How simple the platform is to use and set up multiple campaigns! The turnaround is also quick all-around. After starting a campaign, I had several influencers already applying to work with my brand. Once approving an influencer, they get me content within 7 days! Review collected by and hosted on G2.com.

I do wish there was a feature for exporting influencers who have applied into a CSV, and I wish there was an option to see what campaigns are running or what influencers are available outside of who has applied for a campaign. It would also be cool to include an IG Reels option in addition to the IG Story option! Review collected by and hosted on G2.com.

The software is very easy to use and it makes it quite easy to review creators with simple clicks. Review collected by and hosted on G2.com.

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products.

I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages. Review collected by and hosted on G2.com.

It's an easy and informative platform. The site is set up to be user friendly and intuitive. Review collected by and hosted on G2.com.

I'm in the middle of my first campaign. I haven't found anything I don't like yet. Review collected by and hosted on G2.com.

The ease of using the platform, no back and forth with influencers and just being straight forward Review collected by and hosted on G2.com.

I think the influencers should reach out to the brands before posting or being told so as not to delete a post already getting engagement. Review collected by and hosted on G2.com.

Trend significantly streamlines the process of working with influencers. Previously, there was a lot of manual workflow steps to source, contact, negotiate, and approve influencers. Trend's platform makes this very streamlined. The pre-negotiated rate with influencers is very reasonable and the amount saved in time is well worth it vs. trying to source even free influencers. The platform is well designed and makes the process of finding and working with influencers very simple. Review collected by and hosted on G2.com.

This is minor, but it'd be great to be able to add more information in the campaign brief around what we're looking for (including linking to other example posts) vs. the currently allowed "style guide" photos. Review collected by and hosted on G2.com.

The platform makes it really simple to create my campaign and target the right influencers based on interest and location. The application process works well - the dashboard gives a great overview of the applications received and allows us to seamlessly evaluate which influencers will serve the brand best. Review collected by and hosted on G2.com.

Haven't had any major downsides yet. Only complaint would be the application dashboard. I find it tough to sift through all of the influencers info/profile. Also, need influencer's name for mailing packages - we used IG handles. Nothing major, small tweaks. Review collected by and hosted on G2.com.

Trend made it super easy to connect with qualified content creators and influencers on instagram. Review collected by and hosted on G2.com.

It isn't mandatory for the influencer or content creator to submit their content for approval BEFORE submitting it to instagram. Review collected by and hosted on G2.com.

Ease of use. Makes it easy to find influencers, manage multiple campaigns, and manage communication between myself and multiple influencers within each campaign. Review collected by and hosted on G2.com.

There is an app for the creators, but I wish there was an app for the brands. Would be easier to communicate with them on the fly if I could do it from a mobile app with push notifications, so I could see if there was something actionable for a campaign. I couldn't even find a way to log in via mobile browser... Review collected by and hosted on G2.com.

Trend is a super easy platform to use and has top quality content creators. Creating a brief is simple and applications come in fast. I also love that you don't need to spend time negotiating. I would highly recommend Trend. Review collected by and hosted on G2.com.

It would be helpful to invite content creators to the brief. Review collected by and hosted on G2.com.

Trend made it very easy for us to quickly find influencers who were a fit for our brand while also offering an affordable option to build our content library. Review collected by and hosted on G2.com.

It'd be great to better understand the demographics of an influencer's community and ensure that their engagement is real v. fake. An option to review content before its posted would also be a great addition. Review collected by and hosted on G2.com.