It's a highly visual and fully interactive platform that puts my brand's key metrics front and centre. It refreshes monthly (at a minimum) and it's easy to compare our own brand growth with just one or all of our competitor set. It's also super cost effective and is the perfect tool for explaining the performance of your brand to those less well-versed in marketing. Review collected by and hosted on G2.com.

Not so much least helpful, but more of consideration, is that it is a SaaS product more than a pure service-based model. This means that where you might get bespoke analysis and insights by working with a research agency, this is not something available out of the box with Tracksuit. They are, however, always adding new features and analysis tools, so I'm sure it won't be too long before there are features to suit the needs of marketers. Review collected by and hosted on G2.com.

Real-time data at my fingertips to support decisions, presentations etc Review collected by and hosted on G2.com.

It would be good to be able to break down demographics further - by region, sex and age against individual brands. Review collected by and hosted on G2.com.

The ability to see the impact that our marketing activity is having as well as being able to track competitors. Review collected by and hosted on G2.com.

Very happy with this tool but looking forward to the new features in the pipeline. Review collected by and hosted on G2.com.

I love how aesthetically pleasing it is, how it makes data easy to read, and that when you need help, it's super quick. I have never used anything this data easy before. Review collected by and hosted on G2.com.

Nothing so far. Maybe less purple and some more colour variation. Review collected by and hosted on G2.com.

We love being able to track our brand performance compared to our competitors and be able to break this down by region. This provides marketing, sales and management with clear performance metrics that allow them to make informed decisions on brand marketing spending. Tracksuit have completely changed how we brand awareness and conversion. Review collected by and hosted on G2.com.

The only downside we have found with Tracksuit is getting valuable data in new markets when awareness is below the margin of error. Everything else works well. Review collected by and hosted on G2.com.

How simple our dashboard is to navigate and extract genuine insight Review collected by and hosted on G2.com.

I can't think of anything! these guys have helped us get our business onto a whole new trajectory. Review collected by and hosted on G2.com.

How easy it is to navigate and how much support the team provide. Review collected by and hosted on G2.com.

It can be a bit buggy which is inconvenient when you're preparing for a meeting and need the data right now. Review collected by and hosted on G2.com.

The funnel tool is very interesting to use. Seeing how your brand compares to others Review collected by and hosted on G2.com.

The lack of data knowledge I have myself to help benefit from Tracksuit. Need more words in the picture page Review collected by and hosted on G2.com.

Ease of use, intuitive tool, clear visuals displaying survey results Review collected by and hosted on G2.com.

I would like custom date ranges available to show data Review collected by and hosted on G2.com.

I like the history tracking graph so I can track the progress of our brand awareness growth Review collected by and hosted on G2.com.

I would like more transparency into how the surveys are conducted. I've always wondered if there is a natural bias for people who choose to fill out surveys, and people who choose not to. And with that I always wonder if these types of measures are better suited for some products, and not others. Review collected by and hosted on G2.com.