I like the scorecard that they use, this incentivises everyone to increase their score. It is also based on the most important settings in the accounts, so more important settings have a higher impact on the score. The thing I like absolutely the most is that they make it free for anyone under 50k spend a month. This is such a smart business move and it gives us freelancers that have just recently started a way to use the platform whilst we are still growing. The spelling checker and low performance keyword check are also very useful. Review collected by and hosted on G2.com.

Some things aren't as easily checked in the platform itself. As you sometimes still have to go to the editor or your account to make these changes, it's probably impossabile though but maybe something to keep in mind in case it is made possible because of Google changes. I also don't like how running the test again most of the time doesn't check the thing you just changed. So you mostly have to come back the next day in order to see your changes in full effect. The spelling checker also doesn't work at 100%, so it could take a long time to manually exclude everything that is actually correct Review collected by and hosted on G2.com.

The tool’s automated audits and optimization features save us significant time, because we have everyting in one dashboard. With its user-friendly interface and accurate, real-time data, managing and improving our campaigns has never been easier. Additionally, TrueClicks is highly receptive to feedback and quick to implement new features, making it a tool that evolves with our (their customers) needs. Review collected by and hosted on G2.com.

No feedback at all! Keep up the good work! Review collected by and hosted on G2.com.

1. Great user experience in getting set up on the platform with a new account.

2. Budget monitors help give a clear progress bar display for budget pacing on Google & Microsoft Ads platforms.

3. Customizable conditions and filters for pacing & efficiency targets. The notifications via email are a lifesaver!

4. Critical account insights, issues, and optimization opportunities are highlighted and noted in all account views. This helps greatly with quality checks and ensuring no major issues are occurring within specific accounts at a quick glance.

5. The onboarding and support team has been A+ since the first outreach email. I really feel like TrueClicks genuinely cares about their customer experience and making sure the tool is helping make marketers' lives a lot easier. Review collected by and hosted on G2.com.

1. No support for other advertising platforms outside of Google & Microsoft (Bing). It would be great to see support for Facebook Ads and TikTok on the roadmap for the future. Review collected by and hosted on G2.com.

I'm really enjoying TrueClicks as it saves us a lot of time that would've been spent manually checking accounts. My favorite feature has to be the Targets/Budgets that allows you to set spend and performance targets, then TrueClicks will monitor the current progress throughout the month. I also love that you get e-mail alerts when something goes wrong, e.g. an account not spending or not generating impressions over the course of the last day. Review collected by and hosted on G2.com.

Nothing here I really dislike. I'm positively surprised how many settings TrueClicks allows you to customize. With similar tools in the past, I've often run into problems not being able to customize the monitoring to specific ad accounts' needs (e.g. differentiating by different channels/brand vs non-brand, not running ads on weekends etc.) You can really set this up the way that works best for you.

However, I would LOVE to see Meta Ads incorporated at some time because I love the monitoring for Google and Microsoft just so much. Review collected by and hosted on G2.com.

The continues improvements of the audits making sure we can act fast and do not waste time on moving between applications. On top of that the support is fast and decisive with suggestions and solutions to keep things going. Review collected by and hosted on G2.com.

For crucial monotiring alerts it still works better to have scripts in place because they are able to spot flaws faster. Simpy becasue they run on a more frequent base. Review collected by and hosted on G2.com.

Easy Google Ads Management. I have been using TrueClicks for a couple of years now and it picks up optimisation opportunities I would have missed otherwise.

An easy to use interface adds to the appeal.

I like that many tasks can be done in the app and feed straight to Google Ads, making updates super quick. Review collected by and hosted on G2.com.

I haven't found anything i dislike to be honest. Review collected by and hosted on G2.com.

Budget pacing and cost-saving opportunities. From clients spending $1k/mo to clients pushing 6 figures monthly, I can manage it all in one spot and see where I need to make adjustments. Also the customizability in the budget pacing to create specific budget benchmarks are a campaign level rather than the account as a whole are great as well. Review collected by and hosted on G2.com.

As an agency paid media manager, the deep link to my accounts works great but most accounts my login isn't associated with so I can make any changes when I click on the deep link ad group. Not a horrible limitation but if you work for an agency with many clients the deep linking is not as useful as I thought just due to accounts being linked solely through our manager account. Review collected by and hosted on G2.com.

With TrueClicks, you can have details monitored in a way you can hardly manage on your own. Some of the tools in TrueClicks are used on a weekly basis (like the spend monitoring) whereas other tools like the hygiëne checks are used on a monthly basis to make sure you remain a good quality in all accounts.

Perhaps best of all, Wijnand is incredibly welcoming of new ideas and immediately uses them to improve the tool. The contact is therefore very pleasant. Review collected by and hosted on G2.com.

After you have resolved all the action items, you can confidently not open TrueClicks for a few days. You hopefully won't need to use the checks too much, because once a check is processed in your account, you often don't need to look at it again. Fortunately, it also includes tools that are useful on an ongoing basis, such as spend and performance monitoring. Review collected by and hosted on G2.com.

Using True Clicks saves countless hours of time dedicated to monitoring and managing your account's hygiene. It's erganomic and intuitive design enables me to easily digest all the relevant information it provides. Not only that but the Urgent Issues, Errors and Disapproval alerts on the main page are great features that provide reassurance to anyone managing an account or multiple accounts. Furthermore, the audit insights it provides are second to none with cost-saving opportunities and growth opportunities readily available at all times. The task management element makes it a blessing for any team managers, whilst the "targets / budget" section makes it easy to maintain a clear picture of how an account is pacing. As well as all this, the auto appliers and perforamnce alerts are great for those out of office hours and help me sleep at night! This tool is everything you want it to be and I can't wait to see what else the True Clicks team develope next as I know it will be another thing that makes my worklife that much easier. It's ease of implementation makes it a blessing for any agency. The customer support function is exactly as you'd want it to be with the added bonus of a live chat function, meaning any issue will be dealt with pretty much instantaneously. I personally use it every day. Finally, there is a refreshing simplicity to the ease of integration when it comes to linking an account. Once it's linked, all you need to do is set up the custom attributes and away you go! Review collected by and hosted on G2.com.

Nothing to note really as it really does do everything I need it to do. It's not a dislike per se, but I'd love to see some sort of taxonomy enforcer feature as well as SA360 account integration eventually. But Im sure they have something in the works for the near future. Review collected by and hosted on G2.com.

My fav feature, the one I use daily is the Budget Pacing tool. Simple yet advanced budget management giving me a high-level view of all my accounts. Very easy to use. Review collected by and hosted on G2.com.

It's doing everything it intends to great, but it's not a reporting platform, which I use another tool for. Review collected by and hosted on G2.com.