--- title: Tray.ai Reviews meta_title: 'Tray.ai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 158 reviews by the users' company size, role or industry to find out how Tray.ai works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 158 scale: '5' date_modified: '2026-08-04' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Tray.ai Reviews **Vendor:** Tray.io **Category:** [iPaaS Software](https://www.g2.com/categories/ipaas) **Average Rating:** 4.5/5.0 **Total Reviews:** 158 ## About Tray.ai Tray.ai offers a composable AI integration and automation platform that transforms AI into standout business performance. The Tray Universal Automation Cloud is an AI-ready platform that eliminates the need for disparate tools, enabling seamless integration and automation of complex business processes. Our platform supports all AI, integration, and automation initiatives from a single place. Developers benefit from a code-first, headless environment, freeing them from mundane tasks and allowing focus on business outcomes. The Tray Build IDE and AI Palette accelerate delivery for business technologists, providing easy access to 3rd party connectors and native AI capabilities. As enterprises strive for competitive advantage, our platform helps IT teams deploy AI effectively, connecting systems, automating processes, and integrating data to handle even the most demanding AI use cases. Built for high-change environments, Tray.ai excels in rapid prototyping, testing, and deployment. The fastest way to turn AI into business performance.™ ## Tray.ai Pros & Cons **What users like:** - Users love the **easy integrations** of Tray.ai, enabling seamless connections and automation across various platforms. (8 reviews) - Users find Tray.ai to be **exceptionally easy to use** , streamlining setup and workflow automation effortlessly. (7 reviews) - Users value the **automation capabilities** of Tray.ai, enabling efficient processes and easy workflow management without extensive coding. (5 reviews) - Users value the **incredibly helpful support community** of Tray.ai, enhancing their integration and automation experience. (5 reviews) - Users value the **extensive integrations** of Tray.ai, allowing seamless connections with various platforms and APIs. (5 reviews) - Users love the **extensive connectors** offered by Tray.ai, enhancing integration with various platforms for seamless workflows. (4 reviews) - Feature Innovation (4 reviews) - Features (4 reviews) - Users enjoy the **flexibility** of Tray.ai, enabling easy workflows with drag-and-drop functionality and extensive connector options. (4 reviews) - Connectors Quantity (3 reviews) **What users dislike:** - Users find the lack of **missing features** in Tray.ai limits its functionality and desired capabilities significantly. (4 reviews) - Users find Tray.ai's **complex pricing** and evolving structure challenging for budgeting and planning effectively. (3 reviews) - Users find the **expensive pricing model** of Tray.ai complicated and difficult for budget planning over time. (3 reviews) - Users face a significant **learning curve** while trying to navigate the complexities of Tray.ai's functionalities. (3 reviews) - Users find the **complexity** of Tray.ai challenging for newcomers, especially with intricate lead routing rules. (2 reviews) - Users find the **complex usability** of Tray.ai challenging, especially for those unfamiliar with its features. (2 reviews) - Connector Issues (2 reviews) - Data Limitations (2 reviews) - Data Management Issues (2 reviews) - Learning Difficulty (2 reviews) ## Tray.ai Reviews ### 1. Easy to use with powerful results **Rating:** 4.5/5.0 stars **Reviewed by:** Shelley L. | Lead, Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Tray.ai?** UI is clean and simple; there are so many connectors that are valuable **What do you dislike about Tray.ai?** for some of the features, if you do not understand how APIs work, you need to do a lot of self-learning **What problems is Tray.ai solving and how is that benefiting you?** connecting enterprise platforms with custom solutions - I don't need to rely on certain products just because they have an integration with XYZ ### 2. Tray.io for streamlined Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about Tray.ai?** The platform is perfect for teams where coders can build workflows quickly but also people not familiar with coding language can go in and see errors, see whats happening etc. **What do you dislike about Tray.ai?** Debugging and logging require a lot of clicks when not on the Enterprise plan. The bigger the Workflows the longer the response time of the platform when building. **What problems is Tray.ai solving and how is that benefiting you?** We can have automated integrations running on an external, supervised server. Lots of prebuild blocks/connections to apis, but not all of the ones populated on the tray.io website. ### 3. Great tool! Very easy to use and has integrations with many other tools **Rating:** 4.5/5.0 stars **Reviewed by:** Noy M. | CS Ops, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Tray.ai?** Integration with Salesforce and BigQuery **What do you dislike about Tray.ai?** The tool is a bit slow, and for the first use it's not so clear **What problems is Tray.ai solving and how is that benefiting you?** The connection between Salesforce and BigQuery via Tray.io **Official Response from Kayla Gibbons:** > Thanks for the feedback. We actually just completely revamped our workflow builder to address that challenge specifically. In fact, we found that builder performance has improved rendering 1000% for complex workflows. ### 4. Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Tray.ai?** - I like the UI - Custom HTTP Client - Native integrations **What do you dislike about Tray.ai?** - Python Script module could use some work. It would be amazing to support custom libraries - No SSO support to login **Recommendations to others considering Tray.ai:** If you are looking for an alternative to BetterCloud that is more cost-effective and easy to use, this is a excellent platform. It will require a bit more technical knowledge for custom integrations, but all the pieces are there and will get the job done. **What problems is Tray.ai solving and how is that benefiting you?** - Onboarding/Offboarding Automation - Small single-use jobs ### 5. Tray.io the best integration tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Eraldo G. | Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Tray.ai?** It is very easy to create new workflows! So much intuitive and the functionality to just drag and drop makes everything better. **What do you dislike about Tray.ai?** Sometimes when you build large workflows the UI starts to lag. **What problems is Tray.ai solving and how is that benefiting you?** Integration between a lot of different CRM's (and other systems). The workflows are so reliable! ### 6. Really good for integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Christian A. | BI Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Tray.ai?** Integrations with Facebook, Google, Zoom and Salesforces **What do you dislike about Tray.ai?** The integration with Sql Server. It can be more intuitive **Recommendations to others considering Tray.ai:** That it is really good to catch events from multiple sources. **What problems is Tray.ai solving and how is that benefiting you?** I have done some integrations with Salesforce and update some objects like Contact. ### 7. Increase your development speed and bandwidth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Tray.ai?** Tray is incredibly flexible and intuitive. This allows for anyone to easily develop products. **What do you dislike about Tray.ai?** The only downside is that there aren't out-of-the-gate templates for you to use to get up and running very quickly. **What problems is Tray.ai solving and how is that benefiting you?** I'm developing a wide range of internal tools but have been limited by engineering bandwidth. Tray has allowed me to unlock my time and move projects further faster. ### 8. Tray is the Swiss Army Knife of IPaaS. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Tray.ai?** Tray has an extensive collection of connectors that they are constantly adding to. As a company that heavily uses SaaS platforms that never 100% meet our needs, we are able to connect them together using Tray reliably and continue using our tools of choice without waiting for other development teams to build integrations for us. We also feel heard by their solutions and product teams with quick turnarounds for connector requests or enhancements that we need to support our workflows. Tray also supplies a large number of data manipulation tools that can be used to connect systems together more effectively. It seems that every week we encounter an integrations problem that could be solved using Tray. **What do you dislike about Tray.ai?** Tray's user access governance leaves much to be desired. Organization-wide flows and auths are just that: available for literally anyone with a Tray account at your company to access and use. As we get larger and implement more controls we find it necessary to introduce segmentation into what people can access. Tray has workarounds that we are using, but it introduces extra management overhead that is not ideal. **What problems is Tray.ai solving and how is that benefiting you?** - Transferring data from one system to another where no native integrations exist - Setting scheduled jobs - Streamlining manual processes, saving many hours of work - Integrations that have saved us money as we didn't have to purchase pre-built add-ons to replicate the functionality we could build in Tray ### 9. Tray Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Tray.ai?** The people we worked with were very helpful **What do you dislike about Tray.ai?** Our needs were not quite a match with what tray can do **What problems is Tray.ai solving and how is that benefiting you?** We were trying for automation of our POs and order entry. Our POs can be read and downloaded into a spreadsheet to be copy and pasted. ### 10. Great automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Tray.ai?** Really easy to use with drag and drop JSON mapping. The support team is awesome, always prompt in getting back to my questions and providing great advice and direction! **What do you dislike about Tray.ai?** I haven't really come across anything I don't like **What problems is Tray.ai solving and how is that benefiting you?** Data from our Greenhouse to ADP to simplify new hire data handling and ADP to Google and OneLogin to have ADP be our directory of truth ### 11. Great team to work with! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Tray.ai?** The team is great and really doing above and beyond to the success of their customers **What do you dislike about Tray.ai?** Comparing to their main competitor, I wish they had more advanced features (like skipping a step in a flow and easier use of their scripts) **What problems is Tray.ai solving and how is that benefiting you?** We are using it to integrate salesforce. slack and other tools ### 12. Tray.io Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2021 **What do you like best about Tray.ai?** The onboarding set up & helping build the workflow **What do you dislike about Tray.ai?** The minor learning curve to learn how to use the connectors **Recommendations to others considering Tray.ai:** A power tool that hosts a suite of integration to create efficiency throughout your organization. **What problems is Tray.ai solving and how is that benefiting you?** Connecting two systems to create automatic efficiency between Salesforce & intercom. ### 13. Tray is very helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Tanner S. | IT Operations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Tray.ai?** I like the flexibility of Tray most. There are many ways to solve a given problem using the built in connectors and 3rd party ones. **What do you dislike about Tray.ai?** I think the UI navigation can be difficult some times, for example getting back to your list of Workflows when you are inside of a workflow. **What problems is Tray.ai solving and how is that benefiting you?** I am using Tray to generate custom csv reports to be used in various services. The scheduled trigger feature will allow me to make this process automatic. ### 14. allows me to protect my information and data in a much easier way **Rating:** 4.0/5.0 stars **Reviewed by:** Mirella G. | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tray.ai?** Its interface has a fairly simple, simple and powerful design which greatly simplifies a large number of processes and tasks, the fact that it allows me to protect my information and data in a much simpler, powerful and secure way is something of great help for maintain access to our information in a much simpler, safer and more practical way, their customer service team is quite fast and efficient when responding to any questions or requests that may be generated while using this application without any problem, the The fact that it can be integrated with other cloud software such as google drive and one drive is of great help to us to keep all our files in a fairly secure way and in the same interface. **What do you dislike about Tray.ai?** Their documentation is somewhat deficient, so if we have a problem that we need to solve quickly, we will have to resort to customer service, of course, they respond quickly but it would not hurt if you could solve your problems yourself. **What problems is Tray.ai solving and how is that benefiting you?** It has been being of great help to us to organize all our files in a much simpler, faster and more organized way, the fact that we can back everything in the cloud is of great help to us to access in a much simpler and practical way to information, not to mention the fact that it allows us to increase the security and integrity of our files by having digital backups of our company information. ### 15. The solver of all integration problems **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Tray.ai?** Versatility - you can use Tray to connect literally anything that can be connected via connectors or APIs. The sky is the limit. **What do you dislike about Tray.ai?** With great power comes great responsibility! It's hard for users to know how to make the most use of this powerful platform. **What problems is Tray.ai solving and how is that benefiting you?** Connecting disparate marketing/sales/support systems and building homegrown solutions to complex problems. Benefits: Ease of use, ease of maintenance and independence from engineering resources ### 16. Great engineers - will work with again **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Tray.ai?** I feel we were lucky to be paired with our solutions engineer (Gordon). We were building a custom integration and needed his critical thinking to solve for disconnects we were finding in the data. Would recommend. **What do you dislike about Tray.ai?** Account Managers take weeks to communicate. Perhaps it is an industry standard I am not familiar with. If it is, disregard it. If it isn't, I would prioritize the communication issue. **What problems is Tray.ai solving and how is that benefiting you?** We were connecting a history student/class registration software with HubSpot. The integration works. ### 17. I found it as one of best integration platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Mudasir B. | Integration Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2021 **What do you like best about Tray.ai?** Best thing I found in tray.io is that it has drag and drop connectors, which are very easy to use. **What do you dislike about Tray.ai?** Support system is very slow in responding **Recommendations to others considering Tray.ai:** If you want best iPaaS then come to tray.io **What problems is Tray.ai solving and how is that benefiting you?** Shopify - Netsuite Integration Magento - Netsuite Integration ### 18. Great company with great people **Rating:** 5.0/5.0 stars **Reviewed by:** Sean H. | Adjunct Instructor for the UC Davis Cyber Security Bootcamp, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2020 **What do you like best about Tray.ai?** The people are very helpful and care. The platform is great and does a lot of amazing things but its the team of people that make the difference. I was originally comparing Tray with Zapier... they are not the same at all... very very different. Tray.io has a great team with a great tool. They helped me stand up a workflow that saved us a lot of time and effort. When we have issues someone helps us asap. **What do you dislike about Tray.ai?** Vendor APIs are not fun but Tray has helped a lot. **Recommendations to others considering Tray.ai:** If you need an integration created go with Tray.io **What problems is Tray.ai solving and how is that benefiting you?** Integrated to help desk systems. The benefit is a huge amount of saved time... basically half an FTE. ### 19. One of the best and most adaptable integration platforms yet! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2021 **What do you like best about Tray.ai?** It's super light weight and customizable to exactly what I need **What do you dislike about Tray.ai?** A little difficult to get started with the platform **What problems is Tray.ai solving and how is that benefiting you?** Being able to easily set up ad-hoc integrations to our platform on the fly has been a game changer! ### 20. Extremely Powerful Integration Tool w/ AMAZING Training & Support **Rating:** 5.0/5.0 stars **Reviewed by:** Chris F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2020 **What do you like best about Tray.ai?** The versatility of the tool, regular debugging and training & support team that are willing to work with you to get sh!t done. Most notably, I've been working with George Gilliland who I can't say enough good about. His excellent approach to implementation, design and coaching has made him a total asset to getting things going with Tray.io! **What do you dislike about Tray.ai?** 1 issue - Connector Fail Alerts (or a fail alert workflow) are not included with your account. Currently if there is a Connector Fail along the way, you would need to use a Connector to trigger another workflow to send your admin email notification. My account is more intro-level so I don't have the workflow to spare especially since this tool and each workflow is so game-changing when it comes to company automation. **What problems is Tray.ai solving and how is that benefiting you?** Double Entry and getting to one data source of truth is the road we are currently on, but I know there are many more possibilities to come. ### 21. A multitool for business operations **Rating:** 4.5/5.0 stars **Reviewed by:** Gabe R. | Systems Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2020 **What do you like best about Tray.ai?** The flexibility to implement on different platforms and easy to use UI, it's like having a quick programmer in reach without the need for extensive technical knowledge. **What do you dislike about Tray.ai?** Some processes get a bit complex and support is needed to finish it as they'll need to explain or propose the correct steps in the workflow, their support response times is usually not the best and hitting complex problems can take a while. **Recommendations to others considering Tray.ai:** It's a all-in-one solution for workflow issues and its way cheaper than hiring a developer / third party to build a custom API its very good at minor - mid complex implementations and you'll only need some ramp-up time to get it to work, anything that is outside of the scope of Tray is enterprise-grade development. **What problems is Tray.ai solving and how is that benefiting you?** We can quickly get projects rolling to our team and deliver results without going trough heavy engineering/ phases to implement, we can put workflow placeholders to migrate content and avoid disruption to the business operations ### 22. Tray.io plays an important part in automating work processes. **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2020 **What do you like best about Tray.ai?** Tray.io has made automating processes accessible for non-technical folks like myself. **What do you dislike about Tray.ai?** The way workflows are shared with coworkers is still unreliable. You can only have personal workflows or organizational workflows (i.e. no way to share with a specific team). **What problems is Tray.ai solving and how is that benefiting you?** I have many daily processes/data syncs that I have automated, which has freed up time and enabled me to support my business partners more effectively. ### 23. Easy alternative to building a complex middleware layer **Rating:** 5.0/5.0 stars **Reviewed by:** Rob O. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Tray.ai?** Twofold 1. Engagement with the tray team allowed us to easily scope and validate that the solution we wanted to implement would be functional and practical to maintain. 2. Using the platform allowed our product team to complete the integration project in the space of a few weeks rather than requiring several months of developer time, not to mention ongoing support. **What do you dislike about Tray.ai?** Some of the tutorials could be provided via video if possible. **What problems is Tray.ai solving and how is that benefiting you?** We are solving the problem of integrating two systems that are reliant on external actions to move data around. Tray acts as a scalable middleware solution to push and pull data from one system to another, in a manner where the product team can easily swap out components without requiring a development rewrite./ ### 24. Better than an in-house integration team **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan S. | Co-Founder/CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Tray.ai?** Surface coverage for all of their API connectors is great-- you can tell they've spent a lot of time deciphering the nuances of different systems and putting it together in a way that's easily accessible. "Low code"... you could probably put together all of your workflows codelessly if you wanted, though we leverage tray.io for fairly complex processes and we end up filling gaps with their Script connector as well. The best aspect of their platform, though, would have to be their customer service. The tray team is continually available to us via support channels when we have questions, and they've helped us work through some of those complex scenarios as though they were members of our own team. **What do you dislike about Tray.ai?** Modularization and reusability of workflows could use improvement. Nearly anything is possible using their embedded platform, but sometimes steps need to be repeated across different solutions, making DRY principles challenging. **What problems is Tray.ai solving and how is that benefiting you?** Originally we set out to build integrations for all of our CRMs in-house but quickly realized that would become a burden to manage. Tray.io takes our third-party integration process down from weeks to hours. ### 25. Excellent Low-Code Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2020 **What do you like best about Tray.ai?** Simplest IPAAS to set up and learn. We compared a couple different options, and this was the simplest one to set up and get our staff running with. Priced competitively and handled everything we through at it. From integrating with warehouses, customer care, email marketing, billing, data warehousing - all of the software that runs our business. **What do you dislike about Tray.ai?** Disliked how version control currently works. They are working on a new version. **Recommendations to others considering Tray.ai:** Having a programming background is helpful but not necessary to get started with Tray.io. There are some functions that are not implemented in the pre-built connectors. If you want to use that advanced functionality or integrate with software that isn't already integrated with Tray, some knowledge of API calls (aka, reading the API documentation) is required. Most things do not require in depth technical knowledge. **What problems is Tray.ai solving and how is that benefiting you?** Integrating about 11 different pieces of software to automate our business. The first project provided efficiencies to reduce needed future customer care staff by 8 in the first three months. ### 26. A necessity to scale your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2020 **What do you like best about Tray.ai?** I love the customization Tray.io provides to its users. They don't try to put the business needs in a box. One size does not always fit all. Each business has various needs and data requirements. Text helpers and number helpers enable me to not have to depend on a 3rd party to send me the right data. It's inevitable that something will fall through the cracks. Tray allows me to be proactive in those situations. The way they handle webhooks is second to none. A few things I love: Debug (Critical to finding the gaps in automation or human errors when building complex workflows) , Branch Logic, They're far ahead of the curve over something like Zapier in regards to tree logic, UseOutput (Great for quickly mapping data sets to other applications and steps, CUSTOMER SUPPORT! They've always knocked it out of the park.... **What do you dislike about Tray.ai?** At times the app can be clunky. They don't always keep up with all their integration partners API requirements and I sometimes have to ask them to fix a few things. It's unreasonable for them to know everything about all the systems they plug into. But they've ALWAYS fixed it same day once they're aware of it! Their support team and Chat feature is amazing. **What problems is Tray.ai solving and how is that benefiting you?** We integrate with lots of various platforms. Tray is the hub of information. I've used it for Reporting, Data Transfer with Webhooks, field sales using a phone number or company name to do a database lookup for contact information. Data cleaning. Marketing Automation (pardot) application enhancements. Real-time slack notifications. ### 27. A Non-developer's Dream Integration Platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Tray.ai?** Tray.io is an amazing solution for technically savvy managers, leaders, systems owners, and operations people to connect your technology stack in more powerful ways. I'm also a fan of solutions like Zapier and Piesync for simple or more "out-of-the-box" solutions, but Tray gives you more insight, flexibility, and depth to build a custom workflow that meets your needs without developer resources. If you have some engineering time on your hands (or even basic development skills) you can do just about anything. **What do you dislike about Tray.ai?** The user interface feels like it was built by engineers, for engineers. It's not necessarily a bad thing, but it could be less approachable for people that have no development knowledge or background. There can also be a lack of intuition around some of the "Connectors" in their naming conventions and application. It's not a huge issue if you don't mind searching around in their help docs or learning through trial and error. **Recommendations to others considering Tray.ai:** Have someone technical on your team own Tray.io. It doesn't need to be a developer, but someone that has an operating knowledge of development and API basics will get far more out of the platform. **What problems is Tray.ai solving and how is that benefiting you?** Generally, I'm using Tray.io to connect just about every technology in our stack that doesn't have an existing native integration. Out internal database, HubSpot, GSuite, you name it. It's a great way to establish and maintain a "single-source-of-truth" database without investing in a ton of custom development that paralyzes you from changing settings / swapping systems in fear of breaking historic connections. ### 28. The one platform that has fundamentally changed our business. Tray.io is the best tool we have. **Rating:** 5.0/5.0 stars **Reviewed by:** Andy F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2020 **What do you like best about Tray.ai?** Tray.io has enabled us to solve every single business and data-related problem we knew we had, and hundreds that we didn't even know. Tray.io has allowed us to build systems and processes that we never would have been able to otherwise even fathom. No matter what issue we encounter, we always seem to find a way to solve it with Tray. **What do you dislike about Tray.ai?** The UI is a bit clunky and the performance can degrade when workflows are large. However, the team has been very responsive to these issues and continues to address them as they pop up. **Recommendations to others considering Tray.ai:** Any tool like this will be a lot of work to deploy and get right, none of them are simple. Take your time, learn the "language of the tool" and start building. You will build momentum as you learn. **What problems is Tray.ai solving and how is that benefiting you?** We have been able to create reports, move data around our ecosystem, and connects all of our SaaS platforms as if we had our own integration engineer. Tray.io has saved us countless hours and dollars by making otherwise impossible tasks scalable. Moreover, we are now able to gain insight into critical business intelligence that we knew we needed but were simply unable to produce with any of the other tools in our arsenal. ### 29. From Marketer to API builder in less than a month with automation critical to business growth. **Rating:** 4.5/5.0 stars **Reviewed by:** 🏄 John D. | Sr. Director, Technology Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2020 **What do you like best about Tray.ai?** Tray's user interface made it easy for me to build my first API integration to automate data flow between different systems in our martech stack. Some competitors provide out of the box integrations, but often those are rigid and don't allow for modifications based upon your unique business processes and needs. Tray let's you build the way you NEED to build. Having never built an API integration before, the idea of out of the box, no thinking required sounded nice. But I'm glad I chose Tray! As the use case evolved, I had to adjust the integration to capture and process different kinds of data to achieve our goals. Another out-of-the-box player wouldn't have been able to do this without buying more product. They're also security and compliance forward as a business and technology - which several others I evaluated were NOT. Only 17% of martech is SOC 2, Type II certified and that's a critical factor in technology we choose to use to protect the security of our clients, our data and our business. **What do you dislike about Tray.ai?** Being a laymen to API integrations (knowing the lingo but not the actual minutia of how they work) I had a bit of a learning curve. I had some help, but it was somewhat limited and had to learn on my own. BUT, that was also a factor of the deal I negotiated - I opted to learn on my own vs a fee-based support engagement. **Recommendations to others considering Tray.ai:** If you're looking for a tool which is flexible to meet your business process and provides the compliance and security your organization requires, Tray is the right choice. **What problems is Tray.ai solving and how is that benefiting you?** We've integrated systems in our martech stack to automate data flows. Doing so has freed up various marketers' time to avoid manual list processing so they can focus on other higher value functions. It has also allowed us to automate communications based upon the data being transferred, which couldn't be done reliable when lists were manually ported. ### 30. Connecting Zendesk and Expandable ERP Was Easy with Tray.io **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2020 **What do you like best about Tray.ai?** Tray seamlessly connects our customer service team using Zendesk with our Expandable ERP customer and contact master files. They update back and forth. Ben with the Tray team was a great help with initial launch and tweaks. He helped me learn how to navigate in the system. **What do you dislike about Tray.ai?** Initially there were some data field connections that did not work and took some debugging to correct. The Tray support team was quick to respond to my request for help. The system has been working flawlessly since then. **What problems is Tray.ai solving and how is that benefiting you?** The benefit for our team is communicating and connecting with our customers in a strong customer facing system that interfaces with our ERP that contains all the customer and order details but is not as strong with customer inbound contacts. ### 31. Incredibly powerful for automations **Rating:** 4.0/5.0 stars **Reviewed by:** Matt C. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2020 **What do you like best about Tray.ai?** Tray's baked in integrations with so many services, like Slack, allow for it to be an incredibly awesome tool for easily creating powerful automations for almost anything. The support for raw webhooks as triggers and raw scripting means you can implement almost anything even if there isn't a custom item in Tray for it. **What do you dislike about Tray.ai?** Really nothing, I've never had an issue with anything in Tray. Initially, understanding getting values from scripts into other items/nodes is a bit confusing but once you've established it, it becomes really powerful. **Recommendations to others considering Tray.ai:** Make use of the scripting powers within Tray, it allows you ot do awesome things! **What problems is Tray.ai solving and how is that benefiting you?** I use Tray primarily for creating automated feeds in Slack channels for all sorts of events from our systems and websites. ### 32. Tray is an extremely powerful tool for connecting platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Jen M. | Program Manager, Design Transformation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2020 **What do you like best about Tray.ai?** The platform is incredibly flexible, and their customer service is top notch. I requested a new connector for a platform we were using that wasn't currently supported by tray, and they added it quickly and then helped me set up everything I needed for my integration. **What do you dislike about Tray.ai?** The learning curve can be steep; this is especially true if you have no prior coding or logic flow experience. **What problems is Tray.ai solving and how is that benefiting you?** Integrating our development tracking (Jira) with our project management platform and our CRM. I just started working on a new integration today to sync data from our cloud data lake into Airtable. ### 33. Very pleasing experience working alongside Tray.io support team. **Rating:** 4.0/5.0 stars **Reviewed by:** Ramiro T. | Development Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2020 **What do you like best about Tray.ai?** The close support and the platforms ease of use **What do you dislike about Tray.ai?** There are still some issues working collaboratively, although progress has been made to reduce this pain point. **What problems is Tray.ai solving and how is that benefiting you?** We rely on Tray.io to integrate various services that need to share and react to data across different workflows of the company. ### 34. Great platform, great support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Tray.ai?** We like the "marketplace" approach with a number of out of the box connectors. **What do you dislike about Tray.ai?** Nothing yet. The team has been supportive and even worked with us to establish a mutually beneficial business model. **Recommendations to others considering Tray.ai:** None. **What problems is Tray.ai solving and how is that benefiting you?** Data integration and ETL across a number of systems. ### 35. Tray.io **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2020 **What do you like best about Tray.ai?** The ease of use for the platform is great. you can pick up the platform and easily understand how to implement a solution. **What do you dislike about Tray.ai?** I haven't had any dislike so far . The team has been very supportive with any question that came up. **Recommendations to others considering Tray.ai:** Great platform to utilize for the automation of business processes. **What problems is Tray.ai solving and how is that benefiting you?** Used to the system for cleansing of data . This is easily accomplished with the different nodes which are available within the platform. ### 36. User-friendly platform with big power! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2020 **What do you like best about Tray.ai?** Very user-friendly, but it has extremely deep capabilities in automation and integration. This makes it valuable to both non-techy and developers alike. It's worth a test drive if you're looking to integrate multiple cloud-based systems. **What do you dislike about Tray.ai?** There are many connectors already built out - but some are still missing. However they have been very responsive (and fast) about adding new ones. **What problems is Tray.ai solving and how is that benefiting you?** Linking our e-commerce and CRM systems. Systems communicate perfectly now and are error-free. ### 37. Flexible, powerful and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Linnea S. | B2B Marketing, E-Learning, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Tray.ai?** I've used other integration/automation tools in the past, and Tray is more powerful, easier to use and more flexible than the rest. The tool gives you a visual workflow format to plan and create your integrations and automation workflows. Not only does it give you out of the box connectors for common connections between tools like Salesforce, Intercom, Mode Analytics, AWS, and Segment, it gives you connectors for common functions like HTTP clients, scripts, booleans, loops, csv readers and more. These combined have allowed me to create custom workflows and integrations that perfectly match our tech stack and automation needs. I'm a visual learner and planner, and I'm not a full fledged developer, so Tray's visual, drag and drop workflow builder makes it easy to keep track of complex functions and flows. They also have some of the best support to work with. Overall, I highly recommend Tray for any company or team in need of a flexible automation and integration tool. It's a great platform in particular for people in technical marketing, marketing ops, growth, marketing automation and other tech adjacent roles to learn and get hands-on experience with more technical concepts and skills in order to power their work in ways that previously only developers and engineers could facilitate. **What do you dislike about Tray.ai?** They are scaling and adding features quickly, so I'm sure it's in the works, but sharing workflows that have user-level authentication steps with teammates can be tricky. It's more secure, and I prefer secure workflows over faster sharing, it's just a little quirk. **What problems is Tray.ai solving and how is that benefiting you?** We've been able to automate much of our manual data processes -- Intercom for example doesn't have a programmatic way to get message and conversation data out of the product for further investigation -- and some GDPR processes, which has saved us a ton of time. We've also been able to automate our segmentation and audience building on the marketing automation side, so we can automatically enroll users in the most relevant communications based on current data and preferences. ### 38. So much flexibility to automate annoying tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2020 **What do you like best about Tray.ai?** I have used automation software before but Tray.io really does give you ultimate flexibility and cover so many more use cases. **What do you dislike about Tray.ai?** You do need to have a basic understanding of JSON/ reading outputs so sometimes hard to upskill someone to use it. **What problems is Tray.ai solving and how is that benefiting you?** Automating manual tasks and increasing productivity within our teams. ### 39. Great tool for system integration and data orchestration **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2020 **What do you like best about Tray.ai?** Ease to integrate APIs and move data around. **What do you dislike about Tray.ai?** Sometimes it's difficult to re-organize the connector since the screen doesn't scroll automatically when you're dragging them. **Recommendations to others considering Tray.ai:** Don't hesitate to contact Tray's support if needed. They're amazing. **What problems is Tray.ai solving and how is that benefiting you?** System integration, data ingestion, data orchestration. ### 40. Endless Possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2020 **What do you like best about Tray.ai?** The support, ease-of-use, limitless possibilities **What do you dislike about Tray.ai?** Nothing I can think of at this time, which is a good sign **Recommendations to others considering Tray.ai:** If you can't figure something out, ASK! The support is unrivaled. **What problems is Tray.ai solving and how is that benefiting you?** We are able to solve many challenges and connect solutions that don't have direct integrations with each other in a way that is easy to manage ### 41. An auto-magic, easy to use joy to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2019 **What do you like best about Tray.ai?** I find Tray extremely intuitive and, perhaps more importantly, more powerful to use relative to other automation tools. That's not to say there isn't a learning curve, however I think that's worth it given that once you get a base understanding of its various utilities, you can really begin to see a multitude of interesting automation use cases that can help many different teams across an organization. **What do you dislike about Tray.ai?** I wish it was easier to take component parts from other workflows and copy them over, this would make the build process much faster I believe. **Recommendations to others considering Tray.ai:** Make sure that you have a semi-technical end user to administer it. That doesn't need to be an engineer per-see, just someone who is comfortable with technical concepts. **What problems is Tray.ai solving and how is that benefiting you?** ETL'ing customer attributes from our data warehouse to marketing automation systems, automating GDPR deletion requests, powering simple chat bot responses with Intercom, pulling data from SaaS solution and putting it in data warehouse, sending customer lifecycle messages using data in our warehouse (which we can't/don't wan't to put in our marketing automation systems) ### 42. Tray.io helps our process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Tray.ai?** how easy it is to sync with salesforce and fill out forms **What do you dislike about Tray.ai?** sometimes that tray will go down and not let us uplaod **Recommendations to others considering Tray.ai:** it works and it helps **What problems is Tray.ai solving and how is that benefiting you?** projects working hand in hand with salesforce ### 43. The glue that binds everything together **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin D. | Senior Solutions Architect, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Tray.ai?** Infinite possibilities to automate. Every day another use case appears that this offering was the best choice for our area of the business. My problem now is not having enough hours in the day to complete all of them. Everyone who has spent time in their platform has fallen in love with it. **What do you dislike about Tray.ai?** Teaming capabilities are currently lacking but there is a release slated soon that will address this. Once this is in place, it will be a lot easier to share workflows and administer a large group of people. **Recommendations to others considering Tray.ai:** You'll regret not signing up faster. Ask for Brian. **What problems is Tray.ai solving and how is that benefiting you?** Automating dozens of operational headaches through Tray workflows. We're becoming a lot more efficient and precise. In the past, a lot of problems were solved by using Excel and batch updates into systems. Now, we're doing direct queries to databases through Tray and pushing them into host systems directly, skipping a long and arduous process of data cleansing through Excel. ### 44. Tray has allowed us to build out a full scale email marketing campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Kodie C. | Marketing Manager, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Tray.ai?** The ability to tap into our database and utilize any event to trigger an event with no engineering resources needed. **What do you dislike about Tray.ai?** No multi user accounts (yet), need to know basic SQL to get the most use out of the product, starter plan comes with limited CSM support however they have been EXTREMELY accommodating. **Recommendations to others considering Tray.ai:** Most tech companies prefer to stay lean and not employ lots of people. But with this comes a lack of engineering resources. If you can't afford to dedicate an engineer to your marketing team, Tray can be a great replacement. They can operate at a large or small scale and will be cheaper than a full time hire. **What problems is Tray.ai solving and how is that benefiting you?** With no engineering resources we have not been able to utilize any of marketing automation software that exists. This allows us to integrate with any of these platforms as well as keep our app lightweight because we no longer have to integrate an SDK. Within 1 week you can be up and running with pretty much any connector of your choosing. ### 45. Tray.io automates event management workflow for 65,000 person healthcare organization. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew D. | Adjunct Professor, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Tray.ai?** I’m happy that we found Tray. The solution works flawlessly, the customer support is great, and the continued innovation will help us automate more in years to come. Now we have 75 staff members using the solution to automate management of all our community outreach efforts across all of our facilities. **What do you dislike about Tray.ai?** We’re extremely busy at Northwell Health and sometimes I don’t have the bandwidth to add high complexity workflows in Tray myself. In that situation, I request a new configuration consulting project which Tray takes care of. It’s just a trade-off between time and resources that most growing organizations need to make. **Recommendations to others considering Tray.ai:** Tray.io is a flexible platform with many possibilities. If you’re not sure how to go about automating workflows, just talk to one of their customer success engineers. They are very helpful and can provide ideas on how to get your specific integration done. **What problems is Tray.ai solving and how is that benefiting you?** With Google Forms, Asana, and Tray.io, our team stays on track, communicates more efficiently and effectively, and can access historical data to help us understand how best to support an event. It’s definitely streamlined and improved our process. • Automatically creates projects and tasks in Asana from event data submitted via Google Forms • Populates fields in Asana for the appropriate hospital from Google Forms data • Improves efficiency, communication, and collaboration ### 46. Zapier on Steroids! **Rating:** 5.0/5.0 stars **Reviewed by:** Seth F. | Founder + Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Tray.ai?** Infinite flexibility—Tray.io can connect with any endpoint of any REST API and perform transformations, conditionals, and other complex functions with reliability and ease. I've used it to help clients realize super complex automation tasks with incredible budget efficiency, and without needing to rely on prebuilt integration endpoints. Endless conditionals — unlike Zapier and other cloud service automation platforms, Tray lets you create many branching if/then conditions, enabling you to combine multiple scenarios (which would otherwise require a number individually setup flows) into one super powerful flow. This saves both time and resources. Wonderful consulting support — for times when the automation I'd like to achieve is a bit over my own head, Tray's business services team is there to help me and my clients make it happen. They're smart, super capable, and highly committed to getting the job done. I can't speak highly enough about this aspect of their business. Incredible reliability — in the 18 months that I've been working with Tray, they've only very rarely down or fallen out of sync with my cloud services. And when that has happened, they've been willing to step in and help right the problem. This is a HUGE benefit of their offering. **What do you dislike about Tray.ai?** Tray's UX can be a bit daunting and difficult for non-developers, and it lacks a pure command-line UX which some developers prefer. However, Tray's consulting services help counterbalance those limitations by helping establish your desired flow, and anyone scrappy can then take that work and clone it or tweak it as desired. **Recommendations to others considering Tray.ai:** Tray is the way to go if you... - Can't access the specific API endpoint you need via Zapier or a similar service - Need to implement logic for both sides of a conditional filter in your flow - Need hands-on support getting a complex flow up and running **What problems is Tray.ai solving and how is that benefiting you?** - Complex roll-ups of Intercom user data into company profiles - Automated aggregation of Intercom company and user data into powerful metrics - Automated enrichment of email addresses via Clearbit - Automated generation of URL2PNG screenshots triggered by new posts in a web service - Automated detection of new posts on an open data service (Socrata) and generation of corresponding new posts on a community platform (Discourse) ### 47. Tray binds all our enterprise applications together with precision and ease. **Rating:** 4.5/5.0 stars **Reviewed by:** Stuart M. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2017 **What do you like best about Tray.ai?** Fitting somewhere between Zapier and Mulesoft, Tray is the glue that holds our business together. Without it we could not leverage the large investment we've made in products such as Zuora, Salesforce and Marketo. The interface is easy to use, the debugging information is mostly available and they're definitely heading in the right direction with features such as alerts and more connectors. They always respond to feedback and their support team is great. **What do you dislike about Tray.ai?** More connectors and more comprehensive features in some of the connectors we use most such as Marketo and Zuora would be helpful. The debugging has regressed from its previous incarnation but I'm assured that they are working diligently on rectifying and improving this. **Recommendations to others considering Tray.ai:** Make sure the connectors they have suit your requirements. **What problems is Tray.ai solving and how is that benefiting you?** We run a large enterprise stack of applications at Karbon and their integration with each other is key to their success. Tray ensures everything continues to run smoothly, reducing manual overhead and administration. ### 48. Automation between Salesforce and Asana **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur B. | Systems Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2017 **What do you like best about Tray.ai?** Tray service and professional service - did all the necessary integration. Very professional team. **What do you dislike about Tray.ai?** Probably the only disadvantage is the complexity of the management system. Managing the flows looks complex to me, but on the other hand, only with the complexity we managed to reach the required automation. **Recommendations to others considering Tray.ai:** Tray is Zapier on steroids. It has all the integrations, and it can automate any process since workflows are fully customizable. Our goal was to auto create Asana project from Salesforce opportunities and we achieved it very easily and quickly. No other that we tested managed to that. The complex part was to sync back Asana updates to Salesforce - with Tray it was very easy. **What problems is Tray.ai solving and how is that benefiting you?** Combine Salesforce and Asana systems in order to have a more organized technical sales process. As a result of Tray, we're able to manage complex sales process in Asana project management tool and not in Salesforce. ### 49. Works Well, Technical, But Powerful **Rating:** 3.5/5.0 stars **Reviewed by:** Alex B. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Tray.ai?** We have used services like Zapier to accomplish automation, but Tray.io has a very specific set of features that Zapier is unable to compete with. You are able to have loops in Tray, which allows you to do things like "sync all phone calls from RingCentral to CRM (ProsperWorks)". Something like that which you are not very easily able to do in Zapier. It definitely has its place in the space. **What do you dislike about Tray.ai?** Pricing. It's not at all SMB friendly. Forcing of a minimum of 5 workflows and starting prices of $150+ per workflow per month is a bit outrageous. Also, the UI is a bit technical. Comparing the UI/UX to something like Zapier, you are less likely to have a random person at the company set up a workflow to solve a problem. There is a lot of logic that goes into building a good workflow and even for someone very technical (a programmer like me), there are times which I get a bit overwhelmed and confused. **Recommendations to others considering Tray.ai:** If you are a larger company and can justify the pricing, it should be able to solve some of your automation needs. **What problems is Tray.ai solving and how is that benefiting you?** Syncing of data across platforms and triggering automatons between actions. An example of this is logging all phone calls from our VoIP provider over to our CRM. You can also use it for syncing backups via API to Google Sheets for your CRM and more. New problems come up every day when consulting for our clients. Different businesses will use the product differently because it is more like "connective glue" for your SaaS services than it is a "SaaS" on its own. ### 50. Powerful tool for Real-Time Data, Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2017 **What do you like best about Tray.ai?** Tray's debug interface gives you instant feedback as you are building workflows, this allows you to build powerful processes much more quickly than other tools. **What do you dislike about Tray.ai?** Like the other reviewer said, it can take some time to get a grasp on how Tray workflows can be used. My advice is start small with some of their existing use cases, and after some trial and error you will likely be coming up with a lot more ways to use Tray. **Recommendations to others considering Tray.ai:** Don't be afraid to dig around in the UI and build test workflows in order to get a grasp on Tray's capabilities. Leverage their customer service, they're extremely helpful and responsive. **What problems is Tray.ai solving and how is that benefiting you?** For us, Tray.io solves two critical business challenges: 1. Real-Time updates on 2 million+ customer records in 3rd party Email and marketing systems - Using Tray connectors, we're able to stream important customer activity from our core platform to 3rd party tools like Salesforce, Marketo and others, where we can respond to it instantly. Tray receives, transforms, routes and batches 15million plus messages a day with no problems. Their interface allows us to make updates and changes on the fly without involvement from engineering. 2. New Levels of Marketing Automation - By automating a lot of the marketing drudgery with Tray workflows, our Marketing team is able to focus on more strategic and impactful work. We spend much less time doing repetitive work like uploading audience CSV's, exporting results, moving or joining data from multiple systems, etc... ## Tray.ai Discussions - [Is there a plan to suppot several environments? Like staging, qa, production?](https://www.g2.com/discussions/tray-io-is-there-a-plan-to-suppot-several-environments-like-staging-qa-production) - 1 comment, 1 upvote - [Performance, related to process a lot of data is something that we can improve taking more machine resources in our contract?](https://www.g2.com/discussions/performance-related-to-process-a-lot-of-data-is-something-that-we-can-improve-taking-more-machine-resources-in-our-contract) - 1 comment, 1 upvote - [Can there be a solution to break loop in bi-directional workflows?](https://www.g2.com/discussions/can-there-be-a-solution-to-break-loop-in-bi-directional-workflows) - 1 comment, 1 upvote - [Support?](https://www.g2.com/discussions/support-b843ff9e-a19e-43ea-bd5a-795bf95cca36) - 2 comments, 1 upvote - [For business people?](https://www.g2.com/discussions/for-business-people) - 1 comment, 1 upvote - [View Tray.ai pricing details and edition comparison](https://www.g2.com/products/tray-ai/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+14%3A50%3A34+-0500&secure%5Bsession_id%5D=7dcecd0d-eec5-4463-9e86-3b14dbc8399f&secure%5Btoken%5D=e8fd5809755d06f4805ffde4d6b08287e8a5a283855ce7699ecf9754f68aca05&format=llm_user) ## Tray.ai Integrations - [Slack](https://www.g2.com/products/slack/reviews) ## Tray.ai Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Data** - Data Processing - Data Sources - Integration - Real-Time Processing **Management** - Reporting - Auditing **Development** - API Testing - Data Security - Orchestration - Scalability **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture - Data Connectors - QuickBooks Integration - Active Directory Integration - Cloud Data Integration - ERP integration - Third-Party Integrations - Social Media Integration - Accounting Integration - Website Integration **Data** - Scalability **Integrations** - Integration Breadth - Data Processing - Ease Of Integration **Customization - AI Agent Builders** - Natural Language Configuration - Tone Customization - Security Guardrails - API Security - Data Security - Authentication **API Construction** - API Testing - Data Security - Orchestration - Scalability **Analytics** - Reporting & Analytics **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Collaboration** - Design Management - Access Control - Visibility **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management - Data Management - Document Management - Workflow Management - Application Management - Transaction Management - Metadata Management - Integrations Management - Data Storage Management - User Management - Payroll Management - Email Management - Integration Management - Help Desk Management - HR Management - eCommerce Management - Sales Management **Development** - Low-Code - Customization **Support** - Documentation - Professional Support - Community Support **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation - Multimedia Support - Multi-Modal Input Support **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway - Performance Monitoring - Real-Time Monitoring - Version Control **Security** - Data Encryption - Security Standards - Communication Protocol - SSL Security **Security** - Authentication - Compliance **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Data Integration** - App Integration - Data Transformation - Plugins - Real-Time Data **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI - Real-Time Data - Data Capture and Transfer **Management** - Third-Party Apps - White Labelled - Workflow - Self-Service - Monitoring - Notification **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration - Third-Party Integrations **Additional Functionality** - Search/Filter - Document Management - Developer Portal - Activity Tracking - API Governance - API Design - API Lifecycle Management - Compliance Management - Application Management - Dashboard - Usage Tracking/Analytics - Data Mapping - Reporting/Analytics - AI Copilot - Rules-Based Workflow - Generative AI - Data Import/Export - Self Service Portal - Multiple Data Sources - Data Connectors - Drag & Drop - Testing Management - User Management - Data Synchronization - Real-Time Reporting - Database Support - Workflow Management - Access Controls/Permissions **Additional Functionality** - Version Control - Scalability - Personalization - Data Extraction - Webhooks - API - Natural Language Processing - Fallback Handling - Drag & Drop - Multiple LLM Models - Built-in AI Assistant - Automated Testing - Data Governance - Collaboration Tools - Pre-built Templates - Agent Design Tools - Deep Learning - Model Training - Analytics - Single Sign On - Debugging - Deployment Management - Proactive Error Detection **Deployment ** - Hybrid - Cloud to Cloud **Application Integration** - Third Party - Scalability - Workflow Automation - Connectivity **Additional Functionality** - Real-Time Updates - Search/Filter - Reporting/Analytics - Data Warehouse - Data Import/Export - ETL - Generative AI - Data Visualization - Access Controls/Permissions - Database Support - Alerts/Escalation - Event Logs - Dashboard - Data Synchronization - Monitoring - Widgets - Real-Time Reporting - API - Multiple Data Sources - Activity Tracking - Drag & Drop - Automated Scheduling - Configurable Workflow - Data Aggregation and Publishing - Data Extraction - Mobile Access - AI Copilot - Web Services - Real-Time Analytics - SMS Messaging - Point of Sale (POS) - CRM - Dashboard Creation - Activity Dashboard - Event Tracking - AI/Machine Learning - Data Quality Control - Accounting - Ad hoc Reporting **Building Reports** - Data Transformation - Data Modeling - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management ## Top Tray.ai Alternatives - [Workato](https://www.g2.com/products/workato/reviews) - 4.7/5.0 (748 reviews) - [Boomi](https://www.g2.com/products/boomi/reviews) - 4.4/5.0 (455 reviews) - 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