In the apocalyptic days of ios14, Triple Whale has been a game changer for our business. It has helped us understand which of our marketing is working and which isn't. I think the best feature is our ability to see the purchase journey of our customers as they interact with several phases of our marketing campaigns in google, email and FB. Review collected by and hosted on G2.com.

At times, TW acts glitchy. The new search bar that was recently added under the Pixel>Ads page added is pretty annoying because it is always prefilled with my login text, so we have to delete the text before we can see any valuable data. Review collected by and hosted on G2.com.

It has a better way of looking at attribution than just last click/touch model found on most ad platforms. With Triple Whale you'll be able to see side-by-side how in-platform data is different from the Triple Whale's holistic attribution model that offers Linear model, First click model among others. Review collected by and hosted on G2.com.

It's not able to show cohorts very clearly and lacks the data into middle-funnel conversions (i.e: leads), thus you cannot really see the important middle step in your conversion journey - people who clicked through, became a lead and then purchased. Review collected by and hosted on G2.com.

Since using Triple Whale it has never been easier to make data driven business decisions. Their atribution models, AI insights, customer journey maps, and creative analysis has helped us make educated actions that ultimately lead to an increase in online revenue by over 130% in a single month. Review collected by and hosted on G2.com.

There is so much information available sometimes it can be hard to digset, however, with the new AI powered lighthouse tool the data has become much easier to understand at times. Review collected by and hosted on G2.com.

It provides a more accurate picture of our ad performance across multiple platforms but especially Meta/Facebook. Since the iOS privacy updates, platform-tracking has gotten so inaccurate but Triple Whale gives us such a clearer picture. It also provides even more insight like what products are more popular and recommendations on how to bundle. It's definitely helped us with our clients. Review collected by and hosted on G2.com.

Just that the cost is definitely something to consider. Luckily, clients that are serious about their ad performance see the value and worth of investing in a Triple Whale account! Review collected by and hosted on G2.com.

TW has helped us "check" direct platform numbers and is a useful tool in reviewing all of our creative and what specific creatives our dollars are going to. We flirted with them for years but finally pulled the trigger as our paid media spend scaled and becoming more precise in our marketing efforts became that much more important to us. Review collected by and hosted on G2.com.

While not dififcult to use some of the reporting that we would actually like to see is not necessarily "out of the box" and requires a little bit of customization. Review collected by and hosted on G2.com.

It can be used as the primary source of truth for all paid and owned media channels. For those of us who love to have all the data centralized, it's a great tool. Review collected by and hosted on G2.com.

It's such a powerful tool that it can be a bit overwhelming and complex sometimes. Setting up everything takes time. I would love to have someone in the TW team join me in the setup process in a more personalized way. Review collected by and hosted on G2.com.

Triple Whale pulls all the data that I care most about into one spot. I love that it can be my one spot to check each day to see both campaigns and business performance Review collected by and hosted on G2.com.

It's tough to find something that I dislike. I would say that one thing is that I don't 100% trust their attribution tools. Some of them appear to be getting better and they have survey results but those survey results don't really match some of the attribution models. Review collected by and hosted on G2.com.

Triple Whale is essential to understand attribution in a day and age where every platform wants to say they helped make a sale. Triple Whale helps businesses see where their marketing efforts are making the greatest impact.

I've tried other attribution tools and this one by far is the best and easiest to setup. Review collected by and hosted on G2.com.

There really hasn't been anything I dislike about Triple Whale. It may take some time to navigate and understand the tool, but once you do it does its job. Review collected by and hosted on G2.com.

I like how user friendly is and aldo the data that you can take from it wich is super helpfull for optimizing every marketin strategy in media buying, newsletter or your own site. Review collected by and hosted on G2.com.

sometimes the real data can be delay and the need to put more info about how the dat is extracted so you can consider that into the messuring perspective. Review collected by and hosted on G2.com.

The best thing about Triple Whale is that I can find what I need with one click! I scroll and have everything I need in one dashboard, instead of having to login and look at other platforms. There is so much information available that it is making it easier to make decisions because of the information in front of me. Review collected by and hosted on G2.com.

In analyzing creative that works, I was hoping that Triple Whale would show me the results from images and copy combined, but it doesn't. I can only view one or the other. Yet this doesn't make sense because when I am running dynamic ads, there is copy AND an image on those platforms. This diminishes the value of my data, and I have to dig a little deeper to figure out what combination of Ad image and copy are working best. Review collected by and hosted on G2.com.