TradeSmart
TradeSmart is an end-to-end trade promotion management solution for planning, forecasting, tracking, and reporting trade promotions. It helps you to evaluate multiple promotional tactics and generate your brand and category-level promotional plans. It allows you to analyze promotional outcomes and financial impact for your partners, reduce non-compliance by increasing buy-in for your plan. Blends complex internal and external data systems to generate an optimized trade plan in less than 60 seconds. TradeSmart is helping multiple CPG manufacturers and retailers achieve win-win negotiations and unlocking growth for them without increasing trade investments. Key Features of TradeSmart are: - Promotional forecast creation - Create/simulate promotions - Trade calendar - Promo elasticity modelling - Easier retail partner negotiations - Monitor campaigns and promotions
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