--- title: TrafficGuard Reviews meta_title: 'TrafficGuard Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how TrafficGuard works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 34 scale: '5' date_modified: '2026-06-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # TrafficGuard Reviews **Vendor:** TrafficGuard **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.4/5.0 **Total Reviews:** 34 ## About TrafficGuard With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs. We're proudly part of Adveritas, listed on the Australian Stock Exchange (ASX:AV1) ## TrafficGuard Pros & Cons **What users like:** - Users value the **intuitive analytics and automated detection** of TrafficGuard, leading to significant savings on ad budgets. (1 reviews) - Users value the **automation** in TrafficGuard, simplifying traffic detection and significantly reducing manual intervention and ad spending. (1 reviews) - Users value the **excellent customer support** provided by TrafficGuard, enhancing their overall experience and satisfaction. (1 reviews) - Users appreciate the **intuitive dashboard** of TrafficGuard, making it easy to track and manage campaign performance. (1 reviews) - Users find the **easy setup** of TrafficGuard straightforward, complemented by excellent support from the team. (1 reviews) - Fraud Detection (1 reviews) - Users value the **user-friendly interface and automated detection** of TrafficGuard, enhancing PPC campaign performance effectively. (1 reviews) - Intuitive (1 reviews) - Partnerships Management (1 reviews) - Protection (1 reviews) **What users dislike:** - Users find the **complex features** of TrafficGuard challenging and time-consuming to navigate initially. (1 reviews) - Users find the initial setup of TrafficGuard to be **complex and time-consuming** , impacting their overall experience. (1 reviews) - Users find the **complexity and time-consuming setup** of TrafficGuard challenging, especially with its high pricing. (1 reviews) - Users find the pricing of TrafficGuard to be **bit high** , making it a costly option for some individuals. (1 reviews) - Users find the **implementation complexity** of TrafficGuard to be time-consuming and challenging during initial setup. (1 reviews) - Learning Curve (1 reviews) - Time-Consuming (1 reviews) - Time-Consumption (1 reviews) ## TrafficGuard Reviews ### 1. Es una solución confiable para prevenir el fraude publicitario. **Rating:** 4.0/5.0 stars **Reviewed by:** Olga S. | Gios, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2025 **What do you like best about TrafficGuard?** This text is already in English and does not require translation. **What do you dislike about TrafficGuard?** It was a bit complex and time-consuming at the beginning for me. And the pricing was a bit high. **What problems is TrafficGuard solving and how is that benefiting you?** It prevents fraudulent clicks, ensuring that our advertising budget is spent effectively and on genuine users. This improves return on investment (ROI), and we are gaining valuable insights to optimize our campaigns. ### 2. Great services **Rating:** 5.0/5.0 stars **Reviewed by:** Vitalii Z. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about TrafficGuard?** Solution for frod traffic in Google Ads. Uniqe solution for big problem in industry of US **What do you dislike about TrafficGuard?** Not dislike. All right. Good experience. **What problems is TrafficGuard solving and how is that benefiting you?** Bots are really spent our money. And TrafficGuard minimize cost for 30% ### 3. Great and safe **Rating:** 2.5/5.0 stars **Reviewed by:** Stefan G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2025 **What do you like best about TrafficGuard?** It is secure, and it had very fast updates **What do you dislike about TrafficGuard?** Things are great around here, nothing to report **What problems is TrafficGuard solving and how is that benefiting you?** They keep me secure ### 4. One of the best fraud protection software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about TrafficGuard?** Very easy to set up and has great support from the team. **What do you dislike about TrafficGuard?** I think it takes a little getting used to it, but after that, you never look back. **What problems is TrafficGuard solving and how is that benefiting you?** It helps us getting make better decisions by looking at real numbers of clicks. ### 5. Useful product, though monthly reports are not always on time, and ROI is based on estimates **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about TrafficGuard?** It helps us with reducing ad spent on returning users, mostly in our branded campaign. The shadow campaign gives a good indication on how effective the exclusion rules are, helping to further optimise. Platform itself is easy to use and easy to set up, onboarding was helpful. The support is very friendly and helpful. **What do you dislike about TrafficGuard?** So far the support has been good, though going into the new year we got behind with our monthly reports, leading to my feeling that sometimes we're not on top of our performance. Also I find it a limitation that we can't figure how many clicks it takes in our branded campaign before people on average convert. This could help us massively in determining what click thresholds we use and base this of a CPA. I'd also like to get better reports on what happened to the excluded users, what share of these people still finds their way through organic/direct/shadow campaigns is still a blackbox and can only be analysed on user-level. **What problems is TrafficGuard solving and how is that benefiting you?** It helps reducing ad spend on returning users, allowing us to reduce ad cost or spend more money on new users. ### 6. PPC and Mobile Fraud prevention improvements have been excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Timi A. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about TrafficGuard?** The tool's effectiveness and the on-hand team. For both our PPC and Mobile Fraud prevention efforts TrafficGuard has proven itself to be incredibly useful at improving our fraud levels across this activity, while also being relatively easy to set up. As for the team, they provide excellent customer service, and are on hand to help with our integration needs, educating partners and wider team members, and any general inquiries. **What do you dislike about TrafficGuard?** It's a shame that on the mobile side the links aren't compatible with all media buying platforms. It would be great if solutions can be found for some of the platforms where wrapping a TG domain link around an MMP link isn't currently possible. **What problems is TrafficGuard solving and how is that benefiting you?** Our problem has been two fold: On PPC we wanted to prohibit returning users from clicking on branded ads and 'wasting' our marketing budgets by driving up the CPCs, and on Mobile we need to tackle the high amounts of bot and malware traffic that increases our MMP costs and also leads to source misattribution. ### 7. User-Friendly Interface and Efficient Ad Fraud Prevention **Rating:** 4.0/5.0 stars **Reviewed by:** Sara M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about TrafficGuard?** Onboarding went smooth with good explanations and help from our account manager. User-friendly interface which makes it easy to unvocer insights for our PPC campaigns. Also like how TrafficGuard efficiently tackles ad fraud and invalid traffic, allowing us to allocate our marketing budget more effectively. It's a valuable tool for enhancing campaign performance and ensuring our resources are used wisely. **What do you dislike about TrafficGuard?** Some things are still some kind of black box for me **What problems is TrafficGuard solving and how is that benefiting you?** mitigating ad fraud and invalid traffic which enables extra campaign budget. ### 8. Great experience with TrafficGuard **Rating:** 4.5/5.0 stars **Reviewed by:** Kinnari V. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2023 **What do you like best about TrafficGuard?** We rely on TrafficGuard to monitor our daily traffic and prevent wasting money on invalid clicks and traffic. I particularly appreciate the detailed campaign report, which provides valuable insights on keywords and potential threats. **What do you dislike about TrafficGuard?** It would be great if we could monitor other platforms for invalid clicks and traffic, such as Microsoft Bing and social channels. Having a trafficking report for social and other search channels would increase our ROI. **What problems is TrafficGuard solving and how is that benefiting you?** We have found TrafficGuard to be extremely beneficial. We utilize the reports provided by TrafficGuard to evaluate our search campaigns and determine the cost per click value. The keywords report has been particularly useful in identifying low ROI and invalid clicks. Additionally, the new shadow campaigns strategy introduced by TrafficGuard has provided an unparalleled level of search campaign prevention, resulting in significant budget savings and a 30% reduction in wastage. Furthermore, we are utilizing the mobile App Analytics feature to monitor our app campaign placement. ### 9. My TrafficGuard Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Nathalia C. | Estagiária de Mídia, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about TrafficGuard?** The platform is easy to use and the support is very good. Easy use helps you understand the data and visualize it in a practical way. **What do you dislike about TrafficGuard?** There are some usabilities that are not available. Example: Supermetrics **What problems is TrafficGuard solving and how is that benefiting you?** We are better understanding how the invalid traffic part works, and it is bringing good results, such as better targeting of our budget. ### 10. Seamless integration & Great results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about TrafficGuard?** We recently onboarded trafficguard to prevent fraudulent activity in our PPC accounts. From the first introduction the team provided great support and answered all queries relating to their service allowing us to implement the service seamlessly into our existing PPC infrastructure. Since then we have seen great results as PPC bounce rates reduced and conversion rates have increased, and we are able to utilise all the great reporting features the platform provides in order to quantify calculable ROI to the business. **What do you dislike about TrafficGuard?** Would like to understand more about how they categorise and define a valid click from an invalid click **What problems is TrafficGuard solving and how is that benefiting you?** Reducing returning/non-incremental traffic to save on our PPC costs and allow us to reduce CPA's and increase conversion rates ### 11. Less wasted ad spend via Trafficguard **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel d. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about TrafficGuard?** The reduced lost ad spend and easy of use of the tool. **What do you dislike about TrafficGuard?** The setup took some time to get everything to work correctly. **What problems is TrafficGuard solving and how is that benefiting you?** We have a lot of clickbots worldwide who are visiting our site via the Ads we published. Now we have decreased the spend on Google Ads with fake clicks. ### 12. Great product and onboarding experience **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Senior Manager - Performance Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about TrafficGuard?** The category experience shown by the team has been exceptional. They were able to foresee our painpoints and cater for them with a really easy to use product with an even easier to use self-service platform. The post sales support and regular proactive reviews have also been really useful. I've had prior experiences with different tech where they do a great job selling, but don't follow up as much to make sure you are maximising everything available to you. **What do you dislike about TrafficGuard?** So far I'm yet to see many downsides. We only brought on the product 8 weeks ago and everything has been running smoothly. **What problems is TrafficGuard solving and how is that benefiting you?** In the wagering/online gaming industry, there is a lot of click fraud, often resulting from repeat users coming back to your website and using your Google ad as a gateway. Because of the category sensitivity, Google doesn't allow you to use first party data and exclude these users or bid differently - this is where Traffic guard has really helped minimise excessive clicks from repeat users. ### 13. Great technology that helps to reduce Ad fraud. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about TrafficGuard?** As a heavy spender on Google Search Ads, TrafficGuard helps us to detect fraud and reinvest the budget by blocking those frauds. This has helped to drive down our CPA and improve ROAS. The Account Manager will do quarterly reviews and provide recommendations. **What do you dislike about TrafficGuard?** It can be complicated to understand all the terminologies they use. **What problems is TrafficGuard solving and how is that benefiting you?** Reduction of invalid traffic, and the budget being reinvested in our paid search campaigns which helped to reduce CPA. ### 14. One of the best fraudulent traffic tools out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about TrafficGuard?** TrafficGuard has saved our clients thousands by preventing fraudulent traffic. We're able to make continous campaign optimisations backed by data and plan future activity knowing it's going to perfrom based on historical campaign performance. Our customer support team is also amazing at brining us insights we may have missed, and letting us know what's up and coming in terms of beta features. **What do you dislike about TrafficGuard?** It's difficult to pinpoint what we dislike about Traffic Guard as a business as it's genuily one of the best investments we've made as an agency. One feature that would be useful to see on the platfrom is benchmarking data for specific sectors so that we could review how we rank against competitors. **What problems is TrafficGuard solving and how is that benefiting you?** Preventing and detecting fraudulent traffic ### 15. TrafficGuard is a great product and an even better team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about TrafficGuard?** The depth of the product is fantastic. TrafficGuard does a great job of doing a complex task and making it look easy. Their analysis is spot-on and serves our use case very well. On top of that, the team members we work with, Jonathan and Matt, are really helpful. They spent time with us, understanding what we do and what aspects of their products we could use. What we really liked about them is that the experienced team was able to divide the work we had to put in (and they had to put in) into small tasks and phases, and before we knew it, the integration was done! Overall, they are very friendly people and a great product! **What do you dislike about TrafficGuard?** Nothing to dislike, to be honest. Initially, the product can seem a bit overwhelming, but TrafficGuard is dealing with a dynamic and challenging industry. Getting used to their offering does not take time; get a hold of their dashboard, and the rest flows from there! **What problems is TrafficGuard solving and how is that benefiting you?** TrafficGuard helps us ensure that we play a small role in addressing the challenges plaguing the broader ad tech industry. Using TrafficGuard we are able to determine instances of ad fraud and prevent potential losses. ### 16. Save your advertising money with this amazing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmeet S. | Google AdWords (PPC) Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about TrafficGuard?** I recommend this tool for anyone running Google Ads Campaigns, as it blocks unwanted clicks that are otherwise hard to detect and saves a lot of advertising money. This tool is simple to use and is available at an affordable price which is amazing! **What do you dislike about TrafficGuard?** The initial setup took some time as I had to take the help of their support team. But once it was done, everything worked well. It would be great to introduce some faqs or initial setup guidelines to assist new users with quick installation & configuration. **What problems is TrafficGuard solving and how is that benefiting you?** Having the option to block unwanted clicks automatically is very helpful. It saves significant budget for our ad campaigns which can be utilized to run other campaigns. ### 17. Saving campaign money with practicality **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about TrafficGuard?** The platform is very intuitive to understand which campaigns have the most invalid clicks. It also allows the blocking of IP addresses that are generating invalid clicks and wasting the campaign's money. **What do you dislike about TrafficGuard?** The platform does not yet allow the mass submission of IP address lists for blocking. Thus, I cannot scale the blocking of fraudsters' IPs; it needs to be done manually. **What problems is TrafficGuard solving and how is that benefiting you?** With Traffic Guard, it was possible to map the IPs and campaigns that have the most invalid clicks, allowing us to save on campaign expenses by blocking the IPs. ### 18. The team go above & beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about TrafficGuard?** While the platform & product are incredibly valuable for the business, we've been blown away by the level of support we've received from TrafficGuard - from onboarding to the monthly check ins, we've received such wonderful service from day one. **What do you dislike about TrafficGuard?** We've not found anything we dislike about TrafficGuard yet! **What problems is TrafficGuard solving and how is that benefiting you?** One of the bigger problems we've encountered is having people use our ads as a 'front door' to the website - we've been able to eliminate this issue quickly & easily. ### 19. Slow start but beginning to get going **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about TrafficGuard?** I like that they help with building links for tracking on Google ads and the platform is easy to use. **What do you dislike about TrafficGuard?** The time it can take to verify the data. **What problems is TrafficGuard solving and how is that benefiting you?** We have a lot of brand traffic on our google ads and traffic guard is helping to prevent click fraud saving us money on CPA's. ### 20. Works well and does what it says it does **Rating:** 4.5/5.0 stars **Reviewed by:** Flame R. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about TrafficGuard?** A good dashboard to see how our campaigns are performing and what steps trafficguard has taken to improve the performance and reduce adfraud. **What do you dislike about TrafficGuard?** Would probably like some additional information as to what other improvements we can make based on the data received from trafficguard. **What problems is TrafficGuard solving and how is that benefiting you?** Minimising invalid clicks, whether they be from bots, competitors, or just people that have clicked on the ad too many times. We have definitely seen an improvement in useful clicks. ### 21. Expectations exceeded with TrafficGuard **Rating:** 5.0/5.0 stars **Reviewed by:** Sam M. | Performance Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about TrafficGuard?** It was great to get such great results from the platform but where I have been more impressed is our account management, particularly through Sandesh. **What do you dislike about TrafficGuard?** There is nothing that I dislike about traffic guard **What problems is TrafficGuard solving and how is that benefiting you?** Solving blocking customers using our website as a front door rather and also helping to block malicious IP's that waste our ad spend ### 22. Helpful and Ease to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2023 **What do you like best about TrafficGuard?** It's helping us to save our PPC budget for non-wanted clicks. It is not an jon that we can do manually. So, in that moment TrafficGuard is helping us. Also, their interface, and product are so user friendly and you can find all the details about your campaings in the tool. It is not just a basic IP blocking tool, it is more :) **What do you dislike about TrafficGuard?** Could be cool if we can use for other advertising models and platforms to block more unwanted traffic. **What problems is TrafficGuard solving and how is that benefiting you?** Our CPC is expensive because of our industry and each unwanted click cost a lot for us. Traffic Guard is helping us to save our money against unwanted clicks. ### 23. Quality Product That Has Improved Our Bottom Line **Rating:** 4.0/5.0 stars **Reviewed by:** Wijbren v. | Head of Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about TrafficGuard?** Excellent product that has given a measurable uplift to the quality of our traffic and our ROI. **What do you dislike about TrafficGuard?** Currently limited to Google PPC. Is working towards also covering Facebook, but does not include Bing PPC. **What problems is TrafficGuard solving and how is that benefiting you?** By improving the quality of our PPC traffic, TrafficGuard helps us improve our ROI - in turn helping us to expand. ### 24. Safe your money Save your clicks **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about TrafficGuard?** Automate fraud prevention technique is a best tool which helps me to to protect my money by wasting on false and fake clicks. **What do you dislike about TrafficGuard?** Need to teach its AI more advance way to trace the false clicks. By tracing the IP or bots click. **What problems is TrafficGuard solving and how is that benefiting you?** I was having many false clicks and mt CTR was going very insanely high but ther ROAs was getting very low. Here trafficguard helps me to identify the fraud clicks and reduce that which helps to get better ROI ### 25. Useful tool to detect ad fraud and improve conversion rates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about TrafficGuard?** Helped my client to detect ad fraud which in turn improved CPA and conversion rates. Easily navigatable dashboard with friendly and helpful ad support. **What do you dislike about TrafficGuard?** The product is quite automated and quite straightforward. It's just to detect invalid traffic and block. Some aspects might require additional effort like blocking keywords. **What problems is TrafficGuard solving and how is that benefiting you?** To reduce spends on ad fraud on Google Ads. ### 26. Overdelivered and gave us great value for money **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about TrafficGuard?** The simplicity of their offering. Plus the eventual savings we made. **What do you dislike about TrafficGuard?** Took a little while to get everything setup. **What problems is TrafficGuard solving and how is that benefiting you?** We are always looking for ways to improve our CPA, and wanted to see if a reduction of fraudulent clicks would help do that. We are also moving to Search 360, so wanted to future proof that. ### 27. Intelligent Click Fraud Protection **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about TrafficGuard?** After comparing TrafficGuard to similar services, it was immediately apparent it was an intelligent and professionally created platform. Furthermore, screening every Ad click is sophisticated enough to exclude invalid traffic only after thoroughly examining it. This offers peace of mind that genuine customers are not blocked from seeing your Ads and that unwanted traffic is screened out. Another standout feature is that it automatically manages your IP exclusion list based on the risk factor. In addition, it decides how long the IP will be excluded, which is visible in the reports section when it is added or deleted from the list. Finally, although some manual validation rules are available as a secondary barrier, they are limited as TrafficGuard is designed to pinpoint the journey of each click on whether it is a high-risk factor or not. The layout of the navigation panel has been well thought out to access any information required when setting up your account and connecting with your Ads account. **What do you dislike about TrafficGuard?** The positive dislike is that you must learn the ropes to understand the intelligent reporting offered. However, once you have mastered it, you will have all the necessary information data at a glance on how your Ad traffic is being protected to benefit your business. **What problems is TrafficGuard solving and how is that benefiting you?** The sophisticated filtering and management of click behavioural patterns, exclusion lists, bots and not-so-friendly hosts are vital tools in protecting your ever-important Ads budget. ### 28. TrafficGuard PPC Protection by TrafficGuard Review **Rating:** 4.0/5.0 stars **Reviewed by:** Shreyans M. | Scrum Master, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2022 ### 29. Traffic Guard PPC an awesome tool to prevent Fraud. **Rating:** 4.0/5.0 stars **Reviewed by:** Shayna A. | Academic Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about TrafficGuard?** It is easy to use and easy to understand and easy to set up, IT is helpful as it provides detailed reports about invalid clicks. It automatically blocks fraudulent clicks and protects campaigns from fake traffic. **What do you dislike about TrafficGuard?** Nothing to dislike so far as the support has improved day by day. **What problems is TrafficGuard solving and how is that benefiting you?** It is a well-established platform and It is easy to use, The dashboard is quite easy to understand, and It helps to protect our campaigns and monitor invalid clicks. ### 30. Active alerts and activity monitoring. **Rating:** 4.0/5.0 stars **Reviewed by:** Pratik H. | IT Project Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about TrafficGuard?** It is a fantastic software which prevents unwanted traffic. It tracks the Ip address and blocks if needed. so that no fraud can take place and we can visit the websites with ease. **What do you dislike about TrafficGuard?** There is nothing to dislike but some more features can be added as more analytics coulde be done or speed can be increased. **What problems is TrafficGuard solving and how is that benefiting you?** This fantastic software helps us to prevent fraud/spam ads and any unwanted traffic which would create any hassle in day to day life and which can help us to visit essential websites at ease ### 31. Great for fraud prevention on some cases **Rating:** 3.0/5.0 stars **Reviewed by:** Hugo C. | Gerente de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about TrafficGuard?** For most small business and locations this will work fine to protect some of the unwanted clicks or specially if the segment has a high amount of unwanted traffic **What do you dislike about TrafficGuard?** You need to be very patient and really want to use to understand how to take the best advantage of it and how to make this work best for personal or agency use **What problems is TrafficGuard solving and how is that benefiting you?** click fraud prevention ### 32. Using Traffic Web **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about TrafficGuard?** Very versatile in the options available to provide marketing. **What do you dislike about TrafficGuard?** Not many features within the software to benefit from. **Recommendations to others considering TrafficGuard:** Probably move on to another program, quite frankly. **What problems is TrafficGuard solving and how is that benefiting you?** Problems being solved include b2b interections and client management. ### 33. Product Enthusiast **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2019 **What do you like best about TrafficGuard?** I think the level of security that comes along with TrafficGuard for your advertising campaign - is much needed today. And they are experts in this field. **What do you dislike about TrafficGuard?** Nothing as such. I didn't have any complaints while we did our campaign. **What problems is TrafficGuard solving and how is that benefiting you?** One of the main benefits has been an indication of any fraud/threat that might occur. It helps to mitigate if not eliminate the effects quickly. ### 34. Gurads virus ads!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2019 **What do you like best about TrafficGuard?** It's superb as it is the learning model to prevent unwanted ads. **What do you dislike about TrafficGuard?** It would be better if efficiency is increased **Recommendations to others considering TrafficGuard:** Nothing **What problems is TrafficGuard solving and how is that benefiting you?** It helped us to get good customer experience as spam ads were not displayed ## TrafficGuard Discussions - [What is TrafficGuard PPC Protection by TrafficGuard used for?](https://www.g2.com/discussions/what-is-trafficguard-ppc-protection-by-trafficguard-used-for) - 1 comment - [View TrafficGuard pricing details and edition comparison](https://www.g2.com/products/trafficguard/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-19+20%3A11%3A51+-0500&secure%5Bsession_id%5D=d46e4206-8790-4e6b-85b3-94a218d9bc66&secure%5Btoken%5D=f2eb245c585c7e6247427a9605ed7fc815aea5ec077e66fd515cf8521c4a5b9c&format=llm_user) ## TrafficGuard Features **User Identification** - Demographics - User Segmentation - Geolocation **Trading** - Keyword Tracking - Refund Management - Integrations **Link Options** - Custom Links - Referral Link Generator - Smart Link **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top TrafficGuard Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (753 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (711 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews)