--- title: TRIBE Reviews meta\_title: 'TRIBE Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 37 reviews by the users' company size, role or industry to find out how TRIBE works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 37 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # TRIBE Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by TRIBE but has limited features. Are you part of the TRIBE team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! TRIBE connects global brands with 70,000+ talented and diverse influencers to generate world-class content for TikTok, Instagram, Pinterest, Facebook and Twitter. Execute influencer strategies that rival the world’s most innovative brands with TRIBE’s powerful combination of tech + team. An end-to-end platform to source authentic creators (or import your own), run campaigns fast with tools to automate the tasks you hate, and measure your ROI with real-time, first-party metrics. PLUS an expert team to guide you every step of the way. Since launching in 2015, TRIBE has worked with 13,500+ of the world’s biggest brands and agencies, including Unilever, Disney, Loréal, Jeep, AMEX, Rimmel London, McDonald’s, Logitech and Amazon. * * * Seller [TRIBE Group](https://www.g2.com/sellers/tribe-group) Discussions [TRIBE Community](https://www.g2.com/products/tribe-group-tribe/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Dwayne Artry Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/tribe-group-tribe/pricing) ## Top-Rated Alternatives [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![Upfluence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Upfluence") Upfluence 4.6/5(140) ](https://www.g2.com/products/upfluence/reviews) [ ![Sprout Social Influencer Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social Influencer Marketing") Sprout Social Influencer Marketing 4.3/5(413) ](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) [ View All Alternatives ](https://www.g2.com/products/tribe-group-tribe/competitors/alternatives) ## User Insights Average based on 37 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) TH Timothy H. Enterprise (\> 1000 emp.) 6/28/2023 "Great streamlined and self serve platform" 4/5 What do you like best about TRIBE? The platform is self intuitive and the account management is local and quick. Review collected by and hosted on G2.com. What do you dislike about TRIBE? You get a premium service and platform however costs can be better. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? Driving awareness for my brand and creating long term partnerships Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AM Alicia M. Digital Marketing Coordinator & Nutritionist Mid-Market (51-1000 emp.) 8/17/2022 "Great flexible campaign options for influencer marketing and content creation." 4.5/5 What do you like best about TRIBE? Great onboarding process with a lovely and attentive team that gets back to in a short time frame. We especially loved the flexibility of running a campaign, as a smaller business we're unable to comment for subscription so Tribe helps our needs and helps us achieve our influencer marketing goals with ease. Review collected by and hosted on G2.com. What do you dislike about TRIBE? From the two campaigns we've run this year we felt that the only downside was the same pool of influencers were applying, with little difference in options. We also found that some influencers had large followings but their interaction and reach was small. Some creators hit the brief others don't and can be frustrating with our products as we're fresh food so asking to shoot again can be hard. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? Helping us reach our to influencers and get in front of influencers at ease, saving us a lot of time and efforts Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 1/30/2023 "TRIBE has been a great way to source fresh content" 4.5/5 What do you like best about TRIBE? Using TRIBE has allowed us to source content that would otherwise require models and a crew. It's been a great way to get different perspectives and unique content that works well for both organic and paid. Review collected by and hosted on G2.com. What do you dislike about TRIBE? I wish there were a way to limit submissions to only photo/video, and only allow creators who have not previously been selected to submit. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? TRIBE saves us time and money by connecting us directly with content creators, without have to find them ourselves. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/19/2022 "I have enjoyed working with Tribe for the last 3-4 years." 3.5/5 What do you like best about TRIBE? I like that Tribe can save time on sourcing relevant influencers for a campaign which are interested in working with the brand. We've previously worked with The Blogger Programme which didn't meet all our requirements when finding influencers. Review collected by and hosted on G2.com. What do you dislike about TRIBE? Sometimes the Influencers can be unreliable at sending content through on time or the quality of the content isn't exactly as expected so some back and forth in getting the content right is needed. There also needs to be a larger amount of influencers that are available on TikTok for beauty campaigns - I understand that TikTok is a new platform for TRIBE and this is why there hasn't been as many creators to work with. However, we find it is always the same creators applying for each campaign when it would be good to have some more diversity. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? TRIBE is helping us generate more awareness of our products through influencer marketing - it's benefitting us as we are reaching a wide audience with minimal effort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TD Tara D. Social Media & Digital Marketing Coordinator Small-Business (50 or fewer emp.) 8/17/2022 "Simple Process with lots of support" 4/5 What do you like best about TRIBE? The process is streamlined and simple for us. Communicating with talent, renegotiating fees, payments are all made very easy for you so you can focus on getting the best results from the campaign Review collected by and hosted on G2.com. What do you dislike about TRIBE? Without engaging the support team/account manager the system can be slightly rigid in what you can do during brief creation and while the campaign is running. But as mentioned the support team are great, so it's not to much of an issue Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? What I found most helpful was Tribe's ability to adapt campaigns to suit our needs as we went. This meant we could move budgets around to boost where needed, rework briefs etc Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TM Tom M. Digital Planning Executive Enterprise (\> 1000 emp.) 8/23/2022 "Easy platform to use with a good level of content to choose from when briefing talent." 4/5 What do you like best about TRIBE? I like the range of content we receive, sometimes it looks professionally shot which is perfect for some Arla brands and the talent tend to follow the brief well. Review collected by and hosted on G2.com. What do you dislike about TRIBE? Having to wait for talent to share a concept before we approve. I much preferred how it used to be as I don't think this brings much more value and almost adds a layer to the current process. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? Helping us generate new content with more of an authentic look. As well as it helps with our reach to a wider audience, Big Milk is a perfect example of helping us target parents. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Small-Business (50 or fewer emp.) 8/31/2022 "Tribe is an excellent site for creating quick and beneficial influencer marketing campaigns." 5/5 What do you like best about TRIBE? The most helpful thing about Tribe is the option to have influencers submit their ideas before approving them for the campaign. I also love that you can decide how much budget you would like to dedicate to each campaign, which makes budgeting for campaigns much easier. Review collected by and hosted on G2.com. What do you dislike about TRIBE? I don't have many downsides with Tribe however I would say there could be a slight improvement with the BCA process as sometimes it can take a while for everything to be confirmed. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? Tribe is helping us to solve the amount of time it takes to source great influencers for campaigns on Instagram and Tiktok. Having access to a catalogue of influencers is so helpful for brands that may not have the time to find great talent themselves. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chantelle M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chantelle M.") CM Chantelle M. Assistant Brand Manager Enterprise (\> 1000 emp.) 8/19/2022 "Love our partnership!" 5/5 What do you like best about TRIBE? TRIBE have been an amazing partner to work with and always looking on how we can improve our ways of working. The team are contactable, quick and collaborative to work with. I appreciate how easy they are to work with and how simple the program is to use. Review collected by and hosted on G2.com. What do you dislike about TRIBE? Nothing in particular. I'm very pleased with how we are heading. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? Streamlining all my work into one platform to help grow the program. But also helping build out an acquisition strategy and holding me accountable ad supporting me through the build. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications Mid-Market (51-1000 emp.) 12/20/2022 "Brilliant company for influencer liaison" 5/5 What do you like best about TRIBE? The ease of communication with influencers and the comprehensivensss of the briefing process. Review collected by and hosted on G2.com. What do you dislike about TRIBE? The breadth of influencers available, as well as difficulty of running pro bono campaigns on the platform Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? They're helping in finding influencers for us which are relevant - also helpful for running pro bono campaigns as needed at short notice. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LB Louise B. Digital Media Specialist Enterprise (\> 1000 emp.) 8/18/2022 "Tribe platform is an easy to use influencer solution, we have had some lovely content in the past" 4/5 What do you like best about TRIBE? Easily connect to hundreds of influencers Review collected by and hosted on G2.com. What do you dislike about TRIBE? The new process of influencers sending the proposal across is annoying & time-consuming. I get this to protect the influencer for expensive products, but as our dairy products are really cheap to buy I don't feel like it's necessary. Review collected by and hosted on G2.com. What problems is TRIBE solving and how is that benefiting you? Facilitating connections and licensing influencer content without having to draft contracts etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about TRIBE? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TRIBE ](https://www.g2.com/products/tribe-group-tribe/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How safe is Influencer Marketing? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-safe-is-influencer-marketing) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How do I find influencers? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-do-i-find-influencers) [ View all Discussions ](https://www.g2.com/products/tribe-group-tribe/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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