
Our marketing team was challenged by the inability to see exactly which pieces of blog content influenced lead conversions, and at what point along the funnel. TrenDemon's analytics gave us that inside look. We began using two of their metrics -- read ratio and proceed ratio -- as key measurements of content success (in addition to leads, schedules, and qualifieds), and track them on a weekly basis. Since doing so, we've gained the necessary info to make decisions for improving the performance of our blog as a whole. Additionally, the customer success department is wonderful. Our CS manager is super helpful and delivers our customized reports (of which there are several) every week. Whenever we have questions or problems he is always responsive and helpful. Review collected by and hosted on G2.com.
The only negative point, according to our CS manager, is that the platform is not yet able to automate the customized reports we require. This is not an issue for us directly, as we never had a delay in receiving them when needed, but seems like it would be a good improvement for them. Review collected by and hosted on G2.com.