1. [Home](https://www.g2.com/) 2. ... 3. [Mortgage CRM Software](https://www.g2.com/categories/mortgage-crm) 4. [Trail CRM Discussions](https://www.g2.com/products/trail-crm/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b51eb2eb4248de1c9066c36881da9819/trail-crm.jpg "Product Avatar Image") ](/products/trail-crm/reviews) [ Trail CRM ](/products/trail-crm/reviews) (2)4.8/5 Trail CRM is a comprehensive customer relationship management platform specifically designed for mortgage, insurance, and financial advisers. It streamlines client interactions and sales processes, enabling advisers to focus more on delivering quality advice and less on administrative tasks. With a user-friendly interface accessible across desktops, tablets, and mobile devices, Trail CRM ensures seamless communication and efficient management of client relationships. Key Features and Functionality: - Online Client Interactions: Facilitates all client interactions online, allowing advisers to engage with clients remotely and securely. - Branded Client Portal: Offers a customizable portal branded to the adviser's business, enhancing client trust and recognition. - Document Management: Simplifies the collection and management of supporting documents through secure online requests. - Sales Tracking: Enables assignment of leads and monitoring of sales opportunities, keeping sales progress transparent and organized. - Team Management: Allows creation of broker teams, assignment of specific responsibilities, and efficient management of business operations. - Performance Metrics: Provides reporting on key sales metrics to help improve conversion rates and overall performance. - Compliance Support: Ensures adherence to compliance and audit processes with fixed advice procedures and automated servicing events. - Email Integration: Integrates with Gmail and Outlook to automatically store email communications within client profiles for compliance purposes. - Data Management: Maintains a single, up-to-date database for all client information, reducing redundancy and ensuring accuracy. Primary Value and Solutions Provided: Trail CRM addresses the common challenges faced by financial advisers, such as administrative overload, compliance complexities, and client engagement inefficiencies. By automating routine tasks, centralizing client data, and providing tools for effective team and sales management, Trail CRM enhances productivity and profitability. It empowers advisers to deliver high-quality, compliant advice efficiently, ultimately leading to improved client satisfaction and business growth. Show More * * * ### 100.0 Nps Score Already have Trail CRM? ### All Trail CRM Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Trail CRM used for? ](/discussions/what-is-trail-crm-used-for) What is Trail CRM used for? [ Mortgage CRM Software ](https://www.g2.com/tags/mortgage-crm-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Trail+CRM+questions+and+get+answers+from+expert+users+in+our+Trail+CRM+Discussions+section.&title=Trail+CRM+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrail-crm%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Trail+CRM+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrail-crm%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrail-crm%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Trail+CRM+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrail-crm%2Fdiscuss%0aAsk+Trail+CRM+questions+and+get+answers+from+expert+users+in+our+Trail+CRM+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Trail+CRM+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrail-crm%2Fdiscuss%0aAsk+Trail+CRM+questions+and+get+answers+from+expert+users+in+our+Trail+CRM+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/trail-crm/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b51eb2eb4248de1c9066c36881da9819/trail-crm.jpg "Product Avatar Image") ### Have you used Trail CRM before? Answer a few questions to help the Trail CRM community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrail-crm%2Fdiscuss%3Fsmall_ask%3Dtrail-crm) No