The Triple Pixel is a must-have if you care about your ad performance post-iOS 14. I don't make any decisions regarding ads without checking the data on Triple Whale.

Also, the dashboard, in general, is essential to our business. Love having all the metrics and KPIs we care about in one place, and the added bonus of having them easily accessible on a mobile app is so convenient too.

The Triple Whale community on Slack is also an awesome place to chat with people in ecom, ask questions, pick people's brains, and get a reading on current trends and best practices. Review collected by and hosted on G2.com.

The one thing about Triple Whale that is both a pro and a con, is that they are building in public, and sometimes I feel like they roll out new features a bit "half-baked". I think the 'pro' is that they do this to get the community of users involved in beta-testing and building the feature exactly as they'd want it, but ultimately what happens is that you get excited about a new feature announcement, and then you try to use it and find that it's not really useable and either has a good amount of the functionality/useability missing. Review collected by and hosted on G2.com.

Super easy way to keep track of all of my ad spend across amazon, tiktok, meta, and google. All of the information is updated every 15 minutes or so, which is fast enough to get effective, actionable metrics. Review collected by and hosted on G2.com.

It can take a decent amount of time for the APIs for Amazon and TikTok to reflect the correct ad and revenue metrics. I would also like to be able to see revenue breakdown by product for my amazon products. Review collected by and hosted on G2.com.

I like how easy it is to build and understand our data. They have integrations with most marketing apps to help us understand the big picture of our business. The marketing attribution is most valuable. We can understand First Click, Last Click, and somewhere in between among our marketing channels. I have more confidence in increasing marketing budgets, knowing how each channel drives people to the site, especially those channels converting traffic to customers. Review collected by and hosted on G2.com.

Triple Whale is just marketing and sales focused. It would be nice to add other datda from Operational Data (from ERP) to Returns, Customer Support, and more. That would be an excellent opportunity for TW to see a more accurate overview of our business. Review collected by and hosted on G2.com.

It's so easy to set up, you literally press 3-4 buttons, add the UTMs to your facebook ads and boom... you have an entire business intelligence at your service. You can understand marketing so much better with it. And also, it's very cheap. It's just a great product. Review collected by and hosted on G2.com.

It's only available through Shopify, and not for other the other major CMS like Woocommerce, Drupal or Magento. That's the only thing that comes to mind. Review collected by and hosted on G2.com.

It has helped make decision making that much clearer. In an industry where purchase journeys can take anywhere from 1 week to 12 weeks, along with both online and offline touch points, understanding value is extremely difficult. However, Triple Whale really simplifies it all and displays stats in a view that mean you can make decisions in an instant. Review collected by and hosted on G2.com.

The fact that you can get so involved in the stats and results that it can completely absorb a day if you allowed it to. Hardly a dislike to be honest but working out the best cadence is a challenge. Review collected by and hosted on G2.com.

Multiple attribution views, more reliable reporting, more unbiased, and post-purchase flow survey takes it to another level; the fact that the survey is free and can be set up instantly, and that we can tie answers to other attributions for even more accurate reporting is insane. We have gained new understandings of our customers and shattered old beliefs that were holding us back. The data has sent shockwaves through the company that is changing our model, no exaggeration. Review collected by and hosted on G2.com.

Honestly not much. There is one thing I wish TW had and I can't find it anywhere else, but when it shows the customer journeys, you can't see the average number of days from first visit till purchase. It'll tell you the average days between a visit from Google and seeing a Facebook ad or getting an email, but you can't click on Purchase and just see how many days between each of those. Review collected by and hosted on G2.com.

• Ease of Use/simplicity of the dashboard: Since onboarding Triple Whale I held one training session with my executive team, the board and our investors. They understood it immediately, use it on a daily basis (the slack updates are great too), and it has eliminated so many one off ad hoc analytics requests for myself and my team

• More accurate attribution: For a long time Meta/Google had gotten away with an overreporting of performance, and on the flip side, something like Tiktok has too narrow of an attribution window to really understand the performance. Having triple whale ingest data from all these sources, help us better understand multi touch and our customer journey better, has given new light into how we think about performance and budgeting across our performance channels

• LTV:CAC clarity: Our business is unique in that there is a ton of below the line spending and channel dynamics at play across our acquisition channels, so a true LTV:CAC number is hard for us to get to. Through the TW integration, we may not have full visibility down to unit economics or other incentives, but because it takes into account all our spends and inputs, we are now able to incorporate this key metric back into our KPIs Review collected by and hosted on G2.com.

Batching of influencers: We have a huge roster across multiple platforms (some may be only sponosored for instagram, others might be their entire handle) and there currently isnt a way to upload these in groups, and the resulting UTM link is Platform specific, so for an influencer to adequately remember and utilize these various links across 4-5 different platforms becomes unlikely. So while TW is still better than our existing reporting in GRIN it is not as effective as the rest of our spend channels

On the snapshot view, CPA and LTV:CAC is calculated at the total customer level not based on spend, so you have to manually go into the ads channel and see how these metrics are performing independently of your retained set Review collected by and hosted on G2.com.

There's no denying that some updates have really skewed the ability to have a decent enough understanding of where some of our sales are coming from but by using both the inbuilt reporting and Triple Whale we have a lot more clarity.

Not to mention all of their newer features such as lookalike audiences etc have been invaluable - We've been seeing success using these and don't look back! Review collected by and hosted on G2.com.

Sometimes we've seen some issues with data syncing either for the current day, or issues within a couple days of present. With that said, it's generally an easy fix of a manual sync, but it can still be a bit annoying from time to time. Overall the pro's greatly outway the cons. Review collected by and hosted on G2.com.

Triple Whale is very user-friendly and easy to navigate to find the data you need across multiple channels. Relevant channels like emails, ads, organic, etc are already broken down for you and when looking at the specific channel, you have the option to customize the table displaying the data to choose which metrics are most relevant for your needs. Review collected by and hosted on G2.com.

Some data we still notice discrepancies between platforms, for example, tracking ads, and differences in the reported metrics like revenue. Or with our emails/sms platforms about what revenue is attributed to which channel, for example, Triple Whale will attribute more revenue to the email that was sent out, but the platform will attribute more revenue to the SMS that was sent out. Review collected by and hosted on G2.com.

Triple Whale allowed us to combine two apps into one. Unit economic and profitability tracking with data/attribution to help us better understand marketing efficiency.

With these two core functions, Triple Whale is easily the best tool to navigate business metrics and marketing efficiency. Every brand owner should at a BARE MINIMUM use their business metric dashboard to keep track of profitability. You'll be able to better understand your margins in REAL TIME, not just in Excel. Review collected by and hosted on G2.com.

The only thing I did not like at one point is I felt they were trying to build too many products into their tool (finance, AI creative, etc). That's what makes them special though they continue to innovate and improve.

What makes them special though is being able to use unit economics and marketing data to help a business owner BETTER understand his/her business. Review collected by and hosted on G2.com.