The TradeCraft product from SimDnA uses advanced simulation technology to facilitate Data & Analytic excellence. The creation of real world data environments representing actual companies provides a number of opportunities. For businesses there are two options currently available. 1) Candidate Evaluation - Assess the skills, capabilities, and experience of Data & Analytic candidates. The TradeCraft candidate evaluation assessment provides a deep dive into each candidates true abilities going beyond what is learned from resumes, interviews, and basic skills assessments. Access true measurements of success to inform hiring. 2) Data & Analytic Training - Provide analytic assets with the opportunity to build knowledge and experience. The TradeCraft platform empowers users to learn by doing within real data environments, using real analytic tools, and working through real analytic scenarios. Go beyond learning new syntax or new formulas to the degree of real world application.