I enjoy the AI function & the monitoring & performance tabs. Review collected by and hosted on G2.com.

The AI (as is completely logical) can sometimes focus a lot on issues that due to reasoning beyond GA are occurring or have been chosen to be tolerated. I have noticed opening new chats per request is already helping, and of course it remains AI so it's fine that it's answers require some human judgement. Review collected by and hosted on G2.com.

It catches the costly issues before they drain budget, and the AI Assistant is what I greatly like having on hand. Review collected by and hosted on G2.com.

Sometimes flags conversion action errors that turn out to be false positives. Review collected by and hosted on G2.com.

I am very happy with the error monitoring and budget management tools; they save me a lot of time and give peace of mind. Review collected by and hosted on G2.com.

It's a bit disappointing that the platform is lagging behind on AI features and multi-channel support for other ad platforms. Review collected by and hosted on G2.com.

Not having to worry about missing a broken conversion, pacing errors, typos, etc. Review collected by and hosted on G2.com.

Once you get to a certain level of spend, you have to pay for it. It's very affordable for what it provides though, imo. Review collected by and hosted on G2.com.

The budget pacing is very useful and time saving, especially when dealing with markets where spend is not in the euro currency. I also like the other alerts/ monitoring options and the ease with which to plan tasks. Review collected by and hosted on G2.com.

None I can think of at this moment or that I have encountered yet. Review collected by and hosted on G2.com.

The AI beta is great. It's basically chatting with your ads account. Asking for analysis, checks and even advice on the next steps. Review collected by and hosted on G2.com.

not too much actually. In the beginning you have to set up some kpi's, but that is for context of course, although that could be done with a bit of a better overview. Review collected by and hosted on G2.com.

The new AI Tools helps much so you dont need to go in the Accounts and ask directly.

That you have your Budget Pacing in one View. Review collected by and hosted on G2.com.

It would be great if, for monthly budgets set via Cost Target, the actual costs from the previous month were factored in so that the difference could be added or subtracted in the following month. Review collected by and hosted on G2.com.

TrueClicks makes account checks much easier and saves us a lot of time by not having to go through our checks manually. Review collected by and hosted on G2.com.

The Update feature can take quite a while sometimes. Review collected by and hosted on G2.com.

As an agency the Trueclics permist us to have an overall view on the SEA campaign accounts we maange for our customers. We follow up on the pacing of our customers and notifications if customers accounts or down etc. The recent introduction of the AI bot is also very useful to directly query your accounts data. Review collected by and hosted on G2.com.

Adding labels to accounts isn't easy today Review collected by and hosted on G2.com.

That it provides both a full account audit and actionable recommendations to improve your account. Review collected by and hosted on G2.com.

You can't exclude DemandGen campaings to reduce the media spends for the tool/fee. Review collected by and hosted on G2.com.