We use TrenDemon for measuring content effectiveness, increasing conversions from website visitors and analyzing web visitor behavior. It pays for itself monthly through the leads it pulls in for us (one of the lowest cost per leads we see compared to paid media channels), and that is with only have a handful of custom CTAs live on our site.

Our content manager finds the tool extremely valuable in telling her which pieces of content perform best, not just from a page views and readership standpoint, but which pieces drive more follow-up activity and conversions.

As someone in demand gen, I also find a lot of value in seeing which content drives the most conversions. Looking at a popular piece of content, I can see specifically which goal(s) readers most often complete after viewing that content. Then I can use that information to both promote that ungated content piece more, and pair it with a CTA to complete the goal(s) that I see convert well from that piece.

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There are a lot of statistics provided in some of the insights reports, and recent changes to the interface make it a little tough to understand what each statistic means.

When you set custom hard-coded CTAs, you can't actually make changes to them later on yourself. You have to request assistance from the TrenDemon team, although they are always extremely responsive and helpful. This has not been a problem so far but I could see it becoming more difficult as they grow.

The team at TrenDemon is very easy to work with and extremely helpful. When we first launched we had a few meetings to understand how to use the tool and make sure we were setting everything up correctly. I wish we kept a cadence of regular meetings to ensure we're getting all we can out of the tool. I think there are additional features we could be using, and additional CTAs we should set up that we just haven't thought of, or haven't had the time to implement. Review collected by and hosted on G2.com.

Proactively outreach my visitors and to convert them into leads. My online conversion rate (visitor to known lead) went up by 310%.

The deadly combo of analytics and proactive outreach got me. I use the insights to get blog ideas, fine-tune my outbound funnel, and better understand what content drives and converts more.

The CTAs help me to convert and capture visitors to leads I can nurture by drip campaigns. Their content journey helps me to label them so the drip campaign will keep continuity and context by matching the follow-ups to the prospect's buying cycle. Review collected by and hosted on G2.com.

Some of the pop-up UI and behavior can be milder. Review collected by and hosted on G2.com.

Its amazing how much information you can learn about your websites visitors via Journeys and content attribution ranking. Some of these do exist within GA, but are way too difficult to use or understand, whereas in Trendemon these are shown in a simple to view and manage GUI\dashboard. I personally love the fact I can also add CTA such as power bars that pop up on exit right from within Trendemon. Above all the human, personal support I receive from Halel and the entire Trendemon customer success team is more valuable than any other tool. Review collected by and hosted on G2.com.

Trendemon integration with hubspot is a bit difficult. I wish I could see all traffic from trendemon as a source of its own and not have to create custom utm urls manually. Review collected by and hosted on G2.com.

Their ability to add a CTA to any page, anywhere is really quite nice. The whole product is really moving forward nicely, which is encouraging to see as an organization that has been with them for some time. Review collected by and hosted on G2.com.

Their content recommendations algorithm could use some work. They feel a bit generic. In general, I believe they can do better, but we haven't spend as much time as we could working with them to optimize. Review collected by and hosted on G2.com.

Incredibly easy to set up and just as easy to incrementally optimize if you just dedicate a small bit of time. Also helps to track certain types of conversions and user behaviors in a very lightweight way. All in all, as a smaller company practicing account based marketing/sales this has been a successful tool for us, and I could see it pretty easily scaling successfully for a larger company Review collected by and hosted on G2.com.

There are a lot of settings, not a bad thing, but sometimes can be difficult to find where to tweak certain things within the UI Review collected by and hosted on G2.com.

The insight the tools give and the ease of use is huge. I know what my users are doing before they convert and can better optimize my site around their needs. Review collected by and hosted on G2.com.

Nothing. The tool performs great and the support is outstanding. Review collected by and hosted on G2.com.

We use Trendemon on a very complex, high traffic site.

By integrating their CTAs with Marketo, we have turned them into a lead dynamo.

In the first month, we got an additional 4,000 page views in a month and it became a lead multiplier, substantially increasing leads for content assets.

In addition, the data lets us identify our top performing content – not just in quantity of lead but quality of leads, identifying the journey analysis of our top-tier enterprise leads. We can get insights that we couldn’t see with just Google Analytics and Marketo.

Not just that, the team is great and willing to work with you. Trendemon is a Trende-must. Review collected by and hosted on G2.com.

Journey analysis is best on the individual level so we need to get reports from the team for company wide.

Still a bit of a startup with the personal attention but the documentation could use improvement (luckily the team is great!) Review collected by and hosted on G2.com.

The ease with which you create customize Review collected by and hosted on G2.com.

nothing. the features I was missing at the previous website I used Trendemon, where developed Review collected by and hosted on G2.com.

My favorite part of TrenDemon is the "Journeys" section. This allows me to clearly demonstrate to my team how certain pieces of content affect distinct aspects of the user journeys. Review collected by and hosted on G2.com.

The default font for TrenDemon's premade CTAs is not super appealing. I wish there were more options to chose from in terms of default CTA designs. Review collected by and hosted on G2.com.

Call to action and content recommendation Review collected by and hosted on G2.com.

automated leads reports Review collected by and hosted on G2.com.