1. [Home](https://www.g2.com/) 2. ... 3. [Click Fraud Software](https://www.g2.com/categories/click-fraud) 4. [TrafficGuard Discussions](https://www.g2.com/products/trafficguard/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f1a3cd3dfad17eed346ea9b80b48fe6/trafficguard.png "Product Avatar Image") ](/products/trafficguard/reviews) [ TrafficGuard ](/products/trafficguard/reviews) (34)4.4/5 Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. See how much you're losing: dash.trafficguard.ai/signup TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). Show More * * * ### 50.0 Nps Score Already have TrafficGuard? ### All TrafficGuard Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is TrafficGuard PPC Protection by TrafficGuard used for? ](/discussions/what-is-trafficguard-ppc-protection-by-trafficguard-used-for) What is TrafficGuard PPC Protection by TrafficGuard used for? [ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software)[ Click Fraud Software ](https://www.g2.com/tags/click-fraud-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+TrafficGuard+questions+and+get+answers+from+expert+users+in+our+TrafficGuard+Discussions+section.&title=TrafficGuard+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrafficguard%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=TrafficGuard+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrafficguard%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrafficguard%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=TrafficGuard+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrafficguard%2Fdiscuss%0aAsk+TrafficGuard+questions+and+get+answers+from+expert+users+in+our+TrafficGuard+Discussions+section.) 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Answer a few questions to help the TrafficGuard community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftrafficguard%2Fdiscuss%3Fsmall_ask%3Dtrafficguard) No ## Top Contributors in TrafficGuard 1 ![Wijbren v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wijbren v.") WV Loading... ### [Wijbren v.](https://www.g2.com/users/wvantuinen "Wijbren v.") Head of Marketing 1 pt