559187&qs=pros-and-cons#reviews) Users feel that **review manipulation** on Trustpilot leads to lost reviews and an overly stressful moderation process. [(6 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559254&qs=pros-and-cons#reviews) Users find Trustpilot's pricing to be **excessively high** , especially for basic features and limited review invites. [(5 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559972&qs=pros-and-cons#reviews) Users face **billing issues** with Trustpilot due to unexpected price hikes and rigid contract renewals, causing financial strain. [(2 mentions)](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1979289&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Trustpilot ##### 1. Ease of Use Users find Trustpilot's platform to be **easy to navigate** , facilitating quick access to vital reviews and information. [ See 10 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247329&qs=pros-and-cons#reviews) See Related User Reviews ![Moses .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moses .") M Moses . 3.5/5 "User-Friendly Platform with Room for Dispute Process Improvement" What do you like about Trustpilot? I find Trustpilot user-friendly and well-organized, which makes it easy to filter and read different opinions. This helps me make informed decisions w ![Jay H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay H.") JH Jay H. Small-Business (50 or fewer emp.) 4.0/5 "Simple, Easy-to-Use Review Experience" What do you like about Trustpilot? I like that it’s simple and easy to use. I had no issues writing my review. ##### 2. Reputation Management Users value Trustpilot for its **efficient reputation management tools** , streamlining feedback integration and enhancing decision-making. [ See 4 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559649&qs=pros-and-cons#reviews) See Related User Reviews ![Alessandro O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro O.") AO Alessandro O. Mid-Market (51-1000 emp.) 4.5/5 "A powerful trust signal for brands when used properly" What do you like about Trustpilot? Strong credibility and visibility; customer reviews genuinely influence trust and conversion. ![Pavel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavel M.") PM Pavel M. Small-Business (50 or fewer emp.) 5.0/5 "Efficient Feedback Collection with Moderation Challenges" What do you like about Trustpilot? I really appreciate Trustpilot's excellent tools for gathering and integrating feedback into our project workflows. The automation feature in Trustpil ##### 3. Easy Setup Users praise Trustpilot for its **easy setup** , allowing swift initiation and effective management of feedback processes. [ See 3 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247367&qs=pros-and-cons#reviews) See Related User Reviews ![Moses .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moses .") M Moses . 3.5/5 "User-Friendly Platform with Room for Dispute Process Improvement" What do you like about Trustpilot? I find Trustpilot user-friendly and well-organized, which makes it easy to filter and read different opinions. This helps me make informed decisions w ![Pavel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavel M.") PM Pavel M. Small-Business (50 or fewer emp.) 5.0/5 "Efficient Feedback Collection with Moderation Challenges" What do you like about Trustpilot? I really appreciate Trustpilot's excellent tools for gathering and integrating feedback into our project workflows. The automation feature in Trustpil ##### 4. Helpful Users appreciate the **quick responses** on Trustpilot, valuing its ease of use for learning about products. [ See 3 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1560035&qs=pros-and-cons#reviews) See Related User Reviews DL Dave L. Small-Business (50 or fewer emp.) 3.5/5 "User-Friendly Platform with Room for Customer Support Improvement" What do you like about Trustpilot? TrustPilot is an easy to use platform and one of the many "go to" sites that are on the web these days allowing viewers to read other's reviews of sof ![Thando N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thando N.") TN Thando N. Mid-Market (51-1000 emp.) 5.0/5 "Amazfit Bip 6 smartwatch from strove registration campaing" What do you like about Trustpilot? I have started using this Amazfit smart watch that I won through joining Strove within the Astron energy , very nice device captures all my activit ##### 5. Review Management Users value Trustpilot's **efficient review management tools** , streamlining feedback integration and automating time-consuming processes. [ See 3 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559556&qs=pros-and-cons#reviews) See Related User Reviews ![Pavel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavel M.") PM Pavel M. Small-Business (50 or fewer emp.) 5.0/5 "Efficient Feedback Collection with Moderation Challenges" What do you like about Trustpilot? I really appreciate Trustpilot's excellent tools for gathering and integrating feedback into our project workflows. The automation feature in Trustpil ![Adil K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adil K.") AK Adil K. Mid-Market (51-1000 emp.) 4.5/5 "Inhancing trustable image of the business" What do you like about Trustpilot? It verify the correct reviews and flag unnecessary spam review ### 5 Cons or Disadvantages of Trustpilot ##### 1. Poor Customer Support Users experience **poor customer support** with Trustpilot, facing unclear processes and inadequate assistance during disputes. [ See 10 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559722&qs=pros-and-cons#reviews) See Related User Reviews ![Moses .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moses .") M Moses . 3.5/5 "User-Friendly Platform with Room for Dispute Process Improvement" What do you dislike about Trustpilot? I don't like the dispute resolution process. It could use clearer timelines and a faster response window. DL Dave L. Small-Business (50 or fewer emp.) 3.5/5 "User-Friendly Platform with Room for Customer Support Improvement" What do you dislike about Trustpilot? The one time I had to deal with their customer support team, they weren't that helpful at first. It took something like 4 tries before we managed to g ##### 2. Review Issues Users experience **stressful review moderation** with aggressive policies and vague communication, complicating interactions and business reputation. [ See 10 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559187&qs=pros-and-cons#reviews) See Related User Reviews ![Jay H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay H.") JH Jay H. Small-Business (50 or fewer emp.) 4.0/5 "Simple, Easy-to-Use Review Experience" What do you dislike about Trustpilot? The main page makes it look like your review can get lost in the crowd ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.0/5 "Small Businesses Beware: Skewed Ratings Can Hurt Your Reputation" What do you dislike about Trustpilot? SMALL BUSINESSES BEWARE. They start out your score with 7 3.5-star reviews. They don’t make this very apparent before you start requesting reviews. So ##### 3. Review Manipulation Users feel that **review manipulation** on Trustpilot leads to lost reviews and an overly stressful moderation process. [ See 6 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559254&qs=pros-and-cons#reviews) See Related User Reviews ![Jay H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay H.") JH Jay H. Small-Business (50 or fewer emp.) 4.0/5 "Simple, Easy-to-Use Review Experience" What do you dislike about Trustpilot? The main page makes it look like your review can get lost in the crowd ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.0/5 "Small Businesses Beware: Skewed Ratings Can Hurt Your Reputation" What do you dislike about Trustpilot? SMALL BUSINESSES BEWARE. They start out your score with 7 3.5-star reviews. They don’t make this very apparent before you start requesting reviews. So ##### 4. Expensive Users find Trustpilot's pricing to be **excessively high** , especially for basic features and limited review invites. [ See 5 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559972&qs=pros-and-cons#reviews) See Related User Reviews ![Alessandro O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro O.") AO Alessandro O. Mid-Market (51-1000 emp.) 4.5/5 "A powerful trust signal for brands when used properly" What do you dislike about Trustpilot? Pricing can be steep, and moderation rules aren’t always intuitive from a brand perspective. ![Patrick M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick M.") PM Patrick M. Small-Business (50 or fewer emp.) 1.0/5 "Can't even link to your Trustpilot profile without paying $3588 per year. Absurd!" What do you dislike about Trustpilot? You can't do practically anything with the free plan. They have one free widget which doesn't even list your review rating. So.. we made a custom g ##### 5. Billing Issues Users face **billing issues** with Trustpilot due to unexpected price hikes and rigid contract renewals, causing financial strain. [ See 2 mentions ](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1979289&qs=pros-and-cons#reviews) See Related User Reviews ![Eric P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric P.") EP Eric P. Small-Business (50 or fewer emp.) 0.0/5 "Price is insanely high" What do you dislike about Trustpilot? We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated ![Erik O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erik O.") EO Erik O. Mid-Market (51-1000 emp.) 0.0/5 "Trustpilot’s Business Model Feels Like a Trap" What do you dislike about Trustpilot? Trustpilot’s aggressive renewal tactics and lack of transparency make them a risky partner for any business. They enforce automatic renewals at drasti ## Top-Rated Alternatives [ ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") Birdeye 4.7/5(4,203) ](https://www.g2.com/products/birdeye/reviews) [ ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") Bazaarvoice 4.2/5(809) ](https://www.g2.com/products/bazaarvoice/reviews) [ ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io") Reviews.io 4.8/5(652) ](https://www.g2.com/products/reviews-io/reviews) [ View All Alternatives ](https://www.g2.com/products/trustpilot/competitors/alternatives) ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") AM Verified User in Media Production Small-Business (50 or fewer emp.) 4/22/2026 "Great Organic Search Coverage, but Limited Control Over Bad Reviews" 3.5/5 What do you like best about Trustpilot? Gives us great coverage on our organic brand search terms. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? No real control over bad reviews, especially from one-off disappointed custoemrs. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? Prove to prospects that we have satisfied customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Belinda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Belinda B.") BB Belinda B. Utilities Customer Service Representative Small-Business (50 or fewer emp.) 12/20/2025 "An Essential Resource for Business Insights" 5/5 What do you like best about Trustpilot? Trustpilot is a useful resource for me whenever I want to learn more about a business. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? Honestly, I can't think of anything I dislike. I am completely satisfied. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? Trustpilot has been useful in helping me learn more about companies I may need to interact with. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Alessandro O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro O.") AO Alessandro O. Chief Marketing Officer Financial Services Mid-Market (51-1000 emp.) 12/16/2025 "A powerful trust signal for brands when used properly" 4.5/5 What do you like best about Trustpilot? Strong credibility and visibility; customer reviews genuinely influence trust and conversion. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? Pricing can be steep, and moderation rules aren’t always intuitive from a brand perspective. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? It provides social proof at scale, helping customers make informed decisions and brands build trust. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 5/12/2026 "Above-Average Experience, but the Design Feels a Bit Outdated" 3.5/5 What do you like best about Trustpilot? Above average but no outstanding features Review collected by and hosted on G2.com. What do you dislike about Trustpilot? The layout and design feel a bit outdated. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? It invites customers to leave product reviews, categorizes those reviews, and can integrate with an ESP. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Lavinia C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lavinia C.") LC Lavinia C. cs Small-Business (50 or fewer emp.) 10/31/2025 "Transparent Reviews Boost Confidence, But Verification Could Be Stronger" 5/5 What do you like best about Trustpilot? I like that Trustpilot provides transparent, real reviews from real customers. It helps me make more confident decisions before purchasing or working with a company. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? Sometimes it’s hard to know which reviews are genuine — a few can feel fake or biased. I also wish the platform had stronger verification to ensure all reviews come from real experiences. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? Trustpilot helps solve the problem of uncertainty when choosing products or services online. By providing real user feedback, it allows me to make more informed and confident purchasing decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shyam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shyam S.") SS Shyam S. Team Lead Mid-Market (51-1000 emp.) 7/31/2025 "A great review platform" 4/5 What do you like best about Trustpilot? -Being able to integrate the review system within our website and emails is the best thing about the platform. - Emails are customizable -Can trigger review request from both CRM and Platform itself Review collected by and hosted on G2.com. What do you dislike about Trustpilot? - Lack of documentation - Very Expensive - Not able to export reviews Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? Its very important for a business in financial domain to know how customer received our services and allowing them a easy to use platform that can simplify the process in very important. Users do not have to log in to the platform to leave a review. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kajol S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kajol S.") KS Kajol S. Digital Marketing Head Information Technology and Services Small-Business (50 or fewer emp.) 12/4/2025 "Easy to Navigate, But Trustpilot Reviews Need Improvement" 2.5/5 What do you like best about Trustpilot? I am able to find most of the information I need about everything on their website. The website is easy to navigate and use. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? The reviews and recommendations on Trustpilot are not always correct and dependable. Most of the time, they are fake. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? I am currently facing issues with product reviews. They need to genuinely look at the credibility of the user reviews, then post them. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Davide C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davide C.") DC Davide C. Small-Business (50 or fewer emp.) 5/17/2025 "The Gold Standard in Sham Transparency™" 0/5 What do you like best about Trustpilot? In theory, it’s a great idea: an open review platform where customers and businesses can interact transparently. In reality, it’s like applauding a magic show while your wallet disappears. The design is clean, sure—but beyond that, it's hard to find something genuinely helpful if you're a vendor. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? Where to begin? If you're a retailer, you're permanently cast as the villain. Policies are vague, moderation is inconsistent, and decisions are opaque. Trustpilot has perfected the art of leaving vendors in the dark while pretending to champion “trust.” It's the BBB all over again—profitable, performative, and unaccountable. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? If the goal was to test my patience and lower my faith in third-party platforms, then mission accomplished. As a tool for “Online Reputation Management,” Trustpilot mostly creates reputational fires and offers a paper fan to put them out. The benefit? I now understand why brands build their own review systems. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Eric P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric P.") EP Eric P. Chief Technology Officer Small-Business (50 or fewer emp.) 5/20/2025 "Price is insanely high" 0/5 What do you like best about Trustpilot? Their website widget is great for showing your reviews/ranking to help build trust. Review collected by and hosted on G2.com. What do you dislike about Trustpilot? We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said, Well, we sent you an email about renewing at the new price. They refuse to cancel our service until the "contract" that auto-renewed at a new price expires. Sorry, I don't read every one of the many emails they send... so, now I'm stuck with a huge bill for a year that I can't afford... and I only use 5% of the services they offer :( Buyers beware. Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? Helping to build trust for new visitors who are unfamiliar with my company. The widget shows my reviews and ranking to help give new visitors a sense that we are trustworthy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Adil K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adil K.") AK Adil K. Team Lead Apparel & Fashion Mid-Market (51-1000 emp.) 8/7/2025 "Inhancing trustable image of the business" 4.5/5 What do you like best about Trustpilot? It verify the correct reviews and flag unnecessary spam review Review collected by and hosted on G2.com. What do you dislike about Trustpilot? It sometimes difficult to configure with Apis Review collected by and hosted on G2.com. What problems is Trustpilot solving and how is that benefiting you? It creates a trustable images of the business, also help us as a company to understand how our customers feel using our products and services Review collected by and hosted on G2.com. 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