--- title: Traction Complete Reviews meta\_title: 'Traction Complete Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how Traction Complete works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 175 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Acceleration url: https://www.g2.com/categories/sales-acceleration --- ### Traction Complete Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **exceptional customer support** from Traction Complete, ensuring a smooth implementation and ongoing enhancements. [(29 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541643&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Traction Complete, enjoying a streamlined interface and simple setup. [(23 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541811&qs=pros-and-cons#reviews) Users value the **effective lead generation** capabilities of Traction Complete, enhancing data organization and operational efficiency. [(18 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541844&qs=pros-and-cons#reviews) Users appreciate the **excellent customer service** from Traction Complete, receiving prompt assistance and thorough guidance throughout the process. [(17 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541747&qs=pros-and-cons#reviews) Users appreciate the **routing efficiency** of Traction Complete, enhancing data management and task automation effortlessly. [(16 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1542062&qs=pros-and-cons#reviews) Users find the **administrator requirement** limiting, as it complicates usability for non-admin staff and delays issue resolution. [(12 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1542707&qs=pros-and-cons#reviews) Users note a **daunting learning curve** with Traction Complete's implementation, despite strong support from the CSM team. [(11 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1542112&qs=pros-and-cons#reviews) Users find the **navigation complexity** of Traction Complete cumbersome, requiring time to become familiar with the UI. [(6 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541771&qs=pros-and-cons#reviews) Users note a **steep learning curve** for Traction Complete, though support from CSMs helps ease the process. [(6 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541709&qs=pros-and-cons#reviews) Users find Traction Complete's tool **not intuitive** , especially for occasional users struggling with complex setups and navigation. [(5 mentions)](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1952919&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Traction Complete ##### 1. Customer Support Users appreciate the **exceptional customer support** from Traction Complete, ensuring a smooth implementation and ongoing enhancements. [ See 29 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541643&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Step-by-Step Weekly Guidance That Keeps Us on Track" What do you like about Traction Complete? We have been having weekly meetings where they walk us through the process. Each week, we check to make sure the privacy scheduled job has run correct ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "Top-Notch Support and Partnership for Growth" What do you like about Traction Complete? The support has been top-notch. From day one of the integration, they set up a Slack channel and provided 3–4 representatives to ensure timely respons ##### 2. Ease of Use Users appreciate the **ease of use** of Traction Complete, enjoying a streamlined interface and simple setup. [ See 23 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541811&qs=pros-and-cons#reviews) See Related User Reviews ![Saloni P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saloni P.") SP Saloni P. Small-Business (50 or fewer emp.) 4.5/5 "Chaso to clearitiy" What do you like about Traction Complete? I like how Traction Complete keeps Salesforce data clean and organized much like balancing financial books while automating tasks like deduplication, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Step-by-Step Weekly Guidance That Keeps Us on Track" What do you like about Traction Complete? We have been having weekly meetings where they walk us through the process. Each week, we check to make sure the privacy scheduled job has run correct ##### 3. Lead Generation Users value the **effective lead generation** capabilities of Traction Complete, enhancing data organization and operational efficiency. [ See 18 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541844&qs=pros-and-cons#reviews) See Related User Reviews ![Saloni P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saloni P.") SP Saloni P. Small-Business (50 or fewer emp.) 4.5/5 "Chaso to clearitiy" What do you like about Traction Complete? I like how Traction Complete keeps Salesforce data clean and organized much like balancing financial books while automating tasks like deduplication, LR Lawton R. Small-Business (50 or fewer emp.) 5.0/5 "Keeps Our CRM Clean with Easy Record Lookup and Creation" What do you like about Traction Complete? I’m able to look into our CRM environment to find existing records, or create new ones when needed. This helps keep our CRM clean, and we can use this ##### 4. Helpful Users appreciate the **excellent customer service** from Traction Complete, receiving prompt assistance and thorough guidance throughout the process. [ See 17 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541747&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Step-by-Step Weekly Guidance That Keeps Us on Track" What do you like about Traction Complete? We have been having weekly meetings where they walk us through the process. Each week, we check to make sure the privacy scheduled job has run correct ![Casey L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Casey L.") CL Casey L. Small-Business (50 or fewer emp.) 4.0/5 "Effortlessly Manages Duplicates, Seamlessly Integrates with Salesforce" What do you like about Traction Complete? I love how compatible Traction Complete is with the Salesforce system. It's pretty easy to navigate and understand, and doesn't require real in-depth ##### 5. Routing Efficiency Users appreciate the **routing efficiency** of Traction Complete, enhancing data management and task automation effortlessly. [ See 16 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1542062&qs=pros-and-cons#reviews) See Related User Reviews ![Saloni P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saloni P.") SP Saloni P. Small-Business (50 or fewer emp.) 4.5/5 "Chaso to clearitiy" What do you like about Traction Complete? I like how Traction Complete keeps Salesforce data clean and organized much like balancing financial books while automating tasks like deduplication, NM Neil M. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Tool Made Even Better by Outstanding Support" What do you like about Traction Complete? Easy to use tool, saves time with routing and not having to code pr build complex flows in SFDC. ### 5 Cons or Disadvantages of Traction Complete ##### 1. Limitations Users find the **administrator requirement** limiting, as it complicates usability for non-admin staff and delays issue resolution. [ See 12 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1542707&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "Top-Notch Support and Partnership for Growth" What do you dislike about Traction Complete? Before the UI update, it was difficult to navigate by clicking through the tabs, especially when working with the routing flow charts. This was even m ![Victoria Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Y.") VY Victoria Y. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Lead Management with Seamless Salesforce Integration" What do you dislike about Traction Complete? We just launched in October so I haven't felt much issue. The only small pain point is if we make a change in ETM, we have to make the change in Tract ##### 2. Learning Curve Users note a **daunting learning curve** with Traction Complete's implementation, despite strong support from the CSM team. [ See 11 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1542112&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "Top-Notch Support and Partnership for Growth" What do you dislike about Traction Complete? Before the UI update, it was difficult to navigate by clicking through the tabs, especially when working with the routing flow charts. This was even m NM Neil M. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Tool Made Even Better by Outstanding Support" What do you dislike about Traction Complete? Took a little bit of hands on to get used to the UX but once you get it, it's easy. ##### 3. Complexity Users find the **navigation complexity** of Traction Complete cumbersome, requiring time to become familiar with the UI. [ See 6 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541771&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Best software to manage Go To Market hierarchies, Great Customer Support" What do you dislike about Traction Complete? Its a bit cumbersome at times, could have a better UI. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "A great SFDC Routing tool" What do you dislike about Traction Complete? What I dislike about Traction Complete is that, while the tool is powerful, the canvas can get confusing quickly, especially for more complex setups. ##### 4. Steep Learning Curve Users note a **steep learning curve** for Traction Complete, though support from CSMs helps ease the process. [ See 6 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1541709&qs=pros-and-cons#reviews) See Related User Reviews ![Jack D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack D.") JD Jack D. Enterprise (\> 1000 emp.) 5.0/5 "An Amazing Tool for Flexibly Automating Processes" What do you dislike about Traction Complete? There isn't much to dislike about Traction Complete, mainly superficial quality of life aspects (such as flow criteria steps removing entered values w DQ Daniele Q. Enterprise (\> 1000 emp.) 5.0/5 "Efficiency Redefined with Traction Complete" What do you dislike about Traction Complete? The initial implementation phase required a deep dive into configuration, which could feel daunting at times. However, this was offset by the incredib ##### 5. Not Intuitive Users find Traction Complete's tool **not intuitive** , especially for occasional users struggling with complex setups and navigation. [ See 5 mentions ](https://www.g2.com/products/traction-complete/reviews?filters%5Bsentiment_snippet%5D=1952919&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "A great SFDC Routing tool" What do you dislike about Traction Complete? What I dislike about Traction Complete is that, while the tool is powerful, the canvas can get confusing quickly, especially for more complex setups. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great experience and extremely helpful" What do you dislike about Traction Complete? The UI can be a little tricky at times to navigate and the flows a bit vague. But once you spend some time in them, they make more sense. ![Casey L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Casey L.") CL Casey L. Salesforce Administrator Small-Business (50 or fewer emp.) 12/13/2022 "Effortlessly Manages Duplicates, Seamlessly Integrates with Salesforce" 4/5 What do you like best about Traction Complete? I love how compatible Traction Complete is with the Salesforce system. It's pretty easy to navigate and understand, and doesn't require real in-depth knowledge to use. I also love that it's user friendly and has saved us from a lot of problems, especially with creating duplicate accounts which could mess up our subscriptions. The most recent updates to the UI and layout are also much appreciated; they make it feel more modern. Overall, it's been pretty simple to maintain as the company has expanded, and any difficulties are easy to solve, often with just my understanding and occasionally getting support from Traction Complete. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? I cannot think of anything at this time. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? I use Traction Complete to efficiently manage duplicates beyond Salesforce's standard rules, automating and manually rerunning rules on a mass scale. It's easy to navigate without deep expertise and saves us from creating duplicate accounts, preserving our subscriptions. Review collected by and hosted on G2.com. Show More Response from Marketing Team of Traction Complete [Editedit](https://www.g2.com/survey_responses/traction-complete-review-7492557/official_response/edit) We're glad to hear that Traction Complete is helping you with lead distribution and customizations. Thank you for sharing your positive experience! 2/6/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AJ Allen J. Senior Marketing manager Small-Business (50 or fewer emp.) 4/21/2026 "Automated Lead-to-Account Matching That Transformed Our Lead Routing" 4/5 What do you like best about Traction Complete? At the time of my joining of Bhudeva Solution as Senior Marketing Manager, big headache was our lead distribution. My marketing team is diligently working and creating hundreds of webinar, LinkedIn ad, and web leads. But sales team are in constant gripes they are not receiving leads on time or they are getting lead to incorrect territory reps. It was developing tremendous clash between marketing and sales. Then we determined to initiate Traction Complete within our Salesforce. Waste no words, it changed our story altogether. The automated lead-to-account matching is the best thing I like. As the new lead arrives, Traction Complete is automatically verifying and connecting this with the appropriate parent account. In addition, the flow builder is very easy to use, i.e., visual drag and drop. I do not have technical developing background but I can easily learn and configure routing rules to my various campaigns, as I have a marketing background. Campaign India region, I simply drag the rule, and it sends leads to India sales team the minute it receives it. It is saving my team 2-3 hours per day of manual check work. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? In software world nothing is ideal. Or in the initial time, it was slightly complex to us with which we had to set things. Before you deploy Traction Complete rules, there are two things you need to know: the Salesforce data architecture is operational and how. There is learning curve for sure. Occasionally, with very large bulk lead uploads following offline trade show (such as 5,000 or more leads at once), the system is just slow to handle and route them all. In addition to that a little high pricing is attached in case you are a small company, yet regarding Bhudeva Solution profit of investment is equal to the expenses. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? The primary issue that we solved is leaking of lead and very slack response time. In the past, there were lead time queues that were 2 days long. Because of Traction Complete, our speed-to-lead is increased by almost 60%. Now, in case marketing is taking a hot lead, it will automatically appear on the dashboard of an appropriate account owner. Sales reps will call them in 5 minutes. Due to this quick turnaround, we have a high conversion rate of our Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL). Lastly, the coordination between the sales and marketing is very harmonious and fruitful at Bhudeva Solution. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite MD Mervin D. Salesforce Administrator Retail Small-Business (50 or fewer emp.) 4/20/2026 "Lead routing is finally intelligent" 4.5/5 What do you like best about Traction Complete? I’m incredibly grateful for Traction Complete, which makes it easy to create and maintain intricate account hierarchies automatically. It links subsidiaries to parent companies smoothly and gives our sales team a complete, clear view of customer relationships. Another standout feature is the automated lead-to-account matching: it connects new incoming leads to existing Salesforce accounts, helps eliminate duplicates, and routes everything appropriately. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? Traction Complete would have an initial configuration that could be rather complex and needs a profound knowledge of your Salesforce data structure to establish rules successfully. Although the rules engine is highly effective, it must be monitored closely because of the possibility of misclassified accounts or leads because of faulty logic. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? Before Traction Complete, we constantly battled with fragmented customer data in Salesforce like duplicate accounts, unlinked leads, and a lack of clear account ownership. Our salespeople spent hours in an attempt to determine whether a new lead was part of an existing enterprise client. Traction Complete is now a way of matching each lead to the right account automatically and giving reps immediate context. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Sohil D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sohil D.") SD Sohil D. Data Science Manager Mid-Market (51-1000 emp.) 4/20/2026 "Powerful Matching, Hierarchies, and No-Code Deduplication That Keeps Data Clean" 4/5 What do you like best about Traction Complete? Frankly speaking, as a Data Science Manager, my AI/ML models need good food (clean data) to give good predictions. In the past, we became used to our CRM only consuming garbage. This review is done after 2 years of hands-on. I shall mention unto you my 3 most favoured things in an unsophisticated manner: The Matching Engine: It is excessive powerful. On uploading a new list, Traction Complete automatically locates the exact matching Account. No longer has an orphan wandering about in the system. Complete Hierarchies: Personally, this is my favourite. We must be able to access parent-child mapping of large enterprise companies in data science in order to determine the total potential revenue. The tool is automatically drawing the entire family tree. And we no longer have to write convoluted SQL or SOQL queries to use in this updation. No Code Deduplication: My data engineers are now extremely glad. They are on complete waste of time before, writing Python scripts to combine duplicates. We are now mass merging their Complete Clean interface. It is saving our maximum bandwidth. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? There are only one or two points of pain. The learning curve is very steep. It opens up the setup screen the first time as an airplane dashboard. So many custom objects and rule settings are there! As well, we find that their support staff is taking 24-48 hours to revert when we have to create an intricate routing flow, and we file a ticket. When we happen to be in the midst of a tight sprint deadline, this delay is eliciting some bit of frustration. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? Prior to this software, lead leakage was every day occurring. Hot leads originating on our site are going to incorrect sales reps or just sitting unassigned due to duplicate matching failure. Traction Complete is performing the needful by performing routing that is 100% accurate. In my department, the primary advantage is that of hygiene of data. We have now completely deduplicated and organized our database. My analysts are finally doing actual data science and forecasting works, instead of doing boring data cleaning tasks every day. It would be very economical to us. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite AT Ariel T. CRM Operations Information Services Small-Business (50 or fewer emp.) 4/19/2026 "Customer data management is just great" 4.5/5 What do you like best about Traction Complete? I personally like how the Traction Complete assists in keeping the customer information clean and accurate. It will enable me to identify duplications in records and rectify anomalies in our database. The feature set enhances improved organization of data in various teams. It also aligns well with our sales and marketing platforms and helps in keeping information on track. This makes my work more efficient as I do not have to spend much time cleaning up data issues manually. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? I dislike the fact that, when it comes to a large amount of duplicate records, the reviewing process may be time consuming and redundant. Although there are numerous features, sometimes it might need manual examination. This has impacted my work since it slows down data cleanup work. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? Traction Complete solves the problem of inconsistent and duplicate customer data in my workplace. Before using it, records were often duplicated or outdated, which caused confusion between teams. Now the data is much cleaner and more reliable. This benefits me by saving time and improving confidence in the information I use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite VS Victoria S. Revenue operations analyst Marketing and Advertising Small-Business (50 or fewer emp.) 4/6/2026 "Our territory assignment policy operates perfectly at this point" 4.5/5 What do you like best about Traction Complete? Traction Complete is excellent in keeping Salesforce data clean and actionable. It has an intelligent lead-to-account matching which automatically connects new leads with existing accounts to avoid duplications and enhance records. I especially admire the feature of account hierarchies that provides our sales reps with a crystal-clear perspective of the intricate organizational structures. This detailed data sorting assists our teams in prioritization and interaction with the accounts in a more meaningful way resulting into improved outreach strategies. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? The first disadvantage of Traction Complete is that it can be a rather complex setup initially, particularly when setting up complicated routing rules regarding various territories. Administrators have to learn how to use its advanced features, though this does not come in a vacuum. At times, combining with particular third-party data sets needs additional hands-on intervention than is wanted. It is a powerful one, yet it is likely to take time to learn its administrative interface. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? Traction Complete essentially addresses our historical problem of unstructured, untidy CRM data and wasteful lead routing. Previously, our sales reps had been wasting time manually connecting leads or handling duplicates and it would lead to either lost business or a bad customer experience. Lads are now automatically matched to the proper accounts and sent on the spot. This will make sure that our sales team has the correct account context and can follow up quicker much increasing their efficiency and conversion rates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite RR Rowan R. CRM Data Analyst Plastics Small-Business (50 or fewer emp.) 4/2/2026 "This platform actually made our customer data make sense" 4/5 What do you like best about Traction Complete? Traction Complete sales pipeline visualization is brilliant. It provides a real time, clear picture of the status of each deal. Another thing that I find to be very helpful is the automated follow-up sequences - being able to set up a series of emails to nurture leads has saved us a lot of time. The built-in contact management, which directly connects the communication history with each prospect, allows remaining organized without any problems. It actually keeps our sales staff informed of all. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? The dashboard reports are a little cumbersome to customize. A little excavation is required to bring the bits and pieces of data we want on screen. In addition, the mobile application is workable, but does not have all the advanced filtering features of the desktop version. Sometimes, the syncing may as well be slow and a manual refresh is necessary to view the latest updates. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? Before Traction Complete, our lead follow up was random, and we would tend to miss the cracks when it came to potential deals. We now possess a systematic procedure with computerized notifications and email advertisements. This will make sure that no lead is left behind. The advantage is that it will result in a high conversion rate and far superior visibility on our lines of sale and therefore better forecasting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Aditya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya S.") AS Aditya S. Graphic Designer Mid-Market (51-1000 emp.) 3/24/2026 "Best tool for connecting lead to accounts and save time in Salesforce!" 4.5/5 What do you like best about Traction Complete? This best of all being as it relates to the ability to connect the leads to correct accounts automatically. Before, my marketing team was always asking me if this company already in our system or new. Now with Traction Complete, all is automated in Salesforce. I don't have to worry about redundancy of data. It is very fast and working in background, hence we get clean data without doing manual work. Also, the team is very helpful if we have any doubt. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? Honestly, when I first time, a designer like me, the interface inside Salesforce is bit complex. It takes a while to get to understand all the rules and how the "trees" work for routing. Sometimes it constantly feels like too much option are there as it's good for rev ops people but for me, it was little bit confusing starting days. But after some training it is OK. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? We had a big problem of "Lead-to-Account" matching. Many times leads from our design webinars were going down the wrong sales person because they had messy data. This was solved by Tension Complete. Now, when a person downloads my design brochure or assets, they are immediately matched to the right company. At least covers 5-10 hours saving each week because we are not working manually on fixing data anymore. It helps us to scale up a lot faster as a team. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Shreyaa P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreyaa P.") SP Shreyaa P. Senior Marketing Executive Enterprise (\> 1000 emp.) 3/19/2026 "Finally my Marketing and Sales teams speak the same language!" 5/5 What do you like best about Traction Complete? The "Lead to Account Matching" is here the hero. Before this, my Marketing team was working this hard to get the leads and then Sales reps would complain that the lead is already an existing customer or should be another person's lead. It caused so much internal "kitch-kitch" (small fights). Traction Complete matches all correctly to the right account in Salesforce automatically.Also, the "Complete Hierarchies" is a very powerful thing to an executive. I can see in one screen the whole "Family Tree" of a big global client. I do not need to ask my Ops guy for a report every time I want to see our total footprint of a company like Citibank or Reliance. It just shows up. And because its "100% Native" in Salesforce I don't have to worry about our data sitting in some other third-party server. Review collected by and hosted on G2.com. What do you dislike about Traction Complete? The pricing is a bit on the higher side if you are just a very small startup so you need a decent amount of lead volume to actually see the real value. Also, in the beginning, the "Setup" of it can be a little complicated. My "Territory Rules" had to be mapped out correctly in their flow builder, so I had to spend a few hours sitting down with my RevOps lead, making sure that this was done correctly. It is not exactly "plug and play" on day one - you need to put in the brain-work first. But once it is set it's like a machine.The main problem was "Lead Response Time." We were losing deals on the fact that our routing was manual and slow. Now, the lead seems to hit the rep in seconds. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? The other Big benefit is "Sales Morale". Earlier on, reps were cherry-picking leads/crying about "stolen leads." Now, the Round Robin and the Territory rules are so transparent that no one can complain. It has said a lot of "shanti" (peace) to our sales floor. Marketing is happy since their leads are actually getting worked, and Sales is happy, since they have the correct context before they make a call to the prospect. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Harshit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshit D.") HD Harshit D. Software Engineer Enterprise (\> 1000 emp.) 3/18/2026 "Best Solution to deal with Salesforce Governor Limits and Complex Routing Logic." 5/5 What do you like best about Traction Complete? From a pure engineering side what is best is that it is 100% native. This means that I do not have to worry about any data leaving our Salesforce instance or any other external API security check. But the real "life-saver" in respect with me is how it deals with the Asynchronous Processing. Usually, when we create complex Lead or Account routing like native Salesforce Flows or Apex, we always encounter the "Apex CPU time limit exceeded" error due to getting too much data. Traction Complete has its own engine which automatically slices big jobs into smaller batches and runs them in the background. Instead of writing custom batch classes any more just to rout leads I don't need to anymore. Also, it is "Data-driven" and not "Metadata-driven." This is very big for me. In my company, if I change a Flow I have to go through a whole DevOps deployment cycle. But, with Traction Complete, the RevOps team can change the routing rules directly in production as it is considered a data. It spares me such a lot of "deployment headache." Review collected by and hosted on G2.com. What do you dislike about Traction Complete? Sometimes the UI may be a bit slow on the side with a very big flow of assignment with hundreds of nodes. It takes a while to load the visual canvas. Also, the documentation related to their API and custom triggers could be described with more detail for developers. If I want to trigger a Traction flow from my own custom Apex code, I have the workflow of having to search around, ask their support. They should have a more "Dev-friendly" portal. Lastly, there is the learning curve - you can't just log-in and know everything in 10 minutes. You need to get how the "Matching" and "Routing" layers are in communication with each other. Review collected by and hosted on G2.com. What problems is Traction Complete solving and how is that benefiting you? Our principal problem was "Routing Sprawl." We had so many old triggers and flows attempting to trying to assign leads no one knew why a lead was going to rep A and not B. Traction Complete consolidated all the stuff into 1 visual flow. As an engineer, it has decreased my "ticket count" from the sales team. They used to say "This lead is stuck" and I had to debug the logs so that happened earlier. Now, Traction includes a Visual History Log where anybody can see exactly what rule the lead did hit. It has made our GTM (Go-To-Market) process very much more stable. Review collected by and hosted on G2.com. 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