---
title: TrustArc Reviews
meta_title: 'TrustArc Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 328 reviews by the users' company size, role or industry
  to find out how TrustArc works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 328
  scale: '5'
date_modified: '2026-08-14'
parent_category:
  name: Data Privacy
  url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806
---


# TrustArc Reviews
**Vendor:** TrustArc  
**Category:** [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 328
## About TrustArc
TrustArc is redefining privacy for the AI era. With 28+ years of global privacy expertise and assurance services, we deliver the only platform that blends regulatory intelligence, automation, and AI to orchestrate end-to-end data privacy and governance. From automated DSR fulfillment to AI risk assessments and real-time compliance reporting, TrustArc helps organizations embed trust at every touchpoint. Headquartered in the San Francisco Bay Area with a global footprint, our privacy-first approach powers responsible innovation while reducing risk, ensuring our customers lead with confidence in a rapidly evolving regulatory landscape.



## TrustArc Pros & Cons
**What users like:**

- Users find TrustArc&#39;s platform to be **very easy to use** , streamlining cookie consent management and GDPR compliance seamlessly. (58 reviews)
- Users commend TrustArc&#39;s **excellent customer support** , noting prompt and helpful responses from a supportive team. (56 reviews)
- Users value the **excellent communication** from TrustArc, appreciating the prompt and helpful support received. (42 reviews)
- Users value TrustArc for its **comprehensive data privacy management** , enhancing compliance and streamlining workflows across various jurisdictions. (40 reviews)
- Users commend TrustArc for its **robust privacy compliance features** , streamlining workflows and ensuring adherence to diverse regulations. (36 reviews)
- Regulatory Compliance (36 reviews)
- Users value the **effective problem-solving** capabilities of TrustArc, simplifying compliance management across global privacy laws. (35 reviews)
- Users find TrustArc&#39;s **expertise in privacy management** invaluable for navigating complex privacy landscapes effectively. (34 reviews)
- Compliance Support (29 reviews)
- Users commend TrustArc for its **comprehensive features** , especially in completing PIA, DPIA, and TIA with hands-on support. (29 reviews)

**What users dislike:**

- Users express concerns about **poor customer support** , noting slow responses and limited product feedback consideration. (16 reviews)
- Users find the **learning curve steep** , as the platform isn&#39;t very intuitive and requires time to master. (15 reviews)
- Users find TrustArc&#39;s platform **complex and difficult to navigate** , impacting the overall user experience and training efforts. (14 reviews)
- Users find the **learning difficulty** of TrustArc frustrating, as the platform can be complex and unintuitive for beginners. (14 reviews)
- Users find the **difficult setup** process time-consuming, affecting their initial experience with TrustArc. (13 reviews)
- Users find the **pricing structure expensive** , particularly with additional fees for a la carte services adding up quickly. (13 reviews)
- Users face **complexity issues** with TrustArc&#39;s setup and navigation, making the platform challenging for first-time users. (12 reviews)
- Setup Difficulty (12 reviews)
- Users find the **setup process to be time-consuming** , especially when managing multiple global websites and assets. (12 reviews)
- Difficult Navigation (11 reviews)

## TrustArc Reviews
  ### 1. A Well-Designed App with Great Potential

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2025

**What do you like best about TrustArc?**

It is user friendly. They Nymity AI is so useful, where we can learn alot of stuff. The real-time alerts and centralized dashboard are game-changers for managing assessments. Have been using Data Mapping for recently and it is so helpful to monitor the data flow. We renewed TrustArc for the current year and the pricing is reasonable. We also heard bout the integration feature and we are in the process of implementing it. In total, we are truly happy with TrustArc and it's performance.

**What do you dislike about TrustArc?**

The Data Mapping process needs to improved since, sometimes it feels like doing double job. Integration process needs to be improved.

**What problems is TrustArc solving and how is that benefiting you?**

1) TrustArc is helping us streamline Privacy Impact Assessments (PIAs) and data mapping, which are critical for our compliance efforts. By centralizing and automating these processes, it reduces manual effort, ensures consistency, and helps us maintain better visibility into how personal data flows across our systems. This supports our regulatory compliance and improves our overall data governance.
2) We are facing issues in revalidating PIAs. We are trying to use the linking features which needs to automatically pick the latest template for the revalidation assessment.
For example, If we send an assessment named "AAA" in 2025 of version 1 and later if we are updating the template to version 2 , then the revalidation alert for the assessment "AAA" needs to automatically pick version 2.
The TrustArc team is working on it, if it is resolved it will be much beneficial for us. 
3) We are recently using Data Mapping, we have requested the team to design some colour for the mapping process.
For example, Integrate is a platform, where the process starts from A then B and goes to Integrate platform then the process C starts and again it goes to Integrate platform then the process end with the customer. While we map this process everything shows like a interconnection which seems confusing. If a colouring option is given by TrustArc team it will be beneficial to differentiate the process.
4) The Linking feature needs to be improvised. There is no save button and there is no option to test it.
5) The Integration process needs to be improvised.

**Official Response from Annie Greenley-Giudici:**

> Thank you for sharing your feedback! I’m sorry to hear that your experience with our support team hasn’t met expectations and I’ve passed that feedback along to our Chief Customer Officer. We’re always looking for ways to stay ahead and support our customers, so if there’s anything else on your mind, feel free to email me anytime at annie@trustarc.com. Thanks again!

  ### 2. Effective GDPR Compliance with Superb Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jitesh T. | Adobe Experience and Marketing Cloud Product Owner, Sr Analyst, Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 20, 2024

**What do you like best about TrustArc?**

I like using TrustArc for managing cookie consent management, which helps comply with GDPR laws related to user privacy. I appreciate the TrustArc OneCCM Self Service platform for managing day-to-day operations, like setting up GDPR or CCPA compliant cookie consent banners and updating user privacy choices by myself. I also value the professional services support for additional requirements that the OneCCM platform can't address alone. It's very easy to set up a banner with TrustArc, as there's a small script provided that can be injected into the website to invoke the banners.

**What do you dislike about TrustArc?**

TrustArc OneCCM tool is not completely a self-service tool. In my experience, there are multiple other tools working in tandem with OneCCM to support the implementations, most of which are not available to me as a user. This adds up extra lead time to any request. If OneCCM can be made 100% self-sufficient to address the requirements around setting up consent banners, it would be really good.

**What problems is TrustArc solving and how is that benefiting you?**

I use TrustArc to manage cookie consent and GDPR compliance. The OneCCM Self Service platform helps me set up compliant banners and update privacy choices, while professional services support more complex needs.

**Official Response from Annie Greenley-Giudici:**

> Thank you so much for the feedback! We truly love hearing from our users as it helps us make sure we’re focused on what matters most to you. I’ve checked in with our team and it looks like your Technical Account Manager is already on the case to smooth out those wrinkles. We’re fully committed to helping you master our self-service portal so you can get the very most out of every feature!

  ### 3. Plug and play consent management solution with good support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about TrustArc?**

Easy to configure, works as expected, and responsive tech support.

**What do you dislike about TrustArc?**

Sometimes makes the site slower to load, but it's more of an observation rather than a problem. The documentation to configure the Google Analytics integration could be improved.

**What problems is TrustArc solving and how is that benefiting you?**

It solves the primary requirement of a consent management platform for my team. We use TrustArc to be privacy compliant for users of our site around the world.

  ### 4. Intuitive Compliance Management with Excellent Support, Minor Setup Challenges

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrew R. | Digital Marketing Manager , Enterprise (> 1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about TrustArc?**

TrustArc offers an intuitive interface that makes it easy to manage global privacy compliance requirements. The automation and reporting tools save hours of manual work, especially for cookie consent and data inventory management. The dashboards are straightforward, allowing teams to track compliance status at a glance. Their customer support team is also very responsive and proactive, often going beyond standard troubleshooting to provide practical solutions.

**What do you dislike about TrustArc?**

The implementation process can feel a bit technical at first, especially when integrating multiple domains or complex websites. Some configurations like custom consent banners require more setup time than expected. Additionally, updates can occasionally take longer to propagate across regions, which can delay small changes. However, once everything is set up, the platform runs smoothly with minimal maintenance.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc helps us simplify and automate global privacy compliance across dozens of websites. It centralizes cookie consent management, ensures region-specific compliance and provides audit ready reporting for internal and legal teams.

Before TrustArc, maintaining compliance across multiple brands and domains required manual updates and frequent QA checks. Now, the platform automatically scans and categorizes cookies, updates consent banners, and logs user preferences all of which saves time and reduces risk.

It also helps our legal and data privacy teams collaborate more efficiently by keeping everything documented and accessible in one place. This gives us confidence that our global sites meet evolving privacy regulations without disrupting user experience.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Andrew! 

  ### 5. TrustArc Cookie Consent Manager: A Reliable Tool for Global Compliance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Walter A. | Tech Lead Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about TrustArc?**

It automatically detects and categorizes cookies, which saves a lot of manual auditing time. The consent banner and preference center can be branded to match our site’s look and feel. The dashboard is clean and intuitive, making it easy for both our legal and marketing teams to manage consent preferences.

**What do you dislike about TrustArc?**

The initial setup took longer than expected, especially when integrating with multiple domains and tag managers.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc has helped us to comply with a growing number of global privacy laws (GDPR, CCPA/CPRA) by providing tools to manage cookies, trackers, consent banners and disclosures. TrustArc automates many of the technical tasks: scanning/tracking cookies and trackers on websites, categorising them (required vs functional vs advertising), blocking them until consent is given, and integrating with tag-management/advertising frameworks. Some benefits are: reduced risk of regulatory non-compliance, better user experience and trust building, and data insights and control by providing dashboards, reports and audit logs.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Walter! 

  ### 6. Simplifies Privacy Compliance Across Frameworks

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jyoti B. | IT GRC Consusltant, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about TrustArc?**

TrustArc offers a very intuitive platform for managing privacy compliance across multiple frameworks like GDPR, CCPA, and ISO 27701. The dashboard provides a clear overview of compliance posture, and automated assessments make it easier to track risk and remediation tasks. I especially like the centralized evidence repository and workflow automation for audit readiness.

**What do you dislike about TrustArc?**

The platform can feel slightly complex at first, and some modules take time to get familiar with. Occasional performance lags and limited customization options in reports can be improved for a smoother user experience.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc helps us streamline privacy compliance across frameworks like GDPR, CCPA, and ISO 27001. It centralizes assessments, controls, and evidence management, which saves significant time during internal and external audits. The automation of privacy impact assessments and compliance tracking reduces manual effort and improves accuracy. TrustArc also solves the challenge of managing multiple privacy frameworks and vendor risks from a single platform. It improves visibility, automates assessments, and supports faster, more accurate audit readiness.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Jyoti! 

  ### 7. User-Friendly Consent Management with a Need for Improved Resources

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robin H.

**Reviewed Date:** October 31, 2025

**What do you like best about TrustArc?**

I appreciate TrustArc for its ease of use and user-friendly interface, which distinguishes it from other vendors. This intuitive interface was a significant factor in our decision to choose TrustArc over its competitors. The consent management platform (CMP) features are incredibly beneficial, effectively addressing the headaches our operations face with new consent legislations. TrustArc’s functionalities align well with our needs, and its compatibility with our existing software, such as Google Tag Manager, ensures a smooth integration into our websites. Overall, the streamlined operations and ease of use make TrustArc a valuable tool.

**What do you dislike about TrustArc?**

I found setting up TrustArc to be slightly difficult, which implies there is room for improvement in terms of making the setup process smoother and more intuitive. Additionally, I would like to see more up-to-date explainer videos, as having access to current instructional content could greatly enhance understanding and utilization of the product's features.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc resolves headaches related to new consent legislations and is easy to use, especially with the UI interface.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Robin! 

  ### 8. Top-Notch Service and Compliance with TrustArc leading our Company PROEDUCA to buy more licenses on 2025

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about TrustArc?**

I really appreciate the exceptional support and communication right from the start, particularly from our key contact, Gerard Puthiyaveetil (gerard.puthiyaveetil@trustarc.com) and his team, who provided useful materials like support videos to us to better understand the process. This assistance made managing and implementing more cookies licenses for cookie management in many of PROEDUCA Univertity websites (Injection of Banner and Modal in each of them and Consent manager use to collet and centraise consent choices) seamless. TrustArc's help in ensuring GDPR compliance across all company websites is invaluable. The strong collaboration with TrustArc and their quick response to queries enhances my experience significantly. This high level of service makes TrustArc our provider of choice and because of that more licenses have been purchased this year 2025 to be implemented in other PROEDUCA domains :-). You guys should be gratefull as you have a great profesional (Gerard P) who not only assists to keep the existing Business but encourage customers like us to increase the Business (purchasing more licenses) through the great service and support provided.

**What do you dislike about TrustArc?**

Nothing at the moment. We have always received the support needed even when the Company requirements and Spanish Agency make things quite complex.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc helps us comply with GDPR by managing cookie licenses across all websites, ensuring regulatory compliance in Europe. It also helps us to provide the best customer experience to our customers (and mostly to our future ones) through great quality banners and modals which are clear and privide links to our cookies policies.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review! We sincerely appreciate the partnership. 

  ### 9. Robust and comprehensive - Making Global Privacy Compliance Scalable and Smart

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sachin S. | Product Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2023

**What do you like best about TrustArc?**

One of the standout improvements I’ve noticed recently is the increased flexibility in consent banner options. Whether it’s styling, language variations, or region-specific behavior, TrustArc makes it easy to tailor banners without heavy dev involvement. It’s a big win when you’re trying to strike the balance between compliance and user experience. I’ve also seen better support for day-to-day consent management tasks — from configuring granular preferences to staying aligned with the latest regulatory changes. It feels more intuitive now, and I appreciate how the platform adapts to evolving needs without requiring a full rework each time.

**What do you dislike about TrustArc?**

It’s still the dashboards for me. They haven’t quite caught up to the rest of the platform’s improvements. They’re often slow to load, and when they finally do, there’s not a whole lot to dig into. I find myself wishing for more actionable insights, like clearer consent trends, breakdowns by region or device, or even something as simple as banner interaction rates over time. Also, with A/B testing becoming such a standard practice, having built-in support to compare the performance of different consent banner versions would really take things to the next level. Right now, it feels like a missed opportunity in an otherwise evolving platform.

**What problems is TrustArc solving and how is that benefiting you?**

As a data analyst, its easy integration with google tag manager allows me to block the tags to fire easily if the consent is rejected by the user. 

Trustarc support was supportive when DMA was passed. Provided all the support for google consent mode integration

  ### 10. TrustArc is good but not exactly what we need in a GRC Tool.

**Rating:** 3.5/5.0 stars

**Reviewed by:** John B. | Director of IT Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2025

**What do you like best about TrustArc?**

The user interface is straightforward and easy to navigate, making it simple to find what I need. Additionally, the support team consistently responds very quickly whenever I reach out.

**What do you dislike about TrustArc?**

The process for completing answers within the privacy central frameworks could be more streamlined. Additionally, we've encountered challenges in getting automation to function for DSRs unless we purchase an integration.

**What problems is TrustArc solving and how is that benefiting you?**

As a team of one, this tool offers us the guidance and automation necessary to keep up with the latest privacy requirements.

**Official Response from Annie Greenley-Giudici:**

> Thanks for taking the time to review TrustArc, John! I'd love to connect you with one of our product managers so we can hear more about your PrivacyCentral feedback. Let me know if you're interested! annie@trustarc.com 

  ### 11. Comprehensive and Trustworthy Privacy Management Solution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2025

**What do you like best about TrustArc?**

TrustArc does a great job of simplifying privacy compliance by combining clear guidance with practical, easy to use tools. It really helps make complex regulations feel more manageable and supports consistent compliance efforts.

**What do you dislike about TrustArc?**

However, getting familiar with the platform can take a bit of time. Some areas especially when setting up or customizing workflows aren’t as intuitive as they could be, which can slow down new users.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc helps me manage privacy compliance more confidently by organizing assessments, consent tracking, and regulatory updates in one place. It saves a lot of manual effort and gives a clearer view of data processes, which makes compliance feel less overwhelming and more structured.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review! 

  ### 12. TrustArc + GTM is a well made match

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about TrustArc?**

TrustArc's Consent Mode template was well thought out and made to make it easy for marketers to apply consent mode to GTM tags. Working with the TrustArc team and engineers it's also clear that they really care to hear about their integrations and tools so they can look for ways to improve. TrustArc makes it easy to setup geo specific cookie consent groups and implement the core scritps to your website or via GTM (or some other tag management platform).

**What do you dislike about TrustArc?**

TrustArc's default cookie is an implied state rather than what user consent to. Once users consent a cmpai_cookie_privacy cookie is set and that is great but when you want impleied consent to be granted by default for certain geo locations this becomes challenging to setup GTM tags for multiple geo groups such as EU vs US vs US California. Other than that, I'm impressed with their tool, integration with GTM, and well written documentation.

**What problems is TrustArc solving and how is that benefiting you?**

My client uses TrustArc to manage users' cookie consent choices through a cookie banner and use those choices for Consent Mode in Google Tag Manager (GTM). This enables us to prevent tags from firing when certain consent checks are not met. TrustArc is helping protect the business and users' privacy in today's messy and confusing privacy landscape.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review! I touched base with our Director, Technical Account Management and he mentioned we have an enhancement in our backlog. If you have any specific needs at this moment, we can discuss your requirements and suggest a different setting in GTM - just reach out to me directly (annie@trustarc.com) and I'll connect you with him. Thanks again for letting us know! 

  ### 13. Helpful privacy assurance tool for compliance and user trust

**Rating:** 3.5/5.0 stars

**Reviewed by:** Diana F. | Corporate Counsel, Enterprise (> 1000 emp.)

**Reviewed Date:** May 01, 2025

**What do you like best about TrustArc?**

We use the TRUSTe Certified Privacy seal on our website, and it's been a straightforward way to show users that we take data privacy seriously. The certification process was smooth, and having the seal visible helps reinforce user trust. I also appreciate that it’s backed by TrustArc’s reputation, it gives our compliance team peace of mind.

**What do you dislike about TrustArc?**

The portal could be more intuitive when navigating compliance documentation or settings. It's not overly complicated, but it took a bit of trial and error to figure out where everything was. Once we got the hang of it, though, it’s been fine.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc helps us stay compliant with global privacy regulations by managing cookie consent and user data preferences across our digital properties. It simplifies a lot of the complexity around consent management and makes it easier to demonstrate accountability. This has been helpful in reducing legal risk and improving user trust.

**Official Response from Annie Greenley-Giudici:**

> Thank you for taking the time to leave a review, Diana! We'd love to hear more about your experience and how we can make the navigation process easier. Feel free to reach out to me at annie@trustarc.com and I'll connect you with someone from our product team. Thanks again! 

  ### 14. Best Cookie Management Tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Walter A. | Tech Lead Engineer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2024

**What do you like best about TrustArc?**

Great scanning tool for all our websites, it allows to customize our cookie banners, consent management is compliant with GDPR, ePrivacy, and CPRA. It has a visual mapping of data flows across systems and third parties. It provides up-to-date information and guidance on global privacy laws. It reduces our legal and financial risk by helping us stay compliant with major privacy laws. It boosts customer trust by providing transparent privacy practices and clear consent mechanisms. It generates reports and evidence needed for audits, assessments, and regulator inquiries.

**What do you dislike about TrustArc?**

TrustArc may improve their UI for a more modern, user-friendly design with simplified navigation and improved dashboard customization, similar to other competitors like OneTrust.

**What problems is TrustArc solving and how is that benefiting you?**

Block some functional and advertising tracking on some regions to comply with regulations

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Walter! 

  ### 15. Supportive Team and Comprehensive Consent Management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about TrustArc?**

I really appreciated the support from TrustArc's team during setup and ongoing use. The cookie consent management's detailed breakdown, user consent options, and data storage capabilities are beneficial. TrustArc seamlessly integrates with our WordPress backend, aiding in comprehensive consent management.

**What do you dislike about TrustArc?**

At the beginning, I experienced challenges adapting to the new tool, which required considerable hand-holding and training initially. Additionally, I feel TrustArc could benefit from more on-demand informational videos to facilitate learning about the tool without the necessity of scheduling calls every time.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc provides a one-stop shop for consent management, solving issues related to tracking and individual rights management, including the right to be forgotten. It benefits us by allowing users to change and store their consent preferences easily.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the feedback! We hear you on the informational on-demand videos and we're currently working to expand our library. Feel free to reach out if you have anything specific you'd like to see! annie@trustarc.com

  ### 16. Chief Compliance Officer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kevin  A. | Chief Compliance officer, Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about TrustArc?**

We've been using this software(TrustArc) daily, and it's been a fantastic experience from the start. It's incredibly easy to use and was super simple to integrate into our existing systems. The customer service is outstanding—truly the best I’ve ever had from any software vendor. This is, without a doubt, one of the best-in-class privacy and data management solutions available. The AI capabilities are particularly impressive and feel like they're ahead of the curve in the industry. I highly recommend this software to anyone looking for a reliable, advanced solution in the privacy space.

**What do you dislike about TrustArc?**

I wish they offered more certifications on other AI topics and Data collection

**What problems is TrustArc solving and how is that benefiting you?**

Third party review and validation of our privacy program

**Official Response from Annie Greenley-Giudici:**

> Thank you, Kevin! You've always been such a valuable TrustArc partner. We look forward to continuing the journey with you! 

  ### 17. Smooth Onboarding & Great Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about TrustArc?**

TrustArc makes it easy to manage cookie banners and privacy requests without juggling a bunch of different tools.

**What do you dislike about TrustArc?**

The platform can feel complex at times, especially for those new to privacy management.

**What problems is TrustArc solving and how is that benefiting you?**

It helps manage cookie consent and privacy compliance across our site. Having it automated through TrustArc saves time and reduces the risk of missing something important.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review! 

  ### 18. Easy SDK Integration, but Support Needs Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Gopi Krishna B. | SDE 3, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about TrustArc?**

Integrating through the SDK within both the website application and web apps is straightforward and hassle-free.

**What do you dislike about TrustArc?**

I found their support team somewhat underwhelming, as I often had to follow up on the same issues repeatedly.

**What problems is TrustArc solving and how is that benefiting you?**

I mainly use this for telemetry tracking, handling both internal and third-party pixels.

**Official Response from Annie Greenley-Giudici:**

> Thanks for the feedback, Gopi! Our Director of Technical Account Management will be reaching out soon to help get to the bottom of the delay you experienced and ensure we address it promptly.

  ### 19. TrustArc Makes Fast, Compliant Campaigns Easy for Our Team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about TrustArc?**

My team needs to moves fast - launching campaigns, gathering data, and personalizing experiences. TrustArc gives us a straightforward framework to make sure all that work respects customer privacy and stays on the rights side of laws.

**What do you dislike about TrustArc?**

It's quite pricey. Getting it to work perfectly with your specific tech stack can take extra effort and customization.

**What problems is TrustArc solving and how is that benefiting you?**

Manual privacy management is very time consuming. Responding to data requests, auditing cookies etc. - it eats up resources. So we're benefiting from focusing on marketing, not paperwork

**Official Response from Annie Greenley-Giudici:**

> Thanks for the review! I’m so glad to hear TrustArc is helping you move quickly!

  ### 20. Very professional, cost effective and efficient services

**Rating:** 5.0/5.0 stars

**Reviewed by:** Samir D. | General Manager &amp; CISO, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about TrustArc?**

TrustArc gives us and out customers safety, security and peace of mind in terms data privacy compliance across the globe.

**What do you dislike about TrustArc?**

They could offer more flexibility in terms of pricing and services they offer.

**What problems is TrustArc solving and how is that benefiting you?**

Helping us for website and product privacy policies and DPF and dispute resolution.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Samir! If you have some features or services you'd like to suggest to our product team, we're all ears! Feel free to reach out to someone on your account team or me directly (annie@trustarc.com). Thanks again! 

  ### 21. Great support and very easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 01, 2025

**What do you like best about TrustArc?**

Easy to use UI for managing what cookies you do and do not want to consent to for a particular website and makes it clear to the user exactly what data will be collected from them. Secondly, their support team are very informative and quick to remedy any issues or change requests.

**What do you dislike about TrustArc?**

I'm yet to discover any things I dislike with or downsides to the TrustArc cookie consent manager

**What problems is TrustArc solving and how is that benefiting you?**

Provides a unified experience for customers across all of our various subsites

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review! 

  ### 22. Great Privacy Tools and Usability, but Setup Can Be Complex and Pricey

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hassan A. | Manager, Demand Generation, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about TrustArc?**

Its strong privacy compliance tools and easy-to-use platform.

**What do you dislike about TrustArc?**

Some features can be complex to set up and a bit pricey for smaller businesses.

**What problems is TrustArc solving and how is that benefiting you?**

It helps ensure data privacy compliance (like GDPR/CCPA), reducing legal risk and saving time on manual processes.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Hassan! 

  ### 23. Easy transition from another vendor to TrustArc.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 05, 2025

**What do you like best about TrustArc?**

I like how easy it was to transition a core workflow within my organization to TrustArc. Sales and support teams were hand-holding me through the entire process. In sum, we deployed the service with no risk to business continuity.

**What do you dislike about TrustArc?**

There is nothing to dislike with using TrustArc OBA product.

**What problems is TrustArc solving and how is that benefiting you?**

Cost saving initiative.

**Official Response from Annie Greenley-Giudici:**

> Thanks for your review! Our goal is to make migrations as smooth as possible so I'm thrilled to hear that's been your experience. When you win, we win! 

  ### 24. Effortless Compliance with TrustArc’s Robust Tools and Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aloke B. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about TrustArc?**

TrustArc’s intuitive cookie consent manager and comprehensive compliance tools make it easy to manage privacy requirements effectively, with responsive support ensuring a smooth experience.

**What do you dislike about TrustArc?**

setup process requires extra guidance and this is something I would point out.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc is solving key challenges around privacy compliance and data protection, specifically by simplifying consent management and streamlining compliance with global regulations like GDPR and CCPA. By using TrustArc’s cookie consent manager and other privacy tools, we can confidently meet compliance requirements, safeguard user data, and maintain trust with our audience—all of which saves time and reduces risk for our organization.

**Official Response from Annie Greenley-Giudici:**

> Thank you for reviewing TrustArc, Aloke! 

  ### 25. Overall Good System

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marissa T. | Senior Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 11, 2024

**What do you like best about TrustArc?**

I enjoy how easy it is to start a new assessment inside Trustarc, and how easy it is to provide the information required. Generally the userability of the application is quite simple.

**What do you dislike about TrustArc?**

I think the comments section and sending messages inside trustarc could be easier. Even when an assessment is closed, the comments appear as if they were new.

**What problems is TrustArc solving and how is that benefiting you?**

Trustarc provies a single location for any employee to enter a privacy inquiry and get feedback from the privacy team. We are a big company, so having one central source is extremely helpful.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Marissa! In regards to the comment section/sending messages, notifications can be customized in Assessment Manager by going to Admin > Email Notifications. On the Email Notifications Settings page, users can enable or disable specific types of comment email notifications. Hope that's helpful and if you need any other assistance, please reach out to me directly (annie@trustarc.com) and I'll get you connected with some folks who can help. Thanks again!

  ### 26. Awesome Tool and Awesome People! Loved it!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rushikesh K. | Security Engineer III, Enterprise (> 1000 emp.)

**Reviewed Date:** February 03, 2025

**What do you like best about TrustArc?**

We have completed our TrustArc Privacy Certificate from TrustArc. The team was supportive and the tool was awesome as audits are complicating but trustarc tool makes it way better. Used this tool for 10 months. Easy to implement and easy to use.

**What do you dislike about TrustArc?**

No SSO was connected hence felt it was less secure. Integration was not connected with 6sense.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc made 6sense more efficient and compliant with privacy.

  ### 27. Simple Process - Great Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zhandra  M. | Compliance and Ethics Directo, Enterprise (> 1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about TrustArc?**

I really like how easy it is to work with them and implement their tools. Their customer service always offers a fast response.

**What do you dislike about TrustArc?**

Their implementations are very "choose your own adventure". Sometimes I'd have like more handholding BUT if you ask for it you get it!

**What problems is TrustArc solving and how is that benefiting you?**

Managing cookie consent and providing an easy to follow process whenever there is a data subject rights request

**Official Response from Annie Greenley-Giudici:**

> Thank you for the review, Zhandra! 

  ### 28. Great features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** February 28, 2024

**What do you like best about TrustArc?**

Nice front end editor and fairly easy to work with once you figure it out.

**What do you dislike about TrustArc?**

The support could be better. They're sometimes slow to respond and we expected more hands on assistance from them.

**What problems is TrustArc solving and how is that benefiting you?**

Replaced a hand built GDPR system

**Official Response from Valerie Jones-Harvey:**

> Hi there,

Thank you for the review. I apologize for the slow support and would like to understand more so that we can improve our service. Would you be willing to connect with me to discuss your issues?

Thank you,
Valerie Jones-Harvey
Chief Customer Officer 
vjonesharvey[at]trustarc.com

  ### 29. Efficient privacy tool for compliance excellence

**Rating:** 5.0/5.0 stars

**Reviewed by:** cajsa W. | Asscociate General Counsel EMEA and APAC & DPO, Enterprise (> 1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about TrustArc?**

Easy to work with, user-friendly, extensive features and functionalities, customization abilities above expectations. Great support from implementation team throughout the customer journey. We use it every day and for the efficiency of the business. This is our one-source of truth record for all privacy documentation.

**What do you dislike about TrustArc?**

None! It's a great tool and I haven't experienced anything disappointing during the first year as a customer.

**What problems is TrustArc solving and how is that benefiting you?**

Its the foundation of our Privacy Management Program

**Official Response from Annie Greenley-Giudici:**

> Thank you for the lovely review, Cajsa! I'm thrilled to hear you've been having a wonderful customer experience. As always, reach out to me, Jason or Marko if you ever need anything! 

  ### 30. Very good experience on privacy in general, but particularly in complying with GDPR

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** February 12, 2025

**What do you like best about TrustArc?**

It is a trusted company, which is of paramount impotance in the privacy arena.  Gernally easy to use.

**What do you dislike about TrustArc?**

Pricing is always a consideration for me as we try to find the best solution at the best price.  TrustArc is just ok in this arena

**What problems is TrustArc solving and how is that benefiting you?**

GDPR and others

  ### 31. Trusted In the Privacy Tech Space. A company you can trust to do the right thing.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about TrustArc?**

Every time I've reached out to the TrustArc team, from day one to get a demo for a new product, to implementation of our tools, they have veen very responsive, commucative, easy to work with. They also have their privacy team attend conferences and industry panels to keep up on the space.

**What do you dislike about TrustArc?**

None that our team can think of. We have been very happy with our implementation of TrustArc, working with the team and more.

**What problems is TrustArc solving and how is that benefiting you?**

As a busy Chief Privacy Officer, I wanted to find a simple consent management and cookie tracking platform to implement on our website for my team so we didn't have to worry about constantly staying on top of the regulations. The TrustArc team was there for me quickly, with a simple and clear demo. (Other competitors the sales team was constantly shifting, they didn't respond to me and more.) I feel safe that our cookie and consent platforms are taken care of.

**Official Response from Annie Greenley-Giudici:**

> Thank you for reviewing TrustArc! We hope to see you at the next privacy conference! 

  ### 32. I would highly recommend it to any friends or colleagues looking for a privacy compliance solution.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about TrustArc?**

Their user-friendly platform makes it simple to map our data flows, conduct privacy impact assessments, and demonstrate compliance with global regulations like GDPR and CCPA. I'm also impressed with their expertise - TrustArc's consultants helped guide us through complex compliance requirements and provided customized recommendations for our business.

**What do you dislike about TrustArc?**

we can not extract filled out sample data inventories in excel format. It would be good to see and download different versions of records of data processing activities.

**What problems is TrustArc solving and how is that benefiting you?**

Their comprehensive privacy and security assessments help identify vulnerabilities, and their simple compliance seals and dashboards make it easy for users to verify a site's credentials with a quick glance.

**Official Response from Annie Greenley-Giudici:**

> Thank you for taking the time to review TrustArc! There's actually a way to download in excel format: once you've download the file, you can right click and choose to open the file in excel. If that doesn't work, reach out to me directly (annie@trustarc.com) and I'll loop in our customer success team. Hope that helps! 

  ### 33. Leading Privacy Services Vendor

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gunhan P. | Sr. Legal Counsel, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about TrustArc?**

- Wide range of privacy management solutions that cater to our company's various needs from data inventory and mapping to risk assessments and compliance reporting.

- The new intuitive and user-friendly interface that makes it easy to manage complex privacy tasks.

**What do you dislike about TrustArc?**

The previous interface was somewhat complicated, featuring numerous layers and menus that proved challenging to navigate, especially for a first-time user like myself. It felt counterintuitive. I found that I had to invest significant time in mastering the system to fully unlock and appreciate the platform's capabilities.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc is essential in helping my company navigate the complex landscape of data privacy. As an organization that handles PII across multiple jurisdictions, we face the ongoing challenge of staying compliant with various privacy laws, such as GDPR, CCPA etc. TrustArc provides a number of solutions that simplify this process.

  ### 34. A valuable partner in delivering top quality solutions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sebastian O. | Program Manager - Global Digital Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** November 03, 2023

**What do you like best about TrustArc?**

Their solutions are well documented, straightforward to implement, flexible and easy to integrate. The team is very supportive as well as customer-oriented, willing to go the extra-mile to accomodate customer requirements and provide assistance whenever needed.

**What do you dislike about TrustArc?**

Not something I dislike but I recommend they continue to improve their solutions and plan to meet specific needs and local requirements in different countries as legislation in the privacy area is always dynamic.

**What problems is TrustArc solving and how is that benefiting you?**

Meeting legislation requirements in terms of Privacy (GDPR, CCPA, etc) , managing cookie consent

  ### 35. It was a smooth transition from previous vendor to Trust Arc!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rajashekar M. | Technical Delivery Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about TrustArc?**

Allowed a lot of customizations with out much of a hassle for development team

**What do you dislike about TrustArc?**

Not many features available or costly to consider

**What problems is TrustArc solving and how is that benefiting you?**

Legae consent related issues.

**Official Response from Annie Greenley-Giudici:**

> Thanks for the review, Rajashekar! Glad you're in good hands now. Feel free to reach out to me (annie@trustarc.com) or Marko if you ever need anything! 

  ### 36. cookie consent management system

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jun O. | Planning and Control section Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about TrustArc?**

We implement your cookie consent management system into our web site, and it works well to comply with data privacy regulation.

**What do you dislike about TrustArc?**

Sometimes your replies and responses are slow and annoying.

**What problems is TrustArc solving and how is that benefiting you?**

We implement your cookie consent management system into our web site, and it works well to comply with data privacy regulation.

  ### 37. Easy to implement at a large scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about TrustArc?**

TrustArc is easy to implement at a large scale across multiple websites. We've set up several consent management sites within our account that allow us to implement TrustArc across more than 50 websites throughout our Enterprise. The team at TrustArc is responsive, knowledgeable, and easy to work with.

**What do you dislike about TrustArc?**

We can only customize the platform with different consent management instances. This forces us to group several sites and experiences. It would be ideal if there was more flexibility to customize the experience by site without having to implement distinct consent management instances.

**What problems is TrustArc solving and how is that benefiting you?**

We leverage TrustArc to fulfill privacy and consent requirements (including CCPA and GDPR) on our enterprise websites.

**Official Response from Annie Greenley-Giudici:**

> Thank you for the feedback! I showed your review to our Chief Product Officer and he'd love to hear more about the challenges you're facing in terms of flexibility/customization. Please email me at annie@trustarc.com so we can get a few more details and find a solution. Thanks again! 

  ### 38. COMPLIANCE TOOLKIT, BUT WITH A PRICE TAG

**Rating:** 4.5/5.0 stars

**Reviewed by:** Krishna  M. | SOFTWARE DEVELOPER, Financial Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2024

**What do you like best about TrustArc?**

It's an entire toolkit for Compliance. A whole suite of solutions from TrustArc are available to ensure compliance with numerous international data privacy laws, including the CCPA, GDPR, and others. The act of tracking and mapping privacy standards across several regulations is made simpler by its user-friendly interface.
Comprehensive coverage  Managing separate solutions for every rule is more time-consuming and resource-consuming than this one-stop shop method.

**What do you dislike about TrustArc?**

Not much to dislike expect for Cost.TrustArc can be pricey, particularly for startups. Since the pricing model is dependent on the volume of data and features used, cost prediction can be challenging.

**What problems is TrustArc solving and how is that benefiting you?**

Helps with Compliance. TrustArc lowers the risk of fines and reputational harm by assisting us in adhering to a variety of data privacy laws.

  ### 39. The TRUSTArc Privacy/Security Platform is the premier solution for risk and standards management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about TrustArc?**

Our company has been a TRUSTArc client for over 10 years.  Their Privacy and Security Platform (especially Privacy Central) stands as the premier solution for comprehensive risk management, stringent standards compliance, and detailed reporting that outperforms all competitors in this domain.  

While many industry solutions primarily cater to large enterprises with dedicated privacy and security teams, the TRUSTArc solution, while being effective for larger companies, stands out for its modular design and user-friendliness, making it exceptionally well-suited for smaller companies with limited resources.

Every standard, including GDPR, DPF, CPRA, and others, boasts a user-friendly assessment and review process that conducts a thorough evaluation of a company's preparedness. It offers robust accountability features and task management capabilities to rectify any deficiencies. Notably, the TRUSTArc platform excels at generating the most professional and informative summary and detailed reports among all the systems we've assessed.

TRUSTArc excels in the realm of customer training and technical support. We achieved high productivity on the TRUSTArc platform with just a couple of one-hour training sessions. Their online user guide is thorough, offering quick access to the most crucial information.  Their product and technical support teams are approachable, knowledgeable, and professional, and have made working with the TRUSTArc platform an enjoyable experience overall.  When was the last time you heard that about any software solution or system?

**What do you dislike about TrustArc?**

Privacy and Security Platforms are inherently intricate and encompassing systems. Their user interfaces present a considerable challenge.  Effectively presenting data in a clear and concise manner is essential. Customers should be able to input data effortlessly and swiftly. 

Regrettably, some pivotal screens have initially fallen short in this regard, necessitating improvement.  Fortunately, we've submitted a number of suggestions for enhancement, and it's been a pleasant surprise to discover that some of them have been implemented.  In short, it has been our experience that TRUSTArc welcomes feedback and really listens to their customers.

**What problems is TrustArc solving and how is that benefiting you?**

For smaller companies with constrained resources, handling data, privacy risk, vendor risk, and international standards compliance can be a daunting task. Fortunately, we have discovered that the TRUSTArc Privacy and Security Platform plays a pivotal role in our success in these critical areas of our business. The platform effectively monitors international policies and standards, such as GDPR, and facilitates the management of policy and system improvements required for compliance. Client privacy and security assessments and reviews are expedited when utilizing this platform, making a significant difference in our daily operations.

**Official Response from Valerie Jones-Harvey:**

> Thank you for sharing your incredibly thoughtful review of TrustArc! We’d love to hear more about your experiences and get you involved in our customer advisory board (if you’re not already part of it). We’re all about keeping the conversation going and making sure our products fit your needs to a T. We’re thrilled to have you on this journey with us (for over 10 years!)

Valerie Jones-Harvey
Chief Customer Officer
vjonesharvey[at]trustarc.com

  ### 40. Good privacy and consent solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about TrustArc?**

Ability to have cookie consent management in an easy to implement method

**What do you dislike about TrustArc?**

Support is sometimes slow to respond to requests

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc is making it easier for us to comply with the various state privacy laws in relation to data collected on our website via cookies, tags, pixels, etc.

**Official Response from Annie Greenley-Giudici:**

> Thank you for taking the time to review! I hate to hear that you've experienced some wait time with your support requests. If you ever need a quicker response, reach out to me directly (annie@trustarc.com) and I'll personally follow up with the appropriate teams. 

  ### 41. TrustArc Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about TrustArc?**

Prior to implementing the TrustArc platform, we were doing everything manually, including ROPAs.  It was doable when only dealing with GDPR but after the many global laws passing, we found it was hard to remain compliant and reduce our company's risks.  TrustArc provides many privacy modules to help us stay organized so we can remain compliant.

**What do you dislike about TrustArc?**

With any platform, we have found it does have its limitations.  It would be helpful to understand ahead of time new releases and how it will affect our environment, ahead of time, so we can update our Privacy team and our general users.

**What problems is TrustArc solving and how is that benefiting you?**

We have had many challenges since we launched but we have found when we report these problems, TrustArc support and Product do their best to accommodate by prioritizing the critical and high ones, first.  This includes errors and enhancements.

  ### 42. We were up and running quickly with appropriate functionality.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brian K. | Director GRC, Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about TrustArc?**

I appreciated how quickly we were able to get the tool implemented for cookie preference management on our websites.  Our team was able to implement the tool in a matter of days.  Out of the box, the tool seems to have what we were looking for and extensive customization was not necessary.  Especially as related to DSAR and DPIA processes.

**What do you dislike about TrustArc?**

Accessing Nymity and content was a bit cumbersome.  It seems like this process could be easier.  More filters, tags, etc. would be helpful to find, filter, and analyze relevant information.  This would especially help in regards to analyzing risk, common penalties, etc.

**What problems is TrustArc solving and how is that benefiting you?**

The main issue pertains to Cookie Consent Management.  Implementing this capability was quick and easy on our website.  Minimal customization was necessary.  It just "worked" out of the box.

  ### 43. Sailing smoothly through privacy compliance waters

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tim C. | VP Chief Content Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 04, 2023

**What do you like best about TrustArc?**

Sailing through the choppy waters of data privacy rules is smooth sailing with TrustArc. It has everything you need to not just meet those rules but actually handle them with ease. The Data Flow Manager is a game-changer - it’s like a map that shows you how data moves around in your company. Super helpful for knowing and jotting down everything about data processing.

**What do you dislike about TrustArc?**

TrustArc's looks need some work - it's kinda old-school and not that easy to use, which can slow you down. Plus, getting started is like solving a puzzle without a picture. It would be way cool if they had some how-tos or someone to help show you the ropes.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc helps make sense of all the confusing data privacy rules around the world. No one wants a data leak to ruin their name, and TrustArc’s tools make sure you're playing by the rules. By sticking to rules like GDPR, you avoid getting slapped with fines. It finds weak spots where data can leak and keeps everything open and honest. This beefs up data security and makes people trust you more.

**Official Response from Annie Greenley-Giudici:**

> Hi Tim, 

We genuinely value your input and are already taking measures to enable more levers for guidance that may be of value to you. If you have any additional comments or suggestions, please feel free to reach out to me at annie@trustarc.com.

Annie Greenley-Giudici, Customer Marketing Manager at TrustArc 

  ### 44. Privacy friendly cookie governance platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ganesh R. | Digital Marketing Leader, Enterprise (> 1000 emp.)

**Reviewed Date:** February 08, 2023

**What do you like best about TrustArc?**

Consent management solution combined with cookie banner for compliance.  Very intuitive and organized dashboard. Offers clear instructions about privacy and cookies tracking information to end users.

**What do you dislike about TrustArc?**

Higher cost, banner loading time bugs causing poor user experience.

**What problems is TrustArc solving and how is that benefiting you?**

Compliance with GDPR and CCPA policy, cookie tracking and compliance and data privacy management

**Official Response from Valerie Jones-Harvey:**

> Hi Ganesh,

I wanted to follow up on your performance issues. I am hoping that the issues have been handled by now, but if not I can assist you. Please reach out to me if you need assistance.

Thanks,
Valerie Jones-Harvey
Chief Customer Officer
vjonesharvey{at}trustarc.com

  ### 45. Red Hat Working Closely with TrustArc

**Rating:** 4.0/5.0 stars

**Reviewed by:** Martin S. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2023

**What do you like best about TrustArc?**

TrustArc helps Red Hat stay compliant with GDPR laws. Working with TrustArc's customer success managers has been very positive for me and Sandra as Red Hat employees. I regularly all weekly checkpoint calls, and while Sandra approaches these calls from the IT Legal perspective, I am approaching this from a Marketing perspective. To date, all our questions and curiosities have been addressed. Here is a list of items I personally like best about TrustArc:

1. When asked for a demo of the WMM self-service portal, we got a full walkthrough. That was invaluable. We learned information that was either previously unknown or not made clear. This includes the ability to:
- Run unlimited, custom scans. Recurring scans with auto-notifications can be easily setup
- Review all one-time and quarterly scans that have been run through WMM
- View all tracking domains associated with a vendor (per scan)
- View all individual trackers (cookies, HTML 5, web beacon, javascript, etag) associated with a vendor / tracking domain (per scan)
- View the chain of javascript calls to drop tracker, which may be useful to investigate trackers (where they're coming from, how they're dropping)
- The WMM portal can be used as a governance tool to whitelist vendors and tracking domains and organize internal due diligence activities (whitelisting has no impact on consent manager or scans)
- Identify domains and subdomains with page errors (404, etc.). Not compliance related but useful from an infrastructure / SEO standpoint
- View resource requirements and load times for trackers. Not compliance related but useful from an infrastructure / SEO standpoint

2. Tickets submitted to TrustArc are always addressed in a timely manner. 

3. Implementation of accessibility updates has been a seamless process

4. Questions regarding the TrustArc reporting tool have all been answered, which is critical since it's driven a lot of work around the Marketing Compliance KPIs we're tracking.

**What do you dislike about TrustArc?**

Dislike is a strong word. These are constructive points of feedback:

1. The reporting tool is still very much lacking. This is something that's been discussed at length, and I've been told it's a priority item to address and update.
2. The WMM portal is also lacking. The UI and capabilities could all be improved. I use the WMM portal to run audits across multiple sites at once. The most frustrating thing is expanding the dropdown for a scan (which may contain multiple scanned properties), clicking on a link to open the report on an individual property, and then navigating back to the original report page, which makes me re-expand the drop down and find the next property I need to review. I wish the expanded view would remain or allow the WMM Tool to open separate links on individual property scan reports.
3. There was a little miscommunication during the end of last year's CPRA updates, but I believe that's all already been discussed, so there is no need to rehash. Sandra and I are usually the only two on weekly checkpoint calls, so when major changes need to occur, urgency and timeline should be addressed upfront and on every call thereafter. In addition, we lean on the TrustArc CSM to read between the lines and help us fulfill obligations, expectations, and timelines coming from Red Hat's legal team.

**What problems is TrustArc solving and how is that benefiting you?**

TrustArc is keeping permissions for us to drop cookies and use that cookie data. It lists out the cookies by name, classifies them by advertising/required/functional, and allows opt-out/rejection of non-required cookies. While this is what we would need from any CCM, TrustArc does a great job all around.

For Red Hat specifically, to remain in compliance with privacy regulations like GDPR and CCPA, Red Hat uses TrustArc’s Cookie Consent Manager as well as Adobe Tag Manager. TrustArc allows users in express consent regions, such as Europe or California, to explicitly consent to the activation of cookies, and Adobe Tag Manager will then allow or block the tags dropping the cookies based on the visitors’ preferences.

**Official Response from Elizabeth Blass:**

> Martin -

Thank you for your feedback. We really enjoy working with the Red Hat team!
You will be happy to hear that we have reporting improvements coming next month. I will make sure that my team reviews with you as soon as it is available. We are always here to support you.

Thanks, 
Elizabeth (TrustArc Chief Customer Officer)

  ### 46. TrustArc does not integrate well with Shopify

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about TrustArc?**

The settings panel is very clear for users to understand what they are able to block, what the cookie are and what they do.

**What do you dislike about TrustArc?**

We have been trying to implement TrustArc on our client's Shopify Plus website for over 10 months, have spoken to customer service at TrustArc, have spoken to Shopify and still cannot get the integration to work. So this has been frustrating.

**What problems is TrustArc solving and how is that benefiting you?**

Ride509.com needs to meet GDPR and CCPA requirements on their Shopify website.

**Official Response from Valerie Jones-Harvey:**

>  I really appreciate you raising this concern with us. I’m happy that we could work together to find a solution to the problem. If you ever have any more questions or concerns in the future, please feel free to reach out to me directly (VjonesharveyatTrustarc.com).

Thanks,
Valerie Jones-Harvey
Chief Customer Officer 

  ### 47. Easy and fast

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 02, 2023

**What do you like best about TrustArc?**

The Trustarc solution is easy to implement and quick to deploy

**What do you dislike about TrustArc?**

The process to pay from Europe is a bit complicated even if the invoice arrives well in advance.

**What problems is TrustArc solving and how is that benefiting you?**

It solved cookie consent management in a simple way

  ### 48. Protecting consumer information with TrustArc

**Rating:** 4.5/5.0 stars

**Reviewed by:** Facundo J. P. | Director, Quality Assurance & Compliance, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2023

**What do you like best about TrustArc?**

I appreciate the comprehensiveness of TrustArc's assessments, as it allows for a thorough review of our organisation, which not only allows us to better understand where we are and what kind of changes may be needed in the future. This comprehensive platform is also helpful when collaborating with other organisations; now privacy-related data can be easily found through one central source. In addition, having such a comprehensive repository has streamlined processes for managing vendors and fostered greater collaboration between departments within my organisation.

**What do you dislike about TrustArc?**

I have nothing against TrustArc. I do think that their Trusted Privacy Certification process could be improved to make it more robust. Fortunately, they have been very responsive when we have contacted them with questions or concerns about the questionnaire, and have been an integral part of our journey to meet the GDPR standards, as well as agreeing the terms for joining the Privacy Shield. Overall, TrustArc is a pleasure to work with.

**What problems is TrustArc solving and how is that benefiting you?**

Using TrustArc gives me peace of mind that my customers' information is safe and secure. Thanks to the trustworthiness that their third-party vouching brings, our privacy protection has gained an important credibility boost - allowing us to move forward with confidence.

**Official Response from Elizabeth Blass:**

> Facundo -

It is wonderful to hear that our solutions are making collaboration between departments in your organization easier. That collaboration is so critical when managing a privacy program. Thank you for your feedback.

We are always here to support you.

Thanks, 
Elizabeth (TrustArc Chief Customer Officer)

  ### 49. Great product that has proven itself worth the value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacob G. | Associate General Counsel, Global Head of Privacy and Product, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about TrustArc?**

TrustArc has been extremely helpful in getting us set up to be compliant with a number of privacy and other applicable laws. Further, the customer team we are working with who provide implementation support are incredible and we couldn't ask for a better team.

**What do you dislike about TrustArc?**

As of right now, there is nothing that I can say that I dislike about TrustArc. I find they are very helpful and a valuable component in our compliance program.

**What problems is TrustArc solving and how is that benefiting you?**

Cookie compliance and CCPA compliance

  ### 50. Helpful Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robyn K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2023

**What do you like best about TrustArc?**

This platform is robust with great features. We mainly use it for website monitoring and managing personal data. It is easy to use and gets the job done.

**What do you dislike about TrustArc?**

I wish the Consent Manager could be used with AMP. I also wish the ticketing system worked better with the many systems we have to check regarding personal data.

**What problems is TrustArc solving and how is that benefiting you?**

Helping us to stay GDPR compliant and to better manage privacy requests.


## TrustArc Discussions
  - [How does TrustArc compare to other privacy management platforms for cookie consent and consent preference management at scale?](https://www.g2.com/discussions/how-does-trustarc-compare-to-other-privacy-management-platforms-for-cookie-consent-and-consent-preference-management-at-scale) - 1 comment, 1 upvote
  - [How does TrustArc support AI governance and privacy risk management for organizations using generative AI or processing AI-derived data?](https://www.g2.com/discussions/how-does-trustarc-support-ai-governance-and-privacy-risk-management-for-organizations-using-generative-ai-or-processing-ai-derived-data) - 1 comment, 1 upvote
  - [What does the implementation process look like, and how long does it typically take to get TrustArc fully deployed across multiple domains?](https://www.g2.com/discussions/what-does-the-implementation-process-look-like-and-how-long-does-it-typically-take-to-get-trustarc-fully-deployed-across-multiple-domains) - 1 comment, 1 upvote
  - [How does TrustArc help organizations manage compliance across multiple privacy regulations like GDPR, CCPA, and new U.S. state laws simultaneously?](https://www.g2.com/discussions/how-does-trustarc-help-organizations-manage-compliance-across-multiple-privacy-regulations-like-gdpr-ccpa-and-new-u-s-state-laws-simultaneously) - 1 comment, 1 upvote
  - [How does TrustArc automate Data Subject Requests (DSRs), and what does the workflow look like for a mid-to-large enterprise?](https://www.g2.com/discussions/how-does-trustarc-automate-data-subject-requests-dsrs-and-what-does-the-workflow-look-like-for-a-mid-to-large-enterprise) - 1 comment, 1 upvote

- [View TrustArc pricing details and edition comparison](https://www.g2.com/products/trustarc/reviews?filters%5Bsentiment_snippet%5D=1129080&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+16%3A56%3A43+-0500&secure%5Bsession_id%5D=4cfae457-1f42-4698-a59f-c7c896ff0c56&secure%5Btoken%5D=cab3807041cbd47772e2cc199a0bc110fa49995530334dfa4688a4999772a34b&format=llm_user)
## TrustArc Integrations
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## TrustArc Features
**Functionality**
- Data Subject Access Requests
- Identity Verification
- Privacy Impact Assessments
- Data Mapping - survey-based
- Data Mapping - automated
- Data Discovery
- Data Classification
- De-identification/pseudonymization
- Breach notification
- Consent management
- Website tracking scanning
- Data access governance
- Alerts/Notifications
- Policy Management
- Vendor Risk Management
- Audit Management
- Customer Data Management
- Internal Controls Management
- Vulnerability Management
- Risk Management
- Metadata Management
- Data Storage Management
- Compliance Management
- Sensitive Data Identification
- Risk Assessment
- Deletion Management

**Functionality**
- Centralized platform
- Tracking
- Templates
- Workflow
- Reporting and analytics

**Functionality**
- Dashboard
- Reporting
- Integrations
- End-user management
- Audit trails
- APIs
- Mobile SDK
- Customizable design
- Server-side storage

**Functionality**
- Auto scans
- Auto privacy policy update
- Cookie notice report
- Easy installation
- Reporting

**Detection and Scanning - Website Privacy Auditing Tools**
- Execution Order Analysis
- Global Multi‑Framework Support
- Scheduled Monitoring and Alerting
- Automated Tracker

**Additional Functionality**
- Reporting & Statistics
- Single Sign On
- Generative AI
- Access Controls/Permissions
- Automatic Backup
- Authentication
- Archiving & Retention
- HIPAA Compliant
- Data Mapping
- Security Breach Monitoring
- Data Masking
- Data Lineage
- Collaboration Tools
- Data Recovery
- Third-Party Integration
- Privacy Options
- AI Copilot
- API
- Data Security
- Secure Data Storage
- Data Subject Requests (DSR/DSAR)
- PIA/DPIA
- Encryption
- GDPR Compliance

**Functionality**
- Identity Verification
- Workflow
- DSAR Portal
- Reporting and logs

**Functionality**
- Centralized platform
- Automated response
- Breach notification law compliance
- Workflow
- Reporting

**Reporting and Evidence - Website Privacy Auditing Tools**
- Detailed Evidence and Traceability
- Report Generation and Export

**Configuration and Remediation - Website Privacy Auditing Tools**
- Custom Rule and Policy Definition
- Third‑Party and Vendor Risk Assessment Support

**Integrations and Usability - Website Privacy Auditing Tools**
- AI Integrations
- Ease of Use
- Integration with Consent Management Platforms

## Top TrustArc Alternatives
  - [Osano](https://www.g2.com/products/osano/reviews) - 4.5/5.0 (171 reviews)
  - [Securiti](https://www.g2.com/products/securiti/reviews) - 4.6/5.0 (104 reviews)
  - [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) - 4.3/5.0 (143 reviews)

