AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/18/2019

"Native Advertising Across RTB"

3/5

What do you like best about TripleLift?

Their UI was very straightforward and spit out the "tag" in a format that could be easily uploaded to AppNexus. Review collected by and hosted on G2.com.

What do you dislike about TripleLift?

The performance was tough to monitor. Their integration into APN was great for posting but tougher for performance. Review collected by and hosted on G2.com.

AZ

Ardalan Z.

Sr. Online Marketing Manager

Medical Devices

Mid-Market (51-1000 emp.)

1/16/2018

"Good enough to give them a try"

3.5/5

What do you like best about TripleLift?

Design!

They focus on the design and the creative side of the native ads which tend to be very interesting these days. Their platform is self-serve but I have to say it does the necessary things you would expect. So they're not far from being great. Review collected by and hosted on G2.com.

What do you dislike about TripleLift?

While their platform is decent, they don't offer that many options to be able to optimize your campaigns. Also, any change would make the campaigns go under review. Even a simple CPC change which doesn't make sense at all. Changing CPC should have 0 impacts on the review process.

Also, the implementation process is really not that convenient. Review collected by and hosted on G2.com.

Recommendations to others considering TripleLift:

It's not like the usual native ads platforms such as Taboola or Outbrain. They have fewer features while less supportive resources for their customers. So unless you already have a few native ads, you might not want to start your native ads experience with TripleLift.

Overall, the quality is good and I like how they're improving their platform. (I just hope they were doing it faster!)

Keep in mind that you might also need to pay in advance before even running your ads. It's slightly odd to see them ask for money first but they did explain that they do support refunds in case we were not happy with the result of our ads there. Review collected by and hosted on G2.com.

What problems is TripleLift solving and how is that benefiting you?

Scaling more native ads with better and higher quality. Hopefully to drive better conversions of course. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

3/22/2016

"Turnkey activation for native advertising"

5/5

What do you like best about TripleLift?

Seamless integration with all sites, allowing for easy creative processes Review collected by and hosted on G2.com.

What do you dislike about TripleLift?

Inability to activate auto-play video through self service Review collected by and hosted on G2.com.