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 ![Trustana](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b7c7944d29f8157d6bb219bd89e258ba/trustana-trustana.jpg "Trustana")
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# Trustana Discussions

Named a 2025 NRF Tech Innovator for Retail by Forrester, Trustana is a Temasek-backed, AI-powered product data enrichment platform that helps ecommerce teams turn incomplete, inconsistent supplier data into structured, high-performing product content at scale. The platform is designed for retailers, distributors, and brands managing large product catalogs who need to accelerate SKU onboarding, improve product discoverability, and increase conversion rates without relying on manual processes or external agencies. Trustana automates the process of unifying, enriching, and activating product data so it can be used effectively across e-commerce channels. Core capabilities include: + Product data enrichment at scale - Transform raw supplier data into complete product titles, descriptions, and attributes. + Structured attribute generation - Standardize product specifications for filtering, faceted search, and technical discovery. + AI-ready product content - Prepare catalogs for AI search, answer engines, and emerging agent-driven shopping experiences. + Catalog onboarding acceleration - Reduce time-to-market from weeks to days or hours by automating manual workflows. + Data consistency across systems - Ensure clean, normalized product data across ecommerce platforms, PIMs, and ERPs. Trustana is built for teams responsible for managing and scaling product catalogs: - Head of Ecommerce - Head of Digital / Digital Transformation - Product Content & Catalog Teams - Merchandising & Search Teams - Marketing teams focused on product discovery and conversion It is especially valuable for organizations that: - Receive messy or incomplete supplier product data - Have large SKU backlogs delaying time-to-market - Rely on manual enrichment or outsourced content creation - Want to improve SEO, on-site search, and AI-driven discovery Trustana complements PIMs by solving the problem that PIMs don’t address well: getting product data ready to go into the system in the first place. PIM → stores and distributes product data Trustana → cleans, enriches, and structures product data before and alongside the PIM This makes Trustana a critical layer in modern e-commerce data architecture. Trustana helps ecommerce teams overcome common operational bottlenecks: - Incomplete or inconsistent supplier data - Slow, manual product onboarding processes - Poor product discoverability due to missing attributes - Low conversion rates from weak product content - Difficulty scaling catalogs without adding headcount - Lack of readiness for AI-powered search and commerce Teams using Trustana typically see: + Faster product launches and reduced backlog + Improved product page (PDP) conversion rates + Better search relevance and product discovery + Increased operational efficiency without growing teams + Stronger foundation for AI-driven e-commerce experiences When it comes to results, Trustana delivers metrics like: + 25% organic traffic uplift + 27% increase in add-to-cart + 5x faster time-to-market Trustana acts as the data foundation layer for modern e-commerce, enabling teams to move faster, improve product discovery, and prepare their catalogs for the next generation of AI-driven shopping experiences.

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