Tracksuit is a super easy to use brand tracking platform that has literally changed the game for branding tracking by offering a cost-effective alternative to commissioned quantitative brand research and tracking. Tracksuit has the potential to save businesses tens of thousands of dollars a year in agency and consulting fees, and covers off all of the basic questions that any brand manager will ask of their brand. Review collected by and hosted on G2.com.

Nothing I can think of. Tracksuit has been a great platform. Review collected by and hosted on G2.com.

Ongoing (monthly) view of key funnel metrics and brand attributes (statements)

Easy to use, great UX

Ongoing improvements of the platform

Cost effective solution.

Strong leadership and very responsive, collaborative team with strong and prompt customer support. A great bunch of people! Review collected by and hosted on G2.com.

Nothing I dislike and it delivers to what they promise. Review collected by and hosted on G2.com.

Tracksuit is extremely user-friendly, simple to use and it provides heaps of important data to keep track of our brand health. With this tool, I can easily explain to the business the impact of the investment in brand awareness and how the market react to it. Review collected by and hosted on G2.com.

Nothing that I really dislike. It would be great if we can see the actual answers about the open-end questions in Imagery section. Review collected by and hosted on G2.com.

The team is helpful, resourceful and always keen for feedback. The price point makes brand tracking accessible for all brands, and the interface is easy to use whilst looking slick. Review collected by and hosted on G2.com.

There are some concerns from clients around the survey size. We have reassured them that we think the data is robust, but this could be an area of focus for blogs etc to go into more detail. It would be great to add campaign specific questions. Things like are you aware not only of the brand but XX ad. However, that would increase the price point, which is vital for many clients. Review collected by and hosted on G2.com.

Tracksuit is genuinely the best tool in our marketing team’s tech stack, we LOVE using it. We previously paid 5x more for a semi-annual slide pack of insights from a big research firm. With Tracksuit, it’s not even the price that’s the best part - it’s just such a beautiful and simple product to use that we can jump in and pull out insights within a few clicks. They also manage to roll out the exact new features we’re wishing for and seem to keep releasing them every couple of weeks! Review collected by and hosted on G2.com.

I wish we could use them to track our brand in other overseas markets (e.g. Canada). Review collected by and hosted on G2.com.

- The ability to understand yourself, and showcase to your company true ROI of your marketing campaigns. Seeing direct relations between increase in awareness, consideration and brand health statements in relation to your marketing activity Review collected by and hosted on G2.com.

Not too many downsides to be honest. Just comparability within all sections against other demographics side by side for example needs some more development, however I know the team are on that. Review collected by and hosted on G2.com.

It is extremely easy to navigate and identify relevant insights. The data appears to be very robust and reliable. It's also a very light touch platform requiring little set up/implementation effort. The support team are fantastic and it seems like there is new functionality released continually Review collected by and hosted on G2.com.

Very little. To find something, it would be helpful to be able to group/aggregate select results to provide more configurable views. Having said that, all the data is downloadable so such views can easily be created off platform. Review collected by and hosted on G2.com.

Interface is user friendly and easy to navigate. I love that I can keep tabs of where my brand is sitting vs. our key competitors and the visualisation of data. Review collected by and hosted on G2.com.

It would be useful to have further clarity on the brand image tool as the bubble size and colours can be a little confusing. Review collected by and hosted on G2.com.

Apart from the great product, the onboarding process and people have been absolutely amazing. Review collected by and hosted on G2.com.

So far, everything has been positive, so I can't think of anything I dislike. Review collected by and hosted on G2.com.

Really good UX

Decent smaple size

Data regularly uploaded and well presented

Very affodable compared to traditional brand research consultancy Review collected by and hosted on G2.com.

No strategic analysis provided so you need to rely on your internal team for evaluation Review collected by and hosted on G2.com.