Seamless integration with Salesforce and customisation of features; Traction works hand-in-hand with Salesforce coming with incredibly useful additional fields for troubleshooting and logging and has so much customisation to make sure the functionality can really fit the business cases. Review collected by and hosted on G2.com.

The only downside is that sometimes it can be difficult to understand how to set out some flows due to the nature of the relationship between objects in Salesforce, but luckily Traction's support team and documentation is on hand to answer questions. Review collected by and hosted on G2.com.

Account and data management tool is a robust platform that allows for advanced lead automation in deduping, routing, merging, and appending data. Beyond the product the service team is by far the most worthwhile part of working with Traction. Lauren and Andrew on the account support team have gone above and beyond in providing support in building out custom automation needed for my sales team as well as helping troubleshoot issues. Review collected by and hosted on G2.com.

Traction Complete is providing constant updates to their platforms, while a scenario for automation may not be available initially, I have worked with their team to get a solution implemented. Review collected by and hosted on G2.com.

Traction Complete stands out with its ability to accurately match and route leads based on complex business requirements. Review collected by and hosted on G2.com.

Complex flows are a necessary evil to create desired customizations. That said, it takes time for local Admins to catch up and manage the tool independently. Review collected by and hosted on G2.com.

While it is potentially possible that my need (assigning Leads via a complex Round Robin flow) is possible using Salesforce Flows, the way we would have had to build it would have likely been inefficient on Salesforce governor limits. Traction complete allowed us to design our flow logic (not SF Flow, but a Traction Flow) in a way that made more efficient use of SF's limits. Review collected by and hosted on G2.com.

The learning curve (at least with our complex need) was a little steep, but we were able to work through that with some practice and some help from one of Traction's awesome Customer Success Managers. Review collected by and hosted on G2.com.

I loved the fact that support resources are highly accessible and there isn't an overly complex or long way to reach them. Review collected by and hosted on G2.com.

Hard to call something out since it's a great product but there are times when it feels like there are a lot of configuration options available at your disposal. However, I would rather have this problem than to to has less features, esepcially given that resources are always there to assist. Review collected by and hosted on G2.com.

The product's ease of use is, by and large, its greatest strength. The LEADS tools replace heavily code-dependent round robins and give the agility needed in a fast-growth environment. The HIERARCHY tools help to keep the data clean within hierarchy structures when paired with D&B Optimizer/D&B firmographic data source. Review collected by and hosted on G2.com.

While you can use the HIERARCHY tool without D&B data sources, my gut feeling was that the structure and automation of the tool work best when paired. If I was not already using D&B, this would have changed the impression. Review collected by and hosted on G2.com.

It's easy to learn and use the tool. Whenever I need help, our account rep and the support team go above and beyond to assist.

The functionality is great. My company originally purchased TC for lead routing, but the use cases just keep growing. Review collected by and hosted on G2.com.

I don't have any true dislikes so far. My only real challenge has been keeping up with the new features as they add them. Review collected by and hosted on G2.com.

Simple to understand, implement, and govern. It allows sales reps to see all relationships touching a single company in one organized view. Traction is given prime real estate on our account layout page, demonstrating the value to our selling resources. Review collected by and hosted on G2.com.

None - the product works as sold. There are features and upgrades we have not started to explore. Review collected by and hosted on G2.com.

How easy they have made routing for our inbound team. They worked seamlessly with our Business Technology team to ensure we had our custom list of requirements fulfilled. Review collected by and hosted on G2.com.

I didn't dislike anything about Traction Complete; they were great to work with. I felt like this was a pretty satisfying customer experience and drove great impact for our team. Review collected by and hosted on G2.com.

They listened to our needs as we went through early stages and tailored its usage to our industry and business which can be very complicated and time intensive. Review collected by and hosted on G2.com.

There tends to be a lot of people involved in the set up process. It just makes knowing who to reach out to and just kind of slows some things down as they do their internal discussions. It's helpful most of the time but can cause a delay in what your own internal timelines might be. Review collected by and hosted on G2.com.