TrustArc's Consent Mode template was well thought out and made to make it easy for marketers to apply consent mode to GTM tags. Working with the TrustArc team and engineers it's also clear that they really care to hear about their integrations and tools so they can look for ways to improve. TrustArc makes it easy to setup geo specific cookie consent groups and implement the core scritps to your website or via GTM (or some other tag management platform). Review collected by and hosted on G2.com.
TrustArc's default cookie is an implied state rather than what user consent to. Once users consent a cmpai_cookie_privacy cookie is set and that is great but when you want impleied consent to be granted by default for certain geo locations this becomes challenging to setup GTM tags for multiple geo groups such as EU vs US vs US California. Other than that, I'm impressed with their tool, integration with GTM, and well written documentation. Review collected by and hosted on G2.com.
Thank you for the review! I touched base with our Director, Technical Account Management and he mentioned we have an enhancement in our backlog. If you have any specific needs at this moment, we can discuss your requirements and suggest a different setting in GTM - just reach out to me directly (annie@trustarc.com) and I'll connect you with him. Thanks again for letting us know!
