Show rating breakdown
Save to My Lists
Paid
Claimed

TrueClicks Reviews & Product Details

Ruby M.
RM
Client Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

I love that I am able to see any major errors instantly & it provides me with ways I can improve my account Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

Sometimes data is a little out - for example, it shows data from 365 days, which isnt always relevant (i.e I've removed keywords in the recommendation) Review collected by and hosted on G2.com.

Recommendations to others considering TrueClicks:

!00% use it - it has been an absolute life saver for me! Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

Catch any issues early that is difficult to detect in the Google platform - for example, when a campaign has no keywords or ad groups Review collected by and hosted on G2.com.

TrueClicks Overview

What is TrueClicks?

With TrueClicks, we're building the paid search tool we wish we had in our agency days First, we want to make sure you'll never miss an issue or opportunity again in the Google Ads and Microsoft Advertising accounts you manage. The notifications and TrueClicks score will take care of that. Rather than offering a random list of things you could do, we want to reveal what you should do, and in what order. That way, your optimization time will have the most impact. Each recommendation contains a clear explanation, details, and next steps (including a 'fix button') to ensure that your accounts will improve each week you use TrueClicks. We believe the industry needs an independent third party to grade paid search accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google.

TrueClicks Details
Product Website
Languages Supported
English, Dutch
Show LessShow More
Product Description

Audit and monitor your PPC campaigns 24/7 with TrueClicks. Get daily specific and actionable recommendations to eliminate waste and missed opportunities in your accounts. Don't worry about issues or anomalies, we'll notify you right away. TrueClicks aims to set and raise the PPC quality standard and as such, to be the independent source for grading, analyzing, and improving paid search accounts.


Seller Details
Company Website
Year Founded
2017
HQ Location
Amsterdam, Nederland
Twitter
@trueclicks
54 Twitter followers
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®

Wijnand M.
WM
Overview Provided by:
Co-founder & CEO at TrueClicks

Recent TrueClicks Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Handy Google Ads tool"
I like the ease of use, the emails that highlight issues and the general design and user experience.
Harikumar P.
HP
Harikumar P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best AI tool for Paid Media Advertising"
After researching a lot for optimising the Google ads campaign using an AI tool i came to know about Trueclicks. The implemtation was very easy and...
Meollo D.
MD
Meollo D.Small-Business (50 or fewer emp.)
5.0 out of 5
"The platform that simplifies and enhances my Google Ads"
As a company just starting to use TrueClicks, we've been pleasantly surprised by how simple and effective it is. The platform saves us hours of man...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
1 person requested security information

TrueClicks Media

TrueClicks Demo - TrueClicks all accounts dashboard
The first view in TrueClicks, showing all your accounts issues, opportunities, and score at-a-glance.
TrueClicks Demo - TrueClicks account view
The top part of the account-level analysis, based on a 'first-things-first' approach from top to bottom.
TrueClicks Demo - TrueClicks non-converting N-gram check
One of our N-gram checks, showing you words that appeared in your search terms and didn't convert during the last 12 months.
TrueClicks Demo - TrueClicks task management
Assign and track our recommendations to yourself or your colleagues so you'll sure they get done.
TrueClicks Demo - TrueClicks user-based view
See the cost-weighted TrueClicks score per user, and the details for all the accounts they manage.
TrueClicks Demo - TrueClicks optimization flow
One of the steps that let you improve your account straight from TrueClicks, by applying the recommendations of your choice.
Play TrueClicks Video

Official Interactive Demo

TrueClicks demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the TrueClicks community
Have you used TrueClicks before?
Yes

120 out of 121 Total Reviews for TrueClicks

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
120 out of 121 Total Reviews for TrueClicks
4.6 out of 5
120 out of 121 Total Reviews for TrueClicks
4.6 out of 5

TrueClicks Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TrueClicksQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Harikumar P.
HP
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

After researching a lot for optimising the Google ads campaign using an AI tool i came to know about Trueclicks. The implemtation was very easy and dashbard is very user friendly. After a week i start getting relevant recommendations which has improved my campaigns. The AI suggestions are really helping to save alot time and avoid manual works to daily taks. I am using the tool now daily to improve my campaign perfromance. Integration is so easy and takes very less time. I also felt the customer support team is excellent. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

As of now i don't find any disadvantages as it is a wonderful tool for every paid media marketers. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

It is helping to minimise the manual work of removing negative keywords, duplicate keywords, titles, ad copy, audiences and optimising the campaign. It is saving alot time for managing the google ads. It is very powerful AI tool for runnign paid media ads. Review collected by and hosted on G2.com.

Meollo D.
MD
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about TrueClicks?

As a company just starting to use TrueClicks, we've been pleasantly surprised by how simple and effective it is. The platform saves us hours of manual work each week, handling many aspects of our Google Ads campaigns automatically. The suggestions it provides are clear and easy to implement, helping us optimize without getting overwhelmed by the details. We love the simplicity and efficiency that TrueClicks brings to our process. We definitely recommend it to any business looking to improve their campaigns efficiently and without hassle Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

We would love to see a version in Spanish. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

TrueClicks has helped us manage our Google Ads campaigns more efficiently, saving us hours of manual work each week. Its clear suggestions allow us to optimize our campaigns without complications, improving performance and return on investment. Review collected by and hosted on G2.com.

Jordan O.
JO
PPC Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

I think the summary layout is fantastic, and a really clever way of presenting data in a smooth, clean UI. Going from critical errors on the left and working across towards opportunities and efficiences allows you to work in a clear manner. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

I would like the ability to add more columns to reports and to some other areas of the site. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

Trueclicks is making it easier for us to identify accounts pacing for spend and conversions. Being able to create the reports for each account and seeing that data back in the overall account summary is a really clever idea and its helping us to see clearly which accounts need addressing first. Review collected by and hosted on G2.com.

Estratec E.
EE
Consultor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

I love the automation of routine tasks, especially the actionable suggestions that help improve campaign performance without needing manual intervention.

The ability to quickly identify optimization opportunities and automate tedious checks is incredibly valuable. It saves time, reduces errors, and ensures that campaigns remain efficient, especially when managing multiple accounts Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

Occasionally, the suggestions can feel a bit generic, especially for more advanced accounts that require nuanced strategies. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

TrueClicks helps by automating the tedious, manual checks needed for maintaining Google Ads accounts. This not only saves time but ensures I can quickly act on optimization opportunities, resulting in better campaign performance and cost efficiency. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

We have been using Trueclicks for over a year, and it has become a core tool for managing, tracking, and improving our client accounts. The tool is easy to use, and the implementation process is simple (we are adding new clients each week, which is key for us). It has also become part of our internal processes for measuring our team's SMART objectives. We like to keep it as our little secret but use it to promote how we differentiate ourselves from the competition. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

I haven't found anything i dislike to be honest. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

The tool is easy to use, and the implementation process is simple (we are adding new clients each week, which is key for us). It has also become part of our internal processes for measuring our team's SMART objectives. We like to keep it as our little secret but use it to promote how we differentiate ourselves from the competition. Its beats Googles optimisation tool and doesn't suggest silly recommendations!! Review collected by and hosted on G2.com.

Matthew M.
MM
Business Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

I use this tool mostly for its budget tracking. It has tons of other capabilities though. I could see eventually using it to hit efficiency targets as well. It's a great all-around tool for monitoring multiple accounts at the same time. It's easy to use and implement into your daily routine Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

On the first of every month it "calculates" budget pacing and doesn't allow you to see pacing for that day because it's not yet considered the new month. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

Taking the guesswork out of pacing budgets. I no longer have to use self-made budget pacing and copy/paste MTD spend into a sheet. Much more automated Review collected by and hosted on G2.com.

Derk S.
DS
Head of Performance Media
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

TrueClicks is one of the greatest PPC management tools available today. This application is truly user-friendly from the first sight and is possible for any layman or an experienced marketer to handle with ease. The platform is complete and has almost anything that can be thought of, starting from analysis to optimization, thereby enabling one to leave no stone unturned when it comes to optimizing ad spend.

Indeed, what sets TrueClicks apart is the commitment today, fervently updating the platform every day, forever. The developers are on the platform, keeping it close to the best practices in the industry. In doing so, users must always find TrueClicks offering themselves fluent tools and insights for their PPC campaigns.

If you want an easy-to-use tool that offers great depth and ongoing development to help you streamline your PPC efforts, then TrueClicks is currently a must. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

Currently only PPC focused, I think expanding into other disciplines would be a nice addition. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

Daily auditing, pacing, optimization ideas. Review collected by and hosted on G2.com.

Stephan O.
SO
Head of Paid Search
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about TrueClicks?

They understand how PPC works and their ears are always open to our ideas. Not only once one of my feedbacks was heard and improved the platform. We use the tool in our daily work, because its easy, has a great user experience and you also learn much about it. Integration and Implementation is easy and the Customer Support is very fast. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

There is nothing i dislike about TrueClicks. Its amazing. Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

My team's efficiency is increasing every time they intensify their usage of TrueClicks. Auditing ad accounts automatically from tools which are programmed by real PPC experts is a big asset. Review collected by and hosted on G2.com.

ogun y.
OY
SEA-specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about TrueClicks?

I like the scorecard that they use, this incentivises everyone to increase their score. It is also based on the most important settings in the accounts, so more important settings have a higher impact on the score. The thing I like absolutely the most is that they make it free for anyone under 50k spend a month. This is such a smart business move and it gives us freelancers that have just recently started a way to use the platform whilst we are still growing. The spelling checker and low performance keyword check are also very useful. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

Some things aren't as easily checked in the platform itself. As you sometimes still have to go to the editor or your account to make these changes, it's probably impossabile though but maybe something to keep in mind in case it is made possible because of Google changes. I also don't like how running the test again most of the time doesn't check the thing you just changed. So you mostly have to come back the next day in order to see your changes in full effect. The spelling checker also doesn't work at 100%, so it could take a long time to manually exclude everything that is actually correct Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

It helps save time on the small day-to-day tasks. Obviously it is best to still manually check these changes but it does save a lot of time when it shows a lot of the low performing keywords for you. The spelling checker also notifies you of some spelling mistakes you might have missed. Mainly these changes are just super helpful when managing a lot of different accounts. Review collected by and hosted on G2.com.

Response from Wijnand Meijer of TrueClicks

Hi Ogun,

I'm glad to hear you're enjoying our free plan! Regarding your dislikes, rerunning a check should update the results instantly, so please chat with us (bottom-right in TrueClicks) if it doesn't.

We know our spell check is as sensitive as it is unique, so we'll make it easier to whitelist words and add exclusions soon. That's also why this check doesn't impact the TrueClicks score.

JJ
Manager Search
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TrueClicks?

The tool’s automated audits and optimization features save us significant time, because we have everyting in one dashboard. With its user-friendly interface and accurate, real-time data, managing and improving our campaigns has never been easier. Additionally, TrueClicks is highly receptive to feedback and quick to implement new features, making it a tool that evolves with our (their customers) needs. Review collected by and hosted on G2.com.

What do you dislike about TrueClicks?

No feedback at all! Keep up the good work! Review collected by and hosted on G2.com.

What problems is TrueClicks solving and how is that benefiting you?

Efficiency, Trueclicks consolidates all the data in one dashboard so we have one overview of all our accounts so we have a clear overview of issues, suggestions, etc. Review collected by and hosted on G2.com.