--- title: TrueLoyal Reviews meta\_title: 'TrueLoyal Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 160 reviews by the users' company size, role or industry to find out how TrueLoyal works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 160 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation --- # TrueLoyal Reviews & Product Details Visit Website Loyalty isn’t a strategy or a program — it’s earned through experience. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables brands to create experiences that encourage participation, strengthen relationships, and reward meaningful consumer actions. By combining loyalty programs, fan communities, gamification, and consumer-generated content (UGC), TrueLoyal helps brands engage their audiences in ways that go beyond simple transactions. These experiences don’t just deepen relationships with existing customers — they also help attract new ones. When engaged consumers share content, participate in communities, and advocate for brands they love, they naturally influence and convert new audiences through trusted peer voices. TrueLoyal connects these experiences across both digital and offline touchpoints. With built-in receipt scanning technology, brands can capture in-store and online purchase activity to gain a more complete view of how consumers interact with their brand. By bringing engagement, participation, and loyalty together, TrueLoyal helps brands drive repeat purchase, influence key behaviors, deepen customer relationships, and acquire new consumers through authentic advocacy. * * * Product Website TrueLoyal Seller [TrueLoyal](https://www.g2.com/sellers/trueloyal) Discussions [TrueLoyal Community](https://www.g2.com/products/trueloyal/discuss) Languages Supported English, Spanish Solution Type Best-of-Breed Overview by Yogita P Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/trueloyal/pricing) ## TrueLoyal Integrations (6) What do users say about integrations? Verified by TrueLoyal [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Jenny T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny T.") JT Jenny T. Senior Marketing Manager/Director of Marketing Mid-Market (51-1000 emp.) 3/10/2026 "Extremely Helpful Team and a Breeze to Implement" 4.5/5 What do you like best about TrueLoyal? They have been extremely helpful along the entire process. Sometimes after the initial salesperson leaves the chat, things go downhill. That has not been my experience at all. They want your program to be successful and have helped out to integrate the program everywhere possible and to make it as easy to use as possible. Implementation has been a breeze and I can't wait to see what this does for our company. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? You need some tech experience to implement, but we do have someone that can do that for us. If you don't have someone, it might be a little more difficult. Not sure how much they would assist you on that side of things. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? We want to keep consumers coming back to our site more frequently and purchasing more. This will help us do that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Abdullah A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdullah A.") AA Abdullah A. Small-Business (50 or fewer emp.) 4/28/2026 "Effective Loyalty Solution with Minor Integration Glitches" 4/5 What do you like best about TrueLoyal? I really like how trueLoyal solved the integration issue with our POS systems, allowing our customers to redeem their points both in our online and offline stores. I also appreciate the birthday points feature, as well as all the features that make our customers feel remembered and valued. The initial setup was good. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? The issue is with customers who log in to our online store using their Apple ID. The platform doesn't recognize them, so they don't receive points after making a purchase. There should be an improvement so the platform can add points to users who use Apple ID, by crediting the points after the user provides us with their email. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? trueLoyal resolved our POS integration issue, letting customers redeem points online and offline, enhancing their loyalty perception. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Package/Freight Delivery](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Package/Freight Delivery") AP Verified User in Package/Freight Delivery Small-Business (50 or fewer emp.) 4/6/2026 "Easy to Use with Fast, Helpful Support" 5/5 What do you like best about TrueLoyal? I like that I can contact someone right away whenever I have an issue, and that the platform is easy to use. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? There aren’t enough options to filter or customize what I’m seeing. For example, it would be helpful if I could sort customers based on their available points, redeemed points, and expired points, as well as see what they redeemed. I’d also like to be able to identify which customers are spending less with us. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? I don’t think we’ve reached the full potential of using the software as effectively as we could to attract customers yet. I can’t really give a complete answer right now, but it’s something we’re actively working on, and I expect True Loyal to be a significant part of that going forward. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials") UB Verified User in Building Materials Enterprise (\> 1000 emp.) 7/17/2026 "TrueLoyal Made UGC Sourcing Faster and More Efficient" 4.5/5 What do you like best about TrueLoyal? TrueLoyal solved our UGC sourcing issue and has made it much easier for us to capture content from both external and internal parties in a far more efficient way. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? There are some API restrictions that make it less streamlined to interact with content or information from certain platforms. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? For our team, TrueLoyal has been a big help in building a solid database of UGC content, and it integrates seamlessly with our Bynder setup. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Megan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan S.") MS Megan S. Manager of Consumer Loyalty and Advertising Mid-Market (51-1000 emp.) 1/29/2026 "TrueLoyal: Easy Onboarding, Great Support, and Competitive Pricing" 5/5 What do you like best about TrueLoyal? TrueLoyal offers an easy-to-use platform and great customer service, all at a competitive price. They made our onboarding process easy even on a tight schedule. We were able to transition our data without any issues. We have an account lead and frequent touch bases to make sure we are able to set strategy and reach our goals. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? We can create our own custom activities, however the integration with other platforms is difficult, like sharing on Facebook and Pinterest. There is not currently an integration with YouTube. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? TrueLoyal offers both loyalty and advocacy features! We are looking forward to diving into the user generated content capabilities to better engage with our members. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 4/10/2026 "Unparalleled Collaboration and Creative Problem Solving from True Loyal" 5/5 What do you like best about TrueLoyal? The team performance and collaboration is unparalleled. Unlike other agencies, they are flexible to our needs and very timely with deliverables. The True Loyal team is very active in creative problem solving and ideas to make our unique brand offerings more impactful and deliver higher conversion. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? I would really like to see more data metrics that we can share per influencer social post performance like collective impressions, views, likes and comments as some of our other agencies provide. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? Our team helps us grow with our needs to match changes in the various environments. They are flexible when needed and help us with creative, out-of-the box solutions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![PG S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PG S.") PS PG S. Managing Editor Mid-Market (51-1000 emp.) 4/28/2026 "Simple, Seamless Integration into Existing Platforms" 5/5 What do you like best about TrueLoyal? Simplicity and ease of integration into existing platforms, like a mobile App Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? Some of the reports can be more detailed Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? Helping us engage our clients and manage our loyalty programme. It has moved our business from being transactional to being engaging Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 3/31/2026 "Insightful Customer Success, but List-Cleaning Guidance Needs Work" 3/5 What do you like best about TrueLoyal? Insightful customer success team. Creating ideas to improve customer engagement. Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? Cost increases and pricing model is difficult to gauge. Limited guidance on list cleaning old profiles to maintain cost effective program. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? Managing loyalty points. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BL Brandon L. Digital Marketing Manager Mid-Market (51-1000 emp.) 3/5/2025 "Did not generate nearly the amount of promised reviews;" 0/5 What do you like best about TrueLoyal? Was fairly easy to set up with their team Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? We paid for 350 samples to be sent out and only got around 60 reviews. Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? Gave us UGC content and reviews for our product pages. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MK Michael K. Director of Business Development Mid-Market (51-1000 emp.) 10/2/2024 "Proactive and responsive" 5/5 What do you like best about TrueLoyal? The Zinrelo team has been very response and proactive in their service to us. The platform is easy to work with, install and customize Review collected by and hosted on G2.com. What do you dislike about TrueLoyal? The limitations we have found come from the integration we have with Zinrelo and NetSuite Review collected by and hosted on G2.com. What problems is TrueLoyal solving and how is that benefiting you? We use rewards to keep and grow our customer base. We have also created a Free Shipping program around Zinrelo rewards Review collected by and hosted on G2.com. Show More Response from Mihir Barve of TrueLoyal [Editedit](https://www.g2.com/survey_responses/trueloyal-review-10333148/official_response/edit) Thank you for the great review Micheal! Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about TrueLoyal? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TrueLoyal ](https://www.g2.com/products/trueloyal/discussions/new) GU Guest User • Last activity over 2 years ago What is Zinrelo Loyalty Rewards Platform used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-zinrelo-loyalty-rewards-platform-used-for) JH Joseph Hansen • Last activity over 4 years ago What is a good way to raise awareness with our customers that they are enrolled and getting points? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/40762-what-is-a-good-way-to-raise-awareness-with-our-customers-that-they-are-enrolled-and-getting-points) [ View all Discussions ](https://www.g2.com/products/trueloyal/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 12 months ### Average Discount 13% [ View More Pricing Information ](https://www.g2.com/products/trueloyal/pricing) ##### ##### TrueLoyal Features Customer Analytics Community Engagement Analytics Downloadable Reports ROI Tracking Community Management Community Feeds & Discussions Loyalty Experience Loyalty Engine Rewards Membership Loyalty Platform Communication Tools Customer Relationship Management (CRM) Loyalty Analytics [ View More Features ](https://www.g2.com/products/trueloyal/features) ## Top-Rated Alternatives [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Bazaarvoice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bazaarvoice") Bazaarvoice 4.2/5(809) ](https://www.g2.com/products/bazaarvoice/reviews) [ ![Xoxoday](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Xoxoday") Xoxoday 4.6/5(1,577) ](https://www.g2.com/products/xoxoday-xoxoday/reviews) [ View All Alternatives ](https://www.g2.com/products/trueloyal/competitors/alternatives) ##### Categories on G2 [Rewards and Incentives](https://www.g2.com/categories/rewards-and-incentives)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Loyalty Management](https://www.g2.com/categories/loyalty-management) [Rewards and Incentives](https://www.g2.com/categories/rewards-and-incentives)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Loyalty Management](https://www.g2.com/categories/loyalty-management)[Customer Advocacy](https://www.g2.com/categories/customer-advocacy)[Online Community Management](https://www.g2.com/categories/online-community-management)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top identity check apps for my software startup](https://www.g2.com/discussions/top-identity-check-apps-for-my-software-startup)[Which Oracle Siebel resellers support Siebel modernisation and help organisations evaluate competitive CRM positioning before committing to long-term contracts?](https://www.g2.com/discussions/which-oracle-siebel-resellers-support-siebel-modernisation-and-help-organisations-evaluate-competitive-crm-positioning-before-committing-to-long-term-contracts)[What is the best platform for managing large job description libraries?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-large-job-description-libraries) [Best software for monitoring cloud data access](https://www.g2.com/discussions/what-are-the-best-software-for-monitoring-cloud-data-access)[Where to find reliable partner relationship management tools](https://www.g2.com/discussions/where-to-find-reliable-partner-relationship-management-tools)[Pros and Cons Details](https://www.g2.com/products/trueloyal/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)