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TrafficZoom

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TrafficZoom is a traffic analytics platform that provides reliable, address-specific traffic data and demographic context for location-based decisions. It solves the problem of outdated, sparse, or aggregated across multi-mile segments traffic counts. Unlike conventional sources that report traffic volumes averaged across long roadway segments, TrafficZoom delivers traffic counts and socio-economic metrics down to 15 ft so your site evaluations, impact studies, and trade-area analyses reflect what is actually happening at the location of interest. Key Capabilities: - AADT - Truck Percentage - Hourly traffic volumes - Weekly traffic distribution - Monthly traffic fluctuations - Traffic demographics - Automated site selection - algorithmic scoring and ranking of candidate sites for retail expansion based on traffic exposure and demographic fit.

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